馬來西亞烹飪食材與餐飲市場

2025年，受價格上漲和持續推出便利、營養且價格實惠的新產品的推動，烹飪食材和餐點市場實現了強勁的價值成長。儘管由於消費者對價格的持續敏感以及零售價格的上漲，銷量略有放緩，但政府的支持措施提振了需求，使超過540萬低收入家庭能夠購買到必需的烹飪產品。

Euromonitor International發布的「馬來西亞烹飪食材及餐點市場」報告提供深入的全國性市場洞察，帶來無與倫比的在地化視角和理解。報告重點關注主要企業、品牌和零售商，並提供2020年至2024年的最新零售銷售數據，同時評估消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。報告也著重闡述了健康與保健、永續性和疫情後復甦等關鍵趨勢如何影響當前市場，並展望未來五年市場發展趨勢，清晰展現市場未來的發展方向。

目標產品：食用油、食品和湯、醬汁、沾醬和調味料、甜味塗抹醬

數據範圍：市場規模（過往表現）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 深入整體情況。
• 確定成長領域並了解變革促進因素
• 了解競爭格局、主要市場參與企業和主要品牌
• 利用五年預測來評估市場發展趨勢

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄

目錄和表格

摘要整理

關鍵數據結果

產業表現

• 注重價格的消費者在健康和便利性仍然重要的同時，也尋求物有所值的產品。
• 政府援助促進了烹飪食材和食品的銷售。
• 家庭烹飪的強勁趨勢催生了兼具便利性和成本績效的新產品。

未來趨勢

• 政府援助支持了對烹飪食材和餐點的需求。
• 氣炸鍋的出現激發了醬料和醃料的研發。

競爭格局

• Lam Soon (M) Bhd 正在加強其在食用油領域的業務。
• Tricious Foods Sdn Bhd 是一家知名且成功的冷凍已調理食品公司。
• 參與企業之間的競爭日益加劇

頻道

• 小規模本地雜貨店透過提供價格實惠的品牌而受益。
• 超級市場和大賣場正透過價格促銷來促進銷售。

市場數據

國家報告免責聲明

資訊來源

馬來西亞食用油

關鍵數據結果

2025年的發展

• 健康和價格因素影響食用油類別。

產業表現

• 物價上漲和消費者健康意識增強推動了價值成長。
• 葵花籽油是最具活力的油品類別。

未來趨勢

• 隨著原料供應開始恢復正常，成長機會也隨之而來。
• 以健康為導向的創新有望加速發展
• 政府對低收入家庭的援助為食用油類別提供了額外支持。

競爭格局

• 本地企業憑藉強大的商店網路和實惠的價格繼續佔主導地位。

頻道

• 由於距離居民區較近，小型本地雜貨店仍然是食用油的主要銷售商。

分類資料

國家報告免責聲明

馬來西亞菜餚和湯

關鍵數據結果

2025年的發展

• 不斷調整策略以平衡價格可負擔性和便利性

產業表現

• 優質化和創新支持價值成長
• 冷凍已調理食品市場的蓬勃發展反映了優質化。

未來趨勢

• 消費者希望獲得物超所值的促銷活動和便利的餐飲解決方案。
• 「健康」的高蛋白飲食備受關注，健康也因此成為首要任務。
• 政府扶持計畫將推動對價格實惠、方便快速、常溫長的食品和湯品的需求。

競爭格局

• 規模較大的參與企業將受益於古龍強大的品牌組合和價值定位。
• 提高國內運動員的地位

頻道

• 便利性、規模和產品種類使大賣場在食品和湯品的配送方面具有顯著優勢。
• 便利商店的擴張正在推動銷售成長，因為它滿足了人們忙碌的生活方式。

分類資料

國家報告免責聲明

馬來西亞醬料、沾醬和調味品

關鍵數據結果

2025年的發展

• 創新吸引追求健康與便利的消費者

產業表現

• 價格上漲推動價值成長，因為消費者在醬料、蘸醬和調味品方面追求健康和便利。
• 政府扶持措施有助於醬油產業的復興。

未來趨勢

• 價格敏感性和政府支持預計將提振消費。
• 在價格敏感的環境下，價值、多功能性和健康特性推動了產品成長。
• 氣炸鍋的流行趨勢和針對區域偏好客製化的創新液體醬料將推動品類成長。

競爭格局

• 味之素（馬來西亞）有限公司在品牌忠誠度和創新方面取得領先地位
• 小規模品牌正在崛起，對大品牌構成威脅。
• 聖雷莫通心粉公司和Zara食品工業公司表現良好

頻道

• 大賣場以其無與倫比的商品種類和價值而聞名。
• 超級市場正透過靈活應變、價格實惠和提升消費者參與度來鞏固其市場地位。

分類資料

國家報告免責聲明

馬來西亞甜點

關鍵數據結果

2025年的發展

• 價格上漲和創新為甜味抹醬帶來了可喜的成長。

產業表現

• 透過價格上漲和更明智的選擇實現價值成長
• 創新的堅果和種子類塗抹醬推動參與企業的銷售成​​長

未來趨勢

• 甜味抹醬品類的成熟將影響價格敏感度和以價值為導向的策略。
• 隨著品牌越來越注重產品的功能性、天然性和健康性，健康意識的創新正在推動甜食市場的成長。
• 更嚴格的進口糖果甜點標籤檢視法規可能會使本土品牌獲得競爭優勢。

競爭格局

• 費列羅公司以其創新的行銷策略而脫穎而出。
• Lotus Bakeries NV 利用策略夥伴關係來鞏固其地位

頻道

• 大型大賣場透過種類繁多的商品、優惠的促銷活動以及對各類消費者的吸引力，促進了經濟成長。
• 得益於政府的SARA支持計畫和便利的位置，超級市場發展勢頭強勁。

分類資料

國家報告免責聲明

Cooking ingredients and meals experienced solid value growth in 2025, driven by rising prices and a steady flow of new products offering quick, nutritious, and affordable options. Volume sales weakened slightly in the face of ongoing price sensitivity and higher retail prices, although demand was boosted by government aid enabling over 5.4 million low-income households to buy essential cooking products.

Euromonitor International's Cooking Ingredients and Meals in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cooking Ingredients and Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Solid performance for cooking ingredients and meals

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Price sensitive shoppers seek value as health and convenience remain of key importance
• Government aid boosts sales of cooking ingredients and meals
• Strong home cooking trend encourages a steady stream of new products delivering convenience and value for money

WHAT'S NEXT?

• Government aid will support demand for cooking ingredients and meals
• Adoption of air fryers will inspire sauce and marinade developments

COMPETITIVE LANDSCAPE

• Lam Soon (M) Bhd leads with its core presence in edible oils
• Tricious Foods Sdn Bhd is stand out player with success in frozen ready meals
• Competitive landscape heats up between domestic and international players

CHANNELS

• Small local grocers benefit from offering affordable brands
• Supermarkets and hypermarkets push sales via price promotions

MARKET DATA

• Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
• Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
• Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
• Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
• Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
• Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
• Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
• Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

EDIBLE OILS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health and affordability shapes the edible oils category

INDUSTRY PERFORMANCE

• Price inflation and health-driven consumer choices drive value growth
• Sunflower oil is the most dynamic category

WHAT'S NEXT?

• Growth opportunities as supply of raw material begins to normalise
• Health-forward innovation is expected to accelerate
• Government aid for low-income families will provide extra support to edible oils category

COMPETITIVE LANDSCAPE

• Local companies continue to dominate with strong shelf presence and affordability

CHANNELS

• Small local grocers are still the go-to channel for edible oils given close proximity to households

CATEGORY DATA

• Table 13 Sales of Edible Oils by Category: Volume 2020-2025
• Table 14 Sales of Edible Oils by Category: Value 2020-2025
• Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
• Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
• Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
• Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
• Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
• Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
• Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
• Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
• Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

MEALS AND SOUPS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strategies evolve to balance affordability with convenience

INDUSTRY PERFORMANCE

• Premiumisation and innovation underpins value growth
• Dynamism in frozen ready meals reflects premiumisation

WHAT'S NEXT?

• Consumers will seek value-driven promotions and convenient meal solutions
• "Better for you" and high protein meals to gain traction and embrace the overriding focus on health
• Government aid programmes to drive demand for affordable and convenient shelf stable meals and soups

COMPETITIVE LANDSCAPE

• Leading player benefits from strong brand portfolio and Gulong's value-positioning
• Domestic players improve their position

CHANNELS

• Convenience, scale and product variety give hypermarkets a strong lead in meals and soups distribution
• Expansion of convenience stores drives sales growth as the channel supports busy lifestyles

CATEGORY DATA

• Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
• Table 25 Sales of Meals and Soups by Category: Value 2020-2025
• Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
• Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
• Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
• Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
• Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
• Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
• Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
• Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
• Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
• Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
• Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
• Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SAUCES, DIPS AND CONDIMENTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovations entice consumers seeking health and convenience benefits

INDUSTRY PERFORMANCE

• Rising prices drive value growth as consumers seek health and convenience in sauces, dips, and condiments
• Government aid initiatives contribute to dynamism of soy sauces

WHAT'S NEXT?

• Consumption set to rise amid price sensitivity and government aid
• Value, versatility and wellness features will spur growth amid price sensitivity
• Innovative liquid sauces catering to air fryer trends and local tastes will boost category growth

COMPETITIVE LANDSCAPE

• Ajinomoto (M) Sdn Bhd secures lead through brand loyalty and innovation
• Smaller brands are gaining traction posing threat to leading players
• San Remo Macaroni Co and Zara Foodstuff Industries display strong performances

CHANNELS

• Hypermarkets excel with unbeatable variety and value
• Supermarkets enjoy strong position through agility, affordability, and shopper engagement

CATEGORY DATA

• Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
• Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
• Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
• Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
• Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
• Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
• Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
• Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
• Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
• Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
• Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
• Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
• Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SWEET SPREADS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices and innovations give welcome boost to sweet spreads

INDUSTRY PERFORMANCE

• Value growth driven by rising prices and more discerning choices
• Players drive sales growth with innovative nut and seed based spreads

WHAT'S NEXT?

• Maturity of sweet spreads category will drive value-focused strategies as price sensitivity remains heightened
• Health-led innovation supports growth of sweet spreads as brands focus on functional, natural and better-for-you offerings
• Stricter labelling laws for imported sweet spreads could give local brands a competitive advantage

COMPETITIVE LANDSCAPE

• Ferrero SpA is stand out player employing innovative marketing strategies
• Lotus Bakeries NV leverages strategic partnerships to bolster position

CHANNELS

• Hypermarkets support growth with extensive product variety, value promotions, and broad consumer appeal
• Supermarkets achieve dynamism supported by the government's SARA aid programme and convenient locations

CATEGORY DATA

• Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
• Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
• Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
• Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
• Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
• Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
• Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
• Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
• Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
• Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
• Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
• Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER