電子閱讀器市場規模、佔有率、成長分析（按螢幕大小、按螢幕類型、按連接性、按應用、按分銷管道、按地區）—2025 年至 2032 年行業預測

預計到 2023 年全球電子閱讀器市場規模將達到 93 億美元，從 2024 年的 99.4 億美元成長到 2032 年的 169.5 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

電子閱讀器市場經歷了顯著成長，這得益於對數位內容日益成長的需求以及顯示技術（尤其是電子墨水）的進步。數位學習解決方案的日益普及和訂閱閱讀服務的激增進一步加強了這一趨勢，它們極大地改變了消費者使用數位書籍、雜誌和學術期刊的方式。最近的電子閱讀器提供了模擬紙張的先進顯示螢幕，增強了閱讀體驗並減少了眼睛疲勞。數位學習的廣泛採用，尤其是在教育機構和大公司，促進了這一成長。然而，來自多功能一體機的競爭、有限的互動功能、區域數位基礎設施差異、價格敏感性以及設備升級不頻繁等挑戰可能會阻礙更廣泛的市場滲透。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

電子閱讀器市場規模（按螢幕大小和複合年成長率） (2025-2032)

• 市場概覽
• 6吋或更小
• 6到8英寸
• 8到10英寸
• 10吋或以上

電子閱讀器市場規模（按螢幕類型和複合年成長率） (2025-2032)

• 市場概覽
• 液晶
• 電子墨水

電子閱讀器市場規模：依連接類型和複合年成長率（2025-2032）

• 市場概覽
• 3/4G
• Wi-Fi
• 3/4G和Wi-Fi

電子閱讀器市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 社會成員
• 學生
• 孩子
• 進階的

電子閱讀器市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 電子商務
• 專賣店

電子閱讀器市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amazon（USA）
• Rakuten Kobo（Canada）
• Barnes & Noble（USA）
• Onyx International Inc.（China）
• PocketBook International（Switzerland）
• Bookeen（France）
• Tolino（Germany）
• ReMarkable（Norway）
• Boox（China）
• Hanvon Technology（China）
• Xiaomi（China）
• Fujitsu（Japan）
• iFlytek（China）
• Readmoo（Taiwan）
• Supernote（USA/China/Japan）
• Bigme（China）
• Ectaco Inc.（USA）
• Aluratec Inc.（USA）
• Wexler flex（Israel）
• Plastic Logic Limited（UK）

結論和建議

Global E-Reader Market size was valued at USD 9.3 billion in 2023 and is poised to grow from USD 9.94 billion in 2024 to USD 16.95 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The e-reader market is witnessing significant growth, driven by the increasing demand for digital content and advancements in display technology, notably e-Ink. This trend is further bolstered by the rising adoption of e-learning solutions and a surge in subscription-based reading services, which are transforming how consumers engage with digital books, magazines, and academic journals. Modern e-readers offer advanced displays that emulate paper, enhancing the reading experience and reducing eye strain. The proliferation of e-learning initiatives, especially in educational and corporate sectors, has contributed to this boost. However, challenges such as competition from multifunction devices, limited interactive features, regional digital infrastructure disparities, price sensitivity, and infrequent device upgrades may hinder broader market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Reader market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Reader Market Segments Analysis

Global E-Reader Market is segmented by Screen Size, Screen Type, Connectivity, Application, Distribution Chanel and region. Based on Screen Size, the market is segmented into Below 6-inch, 6 to 8-inch, 8 to 10-inch and Above 10-inch. Based on Screen Type, the market is segmented into LCD and E-ink. Based on Connectivity, the market is segmented into 3/4G, Wi-Fi and 3/4g ad Wi-Fi. Based on Application, the market is segmented into Workers, Students, Kids and Senior People. Based on Distribution Chanel, the market is segmented into E-commerce and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Reader Market

The global E-Reader market is significantly driven by the increasing emphasis on accessibility features that cater to diverse reader needs, particularly for individuals with visual impairments, dyslexia, or language barriers. E-readers incorporate adjustable font sizes, customizable contrast settings, and text-to-speech functions, ensuring a more inclusive reading experience. Furthermore, the availability of multilingual support enables users to download and enjoy content in various languages, thereby promoting worldwide adoption. As the demand for inclusive technology rises, manufacturers are dedicating resources to enhance accessibility tools, making e-readers more attractive to a broader audience and consequently invigorating the global e-reader market's growth trajectory.

Restraints in the Global E-Reader Market

The global e-reader market faces significant challenges due to the widespread popularity of smartphones and tablets, which provide reading features along with a multitude of other functionalities such as web browsing, gaming, and multimedia capabilities. While e-readers are designed to enhance reading comfort and offer extended battery life, they fall short in terms of versatility compared to these all-in-one devices. Many consumers, especially those who read casually or on an occasional basis, tend to gravitate towards multifunctional gadgets that can serve various purposes. This overlapping functionality is anticipated to act as a notable restraint for e-reader companies in the industry.

Market Trends of the Global E-Reader Market

The Global E-Reader market is witnessing a significant trend driven by the increasing demand for color e-ink displays, catalyzed by the popularity of comics, graphic novels, academic materials, and children's literature in digital formats. Consumers are seeking more visually engaging reading experiences, leading to the adoption of advanced color e-ink technologies such as E Ink Kaleido, which offer both the power efficiency and readability traditionally associated with e-ink, while enriching visual appeal. As production costs decline and the quality of color screens improves, this shift is expected to solidify color e-readers as a pivotal trend in the market, enhancing user engagement and broadening the scope of digital reading.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-Reader Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Below 6-inch
• 6 to 8-inch
• 8 to 10-inch
• Above 10-inch

Global E-Reader Market Size by Screen Type & CAGR (2025-2032)

• Market Overview
• LCD
• E-ink

Global E-Reader Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• 3/4G
• Wi-Fi
• 3/4g ad Wi-Fi

Global E-Reader Market Size by Application & CAGR (2025-2032)

• Market Overview
• Workers
• Students
• Kids
• Senior People

Global E-Reader Market Size by Distribution Chanel & CAGR (2025-2032)

• Market Overview
• E-commerce
• Specialty Stores

Global E-Reader Market Size & CAGR (2025-2032)

• North America (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • US
  • Canada
• Europe (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Kobo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barnes & Noble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onyx International Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PocketBook International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bookeen (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tolino (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ReMarkable (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boox (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanvon Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iFlytek (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Readmoo (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supernote (USA/China/Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ectaco Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aluratec Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wexler flex (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plastic Logic Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations