隨選視訊市場規模、佔有率和成長分析（按收入模式、類型、內容類型、應用和地區分類）－2026-2033年產業預測

預計到 2024 年，視訊點播 (VoD) 市場規模將達到 1356.6 億美元，到 2025 年將達到 1541.1 億美元，到 2033 年將達到 4274.3 億美元，在預測期（2026-2033 年將達到 4274.3 億美元，在預測期（2026-2033 年），複合年成長率為 13.6%。

受網路普及率和智慧型手機使用率不斷提高的推動，全球視訊點播 (VoD) 市場預計將迎來顯著成長。消費者偏好的變化和觀看習慣的演變正顯著影響著全球 VoD 需求。本地和國際內容的顯著增加以及訂閱模式的日益普及預計將推動市場擴張。此外，價格合理的高速網路的普及也使得 VoD 平台更加便捷易用。新平台的湧現和對便利性的高需求將為市場參與者創造更多機會。然而，高昂的內容獲取成本、盜版問題、服務碎片化以及發展中地區的頻寬限制等挑戰預計將阻礙 VoD 公司的發展。

視訊點播市場促進因素

高速網路的日益普及和智慧型手機的全球普及顯著提升了各種形式的影片和音訊內容的需求。隨著資料通訊流量套餐價格的下降和網路連線的改善，視訊點播平台也變得更加觸手可及。這種便利的訪問不僅滿足了觀眾不斷變化的偏好，也為市場帶來了新的成長和創新機會。因此，內容創作者和服務供應商能夠充分利用這一趨勢，滿足不同受眾群體的需求，並在不斷發展的數位環境中拓展業務範圍。

壓制視訊點播市場

數位盜版依然是影片內容面臨的一大挑戰，一如既往。未經授權的內容分發和對視訊點播平台的未授權存取不僅對營運商造成巨大的收入損失，也阻礙了他們對新內容開發的投資。這種惡性循環最終會扼殺全球隨選視訊市場的成長和潛力，影響其整體前景。面對盜版威脅，企業可能會將資源從創新計劃轉移到打擊這些侵權行為上，進一步阻礙市場的擴張和發展。

視訊點播市場趨勢

隨著競爭日益激烈，各公司紛紛將重點放在原創內容的製作上，以求在競爭中脫穎而出，視訊點播 (VOD) 市場呈現出明顯的趨勢。這種轉變不僅提升了消費者的娛樂體驗，也對用戶獲取和留存起到了關鍵作用。透過投資獨家劇集和電影，VOD 平台正在增強品牌忠誠度，並與觀眾建立更深的聯繫。這種對原創內容的策略性關注，反映了整個產業向個人化和創新方向發展的趨勢，也使 VOD 提供者成為娛樂產業的重要參與者。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 客戶和購買標準分析
• 專利分析
• 技術分析

全球視訊點播市場規模（按收入模式和複合年成長率分類）（2026-2033 年）

• 訂閱視訊點播 (SVoD)
• 交易型視訊點播 (T​​VoD)
• 基於廣告的視訊點播（AVoD）
• 混合

全球視訊點播市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 網路通訊協定電視（IPTV）
• Over-The-Top（OTT）
• 付費電視
• 視訊點播 (VoD)

全球視訊點播市場規模（依內容類型分類）及複合年成長率（2026-2033 年）

• 運動的
• 音樂
• 電視娛樂
• 適合兒童
• 電影
• 其他

全球視訊點播市場規模（按設備分類）及複合年成長率（2026-2033 年）

• 智慧型手機
• 藥片
• 筆記型電腦
• 智慧電視
• 其他

全球視訊點播市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 教育和培訓
• 健康與健身
• 媒體與娛樂

全球視訊點播市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Netflix, Inc.（USA）
• Amazon.com, Inc.（USA）
• Hulu LLC（USA）
• Apple, Inc.（USA）
• Google LLC（USA）
• Comcast Corporation（USA）
• Facebook, Inc.（USA）
• AT&T, Inc.（USA）
• The Walt Disney Company（USA）
• Verizon Communications Inc.（USA）
• Sony Corporation（Japan）
• Rakuten, Inc.（Japan）
• Tencent Holdings Ltd.（China）
• iQIYI, Inc.（China）
• Alibaba Group Holding Limited（China）
• Telefonaktiebolaget LM Ericsson（Sweden）
• Deutsche Telekom AG（Germany）
• Vivendi SE（France）
• Sky Group（UK）
• BBC iPlayer（UK）

結論與建議

Video on Demand Market size was valued at USD 135.66 Billion in 2024 and is poised to grow from USD 154.11 Billion in 2025 to USD 427.43 Billion by 2033, growing at a CAGR of 13.6% during the forecast period (2026-2033).

The global Video on Demand (VoD) market is poised for substantial growth, driven by the widespread availability of the internet and the rising adoption of smartphones. Changing consumer preferences and evolving viewing habits significantly influence VoD demand worldwide. The vast increase in both regional and international content, alongside the popularity of subscription-based models, is expected to enhance market expansion. Additionally, the availability of affordable high-speed internet is making VoD platforms more accessible. The emergence of new platforms and the high demand for convenience further present opportunities for market players. However, challenges such as high content acquisition costs, piracy, fragmentation of services, and bandwidth issues in developing areas are anticipated to hinder the growth of VoD companies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video on Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video on Demand Market Segments Analysis

Global Video on Demand Market is segmented by Revenue Model, Type, Content Type, Device, Application and region. Based on Revenue Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertisement-Based Video on Demand (AVoD) and Hybrid. Based on Type, the market is segmented into Internet Protocol Television (IPTV), Over-the-Top (OTT), Pay-TV and Video on Demand (VoD). Based on Content Type, the market is segmented into Sports, Music, TV Entertainment, Kids, Movies and Others. Based on Device, the market is segmented into Smartphones, Tablets, Laptops, Smart TVs and Others. Based on Application, the market is segmented into Education & Training, Health & Fitness and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video on Demand Market

The increasing availability of high-speed internet and the widespread adoption of smartphones globally have significantly boosted the demand for various forms of video and audio content. As data plans become more affordable and connectivity improves, consumers have greater access to video on demand platforms. This enhanced accessibility not only meets the evolving preferences of viewers but also fosters new opportunities for growth and innovation within the market. As a result, content creators and service providers are well-positioned to capitalize on this trend, catering to a diverse audience and expanding their reach in an ever-evolving digital landscape.

Restraints in the Video on Demand Market

Digital piracy remains a significant challenge for video content, similar to past eras. The unauthorized distribution of content and illicit access to video on demand platforms not only leads to substantial revenue losses for businesses but also creates a disincentive for investment in new content development. This detrimental cycle ultimately hampers the growth and potential of the global video on demand market, affecting its overall forecast. As companies face the ongoing threat of piracy, their resources may be diverted away from innovative projects toward efforts to combat these infringements, further stifling the market's expansion and evolution over time.

Market Trends of the Video on Demand Market

The Video on Demand (VOD) market is witnessing a significant trend towards the production of original content, as companies increasingly prioritize the creation of unique programming to differentiate themselves in a crowded space. This pivot not only bolsters the entertainment value offered to consumers, but also plays a crucial role in subscriber acquisition and retention. By investing in exclusive series and films, VOD platforms enhance their brand loyalty and foster deeper connections with their audience. This strategic focus on original content reflects a broader shift towards personalization and innovation within the industry, positioning VOD providers as key players in the entertainment landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis
• Technology Analysis

Global Video on Demand Market Size by Revenue Model & CAGR (2026-2033)

• Market Overview
• Subscription Video on Demand (SVoD)
• Transactional Video on Demand (TVoD)
• Advertisement-Based Video on Demand (AVoD)
• Hybrid

Global Video on Demand Market Size by Type & CAGR (2026-2033)

• Market Overview
• Internet Protocol Television (IPTV)
• Over-the-Top (OTT)
• Pay-TV
• Video on Demand (VoD)

Global Video on Demand Market Size by Content Type & CAGR (2026-2033)

• Market Overview
• Sports
• Music
• TV Entertainment
• Kids
• Movies
• Others

Global Video on Demand Market Size by Device & CAGR (2026-2033)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Smart TVs
• Others

Global Video on Demand Market Size by Application & CAGR (2026-2033)

• Market Overview
• Education & Training
• Health & Fitness
• Media & Entertainment

Global Video on Demand Market Size & CAGR (2026-2033)

• North America (Revenue Model, Type, Content Type, Device, Application)
  • US
  • Canada
• Europe (Revenue Model, Type, Content Type, Device, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Revenue Model, Type, Content Type, Device, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Revenue Model, Type, Content Type, Device, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Revenue Model, Type, Content Type, Device, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Netflix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hulu LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonaktiebolaget LM Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Telekom AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC iPlayer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations