2026-2032 年綠茶市場（依口味、形式、通路及地區分類）

2026-2032年綠茶市場評估

綠茶市場越來越受歡迎，背後有許多因素。人們的健康意識越來越強，正在尋找可能帶來益處的自然選擇。綠茶含有高濃度的抗氧化劑，與心臟健康、體重管理和增強認知能力有關。預計2024年市場規模將超過159.8億美元，2032年將達到約284.6億美元。

糖尿病、肥胖症等慢性病的發生率不斷上升。隨著人們尋求預防措施，綠茶作為健康促進劑的聲譽已使其廣受歡迎。這種趨勢，加上人們對綠茶益處的認知不斷提高，導致這種傳統飲料的市場蓬勃發展。對經濟高效的綠茶的需求不斷成長，推動市場在 2026 年至 2032 年期間的複合年成長率達到 7.48%。

綠茶市場定義/概述

綠茶是由茶樹的葉子製成的。綠茶以其高抗氧化劑含量而聞名，尤其是兒茶素，被認為具有多種健康益處。綠茶因其清爽的口感和潛在的健康益處而受到世界各地的歡迎，包括改善大腦功能、減肥和降低慢性病的風險。除了食品和飲料之外，綠茶萃取物由於其抗氧化能力，擴大被用於膳食補充劑、化妝品和機能性食品中。

隨著消費者對健康和保健趨勢的認知不斷提高，綠茶的前景越來越廣闊。隨著對天然和有機產品的需求增加，綠茶在食品和飲料行業的用途預計將擴大到即飲飲料和新的烹飪應用。隨著對綠茶的潛在治療功效（如抗炎和抗癌特性）的研究不斷深入，綠茶可能會變得更加受歡迎。此外，萃取技術的進步可以帶來更有效的維生素和化妝品配方，使綠茶成為各種行業的靈活成分。

健康和保健趨勢會推動綠茶市場嗎？

健康和保健趨勢預計將推動綠茶市場的發展。根據美國茶葉協會2021年的一項調查，87%的千禧世代喝紅茶，其中綠茶尤其受歡迎。研究表明，美國茶葉市場的價值在過去五年中成長了 20%，這在很大程度上要歸功於注重健康的消費者。這種模式表明，隨著越來越多的人變得更加注重健康和健身，對綠茶的需求將持續增加，從而擴大市場。

即飲（RTD）綠茶產品的擴張預計將顯著擴大綠茶市場。據Statista稱，由於即飲茶產品的便利性和多樣性，全球即飲茶市場規模預計將從2019年的約297億美元成長到2027年的約389.6億美元。綠茶佔據了該市場的很大佔有率，尤其是那些注重健康的消費者，他們選擇這種方便又有營養的飲料。隨著對便利和健康產品的需求不斷增加，即飲綠茶市場預計將繼續推動整個綠茶市場的發展。

價格敏感度會影響綠茶市場的成長嗎？

價格敏感性可能會影響綠茶市場的成長。雖然綠茶的健康益處和日益普及將推動需求，但消費者的價格敏感度可能會影響他們的購買決策。生產成本上升、有機和特種綠茶的高價以及來自低價產品的競爭可能會疏遠一些顧客。此外，經濟狀況和可支配收入水準可能會影響消費者願意為綠茶產品支付多少錢。為了繼續擴張並吸引多樣化的消費者群體，市場競爭對手需要在價格和品質之間取得平衡。

綠茶的保存期限較短可能會影響市場成長。綠茶的新鮮度和濃度對於保持其健康益處和風味非常重要，但隨著時間的推移，這些都會逐漸消失。這種較短的保存期限可能會為儲存、分銷和零售帶來問題，從而導致價格上漲和浪費。消費者也可能質疑產品的耐用性和有效性，並對其敬而遠之。為了應對這種影響，市場相關人員必須優先加強包裝解決方案、簡化供應鏈，並教育客戶正確的儲存技術，以保持綠茶產品的新鮮和吸引力。

目錄

第1章 全球綠茶市集簡介

• 市場概覽
• 研究範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章 全球綠茶市場展望

• 概述
• 市場動態
  • 驅動程式
  • 限制因素
  • 機會
• 波特五力模型

第5章 世界綠茶市場（依口味）

• 概述
• 蘆薈
• 肉桂
• 檸檬
• 香草
• 羅勒

第6章 世界綠茶市場（依形態）

• 概述
• 活頁
• 茶包
• 粉末
• 冰綠茶
• 活頁

第7章全球綠茶市場通路

• 概述
• 超級市場/大賣場
• 網路零售
• 專賣店
• 便利商店

第8章全球綠茶市場（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 世界其他地區
  • 拉丁美洲
  • 中東和非洲

第9章全球綠茶市場競爭格局

• 概述
• 各公司市場排名
• 主要發展策略

第10章 公司簡介

• Ito En
• Lipton
• Nestle
• PepsiCo
• The Coca-Cola Company
• Unilever
• Twinings
• Tazo
• Bigelow Tea
• The Republic of Tea

第11章 重大進展

• 產品發布/開發
• 合併與收購
• 業務擴展
• 夥伴關係與合作

第12章 附錄

• 相關調查

Green Tea Market Valuation - 2026-2032

The Green Tea Market has grown popular, this expansion is fueled by a variety of sources. People are becoming more health-conscious, looking for natural items that may provide benefits. Green tea contains a high concentration of antioxidants and has been linked to enhanced heart health, weight management, and cognitive performance. The market size surpass USD 15.98 Billion valued in 2024 to reach a valuation of around USD 28.46 Billion by 2032.

