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維生素營養軟糖市場規模（按類型、最終用戶、區域範圍和預測）

Vitamin Nutrition Gummies Market Size by Type (Single Vitamins, Multi-Vitamins), By End User (Child, Adult), By Geographic Scope and Forecast

出版日期: 2025年05月12日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

維生素營養軟糖的市場規模與預測

2024 年維生素營養軟糖市場規模價值 78.3 億美元，預計到 2032 年將達到 198.8 億美元，2026 年至 2032 年的複合年成長率為 12.35%。

維生素營養軟糖是一款甜味、方便咀嚼的補充劑，可提供重要的維生素和礦物質。軟糖能夠幫助人們（尤其是不願服用錠劑的幼兒和成人）獲得維持整體健康、增強免疫力和解決營養不足所需的營養素。誘人的口味和便利的使用方式，能夠提高服藥順從性和營養攝取。
這些軟糖是一種方便又有趣的補充維生素和礦物質的方式，有助於維持整體健康，增強免疫力，提升能量水平，並促進頭髮、皮膚和指甲的健康，尤其適合那些難以服用傳統錠劑的兒童和成人。其宜人的口味和便捷的使用方式讓這些孩子樂此不疲。
維生素營養軟糖作為實用又美味的補充劑，前景光明。隨著健康意識的增強和日程繁忙，人們正在尋找傳統維生素的簡單替代品。軟糖是一種香甜誘人的替代品，特別適合不喜歡服用錠劑的幼兒和成人。隨著營養補充劑需求的持續成長，維生素營養軟糖預計將不斷擴展和創新。

維生素營養軟糖的全球市場動態

影響全球維生素營養軟糖市場的關鍵市場動態是：

關鍵市場促進因素

注重健康的消費者：消費者越來越意識到營養和預防性保健的重要性，並正在尋找實際的方法來補充飲食。軟糖維生素是常規維生素丸的美味又有趣的替代品，深受成人和兒童的喜愛。這一趨勢源於人們對能夠改善整體健康和福祉的產品的渴望。
便捷易攜：在當今快節奏的社會中，人們更青睞便捷易攜的產品。維生素軟糖是一種便捷的維生素補充方式，無需用水或食物即可服用。這種便利性吸引了那些沒有時間進行傳統補充劑療法的忙碌人士，使他們能夠更輕鬆地將維生素融入日常生活。
精準行銷和品牌推廣：有效的行銷和品牌推廣策略使公司能夠瞄準特定人群，滿足客戶需求。例如，面向幼兒銷售的維生素軟糖可能具有吸引人的造型、鮮豔的色彩和易於辨認的卡通人物，而面向成人銷售的軟糖則可能強調特定的健康益處或飲食限制，例如純素食或無麩質選擇。

主要問題

最佳化口味和口感：軟糖是一種簡單易食的維生素補充方式，但要創造出誘人的口味和口感，同時消除某些維生素特有的苦味或令人不快的餘味，卻並非易事。平衡甜度、口感和風味，創造令人滿意的食用體驗，同時保持營養完整性，需要精心配製並進行感官測試。
市場競爭與創新：隨著維他命營養軟糖越來越受歡迎，市場競爭也愈演愈烈，迫使企業不斷創新，打造差異化產品。為了在競爭激烈的市場中脫穎而出，企業需要持續研發，創造新穎的配方、獨特的風味和增值成分。此外，跟上永續包裝和潔淨標示成分等新趨勢，對於保持市場競爭力並滿足不斷變化的客戶偏好至關重要。
配方與穩定性：生產維生素營養軟糖的挑戰在於如何生產穩定的產品，使其在整個保存期限內保持營養價值。維生素對熱、光和濕氣敏感，這些因素會降低其功效。合適的封裝技術和選擇合適的輔料對於防止維生素劣化至關重要。

