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市場調查報告書

商品編碼

1738540

2026 年至 2032 年 SVoD 市場按內容類型、設備類型、訂閱類型、收益模式、平台類型、最終用戶和地區分類

SVoD Market by Content Type, Device Type, Subscription Type, Revenue Model, Platform Type, End User, & Region for 2026-2032

出版日期: 2025年05月12日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

SVoD市場評估 - 2026-2032

隨著網路普及率的提高和智慧型裝置的普及，SVoD 市場正在蓬勃發展，因為不同人群獲取內容的管道也更加便捷。根據 Verified Market Research 分析師預測，SVoD 市場規模在 2024 年將達到 273.8 億美元，預計在預測期內將達到 374.6 億美元。

SVoD 市場的快速擴張主要得益於消費者對原創內容不斷成長的需求，因為串流媒體服務增加了對獨家節目的投資以吸引和留住用戶，從 2026 年到 2032 年，SVoD 市場的複合年成長率為 4.41%。

SVoD市場定義/概述

訂閱隨選視訊 (SVoD) 是一種服務模式，用戶可以透過支付定期費用來消費內容，從而可以存取大量的電影、電視節目、原創節目等。隨著技術的進步和網路設備的普及，這種模式已在不同人群和地區廣泛採用，使用戶可以隨時隨地按需消費內容。

SVoD 市場受到多種成長要素的推動，例如消費者對隨選節目的偏好不斷增加、高速網路連線的擴展、串流平台的持續增強等。此外，產業巨頭對原創節目的重視程度不斷提高被認為是吸引新用戶和留住現有用戶的關鍵因素，最終促進了整個市場的成長和 SVoD 生態系統的永續性。

增加對原創內容的投資如何影響 SVoD 市場的用戶成長？

加大對原創內容的投資被認為是SVoD市場用戶成長的關鍵驅動力。 Netflix、Amazon Prime Video和Disney+等平台正在投入大量預算製作原創劇集和電影，以豐富其內容。 Netflix在原創內容方面的投資將在2023年達到130億美元。 Disney+已承諾在2022會計年度投入330億美元用於內容製作，其中約40%將用於原創作品。

這項策略旨在在消費者選擇範圍迅速擴大的擁擠市場中實現服務差異化，其結果是，高品質、獨家內容的可用性直接轉化為用戶的保留和獲取，從而為 SVoD 提供者帶來強勁的成長軌跡。

串流媒體服務之間日益激烈的競爭如何影響 SVoD 市場的定價策略？

串流服務之間日益激烈的競爭正在影響SVoD市場的定價策略，為了吸引和留住客戶，各大平台紛紛推出激進的定價模式。許多平台都採取了促銷定價、捆綁銷售、分級訂閱模式等措施來強化其市場定位。

隨著競爭對手爭相搶佔更大的市場佔有率，定價策略的永續性經常受到評估，以平衡盈利和消費者吸引力。此外，據報道，消費者對價格的敏感度日益提高，促使供應商重新評估其定價結構，並提供更靈活的訂閱選項。

Increasing internet penetration and the growing adoption of smart devices have significantly driven the expansion of the Subscription Video on Demand (SVoD) market, as content accessibility has been enhanced across various demographics. According to the analyst from Verified Market Research, the SVoD Market is estimated to reach a valuation of USD 37.46 Billion over the forecast subjugating around USD 27.38 Billion valued in 2024.

The rapid expansion of the SVoD market is primarily driven by the rising consumer demand for original content, as streaming services are increasingly investing in exclusive programming to attract and retain subscribers. It enables the market to grow at a CAGR of 4.41% from 2026 to 2032.

SVoD Market: Definition/ Overview

Subscription Video on Demand (SVoD) is a service model in which content is made available to subscribers for a recurring fee, enabling access to a vast library of films, television series, and original programming. This model has gained widespread adoption across various demographics and regions, facilitated by advancements in technology and the proliferation of internet-enabled devices, allowing users to consume content on demand and at their convenience.

Increasingly, the SVoD market is driven by several growth factors, including the rising consumer preference for on-demand content, the expansion of high-speed internet connectivity, and the continual enhancement of streaming platforms. Furthermore, the growing emphasis on original programming by major players in the industry has been recognized as a crucial element in attracting new subscribers and retaining existing ones, ultimately contributing to the overall market growth and sustainability of the SVoD ecosystem.

What Impact is the Increasing Investment in Original Content having on Subscriber Growth in the SVoD Market?

The increasing investment in original content is recognized as a significant driver of subscriber growth in the SVoD market, as exclusive programming is sought after by consumers seeking unique entertainment experiences. It has been noted that platforms such as Netflix, Amazon Prime Video, and Disney+ have allocated substantial budgets for producing original series and films, thereby enhancing their content offerings. Netflix's investment in original content reached USD 13 Billion in 2023. Disney+ committed USD 33 Billion to content spending in fiscal year 2022, with approximately 40% allocated to original productions.

This strategy has been adopted to differentiate services in a crowded marketplace, where consumer choices are expanding rapidly. Consequently, it has been observed that the availability of high-quality, exclusive content is directly correlated with subscriber retention and acquisition, leading to a robust growth trajectory for SVoD providers.

How is the Rising Competition Among Streaming Services Affecting Pricing Strategies within the SVoD Market?

The rising competition among streaming services is affecting pricing strategies within the SVoD market, as aggressive pricing models are increasingly being implemented to attract and retain customers. It has been documented that many platforms have engaged in promotional pricing, bundling options, and tiered subscription models to enhance their market positioning.

As competitors strive to capture larger market shares, the sustainability of pricing strategies is frequently evaluated to balance profitability with consumer appeal. Additionally, it has been reported that consumers are becoming more price-sensitive, prompting providers to reassess their pricing structures and offer more flexible subscription options, ultimately shaping the competitive landscape of the SVoD market.

Category-Wise Acumens

What are the Factors Contributing to the Dominance of Original Content within the SVoD Market?

The factors contributing to the dominance of original content within the SVoD market are recognized as pivotal in attracting and retaining subscribers. It has been observed that streaming platforms have increasingly invested in creating exclusive series and films, which are perceived as essential for differentiation in a competitive landscape.

Original content is often associated with high-quality storytelling and innovative production techniques, leading to heightened viewer engagement. Furthermore, consumer preferences for unique programming have been noted, as audiences are drawn to distinctive content that cannot be found elsewhere. Consequently, the establishment of original programming has been identified as a key strategy for driving subscriber growth and sustaining competitive advantages within the SVoD market.

How is the Growing Demand for Ad-supported Subscriptions Impacting Revenue Models in the SVoD Market?

According to VMR analyst, the growing demand for ad-supported subscriptions is impacting revenue models in the SVoD market, as a shift in consumer preferences towards more affordable viewing options is being observed. It has been reported that platforms are increasingly offering ad-supported tiers to capture price-sensitive audiences, thereby expanding their subscriber base. This model is often viewed as a way to balance revenue generation with consumer accessibility, as lower subscription fees are paired with advertising.

Additionally, it has been indicated that advertisers are recognizing the potential of reaching targeted demographics through these platforms, which is further encouraging the adoption of ad-supported models. As a result, the integration of advertising into subscription services is being considered a crucial trend shaping the future of revenue strategies within the SVoD market.

Country/Region-wise Acumens

What Key Factors are Contributing to the Rapid Growth of the SVoD Market in North America?

The rapid growth of the SVoD market in North America is attributed to several key factors that enhance consumer engagement and subscription rates. It has been noted that a high level of disposable income among consumers enables greater spending on entertainment services, making subscription models appealing. North American SVoD providers invested USD 42 Billion in original content production in 2023, representing 48% of global SVoD content investment.

Furthermore, the proliferation of high-speed internet and advanced streaming technologies has facilitated seamless content delivery, allowing subscribers to enjoy diverse offerings without interruptions. The significant investment by major platforms in original programming has also been recognized as a crucial factor in attracting new subscribers, as audiences increasingly seek unique and high-quality content. Consequently, the combination of these elements has positioned North America as a leading region in the SVoD market.

How is the Increasing Internet Penetration in Asia Pacific Influencing the Expansion of the SVoD Market?

The increasing internet penetration in Asia Pacific is influencing the expansion of the SVoD market by providing greater accessibility to streaming services. It has been observed that improvements in broadband infrastructure and the widespread adoption of smartphones are driving the consumption of on-demand content. Mobile broadband subscriptions in APAC reached 3.8 billion in 2023, with a year-over-year growth rate of 8.5%. This trend is being supported by a growing middle class with a preference for affordable entertainment options, which has led to the rise of multiple local and international streaming platforms.

Moreover, regional players are increasingly tailoring content to local tastes and preferences, which is fostering subscriber growth. As a result, the combination of improved connectivity and tailored content offerings is significantly contributing to the growth of the SVoD market in Asia Pacific.

Competitive Landscape

The SVoD Market's competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.

Some of the prominent players operating in the SVoD market include:

Amazon Prime Instant Video
Claro Video
Crackle
Globo Play
Hulu
Netflix

Latest Developments

In December 2020, the publisher projects that a large number of subscribers to Disney+ (294 million) will overtake the Netflix total (286 million) in 2026. Moreover, Disney+ will only have more subs than Netflix in one country - India - 98 million Disney+ Hotstar subscribers versus 13 million for Netflix.
In September 2021, Amazon Prime instant video, the premium video channel provides penetration to several on-demand video channels, indulging Lionsgate Play, discovery+, Eros Now, and others for its prime members.
In April 2022, Netflix's planned launch of an advertising video-on-demand (AVOD) service to address slowing core revenues has sent shockwaves through the subscription VOD market, prompting some to predict a peak, but Rethink TV research predicts a resurgent SVOD sector beginning in 2023. According to the study, the global SVOD industry will generate USD 171 Billion by 2027 from as many as 1.
In April 2022, Amazon Prime Video intends to make a splash in the world of live sports broadcasting. Prime Video announced another deal to be the streaming home for a dominant sports franchise, this time the WNBA's Seattle Storm, on the same day that their first exclusive radiation of a New York Yankees game will air on the service.

Report Scope

1 INTRODUCTION OF GLOBAL SVOD MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL SVOD MARKET, OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL SVOD MARKET, BY CONTENT TYPE

5.1 Overview
5.2 Movies
5.3 TV Shows
5.4 Sports
5.5 Kids' Content
5.6 Documentaries
5.7 Original Content

6 GLOBAL SVOD MARKET, BY DEVICE TYPE

6.1 Overview
6.2 Smartphones and Tablets
6.3 Laptops and Desktops
6.4 Smart TVs
6.5 Gaming Consoles
6.6 Set-top Boxes
6.7 Streaming Media Players

7 GLOBAL SVOD MARKET, BY SUBSCRIPTION TYPE

7.1 Overview
7.2 Monthly Subscription
7.3 Annual Subscription
7.4 Pay-Per-View
7.5 Freemium

8 GLOBAL SVOD MARKET, BY REVENUE MODEL

8.1 Overview
8.2 Ad-free Subscription
8.3 Ad-supported Subscription
8.4 Hybrid

9 GLOBAL SVOD MARKET, BY PLATFORM TYPE

9.1 Overview
9.2 International Platforms
9.3 Regional/Local Platforms
9.4 Niche Platforms

10 GLOBAL SVOD MARKET, BY END-USER

10.1 Overview
10.2 Individual Subscribers
10.3 Households
10.4 Enterprises

11 GLOBAL SVOD MARKET, BY GEOGRAPHY

11.1 Overview
11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
- 11.2.3 Mexico
11.3 Europe
- 11.3.1 Germany
- 11.3.2 U.K.
- 11.3.3 France
- 11.3.4 Rest of Europe
11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 Japan
- 11.4.3 India
- 11.4.4 Rest of Asia Pacific
11.5 Rest of the World
- 11.5.1 Latin America
- 11.5.2 Middle East and Africa

12 GLOBAL SVOD MARKET, BY COMPETITIVE LANDSCAPE

12.1 Overview
12.2 Company Market Ranking
12.3 Key Development Strategies

13 COMPANY PROFILES

13.1 Netflix
- 13.1.1 Overview
- 13.1.2 Financial Performance
- 13.1.3 Product Outlook
- 13.1.4 Key Developments
13.2 Hulu
- 13.2.1 Overview
- 13.2.2 Financial Performance
- 13.2.3 Product Outlook
- 13.2.4 Key Developments
13.3 Amazon Prime Instant Video
- 13.3.1 Overview
- 13.3.2 Financial Performance
- 13.3.3 Product Outlook
- 13.3.4 Key Developments
13.4 Globo Play
- 13.4.1 Overview
- 13.4.2 Financial Performance
- 13.4.3 Product Outlook
- 13.4.4 Key Developments
13.5 Claro Video
- 13.5.1 Overview
- 13.5.2 Financial Performance
- 13.5.3 Product Outlook
- 13.5.4 Key Developments
13.6 Crackle
- 13.6.1 Overview
- 13.6.2 Financial Performance
- 13.6.3 Product Outlook
- 13.6.4 Key Developments