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客戶數據平台 (CDP) 市場：按部署模式、組織規模、最終用戶、地區 - 規模、份額、展望、機會分析，2022-2030 年
市場調查報告書
商品編碼
1213978

客戶數據平台 (CDP) 市場：按部署模式、組織規模、最終用戶、地區 - 規模、份額、展望、機會分析，2022-2030 年

Customer Data Platform Market, By Deployment Mode, By Organization Size, By End User, And By Region - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
出版日期: | 出版商: Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

客戶數據平台 (CDP) 使企業能夠整合和集中第一方和第三方數據，以創建每個客戶的綜合視圖。 此信息可用於營銷和銷售激活。 它不僅有助於深入了解消費者行為，還可以幫助公司改進他們提供的產品和服務。 選擇 CDP 時有多種選擇。

在接下來的幾年裡，客戶數據平台 (CDP) 可能會成為每個營銷團隊工具包的一部分。 確保存儲的數據符合質量標準非常重要。 企業管理其客戶數據的隱私也很重要。

市場動態

營銷和廣告活動支出的增加正在推動全球客戶數據平台 (CDP) 市場的發展。 此外，大型企業越來越需要基於客戶數據的可操作洞察力。

但是，政府對客戶數據使用的嚴格監管可能會阻礙全球客戶數據平台 (CDP) 市場的增長。 此外，缺乏用於管理客戶數據的統一媒介預計也將成為市場增長的障礙。 它還對保護客戶數據有影響。

這項研究的主要特點

  • 本報告對全球客戶數據平台 (CDP) 市場進行了深入分析，顯示了以 2021 年為基準年的預測期（2022-2030 年）的市場規模（十億美元）和復合年增長率。我們提供率（CAGR%）。
  • 它還揭示了不同細分市場的潛在創收機會，並為市場勾勒出一個有吸引力的投資建議矩陣。
  • 它還提供重要的見解，例如市場驅動因素、制約因素、機會、新產品發布或批准、市場趨勢、區域前景以及主要參與者採用的競爭戰略。
  • 根據公司亮點、產品組合、主要亮點、財務業績和戰略等參數對全球客戶數據平台 (CDP) 市場的主要參與者進行概況分析。
  • 本研究涵蓋的主要公司包括 Zeta Global Corp、Oracle Corporation、mParticle Inc.、Salesforce.com Inc.、BlueConic、Adobe Inc.、Tealium、SAP SE、Acquia Inc. 和 Segment.Io Inc。 （Twilio）。
  • 這份報告中的見解將使營銷人員和企業高管能夠就未來的產品發布、類型升級、市場擴張和營銷策略做出明智的決策。
  • 全球客戶數據平台 (CDP) 市場報告面向該行業的各種利益相關者，包括投資者、供應商、產品製造商、分銷商、新進入者和金融分析師。
  • 利益相關者可以通過用於分析全球客戶數據平台 (CDP) 市場的各種戰略矩陣來促進決策制定。

內容

第 1 章目的和先決條件

  • 調查目的
  • 先決條件
  • 縮寫說明

第二章市場展望

  • 報告內容
    • 市場定義和範圍
  • 執行摘要
    • 按部署模式劃分的市場概況
    • 市場概況：按組織規模
    • 市場概況：按最終用戶分類
    • 市場概況：按地區
  • 連貫機會圖 (COM)

第3章市場動態、規律及趨勢分析

  • 市場動態
    • 司機
  • 客戶滿意度和維護客戶關係的重要性與日俱增
  • 增加實時和個性化數據分析
    • 約束因素
  • 對數據隱私和安□□全的擔憂日益增加
  • 客戶數據平台 (CDP) 缺乏靈活性
    • 商機
  • 對客戶滿意度的認識不斷提高，對更好的購物體驗的需求也越來越大
  • 影響分析
  • 主要亮點
  • 監管場景
  • 產品發布和批准
  • 害蟲分析
  • 對 PORTER 的分析
  • 合併/收購場景

第 4 章全球客戶數據平台市場 (CDP) - 冠狀病毒 (COVID-19) 大流行的影響

  • COVID-19 的流行病學特徵
  • 供應方和需求方分析
  • 經濟影響

第 5 章全球客戶數據平台 (CDP) 市場：按部署模式，2017-2030

  • 雲
  • 本地

第 6 章。全球客戶數據平台 (CDP) 市場：按組織規模，2017-2030

  • 中小企業
  • 大公司

第 7 章：全球客戶數據平台 (CDP) 市場：按最終用戶分類，2017-2030

  • 零售/電子商務
  • BFSI
  • 媒體和娛樂
  • IT/通信領域
  • 醫療保健
  • 其他（交通、醫院、政府、教育等）

第 8 章。全球客戶數據平台 (CDP) 市場：按地區劃分，2017-2030

  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
  • 世界其他地區

第9章競爭格局

    acle Corporation
  • com Inc.
  • Adobe Inc.
  • SAP SE
  • Io Inc.（Twilio）
  • Acquia Inc.
  • Tealium
  • BlueConic
  • mParticle Inc.
  • Zeta Global Corp.

第 10 章

  • 調查方法介紹
  • 關於出版商
簡介目錄
Product Code: CMI5497

Customer Data Platforms allow organizations to integrate and unify their first and third-party data, creating a comprehensive view of each of their customers. This information can then be used for marketing and sales activation. It is not only useful for gaining insights into consumer behavior, it can also help improve the product and services that a company offers. There are a number of options when it comes to choosing a CDP.

In the upcoming years, customer data platforms will likely be a part of every marketing team's toolkit. It is important to ensure that the data that is being stored meets quality standards. Also, it's critical that companies manage the privacy of their customer data.

Market Dynamics:

Increasing spending on marketing and advertising activities is driving the global customer data platform market. Furthermore, the need for actionable insights based on customer data is increasing among the large enterprises.

However, stringent government regulations regarding the use of customer data could hinder the growth of the global customer data platform market. Moreover, the lack of a unified medium for the management of customer data is expected to hamper the growth of the market. It also affects the protection of the customer's data.

Key features of the study:

  • This report provides in-depth analysis of the global customer data platform market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2022-2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global customer data platform market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Zeta Global Corp, Oracle Corporation, mParticle Inc., Salesforce.com Inc., BlueConic, Adobe Inc., Tealium, SAP SE, Acquia Inc., and Segment.Io Inc. (Twilio).
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global customer data platform market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global customer data platform market

Detailed Segmentation:

  • Global Customer Data Platform Market, By Deployment Mode:
    • Cloud
    • On-premise
  • Global Customer Data Platform Market, By Organization Size:
    • Small and Medium Enterprises
    • Large Enterprises
  • Global Customer Data Platform Market, By End User:
    • Retail and E-commerce
    • BFSI
    • Media and Entertainment
    • IT and Telecommunication
    • Healthcare
    • Other (Transportation, Hospitality, Government, and Education)
  • Global Customer Data Platform Market, By Geography:
    • North America
    • Europe
    • Asia-Pacific
    • Rest of the World
  • Company Profiles
    • Oracle Corporation
    • Salesforce.com Inc.
    • Adobe Inc.
    • SAP SE
    • Segment.Io Inc. (Twilio)
    • Acquia Inc.
    • Tealium
    • BlueConic
    • mParticle Inc.
    • Zeta Global Corp.

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snapshot, By Deployment Mode
    • Market Snapshot, By Organization Size
    • Market Snapshot, By End User
    • Market Snapshot, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
  • Rise in importance of maintaining customer satisfaction and relationship
  • Growing analysis of real-time and personalized data
    • Restraints
  • Growing concerns regarding data privacy and security
  • Lack of flexibility of customer data platforms
    • Opportunities
  • Growing awareness regarding customer satisfaction and increasing demand for better shopping experiences
  • Impact Analysis
  • Key Highlights
  • Regulatory Scenario
  • Product launch/Approvals
  • PEST Analysis
  • PORTER's Analysis
  • Merger and Acquisition Scenario

4. Global Customer Data Platform Market - Impact of Coronavirus (COVID-19) Pandemic

  • COVID-19 Epidemiology
  • Supply Side and Demand Side Analysis
  • Economic Impact

5. Global Customer Data Platform Market , By Deployment Mode, 2017-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2022 and 2030 (%)
    • Y-o-Y Growth Analysis, 2017 - 2030
    • Segment Trends
  • Cloud
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Bn)
  • On-premise
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Bn)

6. Global Customer Data Platform Market , By Organization Size, 2017-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2022 and 2030 (%)
    • Y-o-Y Growth Analysis, 2017 - 2030
    • Segment Trends
  • Small and Medium Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • Large Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)

7. Global Customer Data Platform Market , By End User, 2017-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2022 and 2030 (%)
    • Y-o-Y Growth Analysis, 2017 - 2030
    • Segment Trends
  • Retail and E-commerce
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • BFSI
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • Media and Entertainment
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • IT and Telecommunication
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • Healthcare
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
  • Other (Transportation, Hospitality, Government, and Education)
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)

8. Global Customer Data Platform Market , By Region, 2017-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Country, 2022 and 2030 (%)
    • Y-o-Y Growth Analysis, For Country 2017-2030
    • Country Trends
  • North America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Europe
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Latin America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Middle East & Africa
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
  • Rest of World
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2017-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)

9. Competitive Landscape

  • Oracle Corporation
    • Company Highlights
    • Product Portfolio
    • Key Developments
    • Financial Performance
    • Strategies
  • com Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Adobe Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • SAP SE
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Io Inc. (Twilio)
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Acquia Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Tealium
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • BlueConic
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • mParticle Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Zeta Global Corp.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Analyst Views

10. Section

  • Research Methodology
  • About us