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市場調查報告書
商品編碼
1901681

行動行銷市場－全球產業規模、佔有率、趨勢、機會和預測，按組件、通路、組織規模、垂直產業、地區和競爭格局分類，2021-2031年預測

Mobile Marketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Channel, By Organization Size, By Vertical By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球行動行銷市場規模將從2025年的202.9億美元成長到2031年的532.8億美元，複合年成長率達17.46%。行動行銷是指一種多通路數位行銷策略，旨在透過網站、電子郵件、簡訊、社群媒體和行動應用程式等管道，觸達目標受眾的智慧型手機、平板電腦和其他行動裝置。

市場概覽
預測期 2027-2031
市場規模：2025年 202.9億美元
市場規模：2031年 532.8億美元
複合年成長率：2026-2031年 17.46%
成長最快的細分市場 服務
最大的市場 北美洲

主要市場促進因素

人工智慧和機器學習的融合是推動產業發展的主要催化劑，實現了以往無法企及的超個人化。行銷人員利用這些技術分析即時用戶資料，預測消費者意圖，從而在行動介面上推送客製化訊息。

主要市場挑戰

嚴格的資料隱私法規的實施和第三方 Cookie 的停用，對全球行動行銷市場的成長構成了巨大障礙。這種監管收緊破壞了該生態系統對精準消費者追蹤和行為導向的依賴，而這些長期以來一直是行動廣告商的主要價值促進因素。

主要市場趨勢

隨著遊戲內和激勵性行動視訊廣告的興起，開發者正從直接面對消費者的廣告模式轉向混合模式，這從根本上重塑了獲利模式。這種模式利用價值交換機制，玩家自願觀看影片廣告以獲得虛擬物品或遊戲優勢，與侵入式展示廣告相比，顯著提高了用戶留存率和廣告容忍度。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球行動行銷市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件（平台和服務）
    • 按管道（簡訊、推播通知、手機郵件、2D碼及其他）
    • 依企業規模（中小企業和大型企業）分類
    • 按垂直行業分類（零售和電子商務、旅遊和物流、汽車、銀行、金融服務和保險、電信和IT以及其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美行動行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲行動行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太行動行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行動行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲行動行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球行動行銷市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Google LLC
  • Facebook, Inc.
  • Apple Inc.
  • Amazon.com, Inc.
  • Twitter, Inc.
  • Adobe Inc.
  • Salesforce.com, Inc.
  • IBM Corporation
  • Oracle Corporation
  • SAP SE

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16519

The Global Mobile Marketing Market will grow from USD 20.29 Billion in 2025 to USD 53.28 Billion by 2031 at a 17.46% CAGR. Mobile marketing is defined as a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices through channels such as websites, email, SMS, social media, and mobile applications.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 20.29 Billion
Market Size 2031USD 53.28 Billion
CAGR 2026-203117.46%
Fastest Growing SegmentServices
Largest MarketNorth America

Key Market Drivers

The integration of artificial intelligence and machine learning serves as a primary catalyst for the industry, enabling hyper-personalization that was previously unattainable. Marketers leverage these technologies to analyze real-time user data, predicting consumer intent to deliver tailored messages across mobile interfaces.

Key Market Challenges

The enforcement of stringent data privacy regulations and the deprecation of third-party cookies represent a formidable obstacle to the growth of the Global Mobile Marketing Market. This regulatory tightening disrupts the ecosystem's reliance on precise consumer tracking and behavioral targeting, which have long been the primary value drivers for mobile advertisers. As operating systems restrict access to device identifiers and legal frameworks mandate explicit user consent, marketers face a severe reduction in the granularity of actionable data. This signal loss degrades the ability to attribute conversions accurately and optimize campaigns in real-time, resulting in diminished return on investment and forcing brands to reconsider their allocation of resources toward mobile channels.

Key Market Trends

The growth of in-game and rewarded mobile video advertising is fundamentally reshaping monetization strategies as developers move beyond direct consumer spending to hybrid models. This format leverages a value-exchange mechanism where players voluntarily consume video advertisements to receive virtual goods or gameplay advantages, significantly enhancing user retention and ad tolerance compared to intrusive display formats. This shift is substantiated by robust adoption rates among developers seeking stable revenue streams amidst fluctuating in-app purchase volumes.

Key Market Players

  • Google LLC
  • Facebook, Inc.
  • Apple Inc.
  • Amazon.com, Inc.
  • Twitter, Inc.
  • Adobe Inc.
  • Salesforce.com, Inc.
  • IBM Corporation
  • Oracle Corporation
  • SAP SE

Report Scope:

In this report, the Global Mobile Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Marketing Market, By Component:

  • Platform and Services

Mobile Marketing Market, By Channel:

  • Messaging
  • Push Notifications
  • Mobile Emails
  • Quick Response (QR) Code
  • and Others

Mobile Marketing Market, By Organization Size:

  • SMEs and Large Enterprise

Mobile Marketing Market, By Vertical:

  • Retail and E-Commerce
  • Travel & Logistics
  • Automotive
  • BFSI
  • Telecom & IT
  • and Others

Mobile Marketing Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Marketing Market.

Available Customizations:

Global Mobile Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Marketing Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Component (Platform and Services)
    • 5.2.2. By Channel (Messaging, Push Notifications, Mobile Emails, Quick Response (QR) Code, and Others)
    • 5.2.3. By Organization Size (SMEs and Large Enterprise)
    • 5.2.4. By Vertical (Retail and E-Commerce, Travel & Logistics, Automotive, BFSI, Telecom & IT, and Others)
    • 5.2.5. By Region
    • 5.2.6. By Company (2025)
  • 5.3. Market Map

6. North America Mobile Marketing Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component
    • 6.2.2. By Channel
    • 6.2.3. By Organization Size
    • 6.2.4. By Vertical
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mobile Marketing Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Component
        • 6.3.1.2.2. By Channel
        • 6.3.1.2.3. By Organization Size
        • 6.3.1.2.4. By Vertical
    • 6.3.2. Canada Mobile Marketing Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Component
        • 6.3.2.2.2. By Channel
        • 6.3.2.2.3. By Organization Size
        • 6.3.2.2.4. By Vertical
    • 6.3.3. Mexico Mobile Marketing Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Component
        • 6.3.3.2.2. By Channel
        • 6.3.3.2.3. By Organization Size
        • 6.3.3.2.4. By Vertical

7. Europe Mobile Marketing Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Channel
    • 7.2.3. By Organization Size
    • 7.2.4. By Vertical
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mobile Marketing Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Channel
        • 7.3.1.2.3. By Organization Size
        • 7.3.1.2.4. By Vertical
    • 7.3.2. France Mobile Marketing Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Channel
        • 7.3.2.2.3. By Organization Size
        • 7.3.2.2.4. By Vertical
    • 7.3.3. United Kingdom Mobile Marketing Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Channel
        • 7.3.3.2.3. By Organization Size
        • 7.3.3.2.4. By Vertical
    • 7.3.4. Italy Mobile Marketing Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Component
        • 7.3.4.2.2. By Channel
        • 7.3.4.2.3. By Organization Size
        • 7.3.4.2.4. By Vertical
    • 7.3.5. Spain Mobile Marketing Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Component
        • 7.3.5.2.2. By Channel
        • 7.3.5.2.3. By Organization Size
        • 7.3.5.2.4. By Vertical

8. Asia Pacific Mobile Marketing Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Channel
    • 8.2.3. By Organization Size
    • 8.2.4. By Vertical
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mobile Marketing Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Channel
        • 8.3.1.2.3. By Organization Size
        • 8.3.1.2.4. By Vertical
    • 8.3.2. India Mobile Marketing Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Channel
        • 8.3.2.2.3. By Organization Size
        • 8.3.2.2.4. By Vertical
    • 8.3.3. Japan Mobile Marketing Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Channel
        • 8.3.3.2.3. By Organization Size
        • 8.3.3.2.4. By Vertical
    • 8.3.4. South Korea Mobile Marketing Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Channel
        • 8.3.4.2.3. By Organization Size
        • 8.3.4.2.4. By Vertical
    • 8.3.5. Australia Mobile Marketing Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Channel
        • 8.3.5.2.3. By Organization Size
        • 8.3.5.2.4. By Vertical

9. Middle East & Africa Mobile Marketing Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Channel
    • 9.2.3. By Organization Size
    • 9.2.4. By Vertical
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mobile Marketing Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Channel
        • 9.3.1.2.3. By Organization Size
        • 9.3.1.2.4. By Vertical
    • 9.3.2. UAE Mobile Marketing Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Channel
        • 9.3.2.2.3. By Organization Size
        • 9.3.2.2.4. By Vertical
    • 9.3.3. South Africa Mobile Marketing Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Channel
        • 9.3.3.2.3. By Organization Size
        • 9.3.3.2.4. By Vertical

10. South America Mobile Marketing Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Channel
    • 10.2.3. By Organization Size
    • 10.2.4. By Vertical
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Marketing Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Channel
        • 10.3.1.2.3. By Organization Size
        • 10.3.1.2.4. By Vertical
    • 10.3.2. Colombia Mobile Marketing Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Channel
        • 10.3.2.2.3. By Organization Size
        • 10.3.2.2.4. By Vertical
    • 10.3.3. Argentina Mobile Marketing Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Channel
        • 10.3.3.2.3. By Organization Size
        • 10.3.3.2.4. By Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mobile Marketing Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Google LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Facebook, Inc.
  • 15.3. Apple Inc.
  • 15.4. Amazon.com, Inc.
  • 15.5. Twitter, Inc.
  • 15.6. Adobe Inc.
  • 15.7. Salesforce.com, Inc.
  • 15.8. IBM Corporation
  • 15.9. Oracle Corporation
  • 15.10. SAP SE

16. Strategic Recommendations

17. About Us & Disclaimer