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市場調查報告書
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1845680

2024 年至 2031 年行動行銷市場（按組件、通路、最終用戶、組織規模和地區分類）

Mobile Marketing Market By Component, Channel (Messaging, Push notification, Mobile Emails, Quick Response Code, Location-based Marketing, In-app Messages, Mobile Web), End-User, Organization Size, & Region for 2024-2031
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

行動行銷市場評估 - 2024-2031

隨著越來越多的人使用智慧型手機，預計行動行銷的目標受眾在預測期內將有所擴大。這將鼓勵企業透過線上和線下管道接觸客戶，從而為利用社群媒體網路進行行動行銷提供豐厚的成長機會。在智慧型手機需求旺盛的推動下，預計到2031年行動行銷市場估值將達到4.97149兆美元，超過2024年的7.9903兆美元。

Instagram、TikTok 和 Snapchat 等以行動為中心的社群媒體平台的主導地位也在推動行動行銷，這些平台上對品牌知名度和消費者參與度的日益成長的需求，使得 2024 年至 2031 年期間的複合年成長率達到 28.32%。

行動行銷市場定義/概述

行動行銷是一種多層面的數位行銷策略，透過智慧型手機和平板電腦等行動裝置瞄準消費者。這種行銷方式充分利用了行動裝置的廣泛普及性和便攜性，讓您隨時隨地為用戶提供高度個人化、及時的內容。隨著行動裝置已成為許多人上網的主要方式，行動行銷已成為全面數位行銷策略的重要組成部分。

行動行銷涵蓋多種技術，包括簡訊和訊息、行動應用程式、針對行動裝置最佳化的網站以及行動搜尋引擎行銷。負責人利用這些管道傳遞促銷訊息、展示廣告，並提供行動端獨有的無縫用戶體驗。

行動技術的進步如何促進行動行銷市場的成長？

行動技術的進步極大地促進了行動行銷的成長，它提升了行動裝置的功能以及利用這些設備的行銷策略。其中最重要的進步之一是定位服務(LBS) 的發展。這些技術，例如 GPS 和信標技術，使廣告主能夠根據用戶精確的地理位置，為他們提供高度針對性的客製化內容。例如，公司可以在用戶靠近實體店時向他們發送促銷和通知，從而提高行銷訊息的相關性和即時。這種程度的客製化可以提高用戶參與度和轉換率，使行動行銷成為企業更有效的工具。

此外，擴增實境(AR) 和虛擬實境 (VR) 與行動裝置的融合，為身臨其境型行銷體驗開闢了新途徑。尤其值得一提的是，AR 正應用於行動行銷，以創造互動性強、引人入勝的內容，模糊數位世界與現實世界之間的界線。

此外，數位錢包和應用程式內支付解決方案等行動支付系統的日益普及，正在推動行動商務（m-commerce）的擴張，並支持行動行銷工作。直接透過行動裝置購物的便利性，推動了行動交易的激增。企業正利用這一趨勢，將無縫支付方式融入其行動行銷策略，使從廣告到購買的整個過程盡可能順暢。這不僅提升了用戶體驗，也提升了行動行銷宣傳活動的促銷影響力。

廣告攔截技術是否會對不斷成長的行動行銷市場構成挑戰？

廣告攔截技術直接降低了數廣告宣傳的覆蓋率和效果，對行動行銷的擴張構成了重大挑戰。隨著越來越多的消費者在行動裝置上安裝廣告攔截器以避免干擾性或不相關的廣告，負責人發現越來越難以觸及目標受眾。廣告攔截的廣泛使用降低了行動廣告的可見度，導致參與度降低，並最終降低行動行銷計劃的投資收益。

此外，廣告攔截器的存在迫使負責人重新思考他們的策略，他們往往將重點從傳統的展示廣告轉向內容行銷和網紅合作等侵入性較低的方法。雖然這些替代方法有效，但廣告攔截技術的廣泛採用仍然是行銷人員面臨的一大障礙，限制了行動行銷的整體成長潛力。

目錄

第1章：全球行動行銷市場簡介

  • 市場概況
  • 調查範圍
  • 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

  • 資料探勘
  • 驗證
  • 第一手資料
  • 資料來源列表

第4章 全球行動行銷市場展望

  • 概述
  • 市場動態
    • 驅動程式
    • 阻礙因素
    • 機會
  • 波特五力模型

第5章：全球行動行銷市場（按組成部分）

  • 介紹
  • 平台
  • 服務

第6章 全球行動行銷市場（按通路）

  • 介紹
  • 通訊
  • 推播通知
  • 行動電子郵件
  • 快速響應（QR）碼
  • 基於位置的行銷
  • 應用程式內訊息
  • 行動網路
  • 其他

第7章 全球行動行銷市場（依產業垂直分類）

  • 介紹
  • 零售與電子商務
  • 旅遊/物流
  • 車
  • BFSI
  • 通訊/IT
  • 其他

第8章：全球行動行銷市場（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 世界其他地區
    • 中東和非洲
    • 南美洲

第9章：全球行動行銷市場的競爭格局

  • 概述
  • 各公司市場排名
  • 主要發展策略

第10章：公司簡介

  • Adobe
  • Salesforce
  • Vibes
  • Oracle
  • Marketo
  • Airship
  • Swrve Inc.
  • Acoustic, LP
  • Localytics
  • SAP

第11章 附錄

  • 相關調查
簡介目錄
Product Code: 1799

Mobile Marketing Market Valuation - 2024-2031

As more people are using smartphones, the target audience for mobile marketing is likely to expand over a forecast period. Thereby, encouraging businesses to use both online and offline channels to reach their customers, and offering mobile marketing lucrative opportunities of growth through the application of social media networks. In response to this high demand for smartphones, the mobile marketing market is expected to expand to a valuation of USD 4971.49 Billion by 2031, surpassing USD 799.03 Billion in 2024.

The dominance of mobile-centric social media platforms like Instagram, TikTok, and Snapchat is another driving factor for mobile marketing. Also, the growing need for brand visibility and consumer engagement on these platforms is enabling the market to exhibit significant growth at a CAGR of 28.32% from 2024 to 2031.

Mobile Marketing Market: Definition/ Overview

Mobile marketing is a multifaceted digital marketing strategy that targets consumers via their mobile devices, such as smartphones and tablets. This type of marketing takes advantage of the broad availability and portability of mobile devices to reach users wherever they are, offering highly personalized and timely content. As mobile devices have become many people's primary means of accessing the internet, mobile marketing has emerged as an essential component of any comprehensive digital marketing strategy.

Mobile marketing includes a wide range of methods, including SMS and MMS messaging, mobile applications (apps), mobile-optimized websites, and mobile search engine marketing. Marketers use these channels to broadcast promotional messages, display adverts, and provide seamless mobile-specific user experiences.

How do Advancements in Mobile Technology Contribute to the Growth of Mobile Marketing Market?

Advancements in mobile technology have significantly aided the growth of mobile marketing by improving the capabilities of mobile devices and the marketing strategies that use them. One of the most major achievements has been the development of location-based services (LBS). These technologies, such as GPS and beacon technology, enable advertisers to provide highly targeted and customized content to users based on their precise geographic location. For example, businesses can send promotions or notifications to users while they are near a physical store, increasing the marketing message's relevancy and immediacy. This level of customization enhances user engagement and conversion rates, making mobile marketing a more effective tool for firms.

Moreover, the integration of augmented reality (AR) and virtual reality (VR) into mobile devices has opened up new avenues for immersive marketing experiences. AR, in particular, has been used in mobile marketing to create interactive and engaging content that blurs the line between digital and physical worlds.

Additionally, the increasing adoption of mobile payment systems, such as digital wallets and in-app payment solutions, is likely to aid in the expansion of mobile commerce (m-commerce), which in turn drives mobile marketing initiatives. The ease and convenience of making purchases straight from a mobile device has resulted in an upsurge in mobile transactions. Businesses are capitalizing on this trend through integrating seamless payment alternatives into their mobile marketing strategy, ensuring that the path from advertisement to purchase is as frictionless as possible. This not only enhances the user experience, but it also boosts the effectiveness of mobile marketing campaigns in driving sales.

Will Ad-Blocking Technology Pose a Challenge in the Expansion of Mobile Marketing Market?

Ad-blocking technology presents a significant challenge in the expansion of mobile marketing by directly reducing the reach and effectiveness of digital advertising campaigns. As more consumers install ad blockers on their mobile devices to avoid intrusive or irrelevant ads, marketers face increasing difficulties in reaching their target audiences. This widespread use of ad-blockers diminishes the visibility of mobile ads, leading to lower engagement rates and ultimately reducing the return on investment for mobile marketing efforts.

Additionally, the presence of ad-blockers forces marketers to reconsider their strategies, often shifting focus away from traditional display ads toward less intrusive methods, such as content marketing and influencer partnerships. While these alternative approaches can be effective, the pervasive use of ad-blocking technology remains a substantial hurdle for marketers, limiting the overall growth potential of mobile marketing.

Category-Wise Acumens

What are the Drivers that Contribute to the Demand for Quick Response (QR) Code segment ?

Several significant trends in the mobile marketing market are contributing to the rising demand for Quick Response (QR) codes. One of the key drivers is the rise in smartphone adoption, which provides a large user base that is easily capable of scanning QR codes. Due to the widespread use of smartphones, QR codes can be used by marketers to establish a direct link between offline media, such as print ads and packaging, and digital content, thereby enhancing customer engagement.

Furthermore, the need for effective and contactless mobile marketing solutions is fueling the use of QR codes, notably in reaction to the COVID-19 pandemic. QR codes enable seamless, touch-free purchases and interactions, which aligns with consumers' growing preference for convenience and hygiene. QR codes are also popular because they can be adjusted for a range of marketing reasons, such as promotional offers, loyalty programs, and event registrations, making them a flexible tool for marketers.

Moreover, data collection and analytics are supported by QR codes, allowing user behavior and campaign efficacy to be monitored in real time by firms, thereby enhancing marketing campaigns. As mobile commerce and digital interactions grow, a low-cost and scalable alternative for improving customer experiences and boosting engagement in the mobile marketing landscape is provided by QR codes. It is the need for customer behavior management that is enhancing the application of QR codes, enabling this segment hold major share in the market.

What are the Potential Factors for the Growth of Retail and E-commerce in the Market?

As per VMR analyst, retail and e-commerce is estimated to dominate within the mobile marketing market. The prioritization of mobile optimization by retailers is increasing owing to the upsurge in the use of smartphones and tablets for online shopping, leading to the creation of user-friendly and efficient websites and apps for mobile transactions. Simplification of the purchasing process is projected to be achieved through advances in mobile payment systems, such as digital wallets and contactless payments, encouraging more consumers to complete transactions on their mobile devices. Furthermore, fueling this growth is the rise of mobile commerce (m-commerce), with a growing preference among consumers to shop directly from their phones. The effectiveness of marketing campaigns is surging through enhanced personalization and targeting capabilities available via mobile marketing, allowing retailers to deliver tailored offers and promotions.

The adoption of omnichannel strategies, which integrate mobile marketing with other channels, results in a seamless shopping experience that is designed to enhance customer loyalty and drive sales. The expansion of retail and e-commerce in the mobile marketing market is driven by these factors, with technological advancements being leveraged to meet evolving consumer preferences and behaviors.

Country/Region-wise Acumens

What are the Key Factors that Contribute to North America 's Edge in the Mobile Marketing Market?

A highly developed technological infrastructure, including widespread high-speed internet and advanced mobile networks in the region is supporting the implementation of sophisticated mobile marketing strategies. A large and engaged audience for mobile marketing campaigns is created by the high penetration of smartphones and tablets among North American consumers.

Moreover, the adoption and integration of the latest trends, such as artificial intelligence and machine learning, into mobile marketing strategies are encouraged due to the presence of dynamic and competitive market in North America. The growth and evolution of mobile marketing in the region are further supported by substantial investments in research and development, combined with access to significant venture capital funding. These factors are collectively contributing to North America's leading position in the mobile marketing market.

Competitive Landscape

Leaders in the mobile marketing market include Google LLC, Facebook, Inc., and Apple Inc., which are all supported by extensive mobile advertising platforms and large user bases. Additionally, sophisticated mobile marketing solutions are provided by companies such as Adobe Systems Incorporated, Oracle Corporation, and Salesforce.com, Inc., which leverage data analytics and customer relationship management capabilities. Specific mobile attribution and user acquisition services are focused on by emerging competitors like Adjust GmbH and Liftoff Mobile, Inc., meeting the changing needs of mobile marketers. Overall, innovation is encouraged and constant developments in mobile marketing technology and methods for capturing and maintaining market share are propelled by fierce rivalry.

Some of the prominent players operating in the mobile marketing market include:

Google LLC

Facebook, Inc.

Apple, Inc.

Adobe Systems Incorporated

Oracle Corporation

Adjust GmbH

Liftoff Mobile, Inc.

Twitter, Inc.

Latest Developments

In March 2024, Facebook launched new tools and services to help businesses create and manage mobile ad campaigns more effectively. These changes include improved ad targeting options and better analytics for measuring campaign performance on mobile devices.

In February 2024, Apple launched a new mobile advertising privacy feature as part of an iOS upgrade. This innovation allows customers more control over how their data is used for targeted advertising, which changes how mobile marketers target iOS users.

Mobile Marketing Market, By Category

  • Component:
  • Platform
  • Service
  • Channel:
  • Messaging
  • Push notification
  • Mobile Emails
  • Quick Response (QR) Code
  • Location-based Marketing
  • In-app Messages
  • Mobile Web
  • Organization Size:
  • Small & Medium Enterprises
  • Large Enterprise
  • End-User:
  • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • Banking, Financial Services and Insurance (BFSI)
  • Telecom and IT
  • Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOBILE MARKETING MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL MOBILE MARKETING MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model

5 GLOBAL MOBILE MARKETING MARKET, BY COMPONENT

  • 5.1 Introduction
  • 5.2 Platform
  • 5.3 Services

6 GLOBAL MOBILE MARKETING MARKET, BY CHANNEL

  • 6.1 Introduction
  • 6.2 Messaging
  • 6.3 Push notification
  • 6.4 Mobile Emails
  • 6.5 Quick Response (QR) Code
  • 6.6 Location-based Marketing
  • 6.7 In-app Messages
  • 6.8 Mobile Web
  • 6.9 Others

7 GLOBAL MOBILE MARKETING MARKET, BY VERTICAL

  • 7.1 Introduction
  • 7.2 Retail and eCommerce
  • 7.3 Travel and Logistics
  • 7.4 Automotive
  • 7.5 BFSI
  • 7.6 Telecom and IT
  • 7.7 Other

8 GLOBAL MOBILE MARKETING MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Middle East and Africa
    • 8.5.2 South America

9 GLOBAL MOBILE MARKETING MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 Adobe
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 Salesforce
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 Vibes
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 Oracle
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 Marketo
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 Airship
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Swrve Inc.
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Acoustic, L.P.
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Localytics
    • 10.9.1 Overview
    • 10.9.2 Financial Performance
    • 10.9.3 Product Outlook
    • 10.9.4 Key Developments
  • 10.10 SAP
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Developments

11 APPENDIX

  • 11.1 Related Research