市場調查報告書
商品編碼
1264132
客戶數據平台全球市場研究報告-2023-2030 年行業分析、規模、份額、增長、趨勢和預測Global Customer Data Platform Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
全球對客戶數據平台市場的需求將從2022年的77.2億美元增長到2030年的近999.1億美元,預計2023-2030年研究期間複合年增長率為37.72%
客戶數據平台是一個軟件包,用於管理客戶數據並創建可由其他系統訪問的統一且持久的客戶數據庫。 一個預建系統,從各種來源收集客戶數據,並以其他方式將其用於營銷活動、客戶服務和其他客戶體驗活動。 消費者數據由 CDP 實時收集並組織成個人、集中的消費者檔案。 客戶數據平台結合來自多個第一、第二和第三方來源的數據來創建客戶檔案。 客戶數據平台包括客戶關係管理和數據管理平台、交易系統、網絡表格、電子郵件和社交媒體活動、網站和電子商務行為數據等。 CDP 可以幫助您克服戰術疲勞,將您的計劃提升到一個新的水平,並使您的電子郵件營銷、付費媒體和其他可尋址渠道充分發揮其潛力。 儘管存在組織和技術上的困難,CDP 仍提供個性化算法來提供用戶期望的高度定制化體驗。
現在,客戶在他們的日常活動中出現在每個渠道和平台上,例如查看電子郵件、閱讀書籍、在線購買食品和時尚產品、進行在線支付以及社交網絡應用程序。 還有不斷增長的數據集,用戶更頻繁地進入和退出應用程序,以及在應用程序之間切換。 這就是實時交互跟蹤很重要的原因。 企業主使用此數據庫根據他們的應用程序和網站向他們的客戶提供有價值的優惠和評論。 由於對實時和個性化數據分析的需求不斷增長,預計在預測期內市場將會增長。 此外,公司正在經歷數字化轉型,使他們能夠更好地了解客戶價值,使他們的運營模式更加穩健,並利用競爭差異化機會。 然而,高資本支出和缺乏能夠成功利用該平台的經驗豐富的員工預計會阻礙客戶數據平台 (CDP) 軟件市場。
這份研究報告解釋了波特的五力模型、市場吸引力分析和價值鏈分析。 這些工具可幫助您清楚地了解您的行業結構並評估您在全球範圍內的競爭吸引力。 此外,這些工具還能夠全面評估全球客戶數據平台市場的每個細分市場。 客戶數據平台行業的發展和趨勢為這項研究提供了一種整體方法。
本部分按國家和地區提供有關該細分市場的詳細數據,以提供戰略幫助,幫助確定目標受眾和即將到來的產品或服務機會。
本部分介紹了區域前景,重點關注北美、歐洲、亞太地區、拉丁美洲、中東和非洲客戶數據平台市場當前和未來的需求。 此外,我們還關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的綜合概況和全球競爭格局的詳細視圖。 客戶數據平台市場的主要參與者包括甲骨文(美國)、SAP SE(德國)、Adobe(美國)、salesforce.com(美國)、微軟(美國)、SAS Institute(美國)、Teradata(美國)、Nice Systems Ltd.(以色列)、Dun & Bradge(美國)、Dan & Bradge(美國)、Nice Systems Ltd.(以色列)。 (以色列)、Dun & Bradstreet(美國)、Leadspace(美國)、Zylotech(美國)、BlueVenn(美國)、CaliberMind(美國)、Celebrus(英國)、Tealium(美國)、AgilOne(美國)、BlueConic(美國) 、Lytics Inc(美國)、IgnitionOne, Inc. (美國)、Amperity, Inc.(美國)、Optimove(美國)、Totango(美國)、Insider(新加坡)、Segment(美國)、Listrak(美國)、Simon Data(美國)、Ometria(英國)、Treasure Data (美國)、Salesmango(美國)和 ActionIQ(美國)。 本節概述了競爭格局,包括各種戰略發展,例如主要併購、未來能力、合作夥伴關係、財務概覽、合作、新產品開發和新產品發布。
如果您有任何定制要求,請寫信給我們。 我們的研究團隊可以根據您的需要提供定制報告。
注意:在公司簡介、財務細節、近期發展等方面,基於可用信息,私人控股公司可能不包括在內。
The global demand for Customer Data Platform Market is presumed to reach the market size of nearly USD 99.91 BN by 2030 from USD 7.72 BN in 2022 with a CAGR of 37.72% under the study period 2023 - 2030.
A Customer Data Platform is a software package that manages customer data and produces a uniform, durable customer database that other systems can access. It's a pre-built system that collects client data from various sources and allows it to be used by other methods for marketing campaigns, customer service, and other customer experience activities. Consumer data is collected in real-time and organized into individual, centralized consumer profiles by CDPs. Customer Data Platforms combine data from several first-, second-, and third-party sources to create customer profiles. Customer Relationship Management and Data Management Platform, transactional systems, web forms, email and social media activity, website and e-commerce behavioral data, and more are included in the customer data platform. CDP can assist in overcoming tactic fatigue and advancing programs to the next level, allowing email marketing, paid media, and other addressable channels to reach their full potential. Despite all the organizational and technological difficulties beneath, CDP delivers feed personalization algorithm power to provide highly tailored experiences that users anticipate.
The customer is now present on any channel or platform for everyday activities such as reviewing emails, reading books, online shopping for food and fashion, online payments, and social networking applications. There is also a rise in data sets, frequent entry and leave of the app by users, and switching between apps. As a result, real-time interaction tracking is critical. Business owners use this database to present clients with helpful offers and reviews based on apps and websites. Because of the increased demand for real-time and personalized data analysis, the market is predicted to rise over the forecast period. Furthermore, businesses are undergoing digital transformations, allowing them to understand better what customers value, develop a firmer grip on operating models, and capitalize on the opportunity for competitive differentiation. Nevertheless, high capital expenditures and a scarcity of experienced employees who can successfully use the platform are expected to impede the customer data platform (CDP) software market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of customer data platform. The growth and trends of customer data platform industry provide a holistic approach to this study.
This section of the customer data platform market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Customer Data Platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata(US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (US), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), and Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), ActionIQ (US). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.
Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies