客戶資料平台（CDP）：全球市場預測（2022-2027）

預計到 2027 年，全球客戶數據平台 (CDP) 市場的複合年增長率將達到 17.40%。

本報告旨在幫助 B2C 和 B2B 組織的行銷人員跨各種互動管道和接觸點開展有效的行銷活動。 CDP 統一客戶資料、提供深度分析、實現個人化定位、協調全通路活動、確保資料隱私和合規性，並最終提高客戶參與度和收入成長。

本報告分析了全球客戶資料平台市場，提供了平台概述、市場基本結構、整體市場規模趨勢展望，以及按實施方法、地區、行業和客戶類型劃分的詳細信息我們正在調查行業的詳細趨勢以及產業利害關係人未來應採取的行動。

目錄

第1章分析概論

• 市場展望（2023）：主要分析結果與結論
• 主要預測

第 2 章客戶資料平台 (CDP) 市場概況

• 市場定義和範圍
• 收入類型
• 分析目標區域
• 分析目標產業

第3章客戶資料平台（CDP）市場預測分析

• 市場加速與限制因素
• 市場預測：針對整個市場
• 市場預測：依實施方法分類
  • 雲
  • 本地
• 市場預測：依地區劃分
  • 加拿大
  • 中歐和東歐
  • 日本
  • 拉丁美洲
  • 中東/非洲
  • 美國
  • 西歐
  • 亞洲（不包括日本和中國）(AxJC)
  • 中國
• 市場預測：依產業分類
  • 銀行/金融服務
  • 電子/通訊
  • 零售/電子商務
  • 專業服務
  • 醫療/生命科學
  • 製造業
  • 媒體娛樂
  • 政府/公部門
  • 教育
  • 能源/公用事業/其他
  • 其他
• 市場預測：依客戶類型分類
  • 中小企業
  • 大型公司

第 4 章分析師的建議

第5章附錄

Quadrant Knowledge Solutions Reveals that Customer Data Platform Market is Projected to Register a CAGR of 17.40% by 2027.

Quadrant Knowledge Solutions Customer Data Platform Forecast analysis report is designed to help marketers execute effective marketing campaigns across various interaction channels and touchpoints for both B2C and B2B organizations. CDPs consolidate customer data, provide deep insights, enable personalized targeting, orchestrate omni-channel campaigns, and ensure data privacy and compliance, ultimately enhancing customer engagement and driving revenue growth.

Table of Contents

Chapter 01: Research Summary

• 2023 Market Outlook: Top Research Findings and Key Takeaways
• Top predictions

Chapter 02: Customer Data Platform (CDP) Market Overview

• Market Definition and Scope
• Revenue Type
• Geographical Regions
• Industry Verticals

Chapter 03: Customer Data Platform (CDP) Market Forecast Analysis

• Market Accelerators and Market Restraints
• Market Forecast by Total Market
• Market Forecast by Deployment Type
  • Cloud
  • On-Premises
• Market Forecast by Geographical Regions
  • Canada
  • Central & Eastern Europe
  • Japan
  • Latin America
  • Middle East & Africa
  • USA
  • Western Europe
  • Asia Ex-Japan China (AxJC)
  • China
• Market Forecast by Industry Verticals
  • Banking and Financial Services
  • Electronics & Telecom
  • Retail and eCommerce
  • Professional Services
  • Healthcare and Life Sciences
  • Manufacturing
  • Media & Entertainment
  • Government and Public Sectors
  • Education
  • Energy & Utility Others
  • Others
• Market Forecast by Customer Types
  • SMB
  • Large
  • Enterprise

Chapter 04: Analyst Recommendations

• Analyst Recommendations

Chapter 05: Appendix

• Research Methodologies

List of Tables

• Table 1 : Market Share, Total Market, Worldwide
• Table 2 : Market Share By Deployment Type, Worldwide
• Table 3 : Market Share By Geographical Regions, USA
• Table 4 : Market Share By Geographical Regions, Canada
• Table 5 : Market Share By Geographical Regions, Latin America
• Table 6 : Market Share By Geographical Regions, Western Europe
• Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
• Table 8 : Market Share By Geographical Regions, MEA
• Table 9 : Market Share By Geographical Regions, Asia ex. JPC
• Table 10 : Market Share By Geographical Regions, Japan
• Table 11 : Market Share By Geographical Regions, China
• Table 12 : Market Share By Industry Vertical 1, Worldwide
• Table 13 : Market Share By Industry Vertical 2, Worldwide
• Table 14 : Market Share By Industry Vertical 3, Worldwide
• Table 15 : Market Share By Industry Vertical 4, Worldwide
• Table 16 : Market Share By Industry Vertical 5, Worldwide
• Table 17 : Market Share By Industry Vertical 6, Worldwide
• Table 18 : Market Share By Industry Vertical 7, Worldwide
• Table 19 : Market Share By Industry Vertical 8, Worldwide

List of Figures

• Fig. 1 Market Forecast of Customer Data Platform (CDP) , Worldwid 2022 - 2027
• Fig. 2 Market Forecast of Customer Data Platform (CDP) , USA, 2022 - 2027
• Fig. 3 Market Forecast of Customer Data Platform (CDP) , Canada, 2022 - 2027
• Fig. 4 Market Forecast of Customer Data Platform (CDP) , Latin America, 2022 - 2027
• Fig. 5 Market Forecast of Customer Data Platform (CDP) , Western Europe, 2022 - 2027
• Fig. 6 Market Forecast of Customer Data Platform (CDP) , Central & Eastern Europe, 2022 - 2027
• Fig. 7 Market Forecast of Customer Data Platform (CDP) , Middle East & Africa, 2022 - 2027
• Fig. 8 Market Forecast of Customer Data Platform (CDP) , Asia excluding Japan and China, 2022 - 2027
• Fig. 9 Market Forecast of Customer Data Platform (CDP) , Japan, 2022 - 2027
• Fig. 10 Market Forecast of Customer Data Platform (CDP) , China, 2022 - 2027
• Fig. 11 Market Forecast of Customer Data Platform (CDP) , IT & Telecom Industry, 2022 - 2027
• Fig. 12 Market Forecast of Customer Data Platform (CDP) , Banking & Financial Services Industry, 2022 - 2027
• Fig. 13 Market Forecast of Customer Data Platform (CDP) , Insurance Industry, 2022 - 2027
• Fig. 14 Market Forecast of Customer Data Platform (CDP) , Healthcare Industry, 2022 - 2027
• Fig. 15 Market Forecast of Customer Data Platform (CDP) , Government & Public Sector, 2022 - 2027
• Fig. 16 Market Forecast of Customer Data Platform (CDP) , Retail & eCommerce, 2022 - 2027
• Fig. 17 Market Forecast of Customer Data Platform (CDP) , Manufacturing, 2022 - 2027
• Fig. 18 Market Forecast of Customer Data Platform (CDP) , Hospitality, 2022 - 2027
• Fig. 19 Market Forecast of Customer Data Platform (CDP) , On-premises Deployment, 2022 - 2027
• Fig. 20 Market Forecast of Customer Data Platform (CDP) , Cloud Deployment, 2022 - 2027
• Fig. 21 Market Forecast of Customer Data Platform (CDP) , SMB Customers, 2022 - 2027
• Fig. 22 Market Forecast of Customer Data Platform (CDP) , Large Customers, 2022 - 2027
• Fig. 23 Market Forecast of Customer Data Platform (CDP) , Enterprise Customers, 2022 - 2027