主要趨勢

健康保健產品需求不斷成長：隨著消費者對健康和保健的重視，維生素營養軟糖的需求也日益成長。這些軟糖是一種便捷、愉悅的補充餐點的方式，尤其適合那些希望在不吞服藥物的情況下增加營養攝取的人。此外，大眾對維生素和礦物質在維持整體健康和預防慢性疾病方面的益處的認知不斷提高，也推動了這一趨勢。
口味和配方創新：為了滿足客戶的多樣化需求，製造商不斷開發新的口味和配方。如今，維生素軟糖擁有豐富的口味，包括異國風味和天然水果風味，吸引了從兒童到成人的廣泛人群。此外，將多種維生素和礦物質融合在一個軟糖中，提供全面的營養益處也成為一種趨勢。
生產進步：軟糖生產技術的進步使得活性物質的保留效果更佳，風味和質地更佳，軟糖的穩定性也更高。微膠囊技術確保維生素和礦物質能夠被人體吸收，同時掩蓋不良味道。這些技術進步對於維持維生素的功效，並使其在軟糖的整個保存期限內保持美觀和有效至關重要。環保和兒童安全包裝等創新技術正在幫助擴大市場規模並吸引更多消費者。

Vitamin nutrition gummies are chewable supplements that deliver critical vitamins and minerals in a sweet, handy manner. They cater to individuals, notably children and adults who loathe taking pills, ensuring that they receive the nutrients they require to maintain overall health, enhance immunity and address nutritional gaps. Their enticing flavors and ease of use improve compliance and nutrient intake.
These gummies are a convenient and enjoyable method to complement your vitamins and minerals. They cater to both children and adults who may have difficulty taking traditional tablets, giving nutritional support to general health, strengthening the immune system, increasing energy levels and improve hair, skin and nail health. Their pleasant flavors and simplicity of intake stimulate repeat use.
Vitamin nutrition gummies are primed for a bright future as practical and tasty supplements. With rising health concerns and hectic schedules, people are looking for simple alternatives to traditional vitamin pills. Gummies are a sweet and tempting alternative, particularly for infants and adults who struggle to take tablets. As the need for nutritional supplements continues to rise, vitamin nutrition gummies are predicted to expand and innovate.

Global Vitamin Nutrition Gummies Market Dynamics

The key market dynamics that are shaping the global vitamin nutrition gummies market include:

Key Market Drivers:

Health-conscious consumers: As consumers become more aware of the importance of nutrition and preventive healthcare, they are looking for practical ways to supplement their diet. Vitamin gummies are a delicious and pleasurable alternative to regular vitamin pills that appeals to both adults and children. This trend is driven by a desire for products that improve overall health and well-being.
Convenience and Portability: In today's fast-paced world, people prefer products that are both convenient and portable. Vitamin gummies are a convenient way to ingest vitamins on the move, as they do not require water or food. This convenience feature appeals to busy people who may not have time for traditional supplement regimens, making it easier to include vitamins into their everyday lives.
Targeted Marketing and Branding: Effective marketing and branding tactics have enabled businesses to successfully target certain demographics and fulfil customer wants. For example, vitamin gummies marketed to children may feature appealing shapes, brilliant colors and recognized cartoon characters, but those marketed to adults may highlight specific health benefits or dietary restrictions, such as vegan or gluten-free options.

Key Challenges:

Taste and Texture Optimization: While gummies are a simple and appetizing way to consume vitamins, creating an appealing taste and texture while disguising the inherent bitterness or unpleasant aftertaste of particular vitamins can be difficult. Balancing sweetness, texture and flavor to create a satisfying eating experience while maintaining nutritional integrity necessitates meticulous formulation and sensory testing.
Market Competition and Innovation: As vitamin nutrition gummies gain popularity, the market becomes more competitive, prompting companies to develop and differentiate their goods. Standing out in a competitive market necessitates ongoing research and development to create fresh formulas, distinct flavor profiles, and value-added ingredients. Furthermore, being current on emerging trends, such as sustainable packaging and clean label ingredients, is critical for remaining market relevant and satisfying changing customer preferences.
Formulation and Stability: Creating vitamin nutrition gummies presents difficulties in producing a stable product that holds its nutritional value throughout its shelf life. Vitamins are susceptible to heat, light and moisture, which can reduce their effectiveness. Proper encapsulation techniques and the selection of appropriate excipients are critical for protecting vitamins against degradation.

Key Trends:

Rising Demand for Health and Wellness Products: As consumers prioritize their health and wellness, there is an increase in demand for vitamin nutrition gummies. These gummies are a handy and pleasurable method to complement diets, particularly for people who want to increase their nutritional intake without having to swallow medications. The trend is also being pushed by a growing public awareness of the benefits of vitamins and minerals in preserving general health and preventing chronic diseases.
Flavor and Formulation Innovation: To meet the different needs of their customers, manufacturers are always developing novel tastes and formulas. Vitamin gummies are now available in a wide range of flavors, including exotic and natural fruit flavors, making them more appealing to both children and adults. Furthermore, there is a tendency toward combining numerous vitamins and minerals in a single gummy, which provides comprehensive nutritional advantages.
Technological Advancements in Production: Advances in gummy production technology allow for higher retention of active substances, improved flavor and texture, and increased gummy stability. Microencapsulation techniques ensure that vitamins and minerals are given and absorbed by the body while disguising undesirable tastes. These technical advancements are crucial for preserving vitamin efficacy and ensuring that gummies stay appealing and effective throughout their shelf life. Packaging innovations such as eco-friendly and child-resistant choices help to drive market expansion and attractiveness.

Global Vitamin Nutrition Gummies Market Regional Analysis

Here is a more detailed regional analysis of the global vitamin nutrition gummies market:

North America:

According to Verified Market Research, North America is expected to dominate the vitamin nutrition gummies market.
The North American market is the major market for gummy vitamins, owing to its huge and health-conscious consumer base. An increasing number of people in this region are focused on their health and wellness, which is pushing the consumption of vitamin supplements, such as gummies, to meet their daily nutritional needs. Gummy vitamins are a practical, pleasant, and enjoyable alternative to traditional pill-based supplements, which increases their popularity.
According to the Council for Responsible Nutrition's 2021 poll, a record-high 80 percent of adults in the United States reported using dietary supplements. This high adoption rate demonstrates the broad acceptance and dependence on supplements to address nutritional deficiencies in our regular meals. Gummy vitamins are particularly popular because they are suitable for a wide range of demographics, including children, adults and the elderly, all of whom may struggle to swallow tablets.
Also, the North American market have a robust retail infrastructure and strong internet sales channels, making gummy vitamins easily available to consumers. The region's emphasis on innovation, with producers always releasing new flavors, formulas and health-focused goods (such as immune boosters and energy enhancers), contributes to market growth.

Asia Pacific:

In the vitamin nutrition gummies market, Asia Pacific region holds a prominent position in terms of both market share and impact.
The Asia Pacific region have the greatest compound annual growth rate (CAGR) in the vitamin nutrition gummy market, which is driven by a number of major factors. First, the region's growing emphasis on health and wellness, combined with rising disposable incomes and urbanization, drives demand for nutritional supplements such as vitamin gummies. As consumers become more health-conscious, there is a rising recognition of the need of proper nutrition in maintaining overall well-being, which is driving the use of nutritional supplements.
Furthermore, the popularity of vitamin nutrition gummies in Asia Pacific is fueled by cultural preferences for quick and tasty wellness solutions. Gummies are a tasty and pleasurable method to absorb vitamins, so they appeal to a wide range of people, including children and adults. Furthermore, the region's big and diverse population creates substantial market prospects, as manufacturers increasingly adjust their products to local tastes and preferences.
Advancements in distribution networks and e-commerce infrastructure improve the availability of vitamin nutrition gummies in Asia Pacific. Consumers now have increased access to online shopping platforms, where they may conveniently acquire nutritional supplements, as smartphone prevalence and internet connectivity increase.
Overall, the Asia Pacific region is having the greatest CAGR in the vitamin nutrition gummy market, reflecting a mix of changing consumer lifestyles, cultural preferences and improved market accessibility, resulting in substantial expansion in the region's dietary supplement business.

Vitamin Nutrition Gummies Market: Segmentation Analysis

The Vitamin Nutrition Gummies Market is segmented based on Product Type, End User, and Geography

Vitamin Nutrition Gummies Market, By Product Type

Single Vitamins
Multi-Vitamins

Based on product type, the Global Vitamin Nutrition Gummies Market is segmented into Single Vitamins and Multi-Vitamins. Multivitamins are expected to experience rapid expansion due to their broad nutritional benefits and simplicity. Multivitamins, which combine vital vitamins and minerals in a single supplement, appeal to consumers looking for simple nutrition solutions. They appeal to people who want to address many health concerns at once, encouraging overall wellbeing and supporting busy lifestyles. The convenience of receiving several nutrients in a single dose drives multivitamin market appeal and expansion.

Vitamin Nutrition Gummies Market, By End-User

Child
Adult

Based on the End-User, the Vitamin Nutrition Gummies Market is divided into Child and Adult. The adult gummy vitamins segment is dominant due to its extensive application in addressing a variety of health conditions common among adults. These candies are often used to complement low-nutrient diets, battle vitamin shortages, increase immunological function and promote bone health. Adults seek quick and pleasurable supplementing options as their lifestyles become more hectic and health-conscious. As a result, adult gummy vitamins meet a wide spectrum of health needs, which contributes to their market domination.

Vitamin Nutrition Gummies Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global Vitamin Nutrition Gummies Market is divided into North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa. The adult gummy vitamins segment is dominant due to its extensive application in addressing a variety of health conditions common among adults. These candies are often used to complement low-nutrient diets, battle vitamin shortages, increase immunological function and promote bone health. Adults seek quick and pleasurable supplementing options as their lifestyles become more hectic and health-conscious. As a result, adult gummy vitamins meet a wide spectrum of health needs, which contributes to their market domination.

Key Players

The vitamin nutrition gummies market study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nature's Way Products, LLC, Zanon Vitamec USA, Inc., Olly Public Benefit Corporation, Bayer Group, Herbaland Naturals Inc., Hero Nutritionals, LLC, Pharmavite LLC, Rainbow Light Nutritional Systems, Inc., SmartyPants Inc., and The Nature's Bounty Co.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Vitamin Nutrition Gummies Market Recent Developments
In June 2023, P&G's Voost brand will launch gummies to improve vitamin intake. Voost gummies are now available online and in-store at stores nationwide, providing customers with a convenient method to enhance and modify their daily vitamin regimens.
In August 2023, Nourished, a 3D printing startup that makes customized vitamin gummies, plans to extend its product line. Melissa Snover's firm continues to raise over $11 million in collaboration with Colgate. The company just announced the launch of vegetarian collagen gummies.

1 INTRODUCTION OF GLOBAL VITAMIN NUTRITION GUMMIES MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL VITAMIN NUTRITION GUMMIES MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY TYPE

5.1 Overview
5.2 Single Vitamins
5.3 Multi-Vitamins

6 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY END-USER

6.1 Overview
6.2 Child
6.3 Adult

7 GLOBAL VITAMIN NUTRITION GUMMIES MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East

8 GLOBAL VITAMIN NUTRITION GUMMIES MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Nature's Way Products, LLC
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Zanon Vitamec USA Inc.
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Olly Public Benefit Corporation
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Bayer Group
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Herbaland Naturals Inc.
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Hero Nutritionals, LLC
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Pharmavite LLC
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Rainbow Light Nutritional Systems, Inc.
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 SmartyPants Inc.
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 The Nature's Bounty Co.
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments