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市場調查報告書
商品編碼
1775465

全球電子書市場：2025-2030 年預測

Global E-Books Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球電子書市場預計將從 2025 年的 219.46 億美元成長到 2030 年的 277.08 億美元，複合年成長率為 4.77%。

行動裝置和網路的普及率不斷提高

智慧型手機、平板電腦和電子閱讀器的廣泛普及，加上網路連線的不斷擴展，是電子書市場的主要驅動力。根據產業報告，到 2024 年，全球智慧型手機普及率將達到 68%，網路用戶將超過 54 億。在亞太地區，尤其是中國和印度，受廉價設備和網路服務的推動，行動裝置使用量正在迅速成長。例如，到 2024 年，受 5G 推出的推動，印度的行動網路普及率將增加 10%。電子書提供了數位儲存和存取的便利，比需要實體空間並且會隨著時間的劣化的印刷書籍越來越受歡迎。這種趨勢正在推動電子書的需求，尤其是在行動裝置普及率高的地區。

環境意識和政府舉措

日益成長的環境問題以及政府宣傳活動正在加速電子書的普及。 2023年，歐盟「綠色閱讀」等宣傳活動推動了電子書的廣泛普及，符合全球永續性目標，並最大限度地減少了森林砍伐。這些措施鼓勵消費者從紙本書轉向電子書，電子書以數位格式再現紙本書的內容（文字、圖像和圖形）。這種轉變在擁有強大環境政策的新興經濟體中尤其明顯，推動了市場成長。

公共衛生措施的影響

保持社交距離和圖書館關閉等公共衛生措施的持續影響，持續推動電子書的需求。 2023年，由於一些國家出於健康考量關閉實體書店和圖書館，全球電子書下載量激增15%。無法接觸實體書的圖書愛好者轉向數位平台，進一步推動了市場成長。預計這一趨勢將在短期內持續，尤其是在公共衛生限制措施仍在實施的地區。

市場區隔分析

按平台

電子書市場分為智慧型手機和平板電腦、個人電腦和筆記型電腦以及電子閱讀器。由於其廣泛的普及性和便攜性，智慧型手機和平板電腦預計將佔據市場主導地位，到2024年將佔據超過60%的市場佔有率。亞馬遜的Kindle等電子閱讀器保持著穩定的市場佔有率，尤其是在新興市場的狂熱讀者群中。

按類型

市場分為消費級電子書和教育級電子書。消費級電子書憑藉其在普通讀者中的受歡迎程度，在小說和非小說類圖書的推動下，佔據了主導地位。預計教育級電子書領域將以最快的速度成長，尤其是在2024年之前，這得益於線上學習平台和學校及大學數位教科書的興起。

地理洞察力

北美佔據著龐大的市場佔有率，到2024年將佔全球電子書銷售額的約38%。這得歸功於美國和加拿大先進的網際網路基礎設施和早期的技術應用。亞馬遜等主要參與者的存在進一步鞏固了該地區的主導地位。亞太地區是成長最快的地區，這得益於中國和印度智慧型手機普及率的提高和網路存取的增加。在政府推動數位教育措施的推動下，中國電子書市場在2024年成長了12%。緊隨其後的是歐洲，在環保宣傳活動和數位閱讀興起的推動下，歐洲正經歷穩定成長。

競爭考察

亞馬遜、哈珀柯林斯出版公司和樂天Kobo等主要企業憑藉強大的品牌影響力和廣泛的數位平台佔據市場主導地位。 2023年，亞馬遜透過人工智慧主導的閱讀推薦功能增強了其Kindle平台，以提升用戶體驗。 2024年，樂天Kobo擴展了其電子書庫，專注於亞太市場的教育內容。在內容多樣化和方便用戶使用介面方面的策略投資是確保市場領先地位的關鍵競爭策略。

市場挑戰

有些讀者，尤其是在低度開發地區，更喜歡紙本書，這阻礙了電子書的普及。這些地區的網路存取有限，且對數位平台的認知度較低，進一步限制了市場的成長。此外，對數位視覺疲勞的擔憂以及對紙本書的滿意度也對電子書的普及構成了挑戰。

本報告的主要優點

  • 深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
  • 競爭格局：了解全球主要企業採取的策略策略，並了解正確策略帶來的潛在市場滲透。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
  • 受眾範圍廣泛：對於新興企業、研究機構、顧問公司、中小企業和大型企業都有益且具有成本效益。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響

研究範圍

  • 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
  • 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 收益成長和預測細分市場和區域分析（包括國家）
  • 公司概況（尤其是財務狀況和關鍵發展）

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 研究範圍
  • 市場區隔

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機會
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

第5章：全球電子書市場（依平台分類）

  • 介紹
  • 智慧型手機和平板電腦
  • 個人電腦和筆記型電腦
  • 電子書閱讀器

第6章 全球電子書市場（按類型）

  • 介紹
  • 消費者電子書
  • 教育電子書

第7章 全球電子書市場（依定價模式）

  • 介紹
  • 自由的
  • 訂閱
  • 一次性購買
  • 免費增值

第 8 章：全球電子書市場（按地區）

  • 介紹
  • 北美洲
    • 按平台
    • 按類型
    • 按定價模式
    • 按國家
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按平台
    • 按類型
    • 定價模式
    • 按國家
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 按平台
    • 按類型
    • 定價模式
    • 按國家
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 其他
  • 中東和非洲
    • 按平台
    • 按類型
    • 按定價模式
    • 按國家
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 其他
  • 亞太地區
    • 按平台
    • 按類型
    • 按定價模式
    • 按國家
      • 中國
      • 日本
      • 印度
      • 韓國
      • 台灣
      • 其他

第9章競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • Amazon.com, Inc
  • HarperCollins Publishers
  • Google LLC
  • Smashwords, Inc.,
  • Scribd Inc.
  • Apple Inc.
  • Rakuten Kobo Inc.
  • Barnes & Noble Booksellers, Inc.
  • Macmillan Education Limited
  • Hachette Book Group
  • Lulu Press, Inc

第11章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061613592

The Global E-Books Market is expected to grow from USD 21.946 billion in 2025 to USD 27.708 billion in 2030, at a CAGR of 4.77%.

Rising Penetration of Mobile Devices and Internet

The widespread adoption of smartphones, tablets, and e-readers, coupled with expanding internet connectivity, is a primary driver of the e-books market. In 2024, global smartphone penetration reached 68%, with over 5.4 billion internet users, according to industry reports. The Asia-Pacific region, particularly China and India, is experiencing rapid growth in mobile device usage, fueled by affordable devices and cheaper internet services. For instance, India's mobile internet penetration grew by 10% in 2024, driven by widespread 5G adoption. E-books, offering the convenience of storage and accessibility on digital devices, are increasingly preferred over printed books, which require physical space and degrade over time. This trend is boosting demand for e-books, especially in regions with high mobile penetration.

Environmental Awareness and Government Initiatives

Growing environmental concerns and government campaigns to reduce paper usage are accelerating e-book adoption. In 2023, initiatives like the European Union's "Green Reading" campaign promoted digital books to minimize deforestation, aligning with global sustainability goals. These efforts encourage consumers to shift from paper-based books to e-books, which replicate the content of printed books (text, images, graphics) in a digital format. This shift is particularly pronounced in developed economies with strong environmental policies, driving market growth.

Impact of Public Health Measures

The lingering effects of public health measures, such as social distancing and library closures, continue to boost e-book demand. In 2023, the closure of physical bookstores and libraries in response to health concerns in several countries prompted a 15% surge in e-book downloads globally. Reading enthusiasts, unable to access physical books, turned to digital platforms, further propelling market growth. This trend is expected to persist in the short term, particularly in regions with ongoing public health restrictions.

Market Segmentation Analysis

By Platform

The e-books market is segmented into smartphones and tablets, PCs and laptops, and e-readers. Smartphones and tablets dominate, holding over 60% of market share in 2024, due to their widespread availability and portability. E-readers, such as Amazon's Kindle, maintain a steady share, particularly among dedicated readers in developed markets.

By Type

The market is divided into consumer e-books and educational e-books. Consumer e-books lead due to their popularity among general readers, driven by fiction and non-fiction titles. The educational e-books segment is the fastest-growing, fueled by the rise of online learning platforms and digital textbooks in schools and universities, particularly in 2024.

Geographical Insights

North America holds a significant market share, accounting for approximately 38% of global e-books revenue in 2024, driven by advanced internet infrastructure and early technology adoption in the U.S. and Canada. The presence of major players like Amazon further strengthens the region's dominance. The Asia-Pacific region is the fastest-growing, propelled by increasing smartphone penetration and internet access in China and India. In 2024, China's e-book market grew by 12%, supported by government initiatives promoting digital education. Europe follows, with steady growth driven by environmental campaigns and digital reading adoption.

Competitive Insights

Key players, including Amazon, HarperCollins Publishers, and Rakuten Kobo Inc., dominate the market due to their strong brand presence and extensive digital platforms. In 2023, Amazon enhanced its Kindle platform with AI-driven reading recommendations, improving user experience. Rakuten Kobo expanded its e-book library in 2024, focusing on educational content for the Asia-Pacific market. Strategic investments in content diversification and user-friendly interfaces are key competitive strategies, ensuring market leadership.

Market Challenges

The preference for printed books among some readers, particularly in underdeveloped regions, hinders e-book adoption. Limited internet access and lack of awareness about digital platforms in these areas further restrict market growth. Additionally, concerns about digital eye strain and the perceived satisfaction of physical books pose challenges to widespread adoption.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

E-Books Market Segmentation:

By Platform

  • Smartphones and Tablets
  • PCs and Laptops
  • E-readers

By Type

  • Consumer E-Books
  • Educational E-Books

By Pricing Model

  • Free
  • Subscription
  • One-Time Purchase
  • Freemium

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL E-BOOKS MARKET BY PLATFORM

  • 5.1. Introduction
  • 5.2. Smartphones and Tablets
  • 5.3. PCs and Laptops
  • 5.4. E-readers

6. GLOBAL E-BOOKS MARKET BY TYPE

  • 6.1. Introduction
  • 6.2. Consumer E-Books
  • 6.3. Educational E-Books

7. GLOBAL E-BOOKS MARKET BY PRICING MODEL

  • 7.1. Introduction
  • 7.2. Free
  • 7.3. Subscription
  • 7.4. One-Time Purchase
  • 7.5. Freemium

8. GLOBAL E-BOOKS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Platform
    • 8.2.2. By Type
    • 8.2.3. By Pricing Model
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Platform
    • 8.3.2. By Type
    • 8.3.3. By Pricing Model
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Platform
    • 8.4.2. By Type
    • 8.4.3. By Pricing Model
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
      • 8.4.4.2. Germany
      • 8.4.4.3. France
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Platform
    • 8.5.2. By Type
    • 8.5.3. By Pricing Model
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Platform
    • 8.6.2. By Type
    • 8.6.3. By Pricing Model
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. India
      • 8.6.4.4. South Korea
      • 8.6.4.5. Taiwan
      • 8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Amazon.com, Inc
  • 10.2. HarperCollins Publishers
  • 10.3. Google LLC
  • 10.4. Smashwords, Inc.,
  • 10.5. Scribd Inc.
  • 10.6. Apple Inc.
  • 10.7. Rakuten Kobo Inc.
  • 10.8. Barnes & Noble Booksellers, Inc.
  • 10.9. Macmillan Education Limited
  • 10.10. Hachette Book Group
  • 10.11. Lulu Press, Inc

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations