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市場調查報告書
商品編碼
1840307

2025年行動互動全球市場報告

Mobile Engagement Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

價格
簡介目錄

近年來，行動互動市場規模迅速擴張，從2024年的396.8億美元成長至2025年的560.4億美元，複合年成長率高達41.2%。這段時期的成長可歸因於行動裝置的廣泛普及、行動應用程式使用量的不斷成長、應用程式內廣告的增加、用戶留存率的日益提升以及人口的成長。

預計未來幾年行動互動市場將呈指數級成長，到 2029 年將達到 2,559.5 億美元，年複合成長率（CAGR）為 46.2%。預測期內的成長可歸因於個人化和情境化通訊的採用、都市化加快、對互動和遊戲化行動體驗的重視、基於位置的行動互動的成長以及推播通知在客戶參與中的使用增加。預測期內的主要趨勢包括聊天機器人和虛擬助理在行動應用中的整合、注重隱私的行動互動策略、行動錢包和應用程式內收費的成長、用於無縫互動的漸進式 Web 應用 (PWA) 的興起，以及跨平台、跨管道的行動互動解決方案。

行動互動是透過行動裝置上的通訊應用程式與個人互動，包括應用程式內和應用程式外的互動，並服務於各種目的，包括支援業務目標、提供品牌體驗、促進溝通以及建立有價值的長期客戶關係。

行動互動市場的主要解決方案類型包括簡訊 (SMS)、彩信 (MMS)、推播通訊、電子郵件、應用程式/網頁內容和其他互動方式。短信和彩信用於發送文本和鏈接，其中短信支持文本和鏈接，彩信支持圖像、GIF 和影片等富媒體。該市場面向各種規模的組織，從大型企業到中小型企業。行動互動解決方案應用於各個垂直領域，包括銀行、金融服務和保險 (BFSI)、家用電器及配件、服裝、鞋類及配件 (AFA)、家具和家居佈置、酒店和旅遊以及零售和電子商務。

2025年春季美國突然提高關稅以及由此引發的貿易摩擦對資訊科技產業產生了重大影響，尤其是硬體製造、資料基礎設施和軟體部署。對進口半導體、電路基板和網路設備徵收更高的關稅，並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間和價格壓力。同時，對專業軟體徵收的關稅以及主要國際市場的報復性措施擾亂了全球IT供應鏈，減少了海外對美國製造技術的需求。作為應對措施，該行業正在增加對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化來提高彈性並更有效地管理成本。

行動參與市場研究報告是商業研究公司最新報告系列的一部分，該系列提供行動參與市場統計數據，例如行動參與產業的全球市場規模、區域佔有率、具有行動參與市場佔有率的競爭對手、詳細的行動參與市場細分、市場趨勢和商業機會等。這份異常檢測市場研究報告對該行業的當前和未來情況進行了詳細分析，提供了全面的展望。

未來五年46.2%的成長預測，較我們先前對該市場的預測略有下降0.5%。這一下降主要源自於美國與其他國家之間關稅的影響。主導對海外託管的分析SDK、互動自動化工具和推播通知系統的限制，可能會降低行動行銷策略的效率和覆蓋範圍。此外，互惠關稅以及不斷升級的貿易緊張局勢和限制對全球經濟和貿易造成的負面影響，可能會產生更廣泛的影響。

行動裝置上應用程式使用的日益增多預計將推動未來行動互動市場的成長。行動應用程式，或簡稱應用程式，是專門設計用於在智慧型手機和平板電腦等行動裝置上運行的軟體。行動應用程式透過推播通知歡迎用戶並提供指導來簡化互動。成功的應用程式利用行動互動策略，透過與消費者進行周到和策略性的互動來塑造客戶旅程。例如，根據英國下議院圖書館於 2024 年 5 月發布的報告，英國幾乎所有兒童（99%）都會花時間上網，到 11 歲時，十分之九的兒童擁有行動電話。大約 75% 的 8 至 17 歲社群媒體用戶在至少一個主要平台上擁有帳戶或個人資料。雖然大多數平台要求用戶年滿 13 歲，但 60% 使用這些平台的 8 至 12 歲兒童已經建立了自己的個人資料。因此，行動裝置上應用程式使用的日益增多正在推動行動互動市場的成長。

行動裝置日益普及也有望推動行動互動市場的成長。這些攜帶式電子設備專為無線通訊和行動使用而設計，方便從幾乎任何地方存取案件管理系統和資料。公司可以利用從行動裝置收集的消費者數據和偏好來增強其互動策略，實現客製化的互動，從而提高相關性和用戶參與度。截至 2022 年，全球智慧型手機用戶估計為 66 億，自 2021 年起的複合年成長率為 4.9%。在美國，預計到 2022 年 1 月智慧型手機用戶將達到 2.9415 億，占美國成年人口的近 85%。因此，行動裝置的廣泛採用將推動行動互動市場的需求。

產品創新是行動互動市場的一大趨勢。該領域的主要參與者正專注於開發新產品以鞏固其市場地位。例如，2023 年 5 月，專門為各行業提供通訊和 IT 解決方案的英國電信公司宣布推出商業和公共部門客戶的沉浸式空間。該計劃將提供英國首個支援 5G 的互動式模擬體驗。這項創新服務由英國電信公司與 Immersive Interactive Ltd 合作開發，將互動式 360 度視訊內容與光、聲音和氣味等感官元素相結合，以重現真實世界的環境。公司可以利用該空間進行員工培訓，讓新來的堆高機駕駛人在安全可控的環境中熟悉工廠設置。

2022年4月，總部位於美國的社群媒體和通訊軟體公司X（前身為Twitter）收購了總部位於愛爾蘭的行動互動平台OpenBack，收購金額未揭露。隨著Twitter尋求擴大用戶群，OpenBack團隊將加入Bluebird產品團隊，為增強Twitter的提醒功能做出貢獻。 OpenBack成立於2015年，致力於讓推播通知與用戶更相關。

行動互動市場涵蓋實體透過提供行動互動服務（例如收費、配送、提供特別優惠、推廣即將舉行的營業單位、查看預約以及提供位置、天氣、帳戶餘額、頻率和其他數據資訊）所獲得的收入。市場價值包括服務供應商銷售或包含在服務產品中的相關商品的收益。僅包括營業單位之間交易或銷售給最終消費者的商品和服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通膨、地緣政治、貿易戰和關稅，以及新冠疫情和復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球移動參與：PESTEL分析（政治、社會、技術、環境、法律因素、促進因素與限制因素）
  • 最終用途產業分析
  • 全球行動互動市場：成長率分析
  • 全球行動互動市場表現：規模與成長，2019-2024
  • 全球行動互動市場預測：2024-2029 年及 2034 年規模與成長
  • 全球行動參與度：總潛在市場 (TAM)

第6章 市場細分

  • 全球行動互動市場：按解決方案、實際結果和預測，2019-2024 年、2024-2029 年、2034 年
  • 簡訊和彩信
  • 推播通知
  • 應用程式內訊息
  • 電子郵件
  • 應用程式或網頁內容
  • 其他解決方案
  • 全球行動互動市場：依組織規模、實際與預測，2019-2024 年、2024-2029 年、2034 年
  • 主要企業
  • 小型企業
  • 全球行動互動市場：按部署、實際結果和預測，2019-2024 年、2024-2029 年、2034 年
  • 本地部署
  • 在雲端
  • 全球行動互動市場：按產業、實際情況和預測，2019-2024 年、2024-2029 年、2034 年
  • 銀行、金融服務和保險（BFSI）
  • 零售與電子商務
  • 電器及配件
  • 衣服
  • 鞋類及配件（AFA）
  • 家具和家居用品
  • 酒店和旅遊
  • 其他行業
  • 全球行動互動市場：簡訊和彩信細分（按類型）、實際和預測，2019-2024 年、2024-2029 年、2034 年
  • 促銷簡訊
  • 交易簡訊
  • 多媒體通訊服務（MMS）
  • 全球行動互動市場：細分市場、推播通知類型、績效及預測（2019-2024 年、2024-2029 年及 2034 年）
  • 豐富的推播通知
  • 標準推播通知
  • 全球行動互動市場：細分：應用內通訊（按類型）、實際與預測，2019-2024 年、2024-2029 年、2034 年
  • 應用內上下文訊息
  • 入職訊息
  • 回饋訊息
  • 全球行動互動市場：按電子郵件細分（按類型）、實際和預測，2019-2024 年、2024-2029 年、2034 年
  • 交易電子郵件
  • 行銷電子郵件
  • 滴灌宣傳活動郵件
  • 全球行動互動市場：按應用程式或網頁內容細分（按類型）、實際及預測，2019-2024 年、2024-2029 年、2034 年
  • 個人化內容
  • 動態內容
  • 全球行動互動市場：按其他解決方案細分（按類型）、實際和預測，2019-2024 年、2024-2029 年、2034 年
  • 行動錢包參與度
  • 聊天機器人和人工智慧通訊
  • 社群媒體參與

第7章 區域和國家分析

  • 全球行動互動市場：區域表現與預測，2019-2024 年、2024-2029 年、2034 年
  • 全球行動互動市場：國家、表現與預測，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章：俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 行動互動市場：競爭格局
  • 行動互動市場：公司簡介
    • Oracle Systems Corporation Overview, Products and Services, Strategy and Financial Analysis
    • International Business Machines Corp Overview, Products and Services, Strategy and Financial Analysis
    • Urban Airship Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Systems India Private Limited Overview, Products and Services, Strategy and Financial Analysis
    • Braze Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

  • Salesforce Inc.
  • Swrve Inc.
  • Marketo Inc.
  • Selligent SA
  • Tapjoy Inc.
  • Airship
  • Followanalytics Inc.
  • Leanplum Inc.
  • Smartfocus Pvt Ltd.
  • Webtrekk GmbH
  • Truepush Private Limited
  • CleverTap
  • Emarsys
  • Iterable Inc.
  • Optimove Inc.

第 32 章全球市場競爭基準化分析與儀表板

第33章 重大併購

第34章近期市場趨勢

第 35 章：高潛力市場國家、細分市場與策略

  • 2029 年行動互動市場：提供新機會的國家
  • 2029 年行動互動市場：細分領域蘊含新機會
  • 2029 年行動互動市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手策略

第36章 附錄

簡介目錄
Product Code: r21814u

Mobile engagement involves interacting with individuals through messaging apps on mobile devices, both within and outside of apps. It serves various purposes, including supporting business goals, delivering brand experiences, facilitating communication, and building valuable long-term relationships with customers.

The main types of solutions in the mobile engagement market include SMS and MMS, push notifications, in-app messaging, emails, app/web content, and other engagement methods. SMS and MMS are utilized for sending text and links, with SMS supporting text and links, while MMS supports richer media such as images, GIFs, and videos. The market caters to different organization sizes, including large enterprises and small and medium-sized organizations. Deployments may be on-premises or on the cloud, and mobile engagement solutions find applications in various sectors, including banking, financial services and insurance (BFSI), consumer electronics and accessories, apparel, footwear and accessories (AFA), furniture and home furnishings, hospitality and travel, retail and e-commerce, and other diverse industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The mobile engagement market research report is one of a series of new reports from The Business Research Company that provides mobile engagement market statistics, including mobile engagement industry global market size, regional shares, competitors with a mobile engagement market share, detailed mobile engagement market segments, market trends and opportunities, and any further data you may need to thrive in the mobile engagement industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile engagement market size has grown exponentially in recent years. It will grow from $39.68 billion in 2024 to $56.04 billion in 2025 at a compound annual growth rate (CAGR) of 41.2%. The growth in the historic period can be attributed to proliferation of mobile devices, growth in mobile app usage, rise of in-app advertising, increasing importance of user retention, rise in population.

The mobile engagement market size is expected to see exponential growth in the next few years. It will grow to $255.95 billion in 2029 at a compound annual growth rate (CAGR) of 46.2%. The growth in the forecast period can be attributed to adoption of personalized and contextual messaging, increasing urbanization, emphasis on interactive and gamified mobile experiences, growth in location-based mobile engagement, increased use of push notifications for customer engagement. Major trends in the forecast period include integration of chatbots and virtual assistants in mobile apps, focus on privacy-centric mobile engagement strategies, expansion of mobile wallets and in-app purchases, rise of progressive web apps (pwas) for seamless engagement, cross-platform and cross-channel mobile engagement solutions.

The forecast of 46.2% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff-driven restrictions on analytics SDKs, engagement automation tools, and push-notification systems hosted abroad could reduce the efficiency and reach of mobile marketing strategies. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising use of applications on mobile devices is anticipated to drive the growth of the mobile engagement market in the future. A mobile application, or simply an app, is software specifically designed to operate on mobile devices like smartphones and tablets. Mobile applications simplify interactions by welcoming users with push notifications or providing guidance. Successful apps utilize mobile engagement strategies to shape the customer journey through thoughtful and strategic interactions with consumers. For example, a report published by the House of Commons Library in May 2024 indicates that nearly all children in the UK, 99%, spend time online, and by age 11, nine out of ten own a mobile phone. Among social media users aged 8 to 17, about 75% have an account or profile on at least one major platform. Although most platforms require users to be at least 13 years old, 60% of children aged 8 to 12 who use these platforms have created their own profiles. Consequently, the increasing use of applications on mobile devices is fueling growth in the mobile engagement market.

The growth of the mobile engagement market is also expected to be propelled by the increasing availability of mobile devices. These portable electronic devices, designed for wireless communication and on-the-go usage, facilitate access to case management systems and data from virtually anywhere. Businesses can enhance their engagement strategy by leveraging consumer data and preferences collected from mobile devices, allowing for customized interactions that increase relevance and user engagement. As of 2022, global smartphone users are estimated to be 6. 6 billion, with an annual increase of 4. 9% from 2021. In the United States, there are expected to be 294. 15 million smartphone users in January 2022, constituting nearly 85% of American adults. Therefore, the increasing availability of mobile devices is poised to drive demand for the mobile engagement market.

Product innovations are a significant trend gaining traction in the mobile engagement market. Key players in this sector are focusing on new product developments to enhance their market position. For example, in May 2023, British Telecommunications plc., a UK-based company specializing in telecommunications and IT solutions for various industries, announced the launch of Immersive Spaces aimed at business and public sector clients. This initiative creates the UK's first 5G-enabled interactive simulation experience. Developed in collaboration with Immersive Interactive Ltd, this innovative offering combines interactive 360° video content with sensory elements such as lights, sounds, and smells to replicate real-life environments. Companies can utilize these spaces for employee training, allowing new forklift drivers to become familiar with factory settings in a safe and controlled environment.

In April 2022, X (formerly Twitter, Inc. ), a US-based social media and messaging software company, acquired OpenBack, an Ireland-based mobile engagement platform, for an undisclosed amount. Twitter aims to expand its user base, and the OpenBack team will contribute to enhancing Twitter's alerts within the Bluebird product team. OpenBack focuses on making push notifications more relevant for users, and it was founded in 2015.

Major companies operating in the mobile engagement market include Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Swrve Inc., Marketo Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. a r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush

Asia-Pacific was the largest region in the mobile engagement market in 2024. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile engagement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile engagement market consists of revenues earned by entities by providing mobile engagement services such as billing, shipping, giving special offers, promoting upcoming events, confirming appointments, information about data on location, weather, account balance, and frequency. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Engagement Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile engagement market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for mobile engagement ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile engagement market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Solution: SMS And MMS; Push Notifications; In-App Messaging; E-mails; App or Web Content; Other Solutions
  • 2) By Organization Size: Large Enterprises; Small And Medium Organizations
  • 3) By Deployment: On-Premises; On-Cloud
  • 4) By Industry Verticals: Banking, Financial Services And Insurance (BFSI); Retail And Ecommerce; Consumer Electronics And Accessories; Apparel; Footwear And Accessories(AFA); Furniture And Home Furnishings; Hospitality And Travel; Other Industry Verticals
  • Subsegments:
  • 1) By SMS And MMS: Promotional SMS; Transactional SMS; Multimedia Messaging Service (MMS)
  • 2) By Push Notifications: Rich Push Notifications; Standard Push Notifications
  • 3) By In-App Messaging: Contextual In-App Messages; Onboarding Messages; Feedback Messages
  • 4) By E-Mails: Transactional Emails; Marketing Emails; Drip Campaign Emails
  • 5) By App Or Web Content: Personalized Content; Dynamic Content
  • 6) By Other Solutions: Mobile Wallet Engagement; Chatbots And AI Messaging; Social Media Engagement
  • Companies Mentioned: Oracle Systems Corporation; International Business Machines Corp; Urban Airship Inc.; Adobe Systems India Private Limited; Braze Inc.; Salesforce Inc.; Swrve Inc.; Marketo Inc.; Selligent SA; Tapjoy Inc.; Airship; Followanalytics Inc.; Leanplum Inc.; Smartfocus Pvt Ltd.; Webtrekk GmbH; Truepush Private Limited; CleverTap; Emarsys; Iterable Inc.; Optimove Inc.; MoEngage; Pushwoosh Inc.; Viber Media S. a r. l.; Simplify360 Inc.; SparkPost Inc.; Tellofy Inc.; TrueDialog Inc.; Upland Localytics; Xtremepush
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Mobile Engagement Market Characteristics

3. Mobile Engagement Market Trends And Strategies

4. Mobile Engagement Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Mobile Engagement Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Mobile Engagement PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Mobile Engagement Market Growth Rate Analysis
  • 5.4. Global Mobile Engagement Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Mobile Engagement Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Mobile Engagement Total Addressable Market (TAM)

6. Mobile Engagement Market Segmentation

  • 6.1. Global Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • SMS and MMS
  • Push Notifications
  • In-App Messaging
  • E-mails
  • App or Web Content
  • Other Solutions
  • 6.2. Global Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Large Enterprises
  • Small and Medium Organizations
  • 6.3. Global Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premises
  • On-Cloud
  • 6.4. Global Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banking, Financial Services and Insurance (BFSI)
  • Retail and Ecommerce
  • Consumer Electronics and Accessories
  • Apparel
  • Footwear and Accessories(AFA)
  • Furniture and Home Furnishings
  • Hospitality and Travel
  • Other Industry Verticals
  • 6.5. Global Mobile Engagement Market, Sub-Segmentation Of SMS And MMS, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Promotional SMS
  • Transactional SMS
  • Multimedia Messaging Service (MMS)
  • 6.6. Global Mobile Engagement Market, Sub-Segmentation Of Push Notifications, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Rich Push Notifications
  • Standard Push Notifications
  • 6.7. Global Mobile Engagement Market, Sub-Segmentation Of In-App Messaging, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Contextual In-App Messages
  • Onboarding Messages
  • Feedback Messages
  • 6.8. Global Mobile Engagement Market, Sub-Segmentation Of E-Mails, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Transactional Emails
  • Marketing Emails
  • Drip Campaign Emails
  • 6.9. Global Mobile Engagement Market, Sub-Segmentation Of App Or Web Content, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Personalized Content
  • Dynamic Content
  • 6.10. Global Mobile Engagement Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Wallet Engagement
  • Chatbots And AI Messaging
  • Social Media Engagement

7. Mobile Engagement Market Regional And Country Analysis

  • 7.1. Global Mobile Engagement Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Mobile Engagement Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Mobile Engagement Market

  • 8.1. Asia-Pacific Mobile Engagement Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Mobile Engagement Market

  • 9.1. China Mobile Engagement Market Overview
  • 9.2. China Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Mobile Engagement Market

  • 10.1. India Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Mobile Engagement Market

  • 11.1. Japan Mobile Engagement Market Overview
  • 11.2. Japan Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Mobile Engagement Market

  • 12.1. Australia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Mobile Engagement Market

  • 13.1. Indonesia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Mobile Engagement Market

  • 14.1. South Korea Mobile Engagement Market Overview
  • 14.2. South Korea Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Mobile Engagement Market

  • 15.1. Western Europe Mobile Engagement Market Overview
  • 15.2. Western Europe Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Mobile Engagement Market

  • 16.1. UK Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Mobile Engagement Market

  • 17.1. Germany Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Mobile Engagement Market

  • 18.1. France Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Mobile Engagement Market

  • 19.1. Italy Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Mobile Engagement Market

  • 20.1. Spain Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Mobile Engagement Market

  • 21.1. Eastern Europe Mobile Engagement Market Overview
  • 21.2. Eastern Europe Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Mobile Engagement Market

  • 22.1. Russia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Mobile Engagement Market

  • 23.1. North America Mobile Engagement Market Overview
  • 23.2. North America Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Mobile Engagement Market

  • 24.1. USA Mobile Engagement Market Overview
  • 24.2. USA Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Mobile Engagement Market

  • 25.1. Canada Mobile Engagement Market Overview
  • 25.2. Canada Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Mobile Engagement Market

  • 26.1. South America Mobile Engagement Market Overview
  • 26.2. South America Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Mobile Engagement Market

  • 27.1. Brazil Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Mobile Engagement Market

  • 28.1. Middle East Mobile Engagement Market Overview
  • 28.2. Middle East Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Mobile Engagement Market

  • 29.1. Africa Mobile Engagement Market Overview
  • 29.2. Africa Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Mobile Engagement Market Competitive Landscape And Company Profiles

  • 30.1. Mobile Engagement Market Competitive Landscape
  • 30.2. Mobile Engagement Market Company Profiles
    • 30.2.1. Oracle Systems Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. International Business Machines Corp Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Urban Airship Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Adobe Systems India Private Limited Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Braze Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Mobile Engagement Market Other Major And Innovative Companies

  • 31.1. Salesforce Inc.
  • 31.2. Swrve Inc.
  • 31.3. Marketo Inc.
  • 31.4. Selligent SA
  • 31.5. Tapjoy Inc.
  • 31.6. Airship
  • 31.7. Followanalytics Inc.
  • 31.8. Leanplum Inc.
  • 31.9. Smartfocus Pvt Ltd.
  • 31.10. Webtrekk GmbH
  • 31.11. Truepush Private Limited
  • 31.12. CleverTap
  • 31.13. Emarsys
  • 31.14. Iterable Inc.
  • 31.15. Optimove Inc.

32. Global Mobile Engagement Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Engagement Market

34. Recent Developments In The Mobile Engagement Market

35. Mobile Engagement Market High Potential Countries, Segments and Strategies

  • 35.1 Mobile Engagement Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Mobile Engagement Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Mobile Engagement Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer