查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1738539

2026-2032 年即飲綠茶市場（依產品類型、包裝類型、通路及地區分類）

Ready-To-Drink Green Tea Market by Product Type (Flavoured, Unflavoured), Packaging Type (Bottled, Canned), Distribution Channel (Supermarkets & Hypermarkets, Online Retail), & Region for 2026-2032
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

即飲綠茶市場評估 - 2026-2032

消費者對健康飲品的需求不斷成長，推動了即飲綠茶市場的成長。人們日益意識到綠茶的健康益處，例如控制體重和降低慢性病風險，進一步推動了這項需求。根據 Verified Market Research 分析師預測，即飲綠茶市場規模到 2024 年將達到約 35.4 億美元，並在預測期內達到 52.1 億美元。

即飲綠茶市場的快速擴張得益於消費者對便利健康飲品日益成長的偏好。都市化加快、生活方式繁忙以及人們對飲用綠茶健康益處日益成長的認知，推動了該市場的複合年成長率。這將推動該市場在2026年至2032年間以4.93%的複合年成長率成長。

即飲綠茶市場定義/概述

即飲綠茶 (RTD) 是一種由綠茶萃取物或茶葉製成的預包裝飲飲料，方便消費者無需沖調即可享用其健康益處。它通常以瓶裝、罐裝、利樂包等形式出售，並在各種零售管道中出售。 RTD 綠茶因其抗氧化特性而廣受認可，不僅可作為清涼飲料，還可作為旨在改善健康和生活方式的機能飲料。

消費者對更健康、更便利的飲品日益成長的興趣，大大促進了即飲綠茶市場的成長。人們越來越意識到綠茶的許多健康益處，例如體重管理、改善消化功能和降低慢性病風險，這推動了需求的成長。此外，都市化的加速和繁忙的生活方式，使得即飲綠茶成為注重健康、追求便利的消費者的熱門選擇。

對健康飲料日益成長的需求如何推動即飲綠茶市場的發展？

健康飲品需求的不斷成長被認為是即飲綠茶市場的主要驅動力。消費者對綠茶的健康益處（例如其抗氧化特性和有助於控制體重的潛力）的認知日益加深，促使此類產品得到更廣泛的普及。

根據世界衛生組織（WHO）的報告，非傳染性疾病（NCD）佔全球整體的71%，這導致人們更加意識到綠茶的健康益處，綠茶富含抗氧化劑，可能有助於預防多種慢性疾病。

由於對低糖和天然替代品的偏好，人們轉向天然和機能飲料，這進一步擴大了市場機會。此外，市場也受到生活方式變化的推動，都市化和繁忙的日程增加了對方便、即飲飲料的需求。

限制即飲綠茶市場成長的關鍵因素有哪些？

來自其他健康飲料（如調味水、冷壓果汁和其他機能飲料）的競爭被認為是一項重大挑戰。

此外，原料成本的波動，尤其是高品質綠茶葉的波動，正在影響製造商的利潤率。對一些即飲綠茶產品添加糖量的擔憂也導致消費者（尤其是注重健康的消費者）猶豫不決，這進一步限制了市場擴張。

目錄

第1章 全球即飲綠茶市集簡介

  • 市場概覽
  • 研究範圍
  • 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

  • 資料探勘
  • 驗證
  • 第一手資料
  • 資料來源列表

第4章 全球即飲綠茶市場展望

  • 概述
  • 市場動態
    • 驅動程式
    • 限制因素
    • 機會
  • 波特五力模型
  • 價值鏈分析

第5章全球即飲綠茶市場（依產品類型）

  • 概述
  • 味道
  • 無味

6. 全球即飲綠茶市場（依包裝類型）

  • 概述
  • 瓶子
  • 能

7. 全球即飲綠茶市場（依通路）

  • 概述
  • 超級市場和大賣場
  • 網路零售

8. 全球即飲綠茶市場（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 其他
    • 拉丁美洲
    • 中東和非洲

第9章全球即飲綠茶市場的競爭格局

  • 概述
  • 各公司市場排名
  • 重點發展策略

第10章 公司簡介

  • Arizona Beverage
  • Coca-Cola
  • OISHI GROUP
  • TG
  • Ting Hsin International
  • Unilever
  • Uni-President
  • Vivid
  • Wahaha
  • Yeo Hiap Seng

第11章 附錄

  • 相關調查
簡介目錄
Product Code: 60329

Ready-To-Drink Green Tea Market Valuation - 2026-2032

Increasing consumer demand for healthier beverages has driven the growth of the ready-to-drink green tea market, as more people are seeking natural and antioxidant-rich drink options. This demand is further fueled by rising awareness about the health benefits of green tea, including its role in weight management and reducing the risk of chronic diseases. According to the analyst from Verified Market Research, the Ready-To-Drink Green Tea Market is estimated to reach a valuation of USD 5.21 Billion over the forecast subjugating around USD 3.54 Billion valued in 2024.

The rapid expansion of the ready-to-drink green tea market is primarily driven by increasing consumer preference for convenient and health-conscious beverages. The CAGR of this market is being boosted by rising urbanization, busy lifestyles, and growing awareness of the health benefits of green tea consumption. It enables the market to grow at a CAGR of 4.93% from 2026 to 2032.

Ready-To-Drink Green Tea Market: Definition/ Overview

Ready-to-drink (RTD) green tea is a pre-packaged, ready-to-consume beverage made from green tea extracts or leaves, offering consumers the convenience of enjoying its health benefits without the need for preparation. It is typically available in bottled, canned, or Tetra Pak formats, making it easily accessible across various retail channels. Widely recognized for its antioxidant properties, RTD green tea is used as a refreshing drink, as well as a functional beverage aimed at promoting wellness and enhancing lifestyle choices.

Increasing consumer interest in healthier, on-the-go beverages has significantly contributed to the growth of the ready-to-drink green tea market. Rising awareness of the numerous health benefits, including weight management, improved digestion, and reduced risk of chronic diseases, has fueled demand. Additionally, growing urbanization and busier lifestyles have made RTD green tea a popular choice among health-conscious consumers seeking convenience.

How has the Rising Demand for Health-Conscious Beverages acted as a Driver for the Ready-To-Drink Green Tea Market?

The rising demand for health-conscious beverages has been recognized as a major driver for the ready-to-drink green tea market. Growing consumer awareness about the health benefits associated with green tea, such as its antioxidant properties and potential to support weight management, has led to increased adoption of these products.

The World Health Organization (WHO) reports that non-communicable diseases (NCDs) account for 71% of all deaths globally. This has led to increased awareness of the health benefits of green tea, which is rich in antioxidants and may help in preventing various chronic diseases.

A shift toward natural and functional beverages, driven by preferences for low-sugar and natural alternatives, has further expanded market opportunities. In addition, the market has been propelled by changing lifestyle patterns, where urbanization and hectic schedules have enhanced the demand for convenient, ready-to-drink options.

What are the Key Restraints Limiting the Growth of the Ready-To-Drink Green Tea Market?

High competition from other health-focused beverages, such as flavored water, cold-pressed juices, and other functional drinks, has been noted as a significant challenge.

Moreover, fluctuating raw material costs, especially for high-quality green tea leaves, have impacted profit margins for manufacturers. Concerns over the added sugar content in some RTD green tea products have also led to consumer hesitation, especially in health-conscious segments, further restraining market expansion.

Category-Wise Acumens

Which Product Type is Dominating the Ready-To-Drink Green Tea Market?

According to VMR Analyst, the flavored product type has been identified as dominating the ready-to-drink green tea market. Consumers' growing preference for varied taste profiles has driven higher demand for flavored options over unflavored counterparts. Increasing innovation in flavors, such as citrus, honey, and berry-infused green tea, has broadened the appeal of these products to a wider demographic.

Additionally, the enhanced sensory experience offered by flavored RTD green tea has led to greater market penetration, particularly in regions where traditional green tea consumption is lower. This dominance has been reinforced by the strategic marketing efforts of key players to cater to consumer preferences.

Which Distribution Channel is Growing Rapidly in the Ready-To-Drink Green Tea Market?

According to VMR Analyst, online retail has been identified as the rapidly growing distribution channel in the ready-to-drink green tea market. The growth has been propelled by increasing consumer preference for the convenience of online shopping, supported by the expansion of e-commerce platforms. The availability of a wider variety of products, coupled with frequent discounts and promotional offers, has made online retail an attractive option for consumers.

In addition, the ease of product comparison, the growth of mobile commerce, and the integration of subscription-based delivery models have further accelerated the expansion of this channel in both developed and emerging markets.

Country/Region-wise Acumens

What Factors Contribute to Asia Pacific's Dominance in the Ready-To-Drink Green Tea Market?

According to VMR Analyst, Asia Pacific's dominance in the ready-to-drink green tea market has been driven by the region's deep-rooted cultural affinity for green tea consumption, especially in countries like China, Japan, and South Korea. According to a report by the Food and Agriculture Organization of the United Nations (FAO), Asia accounted for 85% of global tea production in 2018. China alone produced 2.8 million tons of tea, representing 45% of the world's total tea production. This cultural significance translates into high consumption rates in the Asia Pacific region.

A large consumer base, coupled with growing disposable incomes, has further expanded the demand for convenient, ready-to-drink formats. The increasing urbanization and rising health consciousness among consumers in the region have accelerated market growth. Additionally, the presence of key market players and manufacturers, combined with advancements in product innovation and distribution, has solidified Asia Pacific's leadership in the global market.

How is the Ready-To-Drink Green Tea Market Growing in North America?

According to VMR Analyst, the ready-to-drink green tea market in North America has been experiencing rapid growth, primarily fueled by rising health consciousness and increasing demand for low-calorie, functional beverages. The market has been further expanded by a growing focus on wellness trends, particularly among younger consumers, who are seeking alternatives to sugary soft drinks.

The growing awareness of the negative health impacts of sugary sodas is driving consumers towards healthier alternatives like RTD green tea. According to the Centers for Disease Control and Prevention (CDC), from 2011-2014, 63% of youth and 49% of adults in the United States consumed a sugar-sweetened beverage on a given day.

The widespread availability of RTD green tea in supermarkets, hypermarkets, and convenience stores, along with a robust online retail infrastructure, has contributed to the market's expansion. Strategic marketing efforts and product diversification by key brands have also played a significant role in accelerating growth in this region.

Competitive Landscape

The Ready-To-Drink Green Tea Market's competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.

Some of the prominent players operating in the ready-to-drink green tea market include:

  • Arizona Beverage
  • Coca-Cola
  • OISHI GROUP
  • TG
  • Ting Hsin International
  • Unilever
  • Uni-President
  • Vivid
  • Wahaha
  • Yeo Hiap Seng

Latest Developments

  • In November 2023, Coca-Cola India introduced Honest Tea, a ready-to-drink iced green tea, during the Bengal Global Business Summit. The product, featuring organic green tea sourced from Makaibari Tea Estate, is offered in two flavors: Lemon-Tulsi and Mango. Initially, the launch is focused on providing consumers with more beverage choices and is exclusively available via eCommerce platforms in key cities such as Bangalore, Mumbai, Hyderabad, Chennai, and Pune.
  • In April 2024, ITO EN unveiled its flagship brand, Oi Ocha, in the Indian market. Known globally as the top-selling natural unsweetened ready-to-drink green tea, the brand's entry into India will rely on e-commerce for the initial phase. The company aims to build a strong market presence in India, where consumer awareness of green tea is still emerging.

Ready-To-Drink Green Tea Market, By Category

  • Product Type:
  • Flavored
  • Unflavored
  • Packaging Type:
  • Bottled
  • Canned
  • Distribution Channel:
  • Supermarkets & Hypermarkets
  • Online Retail
  • Region:
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL READY-TO-DRINK GREEN TEA MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL READY-TO-DRINK GREEN TEA MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY PRODUCT TYPE

  • 5.1 Overview
  • 5.2 Flavored
  • 5.3 Unflavored

6 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY PACKAGING TYPE

  • 6.1 Overview
  • 6.2 Bottled
  • 6.3 Canned

7 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY DISTRIBUTION CHANNEL

  • 7.1 Overview
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Online Retail

8 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East and Africa

9 GLOBAL READY-TO-DRINK GREEN TEA MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 Arizona Beverage
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 Coca-Cola
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 OISHI GROUP
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 TG
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 Ting Hsin International
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 Unilever
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Uni-President
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Vivid
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Wahaha
    • 10.9.1 Overview
    • 10.9.2 Financial Performance
    • 10.9.3 Product Outlook
    • 10.9.4 Key Developments
  • 10.10 Yeo Hiap Seng
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Developments

11 Appendix

  • 11.1 Related Research