美國健康與保健市場

肥胖和糖尿病發病率的上升，以及人們對食用高度加工食品有害影響的日益關注，正在影響包裝食品和飲料市場的購買行為。這推動了宣稱「更健康」的產品（例如低糖、配料表更短以及天然/有機產品）的銷售。此外，消費者對宣稱高蛋白和高纖維的功能性產品的需求也不斷成長，尤其受到關注。

Euromonitor International發布的《美國健康與保健市場報告》追蹤了健康相關產品類型的發展，以及各食品類別中競爭品牌的健康意識定位。該報告提供2021年至2025年的最新零售銷售數據，便於對不同健康與保健類別以及各類別整體市場進行比較。報告重點關注主要企業和品牌，並對影響市場的關鍵因素進行策略分析，包括新產品開發、法律環境和生活方式的影響。報告也對2030年的市場發展趨勢進行了預測。

目標產品：健康食品烹飪原料和已調理食品、健康乳製品和乳製品替代品、健康熱飲、健康零食、健康軟性飲料、健康主食

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況健康和保健市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，歐睿國際能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 儘管面臨經濟壓力，消費者仍希望做出更健康的選擇。

產業表現

• 消費者越來越關注食品和飲料的成分。
• 高蛋白的說法引起了廣泛關注

未來展望

• GLP-1類藥物有可能顛覆市場

國家報告免責聲明

美國熱飲

關鍵數據結果

2024年的發展

• 供不應求將推高價格，並限制熱飲整體成長。

產業表現

• 價格壓力限制了熱飲的成長和發展機會
• 消費者希望減少咖啡因攝入，同時不犧牲口感。
• 對自然和功能的肯定為發展帶來了新的機會。

未來展望

• 咖啡短缺可能促使人們轉向其他咖啡因來源。
• 不含咖啡因的熱飲可能會面臨其他替代品的競爭。
• 天然和功能性成分可能仍將是關鍵的成長驅動力。

分類資料

國家報告免責聲明

美國HW軟性飲料

關鍵數據結果

2024年的發展

• 消費者在選擇軟性飲料時希望做出更健康的選擇。

產業表現

• 新參與企業憑藉著功能性產品撼動碳酸鹽市場。
• 碳酸飲料上越來越常見「無糖」標籤。
• 在軟性飲料市場中，宣稱具有提神醒腦功效的產品越來越多

未來展望

• 優質化將推動健康和保健索賠。
• 生產者需要投資創新和行銷才能保持競爭力。
• 預計未來功能性聲明將變得更加多樣化和突出。

分類資料

國家報告免責聲明

美國HW零食

關鍵數據結果

2024年的發展

• 消費者希望在預算範圍內享受健康美食。

產業表現

• 消費者越來越重視零嘴零食的成分。
• 儘管存在健康方面的擔憂，但口味仍然是贏得消費者的關鍵。
• 高蛋白產品滿足了人們對健康、價值和便利性的需求。

未來展望

• GLP-1的興起將對零食市場產生重大影響
• 新法或將促進天然零食的銷售
• 高蛋白功效宣稱仍充滿潛力

分類資料

國家報告免責聲明

美國乳製品及其替代品

關鍵數據結果

2024年的發展

• 2024年，預算限制將限制健康和保健的推廣。

產業表現

• 儘管面臨經濟壓力，天然、有機和高蛋白等宣傳語仍然很受歡迎。
• 低脂乳製品正逐漸失去吸引力，因為消費者更喜歡全脂乳製品。
• 隨著人們對加工食品的擔憂日益加劇，天然食品的益處也越來越受到認可。

未來展望

• 經濟壓力可能會限制健康和保健聲明的吸引力。
• 預計低脂乳製品的需求將趨於穩定，但仍面臨挑戰。
• 天然和植物來源產品宣稱具有巨大的成長潛力。

分類資料

國家報告免責聲明

美國HW烹調食材與餐點

關鍵數據結果

2024年的發展

• 消費者正在做出更健康的選擇，但經濟壓力仍然是成長的障礙。

產業表現

• 高蛋白飲食越來越受歡迎，而產品成分也受到更嚴格的審查。
• 隨著其他優先事項的增加，消費者對無麩質產品的興趣正在減弱。
• 隨著消費者越來越關注健康趨勢，素食主義的吸引力正在下降。

未來展望

• 隨著腸道健康日益受到關注，生酮飲食預計將成為一種趨勢。
• 預計品類成熟將限制無麩質產品的成長。
• 純素和純素食生產商可能需要重塑自身形象。

分類資料

國家報告免責聲明

美國HW主幹線

關鍵數據結果

2024年的發展

• 經濟壓力迫使消費者在日益成長的健康擔憂之外，仍將價格放在首位。

產業表現

• 消費者希望做出更健康的選擇，卻面臨經濟限制。
• 烘焙點心生產商正積極宣傳產品具有健康功效，以推動高附加價值銷售。
• 運動員們正試圖將早餐用麥片穀類重新定位為更健康的飲食選擇。

未來展望

• 隨著生產成本上升，參與企業需要專注於提高附加價值。
• 公司可以對某些特定聲明賦予價值，例如「無麩質」。
• GLP-1 藥物可能為高蛋白主食帶來新的可能性

分類資料

國家報告免責聲明

Rising concerns around high rates of obesity and diabetes and the harmful impact of consuming ultra-processed foods has been impacting purchasing decisions across the packaged food and beverages market. This has benefited sales of products with better for you claims such as low sugar, as well as products with shorter ingredient lists and natural and organic claims. There has also been a growing demand for functional products, with high protein and high fibre claims seeing particularly strong int...

Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumers keen to make healthier choices despite financial pressures

INDUSTRY PERFORMANCE

• Consumers pay more attention to what goes into their food and beverages
• High protein claims capturing the attention of a wider audience

WHAT'S NEXT

• GLP-1 drugs could shake up the market

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supply shortages push prices up limiting growth across hot drinks

INDUSTRY PERFORMANCE

• Price pressures limit growth and development opportunities within hot drinks
• Consumers want to cut back on caffeine without losing flavour
• Natural and functional claims present new opportunities for development

WHAT'S NEXT

• Coffee shortages could support a shift to alternative caffeine sources
• No caffeine hot drinks could face competition from other alternatives
• Natural and functional ingredients likely to remain key growth drivers

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers keen to make healthier choices when it comes to soft drinks

INDUSTRY PERFORMANCE

• New players shaking up the carbonates market with functional offerings
• No sugar claims gain traction in carbonates
• Energy boosting claims on the rise across the soft drinks market

WHAT'S NEXT

• Premiumisation should help propel health and wellness claims
• Producers will need to invest in innovation and marketing to remain relevant
• Functional claims expected to become more diversified and more pronounced

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers look to achieve healthy indulgence on a budget

INDUSTRY PERFORMANCE

• Consumers paying more attention to what goes into their snacks
• Taste remains important to winning over consumers despite health concerns
• High protein claims tap into the need for health, value and convenience

WHAT'S NEXT

• Rise of GLP-1s set to have a growing impact on the snacks market
• New legislation could provide a boost to sales of natural snacks
• High protein claims still full of potential

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness movement limited by budgetary constraints in 2024

INDUSTRY PERFORMANCE

• Natural, organic and high protein claims prove popular despite economic pressures
• Low fat dairy losing its appeal as consumers favour full fat options
• Natural claims gain favour as concerns around processed foods grow

WHAT'S NEXT

• Economic pressures could limit the appeal of health and wellness claims
• Low fat dairy set to see stable demand but challenges remain
• Natural and plant-based claims present strong opportunities for growth

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers making healthier choices but financial pressures remain a barrier to growth

INDUSTRY PERFORMANCE

• High protein diets thriving while product ingredients come under growing scrutiny
• Consumers lose interest in gluten free claims as other priorities take precedence
• Vegetarian claims lose their appeal as consumers focus on wellness trends

WHAT'S NEXT

• Keto trend set to expand while gut health comes to the fore
• Category maturity is expected to limit the growth of gluten free products
• Producers of vegan and vegetarian products may need to revamp their image

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Financial pressures force consumers to prioritise price despite rising health concerns

INDUSTRY PERFORMANCE

• Consumers look to make healthier choices but face financial constraints
• Producers of baked goods lean into added health claims to boost value sales
• Players look to reposition breakfast cereals as a healthier meal option

WHAT'S NEXT

• Players may need to focus on adding value as production costs rise
• Companies could lean into specific claims such as gluten free to add value
• GLP-1 medications could open up new opportunities for high protein staple foods

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER