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客戶資料平台市場 - 全球產業規模、佔有率、趨勢、機會和預測。 2018-2028 依組件、部署、類型、產業、組織規模、地區、競爭細分
市場調查報告書
商品編碼
1354813

客戶資料平台市場 - 全球產業規模、佔有率、趨勢、機會和預測。 2018-2028 依組件、部署、類型、產業、組織規模、地區、競爭細分

Customer Data Platform Market - Global Industry Size, Share, Trends, Opportunity, and Forecast. 2018-2028 Segmented By Component, By Deployment, By Type, By Industry, By Organization Size, By Region, Competition
出版日期: | 出版商: TechSci Research | 英文 188 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計全球客戶數據平台市場將在 2023-2028 年預測期內蓬勃發展。為了提高平台的效率，擴大採用機器學習和人工智慧技術來開發客戶資料平台，這在世界各地越來越受歡迎。為了平衡公司行銷預算的負載並增加公司網站上產品或服務的流量，使用了人工智慧、ML 和 NLP（自然語言程式設計）。支援人工智慧的工具使組織能夠為客戶提供客製化的解決方案和服務，提升客戶體驗並保持客戶聯繫。例如，客戶資料平台研究所有管道（網站、B2B 平台等）的客戶趨勢和行為。此外，為了對客戶即將到來的需求和購買計劃提出建議，人工智慧和機器學習收集資料集、評估和比較這些資料（例如產品或服務偏好）與購買歷史記錄之間的連結。借助人工智慧和機器學習，行銷人員可以更好、更深入地了解他們的消費者群和購買習慣。這些技術擴大被組織採用，從而推動了全球客戶數據平台市場的成長。

此外，過去幾年，BFSI 領域的線上客戶互動有所增加。由於網路的可近性和可負擔性不斷擴大，客戶更有可能線上上與保險公司、銀行和其他組織聯繫。 BFSI 產業正在大力投資客戶關係管理方法和途徑以加深合作。由於產業成長，全球客戶數據平台市場正在迅速擴大。

市場概況
預測期 2024-2028
2022 年市場規模 37.5億美元
2028 年市場規模 247.6億美元
2023-2028 年複合年成長率 36.38%
成長最快的細分市場 雲
最大的市場 北美洲

對個人化和即時數據分析的需求不斷成長

由於對客製化和即時分析的需求不斷成長，客戶資料平台的使用越來越廣泛。該公司已準備好利用即時資料分析的潛力，並更加重視將即時資料整合到其行銷、廣告和參與策略中，以便從即時資料收集和分析的即時性中受益變得更廣泛。此外，即時資料分析用於自動通知用戶並提供響應式應用程式的內容和功能，從而允許用戶即時回應。透過這些交互，即時資料回饋循環成為可能，從而產生客製化的用戶體驗，這些因素正在推動全球客戶數據平台市場的成長。此外，透過跨管道即時啟動受眾，CDP 使行銷人員能夠以一致和個人化的方式立即吸引客戶。即時數據攝取透過批次來分解資料，即時整合集中從各個資料點收集的資料，並在單一客戶視圖中整合匿名行為資料和配置文件，以便在所有管道和接觸點上使用。這些優勢導致預測期內全球客戶數據平台市場的成長

遠距醫療需求不斷成長

醫療保健領域技術的快速發展，例如允許來自任何地點的患者聯繫所需的醫生，遠距醫療在全球客戶中越來越受歡迎。由於它可以節省時間和金錢，因此這是一種有效的策略，越來越多的關注。定期存取計劃的變化會產生大量訊息，從而刺激了對客戶資料平台和市場擴張的需求。

市場參與者

全球客戶資料平台市場的主要市場參與者： Salesforce.com, Inc.、Exponea sro、Segment.io, Inc.、Optimove Inc.、Oracle Inc.、Leadspace, Inc.、Acquia, Inc.、Amazon Web Services, Inc. .、Tealium Inc.、SAS Institute Inc.

可用的客製化

全球客戶數據平台市場報告根據給定的市場資料，TechSci Research 根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項：

公司資訊

  • 其他市場參與者（最多五個）的詳細分析和概況分析。

目錄

第 1 章：服務概述

  • 市場定義
  • 市場範圍
    • 涵蓋的市場
    • 考慮學習的年份
    • 主要市場區隔

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章：COVID-19 對全球客戶資料平台市場的影響

第 4 章：執行摘要

第 5 章：客戶之聲

第 6 章：全球客戶數據平台市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件（平台和服務）
    • 按部署（雲端、本機）
    • 按類型（個人化推薦、預測分析、行銷資料細分、客戶保留與參與、安全管理等）
    • 按行業（銀行、金融服務和保險 (BFSI)、零售和電子商務、資訊科技 (IT) 和電信、媒體和娛樂、旅遊和酒店、醫療保健等）
    • 按組織規模（中小企業和大型企業）
    • 按地區
  • 按公司分類
  • 市場地圖

第 7 章：北美客戶數據平台市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按部署
    • 按類型
    • 按行業分類
    • 按組織規模
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第 8 章：亞太地區客戶數據平台市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按部署
    • 按類型
    • 按行業分類
    • 按組織規模
    • 按國家/地區
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 新加坡
    • 馬來西亞

第 9 章：歐洲客戶數據平台市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按部署
    • 按類型
    • 按行業分類
    • 按組織規模
    • 按國家/地區
  • 歐洲：國家分析
    • 德國
    • 英國
    • 法國
    • 俄羅斯
    • 西班牙
    • 比利時
    • 義大利

第 10 章：南美洲客戶數據平台市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按部署
    • 按類型
    • 按行業分類
    • 按組織規模
    • 按國家/地區
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞
    • 秘魯
    • 智利

第 11 章：中東和非洲客戶資料平台市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按組件
    • 按部署
    • 按類型
    • 按行業分類
    • 按組織規模
    • 按國家/地區
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國
    • 以色列
    • 土耳其

第 12 章：市場動態

  • 動力
  • 挑戰

第 13 章：市場趨勢與發展

第 14 章：公司簡介

  • Salesforce.com 公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 埃博內亞有限公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • Segment.io 公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 奧普莫夫公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 甲骨文公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 領先空間公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 阿奎亞公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 亞馬遜網路服務公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 蒂利姆公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • SAS 研究所
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services

第 15 章：策略建議

第 16 章：關於我們與免責聲明

簡介目錄
Product Code: 3338

Global Customer Data Platform Market is anticipated to thrive in the forecast period 2023-2028. Rising adoption of Machine learning and Artificial Intelligence technologies to develop customer data platform is gaining popularity all across the world in order to make the platform more efficient. To balance the load on marketing budget of a company and to increase the traffic over the company's product or services on their website, AI, ML, and NLP (natural language programming) is used. AI-enabled tools enable organization to provide clients with customised solutions and services, boosting customer experience and preserving customer connections. For instance, the customer data platform studies client trends and behaviour across all channels (website, B2B platforms, etc.) Moreover, to make recommendations for the customer's upcoming needs and purchase plans, AI and ML collect data sets, assess, and compare the links between this data, such as product or service preferences, and purchase history. Due to AI and ML, the marketer has a better and deeper insight of their consumer base and buying habits. These techniques are increasingly adopted by the organization, in turn driving the growth in the Global Customer Data Platform Market.

Moreover, online client interaction has increased in the BFSI sector over the past few years. Customers are more likely to contact with insurance companies, banks, and other organisations online due to the expanding accessibility and affordability of the internet. The BFSI industry is heavily investing in customer relationship management methods and approaches to deepen their collaboration. The Global Customer Data Platform Market is expanding rapidly due to industry growth.

Customer Data Platform (CDP) is a software platform that helps in gathering and organising customer data from various touchpoints and hence finds use in other software, marketing initiatives, and systems. Real-time data is gathered and organised by this software into distinctive and centralised consumer profiles. By combining data from numerous sources, including first, second, and third-party, CDPs develop consumer profiles. Additionally, it consists of transactional systems, web forms, a platform for customer relationship management and data management, behavioural data from websites and e-commerce, email and social media activity, and other things.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 3.75 Billion
Market Size 2028USD 24.76 Billion
CAGR 2023-202836.38%
Fastest Growing SegmentCloud
Largest MarketNorth America

Increasing Demand for Personalized and Real-Time Data Analysis

Customer data platforms are being used more extensively as a result of the growing demand for customised and real-time analytics. Companies are prepared to take advantage of the potential of real-time data analytics and are putting more focus on integrating real-time data into their marketing, advertising, and engagement strategies in order to benefit from its immediacy as real-time data collection and analytics become more widely available. Moreover, Real-time data analytics are used to automatically notify users and serve content and features of apps that are responsively allowing the user to respond in real-time. Through these interactions, a real-time data feedback loop is made possible, resulting in a customised user experience, these factors are leading to drive growth in the Global Customer Data Platform Market. Moreover, By enabling real-time audience activation across channels, CDPs allow marketers to immediately engage customers in a consistent and personalised manner. Real-time Data Ingestion breaks down data with batch processing, and real-time integration centralises data gathered from various data points and integrates anonymised behavioural data, and profiles at a single customer view for use across all channels and touchpoints. These advantages are leading to growth in the Global Customer Data Platform Market in the forecast period

Rising Demand from Telemedicine

Rapid development in technology in the health care sector for instance allowing patients from any location to contact the requested doctor, telemedicine is becoming popular among customers worldwide. Since it saves time and money, it is an effective strategy which is gaining traction. Massive amounts of information are generated as a result of the change in regularly planned visits, which fuels demand for customer data platforms and market expansion.

Market Segmentation

The Customer Data Platform Market is segmented into component, deployment, type, industry, organization size. Based on component, the market is segmented into platform and services. Based on deployment, the market is segmented into cloud and on-premises. Based on type the market is segment into personalized recommendations, predictive analysis, marketing data segmentation, customer retention and engagement, security management, and others. Based on industry the market is segmented into Banking, Financial Services and Insurance (BFSI), retail and e-commerce, Information Technology (IT) and telecom, media and entertainment, travel and hospitality, healthcare, and others. Based on organization size, the market segmented into SMEs and large enterprises.

Market Player

Major market players in the global Customer Data Platform market: Salesforce.com, Inc., Exponea s.r.o., Segment.io, Inc., Optimove Inc., Oracle Inc., Leadspace, Inc., Acquia, Inc, Amazon Web Services, Inc., Tealium Inc., SAS Institute Inc.

Report Scope

In this report, the Global Customer Data Platform market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customer Data Platform Market, By Component:

  • Platform
  • Services

Customer Data Platform Market, By Deployement:

  • Cloud
  • On-premises

Customer Data Platform Market, By Type:

  • Personalized Recommendations
  • Predictive Analysis
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others

Customer Data Platform Market, By Industry:

  • Banking
  • Financial Services and Insurance (BFSI)
  • Retail and ecommerce
  • Information Technology (IT) and Telecom
  • Media and Entertainment
  • Travel and Hospitality
  • Healthcare
  • Others

Customer Data Platform Market, By Organization Size:

  • SMEs
  • Large Enterprises

Customer Data Platform Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • India
    • China
    • Japan
    • South Korea
    • Australia
    • Singapore
    • Malaysia
  • Europe
    • Germany
    • United Kingdom
    • France
    • Russia
    • Spain
    • Belgium
    • Italy
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Peru
    • Chile
  • Middle East
    • Saudi Arabia
    • South Africa
    • UAE
    • Israel
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Customer Data Platform market.

Available Customizations

Global Customer Data Platform market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Service Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Impact of COVID-19 on Global Customer Data Platform Market

4. Executive Summary

5. Voice of Customers

6. Global Customer Data Platform Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component (Platform and Services)
    • 6.2.2. By Deployment (Cloud, On-premises)
    • 6.2.3. By Type (Personalized Recommendations, Predictive Analysis, Marketing Data Segmentation, Customer Retention and Engagement, Security Management, and Others)
    • 6.2.4. By Industry (Banking, Financial Services and Insurance (BFSI), Retail and ecommerce, Information Technology (IT) and Telecom, Media and Entertainment, Travel and Hospitality, Healthcare, and Others)
    • 6.2.5. By Organization Size (SMEs and Large Enterprises)
    • 6.2.6. By Region
  • 6.3. By Company
  • 6.4. Market Map

7. North America Customer Data Platform Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Deployment
    • 7.2.3. By Type
    • 7.2.4. By Industry
    • 7.2.5. By Organization Size
  • 7.3. North America: Country Analysis
    • 7.3.1. United States Customer Data Platform Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Deployment
        • 7.3.1.2.3. By Type
        • 7.3.1.2.4. By Industry
        • 7.3.1.2.5. By Organization Size
    • 7.3.2. Canada Customer Data Platform Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Deployment
        • 7.3.2.2.3. By Type
        • 7.3.2.2.4. By Industry
        • 7.3.2.2.5. By Organization Size
    • 7.3.3. Mexico Customer Data Platform Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Deployment
        • 7.3.3.2.3. By Type
        • 7.3.3.2.4. By Industry
        • 7.3.3.2.5. By Organization Size

8. Asia-Pacific Customer Data Platform Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Deployment
    • 8.2.3. By Type
    • 8.2.4. By Industry
    • 8.2.5. By Organization Size
    • 8.2.6. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Customer Data Platform Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Deployment
        • 8.3.1.2.3. By Type
        • 8.3.1.2.4. By Industry
        • 8.3.1.2.5. By Organization Size
    • 8.3.2. India Customer Data Platform Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Deployment
        • 8.3.2.2.3. By Type
        • 8.3.2.2.4. By Industry
        • 8.3.2.2.5. By Organization Size
    • 8.3.3. Japan Customer Data Platform Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Deployment
        • 8.3.3.2.3. By Type
        • 8.3.3.2.4. By Industry
        • 8.3.3.2.5. By Organization Size
    • 8.3.4. South Korea Customer Data Platform Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Deployment
        • 8.3.4.2.3. By Type
        • 8.3.4.2.4. By Industry
        • 8.3.4.2.5. By Organization Size
    • 8.3.5. Australia Customer Data Platform Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Deployment
        • 8.3.5.2.3. By Type
        • 8.3.5.2.4. By Industry
        • 8.3.5.2.5. By Organization Size
    • 8.3.6. Singapore Customer Data Platform Market Outlook
      • 8.3.6.1. Market Size & Forecast
        • 8.3.6.1.1. By Value
      • 8.3.6.2. Market Share & Forecast
        • 8.3.6.2.1. By Component
        • 8.3.6.2.2. By Deployment
        • 8.3.6.2.3. By Type
        • 8.3.6.2.4. By Industry
        • 8.3.6.2.5. By Organization Size
    • 8.3.7. Malaysia Customer Data Platform Market Outlook
      • 8.3.7.1. Market Size & Forecast
        • 8.3.7.1.1. By Value
      • 8.3.7.2. Market Share & Forecast
        • 8.3.7.2.1. By Component
        • 8.3.7.2.2. By Deployment
        • 8.3.7.2.3. By Type
        • 8.3.7.2.4. By Industry
        • 8.3.7.2.5. By Organization Size

9. Europe Customer Data Platform Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Deployment
    • 9.2.3. By Type
    • 9.2.4. By Industry
    • 9.2.5. By Organization Size
    • 9.2.6. By Country
  • 9.3. Europe: Country Analysis
    • 9.3.1. Germany Customer Data Platform Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Deployment
        • 9.3.1.2.3. By Type
        • 9.3.1.2.4. By Industry
        • 9.3.1.2.5. By Organization Size
    • 9.3.2. United Kingdom Customer Data Platform Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Deployment
        • 9.3.2.2.3. By Type
        • 9.3.2.2.4. By Industry
        • 9.3.2.2.5. By Organization Size
    • 9.3.3. France Customer Data Platform Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Deployment
        • 9.3.3.2.3. By Type
        • 9.3.3.2.4. By Industry
        • 9.3.3.2.5. By Organization Size
    • 9.3.4. Russia Customer Data Platform Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Component
        • 9.3.4.2.2. By Deployment
        • 9.3.4.2.3. By Type
        • 9.3.4.2.4. By Industry
        • 9.3.4.2.5. By Organization Size
    • 9.3.5. Spain Customer Data Platform Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Component
        • 9.3.5.2.2. By Deployment
        • 9.3.5.2.3. By Type
        • 9.3.5.2.4. By Industry
        • 9.3.5.2.5. By Organization Size
    • 9.3.6. Belgium Customer Data Platform Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Component
        • 9.3.6.2.2. By Deployment
        • 9.3.6.2.3. By Type
        • 9.3.6.2.4. By Industry
        • 9.3.6.2.5. By Organization Size
    • 9.3.7. Italy Customer Data Platform Market Outlook
      • 9.3.7.1. Market Size & Forecast
        • 9.3.7.1.1. By Value
      • 9.3.7.2. Market Share & Forecast
        • 9.3.7.2.1. By Component
        • 9.3.7.2.2. By Deployment
        • 9.3.7.2.3. By Type
        • 9.3.7.2.4. By Industry
        • 9.3.7.2.5. By Organization Size

10. South America Customer Data Platform Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Deployment
    • 10.2.3. By Type
    • 10.2.4. By Industry
    • 10.2.5. By Organization Size
    • 10.2.6. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Customer Data Platform Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Deployment
        • 10.3.1.2.3. By Type
        • 10.3.1.2.4. By Industry
        • 10.3.1.2.5. By Organization Size
    • 10.3.2. Argentina Customer Data Platform Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Deployment
        • 10.3.2.2.3. By Type
        • 10.3.2.2.4. By Industry
        • 10.3.2.2.5. By Organization Size
    • 10.3.3. Colombia Customer Data Platform Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Deployment
        • 10.3.3.2.3. By Type
        • 10.3.3.2.4. By Industry
        • 10.3.3.2.5. By Organization Size
    • 10.3.4. Peru Customer Data Platform Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Component
        • 10.3.4.2.2. By Deployment
        • 10.3.4.2.3. By Type
        • 10.3.4.2.4. By Industry
        • 10.3.4.2.5. By Organization Size
    • 10.3.5. Chile Customer Data Platform Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Component
        • 10.3.5.2.2. By Deployment
        • 10.3.5.2.3. By Type
        • 10.3.5.2.4. By Industry
        • 10.3.5.2.5. By Organization Size

11. Middle East & Africa Customer Data Platform Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Component
    • 11.2.2. By Deployment
    • 11.2.3. By Type
    • 11.2.4. By Industry
    • 11.2.5. By Organization Size
    • 11.2.6. By Country
  • 11.3. Middle East & Africa: Country Analysis
    • 11.3.1. Saudi Arabia Customer Data Platform Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Component
        • 11.3.1.2.2. By Deployment
        • 11.3.1.2.3. By Type
        • 11.3.1.2.4. By Industry
        • 11.3.1.2.5. By Organization Size
    • 11.3.2. South Africa Customer Data Platform Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Component
        • 11.3.2.2.2. By Deployment
        • 11.3.2.2.3. By Type
        • 11.3.2.2.4. By Industry
        • 11.3.2.2.5. By Organization Size
    • 11.3.3. UAE Customer Data Platform Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Component
        • 11.3.3.2.2. By Deployment
        • 11.3.3.2.3. By Type
        • 11.3.3.2.4. By Industry
        • 11.3.3.2.5. By Organization Size
    • 11.3.4. Israel Customer Data Platform Market Outlook
      • 11.3.4.1. Market Size & Forecast
        • 11.3.4.1.1. By Value
      • 11.3.4.2. Market Share & Forecast
        • 11.3.4.2.1. By Component
        • 11.3.4.2.2. By Deployment
        • 11.3.4.2.3. By Type
        • 11.3.4.2.4. By Industry
        • 11.3.4.2.5. By Organization Size
    • 11.3.5. Turkey Customer Data Platform Market Outlook
      • 11.3.5.1. Market Size & Forecast
        • 11.3.5.1.1. By Value
      • 11.3.5.2. Market Share & Forecast
        • 11.3.5.2.1. By Component
        • 11.3.5.2.2. By Deployment
        • 11.3.5.2.3. By Type
        • 11.3.5.2.4. By Industry
        • 11.3.5.2.5. By Organization Size

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Company Profiles

  • 14.1. Salesforce.com, Inc.
    • 14.1.1. Business Overview
    • 14.1.2. Key Revenue and Financials
    • 14.1.3. Recent Developments
    • 14.1.4. Key Personnel
    • 14.1.5. Key Product/Services
  • 14.2. Exponea s.r.o.
    • 14.2.1. Business Overview
    • 14.2.2. Key Revenue and Financials
    • 14.2.3. Recent Developments
    • 14.2.4. Key Personnel
    • 14.2.5. Key Product/Services
  • 14.3. Segment.io, Inc.
    • 14.3.1. Business Overview
    • 14.3.2. Key Revenue and Financials
    • 14.3.3. Recent Developments
    • 14.3.4. Key Personnel
    • 14.3.5. Key Product/Services
  • 14.4. Optimove Inc.
    • 14.4.1. Business Overview
    • 14.4.2. Key Revenue and Financials
    • 14.4.3. Recent Developments
    • 14.4.4. Key Personnel
    • 14.4.5. Key Product/Services
  • 14.5. Oracle Inc.
    • 14.5.1. Business Overview
    • 14.5.2. Key Revenue and Financials
    • 14.5.3. Recent Developments
    • 14.5.4. Key Personnel
    • 14.5.5. Key Product/Services
  • 14.6. Leadspace, Inc.
    • 14.6.1. Business Overview
    • 14.6.2. Key Revenue and Financials
    • 14.6.3. Recent Developments
    • 14.6.4. Key Personnel
    • 14.6.5. Key Product/Services
  • 14.7. Acquia, Inc
    • 14.7.1. Business Overview
    • 14.7.2. Key Revenue and Financials
    • 14.7.3. Recent Developments
    • 14.7.4. Key Personnel
    • 14.7.5. Key Product/Services
  • 14.8. Amazon Web Services, Inc.
    • 14.8.1. Business Overview
    • 14.8.2. Key Revenue and Financials
    • 14.8.3. Recent Developments
    • 14.8.4. Key Personnel
    • 14.8.5. Key Product/Services
  • 14.9. Tealium Inc.
    • 14.9.1. Business Overview
    • 14.9.2. Key Revenue and Financials
    • 14.9.3. Recent Developments
    • 14.9.4. Key Personnel
    • 14.9.5. Key Product/Services
  • 14.10. SAS Institute Inc
    • 14.10.1. Business Overview
    • 14.10.2. Key Revenue and Financials
    • 14.10.3. Recent Developments
    • 14.10.4. Key Personnel
    • 14.10.5. Key Product/Services

15. Strategic Recommendations

16. About Us & Disclaimer