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市場調查報告書

商品編碼

1845987

2024 年至 2031 年電子書市場（按平台、最終用戶產業和地區分類）

E-Book Market by Platform (Smartphone, Tablet & Laptop), End-User Industry (Educational, Manufacturing, Entertainment), & Region for 2024-2031

出版日期: 2025年09月05日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

電子書市場評估 - 2024-2031

數位格式的便利性使其能夠在眾多平台上快速存取各種資訊，這推動了電子書市場的發展，因為消費者正在尋求更便捷、更便攜、更可自訂的閱讀體驗。電子閱讀器和平板電腦的普及進一步推動了這一趨勢，它們提供了可自訂的字體大小和搜尋功能等功能，提升了閱讀體驗，並允許用戶更輕鬆地與內容互動。根據 Verified Market Research 的分析師預測，到 2031 年，電子書市場的估值將達到 269.4 億美元，低於 2024 年的 188.9 億美元。

此外，電子書市場正受益於其與數位行銷策略的整合。電子書是潛在客戶開發和提升品牌知名度的絕佳工具，企業可以創造實用的內容來吸引和留住客戶。這將推動電子書市場在2024年至2031年間以4.54%的複合年成長率成長。

電子書市場定義/概述

電子書是書籍的數位版本，可以在各種電子設備上閱讀，包括電腦、平板電腦、智慧型手機和專用電子閱讀器。與傳統紙本書不同，電子書可以包含文字、圖片或兩者兼有，旨在方便閱讀和攜帶。

此外，電子書的用途廣泛，包括休閒閱讀和教育。電子書是數位教科書，為學生提供互動式、搜尋的內容，從而增強學習體驗。電子書在自助出版方面也很受歡迎，使作者能夠不受傳統出版的限制，接觸全球讀者。

電子書市場的成長動力是什麼？

智慧型手機和平板電腦的普及使得電子書的受眾更加廣泛。根據 Verified Market Research 預測，到 2021 年，85% 的美國人將擁有智慧型手機，而 2011 年這一比例僅為 35%。這些智慧型設備的普及正在擴大電子書的潛在市場。

年輕讀者，尤其是千禧世代和Z世代，更青睞數位媒體。根據英國國家文學信託基金2019年的一項調查，45%的8至18歲年輕人更喜歡在電子設備上閱讀，而只有30%的人更喜歡閱讀紙本書。年輕一代閱讀習慣的這種變化正在刺激電子書市場的擴張。

此外，消費者對環境議題的意識日益增強，促使他們選擇電子書等永續產品。根據美國環保署的數據，紙張和紙板產品約佔所有垃圾掩埋垃圾的26%。電子書是一種更環保的選擇，因為它們不需要實體材料或運輸。隨著消費者尋求減少對環境的影響，這種環保意識的趨勢正在推動電子書市場的擴張。

哪些潛在因素可能會阻礙電子書市場的發展？

隱私和版權問題是電子書市場發展的主要限制因素。電子書易於在線上傳播和共用，容易遭受盜版，從而降低了作者和出版商的收益。這種非法傳播阻礙了出版商投資新產品，因為其經濟回報難以預測。此外，不同地區複雜的版權法也為電子書平台帶來了法律障礙，影響了智慧財產權的執行，並阻礙了市場擴張。

此外，消費者對數位格式的接受度也是電子書市場發展的限制因素。雖然許多讀者更青睞電子書的便利性，但仍有相當一部分普通消費者出於對傳統紙質書的觸感和感知價值的考慮而選擇傳統紙質書。這種對全面擁抱數位閱讀的猶豫，減緩了電子書的普及速度，尤其是在對科技不太適應的老年人群體中。因此，出版商難以觸及更廣泛的讀者群，限制了整體市場潛力。

The convenience of digital formats that provide rapid access to a wide range of information across numerous platforms is driving the eBook market, as consumers seek more accessible, portable, and customizable reading experiences. This trend is fueled further by the proliferation of e-readers and tablets, which improve the reading experience by including features like customizable font sizes and search capabilities, making it easier for users to interact with the material. According to the analyst from Verified Market Research, the e-book market is estimated to reach a valuation of USD 26.94 Billion By 2031 over the forecast subjugating around USD 18.89 Billion valued in 2024.

Furthermore, the eBook market benefits from its integration into digital marketing strategies, where eBooks are excellent tools for lead generation and brand awareness, allowing businesses to produce informative content that attracts and maintains customers. It enables the market to grow at a CAGR of 4.54% from 2024 to 2031.

E-Book Market: Definition/ Overview

An eBook, or electronic book, is a digital version of a book that can be read on a variety of electronic devices, including computers, tablets, smartphones, and dedicated e-readers. Unlike traditional printed books, eBooks can have text, images, or both, and are intended to be conveniently accessible and portable.

Furthermore, eBooks can be used for a variety of reasons, including recreational reading and education. They are commonly used in digital marketing as lead-generating tools, letting firms communicate useful information with potential consumers. eBooks are digital textbooks that provide students with interactive and searchable content to enhance their learning experiences. eBooks are also popular for self-publishing, allowing authors to reach global audiences without the limitations of traditional publishing.

What Factors are Propelling the Growth of the E-Book Market?

The widespread use of smartphones and tablets has made e-books more accessible to a larger audience. According to Verified Market Research, 85% of Americans own smartphones by 2021, up from 35% in 2011. This growing use of smart devices has expanded the potential market for e-books, as these devices provide handy platforms for viewing digital information.

Younger readers, especially Millennials and Generation Z, prefer digital mediums. According to a 2019 survey conducted by the National Literary Trust in the United Kingdom, 45% of youngsters aged 8 to 18 preferred to read on a digital device, while just 30% preferred print books. This shift in reading habits among younger generations is fueling the expansion of the e-book market.

Furthermore, as customers become more conscious of environmental issues, they are turning to more sustainable options, such as e-books. According to the US Environmental Protection Agency, paper and paperboard products account for approximately 26% of total trash in landfills. E-books are a more environmentally friendly alternative because they do not require physical materials or transportation. This environmentally concerned tendency contributes to the expansion of the e-book market as consumers seek to reduce their environmental impact.

What are the Potential Restraints Hindering in the E-Book Market?

Privacy and copyright concerns are a big constraint for the market. eBooks are subject to piracy due to their ease of distribution and sharing online, which reduces author and publisher revenue. This illegal distribution discourages publishers from investing in new products because the financial returns are unknown. Also, the complexities of copyright laws across regions provide legal hurdles for eBook platforms, affecting intellectual property rights enforcement and impeding market expansion.

Furthermore, the consumer acceptance of digital formats is another constraint for the e-book market. While many readers love the convenience of eBooks, a sizable portion of the public still chooses conventional print books for their tactile feel and perceived worth. This hesitation to completely accept digital reading slows eBook adoption, particularly among older demographics who are less familiar with technology. As a result, publishers struggle to reach broader audiences, limiting the overall market potential.

Category-Wise Acumens

What are the Drivers that Contribute to the Demand for Smartphone E-books?

According to VMR analysis, the smartphone segment is estimated to dominate the market in the platform segment during the forecast period. The widespread adoption of smartphones is one factor driving this domination. With billions of users worldwide, smartphones offer an accessible platform for reading eBooks. The convenience of having a single device that can do numerous purposes, including reading, increases user engagement with eBooks. This accessibility encourages more customers to use smartphones as their primary reading device, boosting the eBook market.

The incorporation of reading apps on smartphones is another key factor. Users can easily download and read eBooks using apps like Kindle, Apple Books, and Google Play Books. These apps frequently include features like customizable font sizes, bookmarks, and note-taking tools to enhance the reading experience. The convenience of downloading eBooks directly to smartphones encourages people to connect with digital information, strengthening the platform's market position.

Furthermore, the expanding trend of mobile content consumption helps smartphones dominate the eBook market. As customers increasingly choose to consume content on the go, the ability to read eBooks at any time and from any location fits nicely into modern lifestyles. This move to mobile-first consumption patterns increases demand for eBooks on smartphones, making them the preferred platform for many consumers.

What are the Drivers that Propel the Demand for E-Books in Educational Industry?

The educational segment is estimated to dominate the e-book market during the forecast period. Educational institutions are progressively incorporating eBooks into their courses, giving students immediate access to a wide range of academic materials. This shift to digital materials not only improves the learning experience but also allows for greater involvement and engagement, making it a popular choice among educators and students.

The affordability of eBooks in comparison to traditional textbooks is another driver. Educational institutions and students benefit from eBooks' lower prices, which typically do not include the additional costs of printing and distribution. This affordability encourages schools and colleges to use eBooks as standard learning materials, reinforcing the educational segment's market leadership.

Furthermore, the increased emphasis on sustainability and environmental issues is affecting the educational segment's dominance. As educational institutions attempt to lower their carbon impact, eBooks provide a more sustainable alternative to printed resources. This alignment with environmental aims appeals to both institutions and students, resulting in the growing adoption of eBooks in educational contexts.

Country/Region-wise Acumens

What are the Key Factors that Contribute to North America's Edge in the Market?

According to VMR analysts, North America is estimated to dominate the e-book market during the forecast period. North America's extensive e-commerce environment makes e-books easily accessible. According to the US Department of Commerce, e-commerce sales in the United States were USD 791.7 Billion in 2020, up 32.4% from 2019. This well-developed digital marketplace, driven by businesses such as Amazon (which also owns the Kindle platform), offers a frictionless experience for acquiring and accessing e-books, hence fueling regional market growth.

Furthermore, the education and professional sectors in North America are progressively adopting digital textbooks and resources, which is driving the e-book market. According to a survey conducted by the National Association of College Stores, 23% of course materials in US higher education were digital in the 2019-2020 academic year, up from 19% the previous year. Also, the emergence of remote learning due to COVID-19 has hastened this trend. According to the United States Department of Education, 72% of college students were enrolled in distance education courses in the fall of 2020, increasing the demand for digital learning resources such as e-books even higher.

How Does Rising Smartphone Adoption Shape the Market Landscape in the Asia Pacific?

The Asia Pacific region is estimated to exhibit the highest growth within the e-book market during the forecast period. The Asia Pacific region is experiencing an increase in smartphone penetration and internet access, creating a favorable environment for e-book reading. According to the GSMA's Mobile Economy Asia Pacific 2021 report, smartphone use in the region reached 68% in 2020 and is expected to increase to 80% by 2025. According to the forecast, the number of mobile internet users in the region will expand from 2.7 billion in 2020 to 3.3 billion by 2025. The broad availability of internet-connected devices is fueling the expansion of digital content consumption, including e-books.

Furthermore, the Asia Pacific region has a big and expanding youth population with rising literacy rates, creating a significant market for e-books. According to the UNESCO Institute for Statistics, the youth literacy rate in East Asia and the Pacific was 98.7% in 2019. In South Asia, it increased from 67.2% in 2000 to 89.7% by 2019. The educated youthful population, together with their digital nativity, is driving up demand for e-books. For example, in India, which has one of the world's largest young populations, the National Education Policy 2020 seeks to achieve 100% adolescent and adult literacy, thus boosting the e-book market.

Competitive Landscape

The eBook market's competitive landscape is broad and fragmented, with several individual authors and publishers coexisting with larger corporations that hold the majority of the market share. This fragmentation is fueled by the emergence of self-publishing platforms, which enable authors to access worldwide audiences without traditional publishing restraints.

Some of the prominent players operating in the e-book market include:

Amazon

Harper Collins

Hachette

Penguin Random House

Kensington Publishing

Cengage Learning

Macmillan Publishers

McGraw Hill

Dot books

Lulu

Wiley

Latest Developments

In September 2021, Amazon launched the next edition of the Kindle Paperwhite e-reader, with three new models available: the Kindle Paperwhite, the Kindle Paperwhite Signature Edition, and the Kindle Paperwhite Kids. This launch demonstrates Amazon's ongoing investment in improving the eBook reading experience and broadening its product selection to serve a variety of customer categories.

In March 2023, Penguin Random House, one of the world's major book publishers, announced the launch of Bookshop, a new eBook membership service. This move intends to provide consumers with low-cost access to a large selection of eBooks while also providing authors and publishers with an alternative platform to directly engage readers, potentially altering the current eBook market dynamics.

1 INTRODUCTION OF GLOBAL E-BOOK MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL E-BOOK MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL E-BOOK MARKET, BY INDUSTRY

5.1 Overview
5.2 Educational
5.3 Entertainment
5.4 Manufacturing

6 GLOBAL E-BOOK MARKET, BY GEOGRAPHY

6.1 Overview
6.2 North America
- 6.2.1 U.S.
- 6.2.2 Canada
- 6.2.3 Mexico
6.3 Europe
- 6.3.1 Germany
- 6.3.2 U.K.
- 6.3.3 France
- 6.3.4 Rest of Europe
6.4 Asia Pacific
- 6.4.1 China
- 6.4.2 Japan
- 6.4.3 India
- 6.4.4 Rest of Asia Pacific
6.5 Rest of the World
- 6.5.1 Latin America
- 6.5.2 Middle East and Africa

7 GLOBAL E-BOOK MARKET COMPETITIVE LANDSCAPE

7.1 Overview
7.2 Company Market Ranking
7.3 Key Development Strategies

8 COMPANY PROFILES

8.1 Amazon
- 8.1.1 Overview
- 8.1.2 Financial Performance
- 8.1.3 Product Outlook
- 8.1.4 Key Developments
8.2 Harper Collins
- 8.2.1 Overview
- 8.2.2 Financial Performance
- 8.2.3 Product Outlook
- 8.2.4 Key Developments
8.3 Hachette
- 8.3.1 Overview
- 8.3.2 Financial Performance
- 8.3.3 Product Outlook
- 8.3.4 Key Developments
8.4 Penguin Random House
- 8.4.1 Overview
- 8.4.2 Financial Performance
- 8.4.3 Product Outlook
- 8.4.4 Key Developments
8.5 Kensington Publishing
- 8.5.1 Overview
- 8.5.2 Financial Performance
- 8.5.3 Product Outlook
- 8.5.4 Key Developments
8.6 Cengage Learning
- 8.6.1 Overview
- 8.6.2 Financial Performance
- 8.6.3 Product Outlook
- 8.6.4 Key Developments
8.7 Macmillan Publishers
- 8.7.1 Overview
- 8.7.2 Financial Performance
- 8.7.3 Product Outlook
- 8.7.4 Key Developments
8.8 Mc Graw Hill
- 8.8.1 Overview
- 8.8.2 Financial Performance
- 8.8.3 Product Outlook
- 8.8.4 Key Developments
8.9 Dot books
- 8.9.1 Overview
- 8.9.2 Financial Performance
- 8.9.3 Product Outlook
- 8.9.4 Key Developments
8.10 Lulu and Wiley
- 8.10.1 Overview
- 8.10.2 Financial Performance
- 8.10.3 Product Outlook
- 8.10.4 Key Developments