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市場調查報告書

商品編碼

1846002

全球汽車智慧顯示器市場規模：按顯示器類型、應用、車輛類型、地區和預測

Global Automotive Smart Display Market Size By Display Type, By Application, By Vehicle Type, By Geographic Scope And Forecast

出版日期: 2025年08月01日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

車載智慧顯示器市場規模及預測

預計 2024 年汽車智慧顯示器市場規模將達到 111.8 億美元，到 2031 年將達到 182.3 億美元，2024 年至 2031 年的複合年成長率為 6.30%。

汽車智慧顯示器是內建於車輛的複雜螢幕或介面，旨在整合和展示一系列先進技術。

這些顯示器通常具有用於直覺互動的觸控螢幕、用於免持操作的語音控制系統、用於增強用戶體驗的手勢控制系統以及用於與其他裝置無縫整合的強大連接選項。

車載智慧顯示器的主要功能包括方便導航、提供娛樂選項和實現高效通訊。

它們還提供重要的車輛安全功能，例如引擎溫度、電池狀態、輪胎壓力、燃油量等的即時診斷。透過提供這些重要訊息，智慧顯示器對汽車的安全和維護做出了重大貢獻。

此外，車載智慧顯示器支援透過 Apple CarPlay 和 Android Auto 等平台與智慧型手機整合。這種整合擴展了顯示器的功能，使駕駛員能夠直接從智慧型手機存取應用程式、導航和其他功能，從而提升整體駕駛體驗。

MicroLED 顯示器因其出色的性能特點（包括高亮度、出色的對比度和出色的能源效率）預計將越來越受歡迎。

這種先進的顯示技術利用小型獨立 LED 來產生生動、清晰的視覺效果，使其成為從汽車介面到家用電器等各種應用中高品質顯示的理想選擇。

增強的亮度和對比度不僅可以提高視覺清晰度，而且有助於節省能源，為顯示技術提供更永續的選擇。

軟性和可拉伸顯示器代表了顯示器材料和設計創新的前沿。這些顯示器經過精心設計，具有適應性和可塑性，能夠貼合各種形狀和表面。

汽車智慧顯示器的全球市場動態

影響全球汽車智慧顯示器市場的關鍵市場動態是：

關鍵市場促進因素

整合度不斷提升：汽車中導航、多媒體系統、ADAS（高級駕駛輔助系統）和聯網汽車等先進功能的整合度不斷提升，推動了對智慧顯示器的需求。這些顯示器增強了駕駛員溝通能力，對於車輛介面的現代化至關重要，尤其是在新興經濟體和成熟經濟體，這些國家正在致力於提高安全性、舒適性和便利性。

自動駕駛汽車需求不斷成長：人們對自動駕駛和半自動汽車技術的興趣日益濃厚，加上新興市場高階和豪華汽車市場的擴張，為汽車智慧顯示器行業創造了更多成長機會。隨著汽車行業的發展，整合智慧顯示螢幕，將關鍵的駕駛輔助功能整合到單一觸控螢幕平台上，已成為顯著趨勢。手勢控制系統、高級資訊娛樂系統、平視顯示器、遠端資訊處理、中央控制器和方向盤控制裝置等技術正日益被引入，以提升車輛的安全性、舒適性、豪華性和安全性。

資訊娛樂系統：車載資訊娛樂系統和電子元件對於包括通勤者、行動工作者和旅客在內的廣大用戶至關重要。駕駛座電子技術的進步，例如顯示器尺寸、數量和品質的提升，正在創造新的成長機會。

人工智慧代理：語音辨識、人工智慧代理和自然語言處理等創新正在增強自動駕駛汽車體驗和駕駛員監控系統。由於對智慧型手機無縫整合和高級功能的需求，Google的 Android Auto 和蘋果的 CarPlay 等標準正得到越來越多的採用。

主要挑戰

網路攻擊風險：互聯互通的增強也增加了網路攻擊的風險。隨著汽車透過智慧型手機、導航平板電腦和音樂播放器等各種設備實現互聯互通，它們也更容易受到惡意軟體和病毒的攻擊。這些威脅可能利用車載資訊終端和娛樂系統，構成嚴重的安全挑戰。弱連接和過度連接的普遍存在進一步增加了駭客攻擊和未授權存取存取的風險。

安全和隱私問題：安全和隱私是遠端資訊處理產品的重要考慮因素，當前的全球經濟環境正在影響消費者對先進技術的態度。隨著車輛收集和傳輸大量數據，人們對這些資訊被濫用的擔憂日益加劇。此外，用於製造先進顯示系統（例如主動矩陣有機發光二極體 ( AMOLED)）的材料價格昂貴，可能會推高成本。使這些材料達到汽車級規格會進一步增加製造成本，這可能會在一定程度上阻礙市場成長。

網路犯罪分子的崛起：網路犯罪分子構成重大威脅，因為他們可以入侵車輛應用程式竊取或操縱資料。此外，資料也可能在未經應用程式提供者或通訊服務提供者 (TSP) 適當同意的情況下與第三方共用。這個問題凸顯了強而有力的資料保護措施的重要性，並引發了人們對使用者隱私的擔憂。

高成本：自動化智慧顯示器的高成本仍然是其廣泛應用的一大障礙。這些顯示器是複雜的設備，依賴多種技術，包括人工智慧、電腦視覺和機器學習。開發和維護一款可靠且經濟高效的產品所涉及的複雜性，對製造商來說可能是一項艱鉅的任務。

主要趨勢

更大、更高解析度的顯示器：車載顯示器的尺寸越來越大，解析度也越來越高。這一趨勢源自於人們對提升用戶體驗和整合高階功能的需求。更大的螢幕能夠提供更具沉浸感的介面，支援複雜的功能，並為導航、媒體播放、駕駛輔助和即時診斷提供更清晰、更細緻的視覺效果。

OLED 和 Mini-LED 技術：OLED 和 Mini-LED 顯示器憑藉卓越的色彩精準度、高對比度和寬視角引領市場。 OLED 螢幕以其鮮豔的色彩和真實的黑色而聞名，而 Mini-LED 技術則可提供更高的亮度和對比度。這兩種技術都有助於打造高品質、視覺震撼的車載顯示器。

先進顯示功能的整合：市場上擴大採用手勢控制、語音辨識和觸覺回饋等先進顯示功能。這些創新促進了駕駛者與車輛系統之間更直覺、更無縫的互動，透過減少身體接觸並提供觸覺確認，提高了安全性和便利性。

擴增實境(AR) 與虛擬實境 (VR) 整合：AR 和 VR 技術正在研究中，旨在打造沉浸式駕駛體驗並增強安全性能。這些技術旨在透過提供即時疊加和模擬，將虛擬元素融入駕駛員的視野，使駕駛更具吸引力，也更安全。

個人化顯示：個人化顯示日益受到重視，可根據使用者偏好和駕駛情況調整內容和設定。這一趨勢透過根據個人需求自訂顯示訊息，確保相關數據易於存取並以符合您偏好的格式呈現，從而提升駕駛體驗。

多螢幕配置：車輛擴大整合多個顯示螢幕，以提供更全面、更引人入勝的用戶體驗。多螢幕設定可以包含導航、媒體、車輛診斷、駕駛援助等顯示螢幕，從而創建一個統一的互動式介面。

無線 (OTA) 更新：OTA 更新正成為汽車智慧顯示器市場的關鍵要素。 OTA 更新能夠在不進行任何實體變更的情況下持續改進顯示器效能、修復錯誤並引入新功能，從而確保車載技術保持最新狀態並適應不斷變化的使用者需求。

Additionally, automotive smart displays support smartphone integration through platforms like Apple CarPlay and Android Auto. This integration extends the display's capabilities, allowing drivers to access apps, navigation, and other features directly from their smartphones, thus enhancing the overall driving experience.

MicroLED displays are poised to become increasingly popular due to their exceptional performance characteristics, including high brightness, superior contrast ratios, and remarkable energy efficiency.

This advanced display technology leverages tiny individual LEDs to deliver vibrant and crisp visuals, making it ideal for high-quality displays in various applications, from automotive interfaces to consumer electronics.

The enhanced brightness and contrast not only improve visual clarity but also contribute to energy savings, providing a more sustainable option for display technology.

Flexible and stretchable Displays represent the forefront of innovation in display materials and design. These displays are engineered to be adaptable and malleable, allowing them to conform to a variety of shapes and surfaces

Global Automotive Smart Display Market Dynamics

The key market dynamics that are shaping the global automotive smart display market include:

Key Market Drivers

Increasing Integrated Functionalities: As vehicles increasingly integrate advanced functionalities such as navigation, multimedia systems, driver assistance, and connected car features the demand for smart displays is rising. These displays enhance driver-to-vehicle communication and are crucial for modernizing vehicle interfaces. The growth for improved safety, comfort, and convenience, particularly in developing and mature economies.

Increasing Demand for Autonomous Vehicles: The growing interest in autonomous and semi-autonomous vehicle technologies, coupled with the expansion of high-end and luxury car segments in emerging markets, presents additional growth opportunities for the automotive smart display sector. As the automotive industry evolves, there is a notable trend toward integrating smart displays to consolidate critical driver assistance functions onto a single touchscreen platform. Technologies such as gesture control systems, advanced infotainment systems, head-up displays, telematics, central controllers, and steering-mounted controls are increasingly being implemented to enhance vehicle safety, comfort, luxury, and security.

Infotainment Systems: In-vehicle infotainment systems and electronic components are pivotal for a wide range of users, including commuters, mobile workers, and travelers. Advances in cockpit electronics technology, such as the increase in display size, number, and quality, are creating new growth opportunities.

AI-Powered Agents: Innovations like voice recognition, AI-powered agents, and natural-language processing are enhancing the autonomous vehicle experience and driver monitoring systems. The adoption of standards like Google's Android Auto and Apple's CarPlay is on the rise, driven by the need for seamless smartphone integration and advanced features.

Key Challenges

Cyber-attacks Risk: Increased connectivity amplifies the risk of cyber-attacks. As vehicles become more interconnected through various devices such as smartphones, navigation tablets, and music players, they are more vulnerable to malware and virus attacks. These threats can exploit vehicle information terminals and entertainment systems, posing a serious security challenge. The prevalence of weak or excessive connections further heightens the risk of hacking and unauthorized access.

Security and Privacy Concern: Security and privacy are critical considerations for telematics products, and the current global economic environment is influencing consumer attitudes toward advanced technology. As vehicles collect and transmit vast amounts of data, there is a growing concern about the misuse of this information. Additionally, the materials used in manufacturing advanced display systems, such as AMOLED (Active Matrix Organic Light Emitting Diode), are expensive and can drive up costs. Meeting automotive-grade specifications for these materials further contributes to the high cost of production, which may slightly impede market growth.

Increasing Cybercriminals: Cybercriminals pose a significant threat by potentially hacking into vehicle applications to steal or manipulate data. There is also a risk that data might be shared with third parties without proper consent from the application provider or Telecommunications Service Provider (TSP). This issue underscores the importance of robust data protection measures and raises concerns about user privacy.

High Cost: The high cost of automatic smart displays remains a significant barrier to widespread adoption. These displays are complex devices that rely on a range of technologies, including AI, computer vision, and machine learning. The complexity involved in developing and maintaining reliable and cost-effective products can be daunting for manufacturers.

Key Trends

Larger and Higher-Resolution Displays: There is a notable shift towards larger and higher-resolution displays in vehicles. This trend is fueled by the desire for enhanced user experiences and the integration of advanced features. Larger screens offer a more immersive interface, supporting complex functionalities and delivering clearer, more detailed visuals for navigation, media playback, driver assistance, and real-time diagnostics.

OLED and Mini-LED Technologies: OLED and Mini-LED displays are leading the market with their superior color accuracy, deep contrast ratios, and wide viewing angles. OLED screens are known for their vibrant colors and true blacks, while Mini-LED technology provides enhanced brightness and contrast. Both technologies contribute to creating high-quality, visually striking automotive displays.

Integration of Advanced Display Features: The market is seeing increased adoption of advanced display features, including gesture control, voice recognition, and haptic feedback. These innovations facilitate more intuitive and seamless interactions between drivers and vehicle systems, enhancing safety and convenience by reducing physical touch and providing tactile confirmation.

Augmented Reality (AR) and Virtual Reality (VR) Integration: AR and VR technologies are being explored to create immersive driving experiences and enhance safety features. By providing real-time overlays and simulations, these technologies aim to make driving more engaging and safer, integrating virtual elements into the driver's field of view.

Personalized Displays: There is a growing emphasis on personalized displays that adapt content and settings based on user preferences and driving conditions. This trend enhances the driving experience by tailoring display information to individual needs, ensuring that relevant data is accessible and presented in a preferred format.

Multi-Screen Configurations: Vehicles are increasingly incorporating multiple displays to offer a more comprehensive and engaging user experience. Multi-screen setups can include displays for navigation, media, vehicle diagnostics, and driver assistance, creating a cohesive and interactive interface.

Over-the-Air (OTA) Updates: OTA updates are becoming a critical component of the automotive smart display market. They enable continuous improvements in display performance, bug fixes, and the introduction of new features without physical modifications, ensuring that vehicle technology remains current and adaptable to evolving user needs.

Global Automotive Smart Display Market Regional Analysis

Here is a more detailed regional analysis of the global automotive smart display market:

Asia Pacific

Asia Pacific substantially dominates the global automotive smart display market owing to the electrification of mobility strategies being implemented by major global automakers is significantly expanding market opportunities in China.

The region's growth is fueled by a surging demand for automobiles, a rise in traffic accidents, and an increasing need to integrate advanced safety features into vehicles to enhance occupant and road safety.

Countries such as India, China, Japan, and South Korea are pivotal to this expansion, contributing substantially to both the production and consumption of automobiles.

China, in particular, stands out due to its robust automotive industry and significant investments in electric vehicle (EV) technology. The presence of major global manufacturers, including BHTC and Faurecia SA, is further accelerating the market's growth by meeting the rising demand for smart displays in various automotive applications.

The booming demand for aftermarket smart displays in China and other Asia Pacific countries is also a crucial factor driving the market forward.

Local automakers in the Asia Pacific (APAC) region are increasingly localizing their supply chains to meet the evolving demands for advanced automotive technologies.

This paradigm shift is prompting global display manufacturers to make substantial investments in building new manufacturing facilities and strengthening their distribution networks across key APAC markets.

The emphasis on localization and investment enhances the availability of smart displays and improves the cost efficiencies associated with these technologies.

This trend is particularly impactful in Southeast Asia and India, where mass-market passenger vehicles account for a significant share of automotive sales. The increased affordability of smart display technologies is expected to drive their adoption in these high-volume markets, fueling market growth over the forecast period.

Moreover, the localization efforts and investments by global suppliers are expected to streamline supply chains, reduce costs, and enhance the overall efficiency of smart display production and distribution.

This will enable manufacturers to offer advanced features at more competitive prices, making smart displays a viable option for a wider range of vehicles and consumers.

In addition, the automotive smart display market is anticipated to witness robust growth, with APAC emerging as a central hub for innovation and production in the automotive technology sector.

North America

North America is anticipated to witness the fastest growth in the Global Automotive Smart Display Market during the forecast period, bolstered by the strong presence of leading automakers such as General Motors, Ford, and Tesla.

These companies have established the region as a strategic hub for automotive display technology. North American consumers have shown a strong preference for vehicles equipped with cutting-edge technological features, which has spurred automakers to incorporate advanced smart display solutions into their high-end models.

Consumers in this region are known for embracing the latest innovations, which has significantly boosted demand for vehicles equipped with advanced features, including large, high-resolution displays.

This trend is particularly pronounced in the luxury and premium vehicle segments, where advanced display technologies are a common feature. These high-end vehicles often incorporate sophisticated displays, such as OLED and Mini-LED screens, which provide superior visual quality and performance, aligning with the region's focus on luxurious and premium automotive experiences.

Furthermore, the U.S. is at the forefront of advancements in autonomous driving technology. This leadership has spurred the need for sophisticated display systems that support various driver assistance and autonomous functionalities.

The North American market also exhibits high average selling prices (ASPs) for automotive smart displays. This is due to the region's preference for premium vehicles and advanced technological features, which drive up the cost of smart displays compared to other regions.

The market is characterized by a strong demand for advanced display technologies, including OLED and Mini-LED, which are favored for their superior color accuracy, contrast ratios, and overall visual performance.

This focus on high-quality display technologies underscores North America's role as a leading market for automotive smart displays, driven by both consumer preferences and technological advancements.

Global Automotive Smart Display Market: Segmentation Analysis

The Global Automotive Smart Display Market is segmented based on, Display Type, Application, Vehicle Type, And Geography.

Automotive Smart Display Market, By Display Type

Top of Form

Bottom of Form

LCD (Liquid Crystal Display)

TFT-LCD (Thin-Film Transistor Liquid Crystal Display)

OLED (Organic Light-Emitting Diode)

AMOLED (Active-Matrix Organic Light-Emitting Diode

Based on Display Type, the Global Automotive Smart Display Market is bifurcated into LCD (Liquid Crystal Display), TFT-LCD (Thin-Film Transistor Liquid Crystal Display), OLED (Organic Light-Emitting Diode), AMOLED (Active-Matrix Organic Light-Emitting Diode). The TFT-LCD segment shows significant growth in the Global Automotive Smart Display Market. LCD and TFT LCD technologies are widely utilized in automotive display applications due to their ability to meet durability and temperature requirements. Manufacturers often deploy a combination of these technologies based on the specific temperature ranges and functional needs of the displays. In vehicles, LCD panels are commonly used for basic components such as instrument clusters, center stack touchscreen displays, and rear-seat entertainment screens. These applications benefit from the reliable performance and cost-effectiveness of LCDs. For more advanced applications, such as high-resolution and interactive displays, TFT-LCDs are preferred due to their superior visual quality. TFT-LCDs offer enhanced color accuracy, contrast ratios, and overall display performance, making them suitable for complex and high-end automotive display systems.

Automotive Smart Display Market, By Application

Digital Instrument Cluster

Infotainment System

HUD (Head-Up Display)

Center Snack

Rear Seat Entertainment

Based on Application, the Global Automotive Smart Display Market is bifurcated into Digital Instrument Clusters, Infotainment Systems, HUC (Head-Up Display), Center Snack, and Rear Seat Entertainment. Center Snacks segment holds the highest position in the Global Automotive Smart Display Market. Center stack displays, integral to modern infotainment systems, provide a variety of interactive features, including navigation, music control, cabin temperature adjustments, and other critical information. As advancements in autonomous driving and connected car technologies continue to evolve, the demand for these sophisticated center-stack displays is expected to rise significantly. Vehicle OEMs are increasingly focusing on incorporating advanced center stack display solutions into mid-segment and economical vehicle models, not just premium options. This broadening of availability and functionality is anticipated to drive substantial growth in the segment, making advanced infotainment features accessible to a wider range of consumers and enhancing the overall driving experience.

Automotive Smart Display Market, By Vehicle Type

Passenger Cars

Commercial Vehicles

Electric Vehicles (EVs)

Based on Vehicle Type, the Global Automotive Smart Display Market is bifurcated into Passenger Cars, Commercial Vehicles, and Electric Vehicles (EVs). Passenger Cars segment dominates the Global Automotive Smart Display Market. Passenger cars increasingly feature a variety of smart displays, including instrument clusters, infotainment screens, head-up displays (HUDs), and rear-seat entertainment systems. The focus in this segment is on enhancing user experience through intuitive interfaces, larger display sizes, and high-resolution visuals. Technological advancements, such as OLED, Mini-LED, and AR/VR integration, are being rapidly adopted to elevate the driving experience. The competitive landscape among automakers fuels continuous innovation and product differentiation, driving the evolution of in-car display technologies.

Automotive Smart Display Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Automotive Smart Display Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific substantially dominates the Global Automotive Smart Display Market owing to the electrification of mobility strategies being implemented by major global automakers is significantly expanding market opportunities in China. The region's growth is fueled by a surging demand for automobiles, a rise in traffic accidents, and an increasing need to integrate advanced safety features into vehicles to enhance occupant and road safety. Countries such as India, China, Japan, and South Korea are pivotal to this expansion, contributing substantially to both the production and consumption of automobiles. China, in particular, stands out due to its robust automotive industry and significant investments in electric vehicle (EV) technology. The presence of major global manufacturers, including BHTC and Faurecia SA, is further accelerating the market's growth by meeting the rising demand for smart displays in various automotive applications.

Key Players

The "Global Automotive Smart Display Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as LG Display, Samsung Display, BOE Technology Group Co., Ltd., Tianma Microelectronics Co., Ltd., Innolux Corporation, Japan Display, Inc. (JDI), Continental AG, Bosch Automotive Electronics GmbH, Denso Corporation, Alpine Electronics, Inc., Harman International Industries, Incorporated.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Automotive Smart Display Market Recent Developments
In January 2024, LG Display revealed innovative automotive displays at the Consumer Electronics Show (CES). According to the business, the largest extant display is a 57-inch pillar-to-pillar (P2P) LCD that covers the dashboard from the left on the driver's side to the right side of the front passenger seat.
In January 2024, AUO, a global pioneer in display technology, made its CES debut in Las Vegas this year, showcasing breakthrough display technologies and solutions, including the groundbreaking Micro LED. It will showcase a variety of in-vehicle display HMI systems and extended mobility applications, imagining the future of smart mobility.
In July 2023, LG Display Co. stated that it would supply its organic light-emitting diode (OLED) automobile display to Hyundai Motor Co.'s premium brand Genesis is responsible for the integrated dashboard infotainment system in the new GV80 vehicle. The 2024 GV80 facelift model will have LG's 27-inch OLED screen for the luxury SUV's panoramic display, which will also serve as the dashboard, navigation, and infotainment system panels.
In June 2023: At the Mobility Tech Expo, Continental AG showed some of its forthcoming vehicle displays. The company technologically enhanced its goods, such as a scenic view head-up display and a larger screen central display on the windscreen capable of displaying all vital information and using local dimming technology. The company also claims to have included face authentication on its displays.
In April 2023, Samsung Display signed a Memorandum of Understanding (MOU) with Ferrari to create a display solution for the next-generation models. Under this agreement, Samsung Display will provide an innovative car display solution using world-class OLED technology to assist Ferrari's smooth digital transformation.