首頁 > 市場調查報告書 > 電子零件/半導體

螢幕

市場調查報告書

商品編碼

1878266

全球智慧顯示器市場－2025-2030年預測

Global Smart Display Market - Forecasts from 2025 to 2030

出版日期: 2025年11月02日 | 出版商:

Knowledge Sourcing Intelligence | 英文 151 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

全球智慧顯示器市場預計將從 2025 年的 62.56 億美元成長到 2030 年的 164.92 億美元，複合年成長率為 21.39%。

智慧顯示器市場分析

智慧顯示器是消費性電子產品領域一個充滿活力且快速發展的細分市場，它指的是配備整合式螢幕、可顯示資訊並與其他連網系統互動的連網裝置。這些先進的設備通常運行在Android、iOS和Windows等成熟平台上，並提供觸控介面、整合語音助理和強大的圖形處理能力等高級功能。全球智慧顯示器市場涵蓋製造和分銷管道，服務於數位電子看板、智慧家居系統、娛樂平台和各種商業用途等多元化的應用領域。

人工智慧、虛擬實境 (VR)、擴增實境(AR) 應用以及語音助理技術的融合發展正在推動市場擴張。這些創新正在創造新的應用場景，並提升智慧顯示器在消費和企業市場的價值提案。新技術的持續發展，以及對先進顯示解決方案日益成長的需求，預計將在未來幾年內推動全球智慧顯示器市場持續快速成長。

主要市場促進因素

全球智慧顯示器市場受多種協同因素驅動，其中智慧家居技術的普及是主要的成長催化劑。智慧顯示器是家庭自動化生態系統中不可或缺的組成部分，使用者可以透過語音指令和行動應用程式介面控制家用電器、照明系統和安防基礎設施。這種整合能力使智慧顯示器成為連網家庭體驗的核心，促進了其在住宅安裝中的廣泛應用。

數位電子看板應用也是智慧顯示市場的主要需求促進因素。這些設備廣泛應用於零售環境、機場設施、醫療機構等場所，用於提供多媒體內容、傳播訊息和支援行銷活動。智慧顯示設備在商業環境中的多功能性，以及其內容傳送的能力，使其成為傳統靜態指示牌解決方案的理想替代方案。

近年來，語音助理的普及已成為智慧顯示器市場的關鍵成長動力。智慧顯示器通常整合主流語音助理平台，例如蘋果 Siri、Google助理和亞馬遜 Alexa，從而實現直覺的語音互動模式，提升用戶體驗和易用性。消費者對語音技術的廣泛接受，自然催生了對兼具視覺介面和語音控制功能的智慧顯示器的需求，這種協同效應將有助於市場擴張。

近期市場趨勢

2023年2月，聯想發表了ThinkView Plus智慧顯示器，這是一款專為視訊會議應用而設計的智慧顯示器，預計將於2023年中期上市。這款全高清智慧顯示器將Microsoft Teams功能整合到三組件的視訊會議和顯示系統中，標誌著聯想2020年ThinkSmart View產品的重大升級。 ThinkView Plus採用IPS顯示面板，內建四個麥克風和兩個可升級的5瓦可拆卸揚聲器，為專業通訊環境提供更出色的音訊體驗。產品套裝包含白板應用和一支被動式觸控筆，進一步拓展了效用。此次產品發布標誌著市場正朝著功能更強大、特性更豐富的智慧顯示解決方案方向發展，這些解決方案專為企業應用而設計。

區域市場動態

北美在全球智慧顯示市場中保持主導地位，這主要得益於智慧家庭技術的廣泛應用以及零售和醫療保健行業對先進顯示和視覺化功能日益成長的需求。美國是該地區最大的單一市場，這得益於許多全球智慧顯示生態系統主要參與者的存在。亞馬遜、Google和Facebook等領先科技公司正在推動北美智慧顯示市場的發展，其中亞馬遜憑藉其「Echo Show」產品線佔據了相當大的市場佔有率。

預計在預測期內，亞太地區將迎來顯著成長，這主要得益於多項催化因素。智慧家庭技術的普及率不斷提高、電子商務滲透率持續成長以及智慧城市計劃在全部區域廣泛推行，都為智慧顯示器市場的擴張創造了有利條件。中國、日本和韓國是亞太地區的主要市場，這三個國家都展現出強勁的需求，這主要得益於其較高的技術普及率、先進的通訊基礎設施以及消費者對互聯設備生態系統的親和性。龐大的潛在客戶群、不斷成長的可支配收入以及完善的技術基礎設施，共同促成了亞太地區成為全球智慧顯示器製造商的關鍵成長區域。

本報告的主要優勢：

深入分析：提供對主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解全球主要參與者的策略舉措，並了解透過正確的策略進入市場的機會。
市場促進因素與未來趨勢：探討影響市場的動態因素和關鍵趨勢及其對未來市場發展的影響。
可操作的建議：利用這些見解，在快速變化的環境中製定策略決策，發展新的商業機會和收入來源。
受眾廣泛：對Start-Ups、研究機構、顧問公司、中小企業和大型企業都很有用且經濟實惠。

您打算如何使用這份報告？

產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

報告範圍：

2022年至2024年的歷史數據和2025年至2030年的預測數據
成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
競爭定位、策略和市場佔有率分析
按業務板塊和地區分類的收入成長和預測評估，包括國家/地區
公司概況（策略、產品、財務資訊、關鍵發展等）

Smart displays represent a dynamic and rapidly evolving segment of consumer electronics, characterized by internet-connected devices featuring integrated screens capable of displaying information and interfacing with other connected systems. These sophisticated devices typically operate on established platforms such as Android, iOS, or Windows, while incorporating advanced functionalities including touch control interfaces, voice assistant integration, and high-performance graphics processing capabilities. The global smart display market encompasses both manufacturing and distribution channels, serving diverse application domains including digital signage, home automation systems, entertainment platforms, and various commercial implementations.

The market's expansion is being accelerated by convergent technological advancements in artificial intelligence, virtual and augmented reality applications, and voice-activated assistant technologies. These innovations are creating new use cases and enhancing the value proposition of smart displays across both consumer and enterprise segments. The continued development of novel technologies combined with increasing demand for sophisticated display solutions positions the global smart display market for sustained rapid growth in the coming years.

Key Market Drivers

The global smart display market is propelled by multiple reinforcing factors, with smart home technology adoption serving as a primary growth catalyst. Smart displays function as essential components within home automation ecosystems, enabling users to control household appliances, lighting systems, and security infrastructure through voice commands or mobile application interfaces. This integration capability makes smart displays central hubs for connected home experiences, driving their proliferation across residential installations.

Digital signage applications represent another significant demand driver for the smart display market. These devices are extensively deployed across retail environments, airport facilities, and healthcare institutions to deliver multimedia content, disseminate information, and support marketing initiatives. The versatility of smart displays in commercial settings, combined with their ability to deliver dynamic, updatable content, makes them increasingly attractive alternatives to traditional static signage solutions.

The proliferation of voice-activated assistants has emerged as a critical growth accelerant for the smart display market in recent years. Smart displays frequently incorporate leading voice assistant platforms including Apple Siri, Google Assistant, and Amazon Alexa, enabling intuitive voice-based interaction models that enhance user experience and accessibility. The widespread consumer acceptance of voice-activated technology has created natural demand for smart displays that combine visual interfaces with voice control capabilities, creating a synergistic effect that benefits market expansion.

Recent Market Developments

In February 2023, Lenovo introduced the ThinkView Plus, a specialized smart display engineered primarily for video conferencing applications, with commercial availability planned for mid-2023. This Full HD smart display integrates Microsoft Teams functionality into a three-component video conferencing and monitor display system, representing a significant evolution from the company's 2020 ThinkSmart View model. The ThinkView Plus features an IPS display panel and includes four integrated microphones along with two upgradeable, detachable 5-watt speakers, providing enhanced audio capabilities for professional communication environments. The device package includes a whiteboard application and passive stylus, expanding its utility for collaborative work scenarios. This product launch exemplifies the market's progression toward more capable and versatile smart display solutions tailored for enterprise applications.

Regional Market Dynamics

North America maintains a prominent position within the global smart display market, driven by robust adoption of smart home technologies and escalating demand for advanced display and visualization capabilities across retail and healthcare sectors. The United States represents the largest individual market within the region, benefiting from the presence of major global players in the smart display ecosystem. Leading technology companies including Amazon, Google, and Facebook dominate the North American smart display landscape, with Amazon capturing substantial market share through its Echo Show product line.

The Asia-Pacific region is positioned for significant growth throughout the forecast period, supported by multiple catalytic factors. Rising smart home technology adoption rates, expanding e-commerce penetration, and proliferating smart city initiatives across the region are creating favorable conditions for smart display market expansion. China, Japan, and South Korea represent the primary markets within Asia-Pacific, each demonstrating strong demand characteristics driven by high technology adoption rates, advanced telecommunications infrastructure, and consumer affinity for connected device ecosystems. The combination of large addressable populations, increasing disposable incomes, and supportive technology infrastructure positions Asia-Pacific as a critical growth region for global smart display manufacturers.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

GLOBAL SMART DISPLAY MARKET BY TECHNOLOGY
LCD
LED
GLOBAL SMART DISPLAY MARKET BY APPLICATION
Smartphones and Tablets
Television and Monitors
Digital Signage
Automotive Displays
GLOBAL SMART DISPLAY MARKET BY END-USER
Consumer Electronics
Commercial
Automotive
Healthcare
GLOBAL SMART DISPLAY MARKET BY GEOGRAPHY
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL SMART DISPLAY MARKET BY TECHNOLOGY

5.1. Introduction
5.2. LCD
5.3. LED

6. GLOBAL SMART DISPLAY MARKET BY APPLICATION

6.1. Introduction
6.2. Smartphones and Tablets
6.3. Television and Monitors
6.4. Digital Signage
6.5. Automotive Displays

7. GLOBAL SMART DISPLAY MARKET BY END-USER

7.1. Introduction
7.2. Consumer Electronics
7.3. Commercial
7.4. Automotive
7.5. Healthcare

8. GLOBAL SMART DISPLAY MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others