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市場調查報告書
商品編碼
1744626

2032 年電子書市場預測：按產品類型、設備類型、分銷管道、定價模式、最終用戶和地區進行的全球分析

Ebook Market Forecasts to 2032 - Global Analysis By Product Type (E-books, Audiobooks, Interactive E-books, E-magazines/E-journals, and Other Product Types), Device Type, Distribution Channel, Pricing Model, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球電子書市場預計在 2025 年達到 201.1 億美元，到 2032 年將達到 312.6 億美元，預測期內的複合年成長率為 6.5%。

電子書 (eBook) 是紙本書的電子版本，可在電子閱讀器、平板電腦、智慧型手機和電腦等電子設備上閱讀。它以便攜、易讀的格式提供與實體書相同的內容。電子書通常包含可調整字體、超連結和多媒體元素等功能，以提升閱讀體驗。它們廣泛用於教育、娛樂和專業參考。

英國國家文學信託基金 2019 年的一項調查發現，45% 的 8 至 18 歲年輕人更喜歡使用電子設備閱讀，而只有 30% 的人更喜歡閱讀紙本書。

線上學習和數位教育日益普及

由於智慧型手機、平板電腦和電子閱讀器上閱讀書籍的便利性，傳統印刷媒體已顯著轉向數位媒體。教育機構和自學平台已將電子書作為教學的主要資源。此外，數位學習工具和互動內容的進步也提升了使用者的閱讀體驗。自助出版和數位圖書館的趨勢正在進一步擴大市場。隨著數位教育的持續發展，對電子書的需求也可能繼續成長。

數位盜版和版權問題

數位檔案易於複製和分發，這意味著未經授權的電子書版本會在網路上迅速傳播，而且通常未經作者或出版商許可。這種非法共用給創作者和出版商帶來了巨大的收入損失，直接影響了他們投資新內容和創新的能力。數位版權管理 (DRM) 技術旨在防止未授權存取和複製，但卻經常被規避，而且網路的全球性也使得版權法難以執行。持續打擊此類盜版需要持續不斷地進行監控、採取法律行動和開展消費者教育，以保護智慧財產權並確保創造性作品獲得公平的報酬。

擴大網路和行動連線

數位基礎設施的不斷完善使用戶能夠隨時隨地便捷地存取電子書。價格實惠的智慧型手機和平板電腦的普及也推動了電子書的消費量，尤其是在發展中地區。政府推動線上教育和數位素養的措施也進一步促進了市場擴張。訂閱模式和雲端圖書館正成為電子書交付的熱門選擇。隨著全球連結性的改善，電子書將覆蓋更廣泛的受眾，從而擴大其市場潛力。

免費線上內容競爭激烈

讀者可以存取大量免費報導、部落格、論壇和用戶生成內容，這些內容通常無需付費即可提供即時解答和娛樂。這些免費內容，加上廣告支援平台和開放舉措的興起，為付費電子書設定了高門檻。出版商和作者必須透過卓越的品質、獨特的觀點、嚴謹的研究和更佳的用戶體驗來使其產品脫穎而出。資訊應該是免費的觀念使得說服消費者為電子書付費變得困難，從而加劇了電子書行業的競爭，並對定價模式施加了壓力。

COVID-19的影響

新冠疫情對電子書市場產生了重大影響，加速了數位閱讀的轉變。由於實體書店關閉，越來越多的消費者轉向電子書進行娛樂和教育。線上學習平台的需求激增，進一步推動了電子書的消費。即使在疫情之後，由於便利性和可近性，數位閱讀的趨勢依然持續。出版商持續擴展其數位圖書產品，為用戶提供更廣泛的電子書選擇。

平板電腦市場預計將成為預測期內最大的市場

平板電腦市場預計將在預測期內佔據最大市場佔有率，這得益於其易用性和更好的閱讀體驗。平板電腦提供各種先進功能，例如更大的螢幕、更高的解析度以及可調節的照明，從而實現最佳的閱讀舒適度。電子閱讀器也因其護眼顯示器和更長的電池續航力而日益普及。學生和專業人士對平板電腦的日益普及正在推動市場成長。

預計預測期內消費者部門的複合年成長率最高。

由於個人讀者電子書購買量的增加，預計個人消費群體將在預測期內實現最高成長。多樣化的圖書類型和個人化的閱讀體驗正在吸引越來越多的個人消費者。訂閱和配套服務服務為狂熱讀者提供了經濟高效的解決方案。在一台裝置上下載和儲存多本書的便利性正在提升用戶參與度。

佔比最大的地區：

由於數位基礎設施的不斷擴張和行動裝置普及率的不斷提高，預計亞太地區將在預測期內佔據最大的市場佔有率。在政府推動數位教育和線上學習的舉措的支持下，中國和印度等國家在電子書的普及方面處於領先地位。快速的都市化和廣泛的網路連接進一步推動了電子書的消費。學生和專業人士對數位內容的接受度不斷提高，推動了市場持續的需求。

複合年成長率最高的地區：

預計北美地區在預測期內將呈現最高的複合年成長率。這得益於美國和加拿大的技術進步和強勁的電子書銷售。主要電子書平台的出現以及人們對數位閱讀日益成長的偏好是主要的成長要素。北美消費者正在採用基於訂閱的模式和互動內容，從而提升了市場的吸引力。對數位學習和數位出版的投資不斷增加，進一步推動了市場擴張。

免費客製化服務：

訂閱此報告的客戶可享有以下免費自訂選項之一：

  • 公司簡介
    • 全面分析其他市場參與者（最多 3 家公司）
    • 主要企業的SWOT分析（最多3家公司）
  • 地理細分
    • 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球電子書市場（依產品類型）

  • 電子書
  • 有聲書
  • 互動式電子書
  • 電子雜誌/電子日誌
  • 其他產品類型

第6章 全球電子書市場（按設備）

  • 藥片
  • 智慧型手機
  • 個人電腦/筆記型電腦
  • 電子閱讀器

第7章 全球電子書市場（按分銷管道）

  • 線上零售商
  • 訂閱服務
  • 出版商直銷
  • 圖書館與教育平台

第8章 全球電子書市場（依定價模式）

  • 自由的
  • 一次性購買
  • 基於訂閱
  • 租賃或限時訪問
  • 免費增值

第9章 全球電子書市場（按最終用戶）

  • 個人消費者
  • 教育機構
  • 公司/商業
  • 政府
  • 圖書館
  • 其他最終用戶

第10章 全球電子書市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Amazon.com, Inc.
  • Rakuten Kobo Inc.
  • Apple Inc.
  • Barnes & Noble, Inc.
  • Google
  • Scribd Inc.
  • Draft2Digital
  • Smashwords Inc.
  • Lulu Press Inc.
  • IngramSpark
  • Blurb Inc.
  • Macmillan Publishers Ltd.
  • HarperCollins Publishers LLC
  • Penguin Random House
  • Hachette Livre
Product Code: SMRC29674

According to Stratistics MRC, the Global Ebook Market is accounted for $20.11 billion in 2025 and is expected to reach $31.26 billion by 2032 growing at a CAGR of 6.5% during the forecast period. An eBook, or electronic book, is a digital version of a printed book that can be read on electronic devices such as eReaders, tablets, smartphones, and computers. It offers the same content as a physical book but in a portable, accessible format. EBooks often include features like adjustable fonts, hyperlinks, and multimedia elements, enhancing the reading experience. They are widely used for education, entertainment, and professional reference purposes.

According to a 2019 survey conducted by the National Literary Trust in the United Kingdom, 45% of youngsters aged 8 to 18 preferred to read on a digital device, while just 30% preferred print books.

Market Dynamics:

Driver:

Growing popularity of online learning and digital education

The convenience of accessing books on smartphones, tablets, and e-readers has led to a significant shift from traditional print media to digital formats. Educational institutions and self-learning platforms are adopting ebooks as a primary resource for teaching and learning. Additionally, advancements in e-learning tools and interactive content are enhancing the reading experience for users. The rising trend of self-publishing and digital libraries is further expanding the market. As digital education continues to grow, the demand for ebooks will continue to increase.

Restraint:

Digital piracy and copyright issues

The ease of copying and distributing digital files means that unauthorized versions of ebooks can spread rapidly across the internet, often without the author or publisher's permission. This illegal sharing leads to substantial revenue losses for creators and publishers, directly impacting their ability to invest in new content and innovation. While Digital Rights Management (DRM) technologies aim to prevent unauthorized access and copying, they are often circumvented, and the global nature of the internet makes enforcement of copyright laws challenging. This ongoing struggle with piracy necessitates continuous efforts in monitoring, legal action, and consumer education to protect intellectual property and ensure fair compensation for creative work.

Opportunity:

Expanding internet and mobile connectivity

Enhanced digital infrastructure is allowing users to access ebooks conveniently from anywhere at any time. The availability of affordable smartphones and tablets is driving higher ebook consumption, especially in developing regions. Government initiatives promoting online education and digital literacy are further supporting market expansion. Subscription-based models and cloud libraries are emerging as popular options for ebook distribution. As connectivity improves worldwide, ebooks will reach a broader audience and expand their market potential.

Threat:

High competition from free online content

Readers have access to a vast array of free articles, blogs, forums, and user-generated content, often providing immediate answers or entertainment without a paywall. This free content, coupled with the rise of ad-supported platforms and open-access initiatives, sets a high bar for paid ebooks. Publishers and authors must differentiate their offerings through superior quality, unique perspectives, in-depth research, or enhanced user experiences. The perception that information should be free makes it challenging to convince consumers to pay for digital books, intensifying competition and pressuring pricing models within the ebook industry.

Covid-19 Impact

The COVID-19 pandemic significantly influenced the Ebook Market, accelerating the shift toward digital reading. With physical bookstores closing, consumers increasingly turned to ebooks for entertainment and education. Online learning platforms saw a surge in demand, further driving ebook consumption. Post-pandemic, the trend toward digital reading has persisted due to convenience and accessibility. Publishers have continued to expand their digital offerings, ensuring users have access to a wide range of ebooks.

The tablets segment is expected to be the largest during the forecast period

The tablets segment is expected to account for the largest market share during the forecast period, due to their ease of use and enhanced reading experience. Tablets provide larger screens, better resolution, and advanced features like adjustable lighting for optimal reading comfort. E-readers are also gaining traction due to their eye-friendly displays and long battery life. The growing adoption of tablets among students and professionals is driving market growth.

The individual consumers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the individual consumers segment is predicted to witness the highest growth rate, due to increasing ebook purchases by personal readers. The availability of diverse genres and personalized reading experiences is attracting more individual consumers. Subscription services and bundled offerings provide cost-effective solutions for avid readers. The convenience of downloading and storing multiple books on a single device enhances user engagement.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its expanding digital infrastructure and increasing mobile penetration. Countries like China and India are leading ebook adoption, supported by government initiatives promoting digital education and online learning. Rapid urbanization and widespread internet connectivity are further boosting ebook consumption. The growing acceptance of digital content among students and professionals is driving sustained market demand.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to technological advancements and strong ebook sales in the U.S. and Canada. The presence of major ebook platforms and increasing preference for digital reading are key growth factors. Consumers in North America are adopting subscription-based models and interactive content, enhancing the market appeal. Rising investments in e-learning and digital publishing are further supporting market expansion.

Key players in the market

Some of the key players profiled in the Ebook Market include Amazon.com, Inc., Rakuten Kobo Inc., Apple Inc., Barnes & Noble, Inc., Google, Scribd Inc., Draft2Digital, Smashwords Inc., Lulu Press Inc., IngramSpark, Blurb Inc., Macmillan Publishers Ltd., HarperCollins Publishers LLC, Penguin Random House, and Hachette Livre.

Key Developments:

In May 2025, HarperOne announced it has acquired ETHEL: Faith, Hope, Family, and an Extraordinary American Life, a moving biography of her mother by human rights advocate Kerry Kennedy. This intimate portrait of Ethel Skakel Kennedy offers a unique window into the life of a woman whose compassion, resilience, and dedication to justice have left an indelible mark on American history.

In May 2023, Apple and Google jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorised tracking detection and alerts across iOS and Android platforms.

Product Types Covered:

  • E-books
  • Audiobooks
  • Interactive E-books
  • E-magazines/E-journals
  • Other Product Types

Device Types Covered:

  • Tablets
  • Smartphones
  • PCs/Laptops
  • E-readers

Distribution Channels Covered:

  • Online Retailers
  • Subscription Services
  • Publisher Direct Sales
  • Libraries & Educational Platforms

Pricing Models Covered:

  • Free
  • One-Time Purchase
  • Subscription-Based
  • Rental or Time-Limited Access
  • Freemium

End Users Covered:

  • Individual Consumers
  • Educational Institutions
  • Corporate/Business
  • Government Agencies
  • Libraries
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Ebook Market, By Product Type

  • 5.1 Introduction
  • 5.2 E-books
  • 5.3 Audiobooks
  • 5.4 Interactive E-books
  • 5.5 E-magazines/E-journals
  • 5.6 Other Product Types

6 Global Ebook Market, By Device Type

  • 6.1 Introduction
  • 6.2 Tablets
  • 6.3 Smartphones
  • 6.4 PCs/Laptops
  • 6.5 E-readers

7 Global Ebook Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Online Retailers
  • 7.3 Subscription Services
  • 7.4 Publisher Direct Sales
  • 7.5 Libraries & Educational Platforms

8 Global Ebook Market, By Pricing Model

  • 8.1 Introduction
  • 8.2 Free
  • 8.3 One-Time Purchase
  • 8.4 Subscription-Based
  • 8.5 Rental or Time-Limited Access
  • 8.6 Freemium

9 Global Ebook Market, By End User

  • 9.1 Introduction
  • 9.2 Individual Consumers
  • 9.3 Educational Institutions
  • 9.4 Corporate/Business
  • 9.5 Government Agencies
  • 9.6 Libraries
  • 9.7 Other End Users

10 Global Ebook Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Amazon.com, Inc.
  • 12.2 Rakuten Kobo Inc.
  • 12.3 Apple Inc.
  • 12.4 Barnes & Noble, Inc.
  • 12.5 Google
  • 12.6 Scribd Inc.
  • 12.7 Draft2Digital
  • 12.8 Smashwords Inc.
  • 12.9 Lulu Press Inc.
  • 12.10 IngramSpark
  • 12.11 Blurb Inc.
  • 12.12 Macmillan Publishers Ltd.
  • 12.13 HarperCollins Publishers LLC
  • 12.14 Penguin Random House
  • 12.15 Hachette Livre

List of Tables

  • Table 1 Global Ebook Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Ebook Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Ebook Market Outlook, By E-books (2024-2032) ($MN)
  • Table 4 Global Ebook Market Outlook, By Audiobooks (2024-2032) ($MN)
  • Table 5 Global Ebook Market Outlook, By Interactive E-books (2024-2032) ($MN)
  • Table 6 Global Ebook Market Outlook, By E-magazines/E-journals (2024-2032) ($MN)
  • Table 7 Global Ebook Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 8 Global Ebook Market Outlook, By Device Type (2024-2032) ($MN)
  • Table 9 Global Ebook Market Outlook, By Tablets (2024-2032) ($MN)
  • Table 10 Global Ebook Market Outlook, By Smartphones (2024-2032) ($MN)
  • Table 11 Global Ebook Market Outlook, By PCs/Laptops (2024-2032) ($MN)
  • Table 12 Global Ebook Market Outlook, By E-readers (2024-2032) ($MN)
  • Table 13 Global Ebook Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Ebook Market Outlook, By Online Retailers (2024-2032) ($MN)
  • Table 15 Global Ebook Market Outlook, By Subscription Services (2024-2032) ($MN)
  • Table 16 Global Ebook Market Outlook, By Publisher Direct Sales (2024-2032) ($MN)
  • Table 17 Global Ebook Market Outlook, By Libraries & Educational Platforms (2024-2032) ($MN)
  • Table 18 Global Ebook Market Outlook, By Pricing Model (2024-2032) ($MN)
  • Table 19 Global Ebook Market Outlook, By Free (2024-2032) ($MN)
  • Table 20 Global Ebook Market Outlook, By One-Time Purchase (2024-2032) ($MN)
  • Table 21 Global Ebook Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 22 Global Ebook Market Outlook, By Rental or Time-Limited Access (2024-2032) ($MN)
  • Table 23 Global Ebook Market Outlook, By Freemium (2024-2032) ($MN)
  • Table 24 Global Ebook Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Ebook Market Outlook, By Individual Consumers (2024-2032) ($MN)
  • Table 26 Global Ebook Market Outlook, By Educational Institutions (2024-2032) ($MN)
  • Table 27 Global Ebook Market Outlook, By Corporate/Business (2024-2032) ($MN)
  • Table 28 Global Ebook Market Outlook, By Government Agencies (2024-2032) ($MN)
  • Table 29 Global Ebook Market Outlook, By Libraries (2024-2032) ($MN)
  • Table 30 Global Ebook Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.