印尼健康與保健市場

人們對健康和保健的日益關注正在顯著影響印尼的食品飲料市場。隨著消費者越來越關注食品的營養成分，他們除了追求添加了維生素和礦物質的功能性產品外，也越來越傾向於選擇天然、低糖和高纖維的食品。

Euromonitor International發布的《印尼健康與保健市場報告》追蹤了健康相關產品類型的發展，以及各食品細分市場中競爭品牌的健康意識定位。該報告提供2021年至2025年的最新零售銷售數據，便於將不同健康與保健類別以及各細分市場與整體市場進行比較。報告重點關注主要企業和品牌，並對影響市場的關鍵因素進行策略分析，包括新產品開發、法律環境和生活方式的影響。報告也對2030年的市場發展趨勢進行了預測。

目標產品：健康食品烹飪原料和已調理食品、健康乳製品和乳製品替代品、健康熱飲、健康零食、健康軟性飲料、健康主食

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況健康和保健市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 健康意識消費行為日益增強

產業表現

• 消費者重視產品品質、安全性和營養價值。
• 都市區消費者是主要目標群。

未來展望

• 健康前景一片光明

國家報告免責聲明

印尼熱飲

關鍵數據結果

2024年的發展

• 健康聲稱能夠促使人們理性消費

產業表現

• 消費者渴望減少糖的攝取量
• 理性消費推動了對天然食品的需求。
• 其他熱飲也是維生素的良好來源。

未來展望

• 提升能源利用率的優異性能前景光明
• 「天然」仍是熱飲領域的一大賣點。
• 專注於功能性熱飲創新的公司

分類資料

國家報告免責聲明

印尼HW軟性飲料

關鍵數據結果

2024年的發展

• 健康方面的宣傳很容易引起消費者的共鳴。

產業表現

• 參與企業關注維生素攝取量
• 軟性飲料的主要吸引力在於它們是礦物質的良好來源。
• 瓶裝水的天然成分宣傳依然強勁。

未來展望

• 新的糖稅鼓勵使用低糖和無糖標籤
• 支持瓶裝水的自然主義論點
• 品牌正在利用體驗式行銷來提高人們對健康聲明的認知度。

分類資料

國家報告免責聲明

印尼HW零食

關鍵數據結果

2024年的發展

• 印尼人對健康零食情有獨鍾。

產業表現

• 零食品牌宣稱其產品富含蛋白質和纖維。
• 重點是添加維生素的甜餅乾
• 天然點心吸引消費者

未來展望

• 運動員需要適應營養標示指南
• 維生素強化零食具有巨大的成長潛力
• 天然成分的說法可能更受消費者歡迎。

分類資料

國家報告免責聲明

印尼的乳製品及其替代品

關鍵數據結果

2024年的發展

• 關注健康聲明

產業表現

• 植物來源飲用乳正在興起
• 奶粉是礦物質的良好來源。
• 飲用乳被認為是維生素的良好來源。

未來展望

• 植物來源乳製品的成長前景廣闊。
• 預計創新將側重於優質礦產資源。
• 作為優質維生素來源，前景廣闊

分類資料

國家報告免責聲明

印尼HW烹調食材與餐點

關鍵數據結果

2024年的發展

• 消費者正在尋找健康的日常食材。

產業表現

• 有機和植物來源產品宣稱數量不斷增加
• 消費者主要追求天然成分。
• 無糖和低糖產品創新滿足不斷變化的偏好

未來展望

• 越來越多的消費者正在尋找有機和潔淨標示的產品。
• 收入成長推動了對環境保護的需求。
• 更重視「無添加糖」產品

分類資料

國家報告免責聲明

印尼主食

關鍵數據結果

2024年的發展

• 對更健康主食的需求不斷成長

產業表現

• 有機食品趨勢在主食領域勢頭強勁
• 消費者會被「富含礦物質」的說法所吸引。
• 對天然成分標籤的日益關注反映了人們對產品品質和安全性的擔憂。

未來展望

• 無麩質產品宣傳日益增多
• 聲稱是礦物質的良好來源
• 健康素養的提高推動了對天然產品的需求。

分類資料

國家報告免責聲明

An increasing focus on health and wellness is significantly shaping food and beverage markets in Indonesia, as consumers become more mindful of the nutritional content in their food choices. Functional products with vitamins and minerals are increasingly desirable alongside natural, low sugar and high-fibre options.

Euromonitor International's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health-conscious buying behaviour gains momentum

INDUSTRY PERFORMANCE

• Consumers are mindful of product quality, safety and nutritional value
• Urban consumers are key target audience

WHAT'S NEXT

• Bright outlook for health and wellness

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mindful consumption is enabled by health claims

INDUSTRY PERFORMANCE

• Consumers are keen to reduce sugar consumption
• Mindful consumption drives demand for natural products
• Other hot drinks offer a good source of vitamins

WHAT'S NEXT

• Strong outlook for energy boosting properties
• Natural will remain a prominent claim in hot drinks
• Players to focus on functional hot beverage innovation

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health claims resonate well with consumers

INDUSTRY PERFORMANCE

• Players ramp up their focus on vitamins
• Good source of minerals is leading claim in soft drinks
• Natural claims remain strong in bottled water

WHAT'S NEXT

• New sugar tax will spur use of low/no sugar claims
• Natural claims to support bottled water
• Brands utilise experiential marketing to drive awareness of health claims

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Indonesians are enticed by healthier snacks

INDUSTRY PERFORMANCE

• Snack brands embrace high protein and fibre claims
• Strong focus on sweet biscuits with added vitamins
• Natural snacks are attractive to consumers

WHAT'S NEXT

• Players need to adapt to nutritional labelling guidelines
• Snacks fortified with vitamins face strong growth potential
• Natural claims set to gain popularity among consumers

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong emphasis on health claims

INDUSTRY PERFORMANCE

• Plant-based drinking milk products are expanding
• Good source of minerals is led by milk formula
• Drinking milk products are positioned as good source of vitamins

WHAT'S NEXT

• Expansion of plant-based dairy shows promise
• Innovations are expected to focus on good source of minerals
• Promising outlook for good source of vitamins

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers seek healthy everyday ingredients

INDUSTRY PERFORMANCE

• Organic and plant-based claims expand
• Consumers largely seek natural claims
• Innovation in no and low sugar products responds to changing preferences

WHAT'S NEXT

• More consumers to seek organic and clean labels products
• Rising incomes to spur demand for natural claims
• Stronger emphasis on 'no added sugar' products

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing demand for healthier staple foods

INDUSTRY PERFORMANCE

• Organic trend gains momentum in staple foods
• Consumers lean into good source of minerals claims
• Growing focus on natural claims reflects product quality and safety concerns

WHAT'S NEXT

• Gluten free claims are on the rise
• Emphasis on good source of minerals claims
• Rising health knowledge will drive demand for natural claims

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER