印尼烹飪食材與餐飲市場

儘管預計到2025年烹飪食材和餐點的銷售額將按當前水準穩步成長，但持續的經濟挑戰仍然給消費者支出帶來壓力。因此，消費者正在轉向更經濟實惠的產品、更小的包裝以及價格更低的產品和品牌。此外，如今快節奏的都市生活方式更加重視便利性，這影響著消費者的購買行為，包括他們購買的產品類型以及購買地點。

Euromonitor International發布的「印尼烹飪食材及餐點市場」報告深入分析了印尼市場，提供了獨特的在地洞察和理解。報告重點介紹了主要企業、品牌和零售商，並提供了2020年至2024年的最新零售銷售數據，同時評估了消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告也著重分析了健康與保健、永續發展和疫情後復甦等關鍵趨勢如何影響當前市場，並展望了未來五年的發展趨勢，清晰展現了市場未來的發展方向。

目標產品：食用油、食品和湯、醬汁、沾醬和調味料、甜味塗抹醬

數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 深入整體情況。
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

摘要整理

關鍵數據結果

產業表現

• 便利性需求和經濟壓力會影響購買行為。
• 消費者的購買決策正受到健康和保健問題的影響。
• 社群媒體和數位行銷在市場中發揮關鍵作用。

未來趨勢

• 隨著經濟復甦，預計銷售額將成長，市場前景光明。
• 人們健康意識的提高推動了需求和創新。
• 新的標籤法規將改變市場

競爭格局

• 儘管受到抵制影響，聯合利華仍保持領先。
• 丘比業績強勁成長，味之素縮小與聯合利華的差距

頻道

• 小型本地雜貨店的銷售額仍然佔主導地位，但便利商店的成長勢頭強勁。
• 隨著消費者接受網路購物的便利性，電子商務正在蓬勃發展。

市場數據

國家報告免責聲明

資訊來源

印尼食用油

關鍵數據結果

2025年的發展

• 改善棕櫚油供應將有助於成長

產業表現

• 隨著物價企穩和社群媒體推動居家烹飪潮流，經濟復甦跡象顯現。
• 橄欖油今年再次迎來強勁銷售季，消費者被其健康形象所吸引。

未來趨勢

• 隨著可支配收入的增加，食用油市場預計將繼續復甦。
• 零售商和製造商不斷發展以滿足不斷變化的消費者需求
• 棕櫚油價格調整可能影響市場需求

競爭格局

• SunCo憑藉其強大的行銷策略脫穎而出，成為業界翹楚。
• Bertolli成功地向更廣泛的受眾推廣了橄欖油的好處，並因此獲得了成功。

頻道

• 電子商務蓬勃發展的同時，小型本地雜貨店卻是節慶落敗。
• 隨著大型連鎖店在全國擴張，便利商店成為焦點。

分類資料

國家報告免責聲明

印尼菜餚和湯

關鍵數據結果

2025年的發展

• 忙碌的都會居民追求便利，推動了銷售。

產業表現

• 簡便食品和湯類產品受益於人們對便利性日益成長的需求。
• 速食意麵掀起乾式已調理食品新熱潮

未來趨勢

• 由於消費者對便利、美味、營養餐的需求不斷成長，預計銷售額將保持強勁成長。
• 常溫保存的已調理食品不斷發展，以滿足現代消費者的需求。
• 擴大數位行銷和分銷管道可能是成長的關鍵

競爭格局

• Delifood憑藉著Super Bubur和Wow Spagiti的成功，進一步擴大了領先優勢。
• Pop Spaghetti 的成功緊隨 Wow Spaghetti 之後。

頻道

• 便利商店在印尼速食食品的興起中發揮關鍵作用
• 電子商務與已調理食品的便利定位非常契合。

分類資料

國家報告免責聲明

印尼醬料、沾醬和調味品

關鍵數據結果

2025年的發展

• 經濟挑戰抑制了家庭需求，但創新促進了銷售。

產業表現

• 由於消費者尋求節省開支，經濟壓力限制了醬料、蘸醬和調味品的成長。
• 印尼人對沙拉醬的需求正在上升

未來趨勢

• 經濟改善和對便利性的追求將推動成長
• 低鈉產品和植物性高湯作為健康養生趨勢的一部分，正變得越來越重要。
• 新規旨在鼓勵更健康的飲食習慣

競爭格局

• 聯合利華正透過投資新產品研發和行銷來克服挑戰。
• 丘比預計，隨著市場對健康便利產品的需求不斷成長，公司將實現強勁成長。

頻道

• 小型本地雜貨店仍然是醬料、蘸醬和調味品的主要通路。
• 便利商店滿足了現代消費者的需求。

分類資料

國家報告免責聲明

印尼甜醬

關鍵數據結果

2025年的發展

• 蜂蜜等健康天然產品的吸引力

產業表現

• 甜味抹醬喜憂參半，健康和經濟上的擔憂影響了其需求。
• 蜂蜜為市場帶來天然甜味和健康益處。

未來趨勢

• 蜂蜜價格上漲提振了甜味塗抹醬的市場前景
• 健康問題可能會影響需求和新產品開發
• 新規旨在鼓勵更健康的飲食習慣。

競爭格局

• 國內企業 Asta Guna Wisesa PT 鞏固其在 2025 年的領先地位
• Madurasa在推廣蜂蜜的健康益處方面取得了成功。

頻道

• 便利商店在糖果分銷方面處於領先地位
• 隨著消費者上網時間的增加，電子商務蘊藏著巨大的潛力。

分類資料

國家報告免責聲明

Sales of cooking ingredients and meals have seen steady growth in current value terms in 2025, but ongoing economic challenges have continued to place pressure on consumer spending. This has resulted in consumers shifting to more economical or small pack sizes, or cheaper products and brands. Modern, fast-paced urban lifestyles have also placed a greater emphasis on convenience. This has influenced consumer purchasing behaviour both in terms of the products they buy and where they choose to buy...

Euromonitor International's Cooking Ingredients and Meals in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cooking Ingredients and Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Ongoing economic challenges encourage consumers to trade down

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Need for convenience and economic pressures impact purchasing behaviour
• Consumer purchasing decisions being shaped by health and wellness concerns
• Social media and digital marketing playing a vital role in the market

WHAT'S NEXT?

• Bright outlook for the market with sales set to benefit from an economic recovery
• Increasing health consciousness set to inform demand and innovation
• New labelling regulation set to transform the market

COMPETITIVE LANDSCAPE

• Unilever remains on top despite being impacted by a boycott
• Kewpie sees strong gains while Ajinomoto closes the gap on Unilever

CHANNELS

• Small local grocers dominate sales but convenience stores seeing dynamic growth
• E-commerce on the rise as consumers embrace the convenience of online shopping

MARKET DATA

• Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
• Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
• Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
• Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
• Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
• Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
• Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
• Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

EDIBLE OILS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Improvements in palm oil supply benefits growth

INDUSTRY PERFORMANCE

• Signs of recovery as prices stabilise while social media sparks home cooking trend
• Olive oil sees another successful year with consumers drawn to its healthy image

WHAT'S NEXT?

• Ongoing recovery predicted for edible oils with disposable income set to rise
• Retailers and manufacturers set to evolve in response to changing consumer demands
• Price adjustments within palm oil likely to inform market demand

COMPETITIVE LANDSCAPE

• SunCo jumps into the lead off the back of a strong marketing strategy
• Bertolli thriving as it successfully attracts more consumers to the benefits of olive oil

CHANNELS

• Small local grocers losing relevance while e-commerce continues to gain ground
• Convenience stores take centre stage as leading chains expand nationwide

CATEGORY DATA

• Table 13 Sales of Edible Oils by Category: Volume 2020-2025
• Table 14 Sales of Edible Oils by Category: Value 2020-2025
• Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
• Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
• Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
• Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
• Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
• Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
• Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
• Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
• Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

MEALS AND SOUPS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Busy urbanites drive sales in their quest for convenience

INDUSTRY PERFORMANCE

• Meals and soups benefiting from rising demand for convenience
• Instant spaghetti brings newfound enthusiasm for dried ready meals

WHAT'S NEXT?

• Sales set to benefit from the growing demand for quick, tasty and nutritious meals
• Shelf stable ready meals evolving to meet the needs of modern consumers
• Digital marketing and expanded distribution could be key to growth

COMPETITIVE LANDSCAPE

• Delifood increases its lead by building on the success of Super Bubur and Wow Spageti
• Pop Spageti's success follows hot on the heels of Wow Spageti

CHANNELS

• Convenience stores playing a key role in the rise of ready meals in Indonesia
• E-commerce pairs well with the convenient positioning of ready meals

CATEGORY DATA

• Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
• Table 25 Sales of Meals and Soups by Category: Value 2020-2025
• Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
• Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
• Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
• Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
• Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
• Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
• Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
• Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
• Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
• Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
• Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
• Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SAUCES, DIPS AND CONDIMENTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic challenges hinder household demand but innovation bolsters sales

INDUSTRY PERFORMANCE

• Economic pressures limit growth in sauces, dips and condiments as consumers look for savings
• Indonesians developing an appetite for salad dressings

WHAT'S NEXT?

• An improving economy and the search for convenience set to be key growth drivers
• Low salt products and plant-based stocks gaining relevance as part of wider health trend
• New regulation set to encourage healthier eating habits

COMPETITIVE LANDSCAPE

• Unilever rides a wave of challenges thanks to investment in new product development and marketing
• Kewpie sees dynamic growth by tapping into the demand for healthy convenience

CHANNELS

• Small local grocers remains the key distribution channel for sauces, dips and condiments
• Convenience stores meeting the needs of modern shoppers

CATEGORY DATA

• Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
• Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
• Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
• Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
• Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
• Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
• Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
• Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
• Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
• Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
• Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
• Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
• Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SWEET SPREADS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Healthy natural products such as honey appeal

INDUSTRY PERFORMANCE

• Mixed fortunes for sweet spreads as health and economic concerns inform demand
• Honey brings natural sweetness and health claims to the market

WHAT'S NEXT?

• Bright outlook for sweet spreads fuelled by the rise of honey
• Health concerns likely to inform demand and new product development
• New regulations aim to encourage healthier eating habits

COMPETITIVE LANDSCAPE

• Domestic company Asta Guna Wisesa PT strengthens its lead in 2025
• Madurasa finds success through promoting the health benefits of honey

CHANNELS

• Convenience stores lead the distribution of sweet spreads
• E-commerce showing strong potential as consumers spend more time online

CATEGORY DATA

• Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
• Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
• Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
• Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
• Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
• Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
• Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
• Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
• Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
• Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
• Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
• Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER