![]() |
市場調查報告書
商品編碼
1831958
2025 年至 2033 年智慧顯示器市場報告(按類型、顯示器尺寸、解析度、最終用戶和地區)Smart Display Market Report by Type, Display Size, Resolution, End User, and Region 2025-2033 |
2024年,全球智慧顯示器市場規模達82億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到334億美元,2025-2033年期間的複合年成長率(CAGR)為16.8%。零售、醫療保健和運輸業對互動式顯示器的使用日益成長,越來越多的人採用在家工作(WFH)模式來維持工作與生活的平衡,以及智慧電視(TV)購買量的不斷成長,這些都是推動智慧顯示器市場成長的一些因素。
人工智慧與語音助理的整合
人工智慧 (AI) 與語音助理的結合對智慧顯示器市場產生了積極影響。透過簡單的語音命令,這些技術讓用戶無需觸摸即可執行諸如安排日程、播放音樂和操作智慧家居設備等操作,從而改善了用戶互動。語音優先互動非常方便,可在住宅和商業環境中創造更用戶友善的環境。此外,隨著人工智慧演算法的不斷進步,智慧顯示器的功能和回應能力也在不斷提高,吸引了更多尋求精簡有效的技術解決方案的客戶。物聯網 (IoT) 設備的使用正在支援這一趨勢,這些設備需要像智慧顯示器這樣的集中控制點來實現最佳效能。根據IMARC Group的數據,到 2032 年,全球物聯網市場預計將達到 3,1742 億美元。這將進一步推動智慧顯示器的需求。
連網家居需求不斷成長
隨著人們對互聯家居科技的興趣日益濃厚,智慧顯示器市場也不斷擴張。作為互聯設備網路的焦點,智慧顯示器提供互動式視覺化介面,使智慧家庭生態系統的管理更加便利。此外,還可以透過智慧顯示器在單一平台上監控恆溫器、娛樂系統、安防系統和照明設備。 5G 網路的擴展和高速網際網路的日益普及,都透過提升設備功能和連接性促進了這一細分市場的成長。為了提升產品吸引力,製造商也不斷增加新功能,例如更高解析度的螢幕以及與眾多生態系統的兼容性。例如,亞馬遜最近推出了 Echo Hub,它是所有智慧型裝置的主控中心,旨在打造一個全面的智慧家庭。
顯示技術的進步
由於互動功能和顯示品質的技術發展,智慧顯示器市場正在不斷擴大。現代智慧螢幕具有高清和超高清解析度,可確保影像清晰銳利,從而改善使用者體驗。有機發光二極體 (OLED) 和液晶顯示器 (LCD) 技術的進步帶來了更好的色彩準確度、亮度和視角,使這些設備對互動式工作和多媒體消費更具吸引力。此外,觸控螢幕技術的廣泛使用正在徹底改變使用者介面設計,讓人們以更具吸引力和自然的方式與小工具互動。對技術更先進、視覺互動性更強的家用和辦公設備的需求預計將在智慧顯示器市場創造商機。據IMARC Group稱,全球有機 LED 市場預計到 2032 年將達到 2,578 億美元。
標牌佔據大部分市場佔有率
標牌對於展示品牌訊息和廣告至關重要,對零售、酒店和交通運輸等各行各業都至關重要。智慧顯示器通常用於製作標牌,以更積極地吸引用戶。此功能可讓使用者瀏覽選單、參與調查或存取根據其需求量身定做的詳細資訊。在零售環境中,顧客可以選擇使用互動式智慧螢幕來確認產品庫存、比較功能或在無人協助的情況下完成購買。在博物館和美術館中,展覽可以提供多媒體導覽和對展品的深入描述,從而提升參觀者的體驗。例如,三星電子在 ISE 2024 上展示了其最新創新成果。
32吋以下佔業界最大佔有率
32 吋以下的智慧顯示器為各種用途提供了多功能且高效的選擇,從個人家居到專業的商務環境,都能滿足各種需求。它們即使在空間有限的場所也能完美運作。它們可以輕鬆安裝在牆壁或桌面上,不會佔用太多空間。這使得它們非常適合小型零售區、辦公室的個人辦公桌、教室以及醫療機構等需要輕鬆存取資訊且不佔用大量實體空間的場所。其小巧的尺寸使其能夠在無法容納更大螢幕的地方融入尖端技術。
HD 代表領先的細分市場
與標清 (SD) 相比,高清 (HD) 解析度顯著提升了影像的清晰度和細節。這種透明度對於觀察細節複雜的文字和圖像尤其有利。高清解析度在平面設計、影片編輯和數位看板等行業至關重要,它能夠確保清晰精準的視覺效果,從而實現精準的內容創作和呈現。在家庭娛樂領域,它能夠創造更具吸引力和視覺吸引力的觀影體驗,豐富電影、電視節目和電子遊戲的觀看體驗。 2024 年,LG 推出了兩款配備全高清顯示器的全新 MyView 智慧顯示器,適用於家庭辦公室和娛樂用途。
零售業在市場上佔據明顯主導地位
智慧顯示器正在透過提高顧客參與度、簡化流程和增強零售業的整體購物體驗,徹底改變零售業。智慧顯示器用於透過動態和互動式內容吸引顧客並讓他們參與其中。零售商能夠使用這些設備展示產品、促銷和教程的高品質圖片和影片,以吸引購物者的注意。互動功能使客戶能夠透過瀏覽虛擬目錄、創建個人化商品或深入了解產品特性等操作與螢幕互動。這種程度的參與不僅能提高顧客的興趣和互動性,還能提供比傳統靜態看板更身臨其境的購物體驗。根據IMARC Group預測,到 2032 年,全球零售市場規模預計將達到 46.3049 億美元。這將進一步提高智慧顯示器在零售業的使用率。
北美引領市場,佔據最大的智慧顯示器市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,北美是智慧顯示器最大的區域市場。
北美智慧顯示器市場的發展得益於智慧顯示器日益融入智慧家庭系統。人們越來越渴望能夠充當智慧家庭功能控制中心的設備,例如照明、安防、恆溫器和娛樂系統。此外,智慧顯示器在內容消費(包括串流影音、播放音樂,甚至參與視訊通話)的應用日益廣泛,這為智慧顯示器市場帶來了良好的前景。此外,顯示器製造商和內容提供商之間的合作也為智慧顯示器市場提供了補充,這些合作提供了針對智慧顯示器觀看體驗進行最佳化的客製化內容。標普全球的數據顯示,2022 年初,美國網路家庭平均擁有 1.2 台智慧電視。
(請注意,這只是關鍵參與者的部分名單,完整名單將在報告中提供。)
The global smart display market size reached USD 8.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 33.4 Billion by 2033, exhibiting a growth rate (CAGR) of 16.8% during 2025-2033. The growing utilization of interactive displays in the retail, healthcare, and transportation sectors, increasing adoption of work-from-home (WFH) models to maintain work-life balance, and rising purchase of smart televisions (TVs) are some of the factors propelling the smart display market growth rate.
Integration of AI and Voice Assistants
The integration of artificial intelligence (AI) with voice-activated assistants is positively influencing the smart display market. Through simple voice commands, these technologies improve user interaction by letting users perform things like scheduling, playing music, and operating smart home gadgets without having to touch them. Voice-first interactions are quite convenient and create a more user-friendly environment in both residential and commercial settings. Furthermore, as AI algorithms continue to advance, smart displays' functionality and responsiveness also improve, drawing in more customers looking for streamlined and effective technological solutions. The use of Internet of Things (IoT) devices, which need centralized control points like smart displays for maximum performance, is supporting this trend. As per the IMARC Group, the global IoT market is projected to reach US$ 3,174.2 Billion by 2032. This will further drive the smart display demand.
Rising Demand for Connected Homes
The market for smart displays is expanding due to the growing interest in connected home technologies. As the focal point of a network of interconnected devices, smart displays provide interactive and visual interfaces that make managing smart home ecosystems easier. Thermostats, entertainment systems, security systems, and lighting fixtures can also be monitored and controlled from a single platform by using smart displays. The expansion of 5G networks and the growing availability of high-speed internet both contribute to the growth of this market segment by improving device functionality and connectivity. To increase their attractiveness, manufacturers are also consistently adding features like better resolution screens and compatibility with numerous ecosystems to their product lineups. For example, Amazon recently launched Echo Hub, which is a master control hub for all the smart devices to create a comprehensive smart home.
Advancements in Display Technologies
The market for smart displays is expanding due to technological developments in interactive features and display quality. High-definition and ultra-high-definition resolutions are available on modern smart screens, guaranteeing clear, sharp images that improve user experience. Better color accuracy, brightness, and viewing angles have resulted from advancements in organic light-emitting diodes (OLEDs) and liquid crystal display (LCD) technologies, making these devices more appealing for interactive jobs and multimedia consumption. Additionally, the widespread usage of touchscreen technology is revolutionizing user interface design by fostering a more engaging and natural way for people to engage with gadgets. The demands for more technologically advanced and visually interactive home and workplace gadgets are expected to generate business opportunity in smart display market. According to the IMARC Group, the global organic LED market is projected to reach US$ 257.8 Billion by 2032.
Signage accounts for the majority of the market share
Signages are crucial for displaying brand information and advertisements and are crucial for various industries like retail, hospitality, and transportation. Smart displays are often utilized for making signages to engage users more actively. This feature allows users to browse menus, take part in surveys, or access detailed information tailored to their requirements. In a retail setting, customers have the option to utilize interactive smart screens to verify product availability, compare features, or complete purchases without assistance. In museums and galleries, exhibits can provide multimedia tours and in-depth descriptions of artifacts, enhancing the visitor's experience. For example, Samsung Electronics presented its latest innovations in ISE 2024.
Below 32 inch holds the largest share of the industry
Smart displays under 32 inches provide a versatile and efficient option for a range of uses, from personal home use to professional business settings. They work well in places with limited space. They can be effortlessly installed on walls or positioned on desks without taking up too much space. This makes them appropriate for small retail areas, individual desk spaces in offices, classrooms, and medical facilities where information needs to be easily accessible without taking up a lot of physical space. Their small size makes it possible to incorporate cutting-edge technology in places where bigger screens cannot fit.
HD represents the leading market segment
High definition (HD) resolution offers a notable enhancement in image clarity and detail compared to standard definition (SD). This degree of transparency is especially advantageous for observing text and images with intricate details. HD resolution is crucial in industries like graphic design, video editing, and digital signage to ensure clear and precise visuals for accurate content creation and presentation. In the realm of home entertainment, it enriches the enjoyment of watching movies, TV shows, and video games by creating a more captivating and visually attractive experience. In 2024, LG launched two new MyView smart monitor models with full HD displays, which are appropriate for home offices and entertainment purposes.
Retail exhibits a clear dominance in the market
Smart displays are revolutionizing the retail industry by improving customer engagement, simplifying processes, and enhancing the general shopping experience in the retail industry. Smart displays are utilized for drawing in and involving customers with dynamic and interactive content. Retailers have the capability to display high-quality images and videos of products, promotions, and tutorials using these devices to attract shoppers' attention. Interactive functionalities enable clients to engage with the screen through actions like navigating a virtual catalog, creating personalized items, or delving into product characteristics. This level of engagement not only boosts customer interest and interaction but also offers a more immersive shopping experience than conventional static signs. According to the IMARC Group, the global retail market is expected to reach US$ 46,304.9 Billion by 2032. This will further increase the utilization of smart displays in the retail industry.
North America leads the market, accounting for the largest smart display market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart display.
North America smart display market is driven by the increasing integration of smart displays into smart home systems. People are increasingly seeking devices that can provide central hubs for controlling smart home functionalities like lighting, security, thermostats, and entertainment systems. Moreover, the increasing utilization of smart displays for content consumption, including streaming video, playing music, and even participating in video calls, is offering a favorable smart display market outlook. This is complemented by partnerships between display manufacturers and content providers, offering tailored content that is optimized for viewing on smart displays. As per S&P Global, during the early phase of 2022, U.S. internet households own an average of 1.2 smart TVs.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)