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市場調查報告書
商品編碼
1956737

全球行動行銷市場規模、佔有率、趨勢和成長分析報告（2026-2034）

Global Mobile Marketing Market Size, Share, Trends & Growth Analysis Report 2026-2034
出版日期: | 出版商: Value Market Research | 英文 171 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計行動行銷市場將從 2025 年的 350.9 億美元成長到 2034 年的 2,457.2 億美元，2026 年至 2034 年的複合年成長率為 24.14%。

隨著企業日益意識到透過行動裝置觸達消費者的重要性，行動行銷市場正經歷快速擴張。智慧型手機和行動應用程式的普及，使得企業能夠利用行動行銷策略與客戶即時互動，並提供個人化體驗。向行動商務的轉型正在推動對創新行銷解決方案的需求，以提升品牌知名度和客戶參與度。隨著消費者越來越依賴行動裝置進行購物和資訊獲取，行動行銷產業預計將迎來顯著成長。

技術創新正在改變行動行銷格局，使企業能夠實施數據驅動型策略，從而最佳化行銷工作。人工智慧 (AI) 和機器學習的融合使行銷人員能夠分析消費者行為和偏好，進而進行與目標受眾產生共鳴的精準宣傳活動。此外，基於位置的行銷興起提升了行動廣告的相關性，使企業能夠根據消費者的地理位置提供及時的優惠和促銷活動。隨著企業尋求與客戶建立有意義的聯繫，有效利用行動行銷將成為其整體策略的關鍵組成部分。

展望未來，隨著企業優先採用行動優先策略，行動行銷市場預計將繼續保持成長動能。 5G技術的廣泛應用將帶來更快的資料傳輸速度和更豐富的使用者體驗，進一步提升行動行銷的能力。此外，人們對隱私和資料保護日益成長的關注也將推動對透明且道德的行動行銷方式的需求。隨著行動領域的不斷演變，行動行銷產業已做好充分準備，掌握新趨勢，幫助企業在競爭激烈的環境中有效地吸引和留住客戶。

目錄

第1章 引言

第2章執行摘要

第3章 市場變數、趨勢與框架

  • 市場譜系展望
  • 滲透率和成長前景分析
  • 價值鏈分析
  • 法律規範
    • 標準與合規性
    • 監管影響分析
  • 市場動態
    • 市場促進因素
    • 市場限制
    • 市場機遇
    • 市場問題
  • 波特五力分析
  • PESTLE分析

第4章：全球行動行銷市場：按組件分類

  • 市場分析、洞察與預測
  • 平台
  • 服務

第5章 全球行動行銷市場（依通路分類）

  • 市場分析、洞察與預測
  • 行動網頁
  • SMS
  • 基於位置的行銷
  • 應用程式內訊息
  • 推播通知
  • QR碼
  • MMS
  • 其他

第6章：全球行動行銷市場：依公司規模分類

  • 市場分析、洞察與預測
  • 主要企業
  • 小型企業

第7章：全球行動行銷市場：依最終用途分類

  • 市場分析、洞察與預測
  • 零售
  • 媒體與娛樂
  • 旅行
  • 車
  • 衛生保健
  • IT/通訊
  • BFSI
  • 其他

第8章：全球行動行銷市場：按地區分類

  • 區域分析
  • 北美市場分析、洞察與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲市場分析、洞察與預測
    • 英國
    • 法國
    • 德國
    • 義大利
    • 俄羅斯
    • 其他歐洲國家
  • 亞太市場分析、洞察與預測
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 東南亞
    • 其他亞太國家
  • 拉丁美洲市場分析、洞察與預測
    • 巴西
    • 阿根廷
    • 秘魯
    • 智利
    • 其他拉丁美洲國家
  • 中東和非洲市場分析、洞察與預測
    • 沙烏地阿拉伯
    • UAE
    • 以色列
    • 南非
    • 其他中東和非洲國家

第9章 競爭情勢

  • 最新趨勢
  • 公司分類
  • 供應鏈和銷售管道合作夥伴（根據現有資訊）
  • 市場佔有率和市場定位分析（基於現有資訊）
  • 供應商格局（基於現有資訊）
  • 策略規劃

第10章：公司簡介

  • 主要公司的市佔率分析
  • 公司簡介
    • Amobee Inc
    • Chartboost Inc
    • Flurry
    • Google Inc
    • IBM Corporation
    • InMobi
    • Marketo
    • AppSamurai
    • Oracle
    • Salesforce Inc
    • SAS Institute Inc
簡介目錄
Product Code: VMR112113103

The Mobile Marketing Market size is expected to reach USD 245.72 Billion in 2034 from USD 35.09 Billion (2025) growing at a CAGR of 24.14% during 2026-2034.

The Mobile Marketing market is experiencing rapid expansion as businesses increasingly recognize the importance of reaching consumers through mobile devices. With the proliferation of smartphones and mobile applications, organizations are leveraging mobile marketing strategies to engage customers in real-time and deliver personalized experiences. The shift towards mobile commerce is driving demand for innovative marketing solutions that enhance brand visibility and customer interaction. As consumers increasingly rely on their mobile devices for shopping and information, the mobile marketing sector is poised for significant growth.

Technological advancements are transforming the mobile marketing landscape, enabling businesses to adopt data-driven strategies that optimize their marketing efforts. The integration of artificial intelligence and machine learning is allowing marketers to analyze consumer behavior and preferences, facilitating targeted campaigns that resonate with audiences. Additionally, the rise of location-based marketing is enhancing the relevance of mobile advertisements, enabling businesses to deliver timely offers and promotions based on consumers' geographic locations. As organizations strive to create meaningful connections with their customers, the ability to leverage mobile marketing will be a critical component of their overall strategy.

Looking ahead, the Mobile Marketing market is expected to continue its upward trajectory as businesses prioritize mobile-first strategies. The increasing adoption of 5G technology will further enhance mobile marketing capabilities, enabling faster data transmission and richer user experiences. Moreover, the growing emphasis on privacy and data protection will drive demand for transparent and ethical mobile marketing practices. As the mobile landscape evolves, the mobile marketing sector is well-positioned to capitalize on emerging trends, ensuring that businesses can effectively engage and retain their customers in an increasingly competitive environment.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

MARKET SEGMENTATION

By Component

  • Platform
  • Services

By Channel

  • Mobile Web
  • SMS
  • Location-Based Marketing
  • In-App Messages
  • Push Notifications
  • QR Codes
  • MMS
  • Others

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By End-Use

  • Retail
  • Media & Entertainment
  • Travel
  • Automotive
  • Healthcare
  • IT & Telecom
  • BFSI
  • Others

COMPANIES PROFILED

  • Amobee Inc, Chartboost Inc, Flurry, Google Inc, IBM Corporation, InMobi, Marketo, AppSamurai, Oracle, Salesforce Inc, SAS Institute Inc

We can customise the report as per your requriements

TABLE OF CONTENTS

Chapter 1. PREFACE

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2. EXECUTIVE SUMMARY

  • 2.1. Market Snapshot
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. MARKET VARIABLES, TRENDS, FRAMEWORK

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Value Chain Analysis
  • 3.4. Regulatory Framework
    • 3.4.1 Standards & Compliance
    • 3.4.2 Regulatory Impact Analysis
  • 3.5. Market Dynamics
    • 3.5.1 Market Drivers
    • 3.5.2 Market Restraints
    • 3.5.3 Market Opportunities
    • 3.5.4 Market Challenges
  • 3.6. Porter's Five Forces Analysis
  • 3.7. PESTLE Analysis

Chapter 4. GLOBAL MOBILE MARKETING MARKET: BY COMPONENT 2022-2034 (USD MN)

  • 4.1. Market Analysis, Insights and Forecast Component
  • 4.2. Platform Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 4.3. Services Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 5. GLOBAL MOBILE MARKETING MARKET: BY CHANNEL 2022-2034 (USD MN)

  • 5.1. Market Analysis, Insights and Forecast Channel
  • 5.2. Mobile Web Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.3. SMS Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.4. Location-Based Marketing Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.5. In-App Messages Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.6. Push Notifications Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.7. QR Codes Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.8. MMS Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.9. Others Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 6. GLOBAL MOBILE MARKETING MARKET: BY ENTERPRISE SIZE 2022-2034 (USD MN)

  • 6.1. Market Analysis, Insights and Forecast Enterprise Size
  • 6.2. Large Enterprises Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 6.3. Small & Medium Enterprises Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 7. GLOBAL MOBILE MARKETING MARKET: BY END-USE 2022-2034 (USD MN)

  • 7.1. Market Analysis, Insights and Forecast End-use
  • 7.2. Retail Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.3. Media & Entertainment Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.4. Travel Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.5. Automotive Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.6. Healthcare Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.7. IT & Telecom Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.8. BFSI Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.9. Others Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 8. GLOBAL MOBILE MARKETING MARKET: BY REGION 2022-2034(USD MN)

  • 8.1. Regional Outlook
  • 8.2. North America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.2.1 By Component
    • 8.2.2 By Channel
    • 8.2.3 By Enterprise Size
    • 8.2.4 By End-use
    • 8.2.5 United States
    • 8.2.6 Canada
    • 8.2.7 Mexico
  • 8.3. Europe Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.3.1 By Component
    • 8.3.2 By Channel
    • 8.3.3 By Enterprise Size
    • 8.3.4 By End-use
    • 8.3.5 United Kingdom
    • 8.3.6 France
    • 8.3.7 Germany
    • 8.3.8 Italy
    • 8.3.9 Russia
    • 8.3.10 Rest Of Europe
  • 8.4. Asia-Pacific Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.4.1 By Component
    • 8.4.2 By Channel
    • 8.4.3 By Enterprise Size
    • 8.4.4 By End-use
    • 8.4.5 India
    • 8.4.6 Japan
    • 8.4.7 South Korea
    • 8.4.8 Australia
    • 8.4.9 South East Asia
    • 8.4.10 Rest Of Asia Pacific
  • 8.5. Latin America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.5.1 By Component
    • 8.5.2 By Channel
    • 8.5.3 By Enterprise Size
    • 8.5.4 By End-use
    • 8.5.5 Brazil
    • 8.5.6 Argentina
    • 8.5.7 Peru
    • 8.5.8 Chile
    • 8.5.9 South East Asia
    • 8.5.10 Rest of Latin America
  • 8.6. Middle East & Africa Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.6.1 By Component
    • 8.6.2 By Channel
    • 8.6.3 By Enterprise Size
    • 8.6.4 By End-use
    • 8.6.5 Saudi Arabia
    • 8.6.6 UAE
    • 8.6.7 Israel
    • 8.6.8 South Africa
    • 8.6.9 Rest of the Middle East And Africa

Chapter 9. COMPETITIVE LANDSCAPE

  • 9.1. Recent Developments
  • 9.2. Company Categorization
  • 9.3. Supply Chain & Channel Partners (based on availability)
  • 9.4. Market Share & Positioning Analysis (based on availability)
  • 9.5. Vendor Landscape (based on availability)
  • 9.6. Strategy Mapping

Chapter 10. COMPANY PROFILES OF GLOBAL MOBILE MARKETING INDUSTRY

  • 10.1. Top Companies Market Share Analysis
  • 10.2. Company Profiles
    • 10.2.1 Amobee Inc
    • 10.2.2 Chartboost Inc
    • 10.2.3 Flurry
    • 10.2.4 Google Inc
    • 10.2.5 IBM Corporation
    • 10.2.6 InMobi
    • 10.2.7 Marketo
    • 10.2.8 AppSamurai
    • 10.2.9 Oracle
    • 10.2.10 Salesforce Inc
    • 10.2.11 SAS Institute Inc