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市場調查報告書

商品編碼

1316308

全球優格市場 - 2023-2030 年

Global Yogurt Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 122 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

2022 年，全球優格市場規模達到1059 億美元，預計到2030 年將達到1779 億美元，2023-2030 年的複合年成長率為6.7%。

優格可由各種奶類製成，包括牛奶、山羊奶、綿羊奶以及杏仁奶、豆奶或椰奶等植物性替代品，為滿足不同的飲食偏好和限制提供了廣泛的選擇。推動優格市場發展的因素包括：人們對健康、簡便食品的需求不斷成長，優格作為富含益生菌的零食廣受歡迎，以及越來越多的口味和品種可以滿足消費者的喜好。

通過優格培養物的發酵，牛奶變成了優格，形成了一種香濃細膩、富含有益益生菌的乳製品。乳酸菌在優格生產中起著至關重要的作用，它能將乳糖轉化為乳酸，形成優格特有的風味、口感和健康益處。優格加工過程包括巴氏殺菌、發酵和冷卻，將牛奶轉化為奶香濃郁、營養豐富的優格產品。起始培養物在優格生產中至關重要，因為它們含有啟動發酵的特定菌株，可將牛奶轉化為優格，並賦予其獨特的風味、口感和促進健康的特性。

市場動態

益生菌食品和飲料需求成長推動優格市場成長

益生菌食品和飲料需求的不斷成長確實是優格市場成長的重要驅動力。益生菌是活的細菌，食用後對健康有益，特別是對消化系統健康和免疫系統的支持。優格含有天然益生菌，作為一種方便、可口的益生菌來源，受到了人們的歡迎。消費者越來越認知到保持健康腸道微生物群的重要性，這使得人們對富含益生菌的食品和飲料產生了濃厚的興趣。

以益生菌含量著稱的優格與多種健康益處有關，包括改善消化、促進營養吸收和增強免疫功能。一些主要生產商推出了含有益生菌株的新型優格產品。例如，2023 年3 月27 日，中國食品公司君樂寶在市場上推出了含有10 種益生菌株的新型優格。

兒童對冰淇淋替代品的需求日益成長，推動了優格市場的成長

兒童對冰淇淋替代品的需求不斷增加，這對優格市場的銷售確實起到了推動作用。優格口感細膩，口味多樣，是傳統冰淇淋的健康替代品。家長和看護人擴大為孩子的零食和甜點尋找營養豐富的選擇，而優格恰好符合這一要求。優格既能提供鈣、蛋白質和維生素等必需營養素，又能帶來令人滿意的美味體驗。

專為兒童設計的風味優格和趣味優格，以流行角色或俏皮包裝為特色，進一步迎合了兒童的喜好，使優格成為極具吸引力的選擇。例如，2023 年3 月27 日，Enlightened 在市場上推出了焦糖布朗尼和薄荷餅乾口味的冷凍希臘優格棒。

日益普遍的飲食偏好和限制阻礙了優格市場的成長

飲食偏好和限制的日益普及嚴重阻礙了優格市場的發展，尤其是傳統的乳製品優格。例如，乳糖不耐症影響了相當一部分人口，使人們難以食用含有乳糖（乳製品中的一種天然糖）的優格。這一限制縮小了乳製品優格的潛在消費群體。

同樣，越來越多的人採用素食主義和植物性飲食，導致對非乳製品替代品的需求上升。許多奉行素食生活方式的人或對乳製品過敏或不耐受的人都會選擇以杏仁奶、豆奶、椰奶或燕麥奶等為原料的植物性優格。消費者偏好的這種轉變為傳統乳製品優格生產商迎合這一特定細分市場帶來了挑戰。

COVID-19 的影響

大流行促使人們更加關注健康和免疫力。優格以其益生菌含量和潛在的健康益處而聞名，隨著消費者對免疫增強食品的追捧，優格進一步受到關注。消費者對健康和保健興趣的增加有利於優格市場的發展。大流行病加速了電子商務和網上食品雜貨購物的發展。消費者轉向網路平台購買食品雜貨，包括優格。

優格生產商和零售商通過加強線上業務和提供送貨選項來適應這一變化，以滿足消費者不斷變化的購物偏好。優格行業的公司不得不修改行銷策略，以適應大流行病的背景。他們重點宣傳生產過程中採取的安全和衛生措施，強調優格對健康的益處，以引起消費者的共鳴。

俄羅斯-烏克蘭影響分析

地緣政治緊張局勢擾亂了供應鏈，導致原料、包裝和優格成品的交付延遲或中斷。這影響了生產能力和市場上優格的供應。俄羅斯和烏克蘭之間的政治局勢會影響消費者情緒和品牌認知。

消費者的偏好可能會發生變化，偏好或歧視與兩國相關的優格品牌。這將導致市場佔有率和品牌忠誠度的變化。地緣政治緊張局勢導致貿易協定、關稅和法規發生變化。這些變化會影響市場准入，使外國優格公司在受影響國家的進入或擴張更具挑戰性。

Market Overview

The Global Yogurt Market reached US$ 105.9 billion in 2022 and is expected to reach US$ 177.9 billion by 2030 growing with a CAGR of 6.7% during the forecast period 2023-2030.

Yogurt can be made from various milk types, including cow's milk, goat's milk, sheep's milk, and plant-based alternatives like almond milk, soy milk, or coconut milk, offering a wide range of options to cater to different dietary preferences and restrictions. The driving factors behind the yogurt market include the growing demand for healthy and convenient food options, the popularity of yogurt as a probiotic-rich snack, and the increasing availability of diverse flavors and varieties to suit consumer preferences.

Fermentation by yogurt cultures transforms milk into yogurt, resulting in a tangy and creamy dairy product packed with beneficial probiotics. Lactic acid bacteria play a crucial role in yogurt production, converting lactose into lactic acid and contributing to the characteristic flavor, texture, and health benefits of yogurt. Yogurt processing involves pasteurization, fermentation, and cooling, transforming milk into a creamy and nutritious yogurt product. Starter cultures are essential in yogurt production as they contain specific strains of bacteria that initiate fermentation, converting milk into yogurt and imparting its distinct flavor, texture, and health-promoting properties.

Market Dynamics

Growing Demand for Probiotic Food and Beverage Drives Yogurt Market Growth

The growing demand for probiotic food and beverage products is indeed a significant driver of the yogurt market's growth. Probiotics are live bacteria that offer health benefits when consumed, particularly for digestive health and immune system support. Yogurt, with its natural probiotic content, has gained popularity as a convenient and tasty source of probiotics. Consumers are increasingly recognizing the importance of maintaining a healthy gut microbiome, which has led to a heightened interest in probiotic-rich foods and beverages.

The consumption of yogurt, known for its probiotic content, has been linked to various health benefits, including improved digestion, enhanced nutrient absorption, and strengthened immune function. Some of the major key players launched new yogurt products with probiotic strains. For instance, On March 27 2023, Junlebao, chinas food company launched new yogurt in the market which contains 10 probiotic strains.

Increasing Demand for Ice Cream Substitutes Among Children Drives Yogurt Market Growth

The increasing demand for ice cream substitutes among children is indeed playing a role in boosting the sales of the yogurt market. Yogurt, with its creamy texture and variety of flavors, serves as a healthier alternative to traditional ice cream. Parents and caregivers are increasingly seeking nutritious options for their children's snacks and desserts, and yogurt fits the bill. It provides a source of essential nutrients such as calcium, protein, and vitamins while offering a satisfying and indulgent taste experience.

The availability of flavored and fun yogurt options specifically targeted towards children, featuring popular characters or playful packaging, further appeals to their preferences and makes yogurt an attractive choice. For instance, On March 27, 2023, Enlightened launched frozen greek yogurt bars in the caramel brownie and mint and cookies flavors in the market.

The Growing Prevalence of Dietary Preferences and Restrictions Hampers Yogurt Market Growth

The growing prevalence of dietary preferences and restrictions poses a significant restraint on the yogurt market, particularly for traditional dairy-based yogurts. Lactose intolerance, for instance, affects a considerable portion of the population, making it challenging for individuals to consume yogurt containing lactose, a natural sugar found in dairy products. This limitation narrows the potential consumer base for dairy-based yogurts.

Similarly, the increasing adoption of veganism and plant-based diets has led to a rise in demand for non-dairy alternatives. Many individuals following a vegan lifestyle or those with dairy allergies or intolerances opt for plant-based yogurts made from sources like almond milk, soy milk, coconut milk, or oat milk. This shift in consumer preferences creates a challenge for traditional dairy yogurt manufacturers to cater to this specific segment.

COVID-19 Impact

The pandemic prompted a heightened focus on health and immunity. Yogurt, known for its probiotic content and potential health benefits, gained further attention as consumers sought out immune-boosting foods. This increased consumer interest in health and wellness benefited the yogurt market. The pandemic accelerated the growth of e-commerce and online grocery shopping. Consumers turned to online platforms to purchase their groceries, including yogurt.

Yogurt manufacturers and retailers adapted by strengthening their online presence and offering delivery options, meeting the changing consumer shopping preferences. Companies in the yogurt industry had to modify their marketing strategies to align with the pandemic's context. They focused on communicating the safety and hygiene measures taken during production and highlighting the health benefits of yogurt to resonate with consumers' concerns.

Russia-Ukraine Impact Analysis

Geopolitical tensions disrupt supply chains, leading to delays or interruptions in the delivery of raw materials, packaging, and finished yogurt products. This impact production capabilities and the availability of yogurt in the market. The political situation between Russia and Ukraine influence consumer sentiment and brand perception.

Shifts in consumer preferences may occur, favoring or discriminating against yogurt brands associated with either country. This lead to changes in market share and brand loyalty. Geopolitical tensions result in changes to trade agreements, tariffs, and regulations. These changes impact market access, making it more challenging for foreign yogurt companies to enter or expand in the affected countries.

Segment Analysis

The global yogurt market is segmented based on form, type, distribution channel, and region.

Increased Consumers Demand for Yogurt Drinks Drives the Segment Growth

The global yogurt market by form has been segmented by frozen yogurt, greek yogurt, set yogurt, yogurt drinks, vitamins and others.

Consumers are increasingly seeking healthier beverage options, and yogurt drinks align well with this trend. Yogurt drinks are perceived as a nutritious choice due to their probiotic content, which supports gut health, and their high protein content, which helps with satiety and muscle maintenance. The busy lifestyles of consumers have led to an increased demand for convenient and portable beverages. Yogurt drinks provide a convenient option for a quick and nourishing snack or meal replacement, making them popular among busy individuals who prioritize nutrition on the go.

Major key players in the market launched new yogurt drink products in the market which helps to boost yogurt drink segment growth over the forecast period. For instance, On August 26 2021, Lactalis India launched protein-packed lactel turbo yoghurt drink in the market. It is on the go drink available in the strawberry and mango flavours. The beverage includes all of the advantages of natural, premium French-quality yoghurt.

Geographical Analysis

Increased Demand for Yogurt in North America Region Due to its Health Benifits

United States and Canada are major share holding countries in the region due to increase demand for yogurt due to its health benifits. The North America yogurt market is a dynamic and competitive industry that has experienced consistent growth, driven by factors such as increasing consumer demand for healthy snacks, the popularity of yogurt as a breakfast option, and the availability of a wide range of flavors, formats, and specialty yogurts catering to diverse consumer preferences. The market is characterized by the presence of both established yogurt brands and innovative newcomers, as well as a growing emphasis on yogurt products with functional benefits, such as probiotics, high protein content, and low sugar options, in response to changing consumer lifestyles and dietary needs.

Canadian consumers are increasingly concerned about the environmental and ethical aspects of their food choices Also, increase in the merger, acquisition and partnership strategies in the region drives market growth. For instance, on November 17 2022, An broad line of plant-based seafood substitutes will be developed through a new partnership between Canadian companies Konscious Foods, Merit Yogurts, and Canadian Pacifico Seaweeds.

Competitive Landscape

The major global players include: Ben & Jerrys, China Mengniu Dairy Company Limited, Chobani Inc., Dannon Yoplait, Deutsches Milkchkontor Gmbh, Emmi Group, FAGE, Grupo LALA, General Mills and Kemps.

Why Purchase the Report?

To visualize the global yogurt market segmentation based on form, type, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of yogurt market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global yogurt market report would provide approximately 61 tables, 61 figures and 122 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Form
3.2. Snippet by Type
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before Covid-19
- 6.1.2. Scenario During Covid-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Frozen Yogurt *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Greek Yogurt
7.4. Set Yogurt
7.5. Yogurt Drinks
7.6. Vitamins
7.7. Others

8. By Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2. Market Attractiveness Index, By Type
8.2. Fat-Free*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Regular

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Convenience Stores*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Grocery Stores
9.4. Online
9.5. Supermarkets/ Hypermarkets
9.6. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Ben & Jerrys*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. China Mengniu Dairy Company Limited
12.3. Chobani Inc.
12.4. Dannon Yoplait
12.5. Deutsches Milkchkontor Gmbh
12.6. Emmi Group
12.7. FAGE
12.8. Grupo LALA
12.9. General Mills
12.10. Kemps

LIST NOT EXHAUSTIVE