The incidence of chronic disorders such as diabetes and obesity is rising. As individuals seek preventative measures, green tea's reputation as a health booster is fueling its popularity. This trend, combined with increased awareness of green tea's benefits, is resulting in a thriving market for this traditional beverage. The rising demand for cost-effective and efficient green tea is enabling the market grow at a CAGR of 7.48% from 2026 to 2032.

Green Tea Market: Definition/ Overview

Green tea is manufactured from Camellia sinensis plant leaves that have been minimally oxidized during processing. It is noted for its high quantities of antioxidants, particularly catechins, which are thought to have a variety of health advantages. Green tea is popular around the world because of its refreshing taste and potential health benefits, which include increased brain function, weight loss, and a lower risk of chronic diseases. Beyond beverages, green tea extracts are increasingly being employed in dietary supplements, cosmetic products, and functional foods to capitalize on their antioxidant capabilities.

Green tea appears promising, thanks to rising consumer awareness of health and wellness trends. As the demand for natural and organic products grows, green tea's applications in the food and beverage industry are projected to expand, including ready-to-drink beverages and new culinary uses. Research into its possible therapeutic benefits, such as anti-inflammatory and anti-cancer effects, could increase its popularity. Furthermore, advances in extraction technologies may result in more effective formulations for vitamins and cosmetics, making green tea a flexible constituent in many different types of industries.

Will Health and Wellness Trends Drive the Green Tea Market?

Health and wellness trends are expected to fuel the green tea market. The growing awareness of green tea's health advantages is a big reason, according to a 2021 survey from the Tea Association of the United States, which found that 87% of millennials drink tea, with green tea being especially popular. According to the survey, the value of the US tea market has increased by 20% in the last five years, owing primarily to health-conscious consumers. This pattern suggests that as more individuals emphasize their health and fitness, the demand for green tea will continue to climb, enhancing the market.

The expansion of Ready-to-Drink (RTD) green tea products is expected to significantly expand the green tea market. According to Statista, the global RTD tea market is expected to rise from around 29.7 billion USD in 2019 to 38.96 billion USD by 2027, driven by the convenience and diversity of these products. Green tea accounts for quite a bit of this market, particularly among health-conscious consumers who choose convenient, nutritious beverage options. As demand for convenient health-conscious products grows, the RTD green tea segment is projected to continue to drive the overall green tea market.

Will Price Sensitivity Impact the Growth of the Green Tea Market?

Price sensitivity will most likely affect the green tea market's growth. While the health benefits and increasing popularity of green tea generate demand, customers' price sensitivity can influence their purchasing decisions. Higher manufacturing costs, premium prices for organic or specialty green teas, and competition from lower-cost options may put off some customers. Furthermore, economic conditions and disposable income levels can influence how much consumers are ready to pay for green tea goods. To continue expansion and attract a diverse consumer base, market competitors must strike a balance between price and quality.

Green tea's low shelf life may have an impact on its market growth. Green tea's freshness and strength are critical for preserving its health benefits and flavor, which can fade over time. This short shelf life creates issues in storage, distribution, and retail, potentially resulting to higher prices and waste. Consumers may also be put off by questions about the product's durability and effectiveness. To counteract this impact, market players must prioritize enhancing packaging solutions, streamlining supply chains, and educating customers on correct storage techniques to keep green tea products fresh and appealing.

Category-Wise Acumens

Will the Refreshing Citrusy Propel the Lemon Segments for the Green Tea Market?

In the green tea market, the pleasant and fresh flavor of lemon is expected to boost expansion in the lemon section of the market. The current dominant segment in the green tea market. The combination of green tea's health advantages and the refreshing taste of lemon results in a popular and appealing product for consumers looking for both flavor and wellness. The fresh flavors of lemon can improve the whole drinking experience, making it more pleasurable and refreshing, especially in ready-to-drink (RTD) varieties. As customers seek more flavorful and healthful beverages, the lemon-flavored green tea market is expected to increase significantly in popularity.

Improvement in taste is expected to promote growth in the lemon segment of the green tea market. Lemon's crisp and fresh flavor can improve the generally delicate flavor of green tea, making it more palatable and pleasant to a wider spectrum of consumers. This pleasant flavor combination may attract health-conscious people who may otherwise dislike ordinary green tea. Taste is an important aspect in consumer preference and decision-making, therefore the better flavor profile provided by lemon-infused green tea is likely to significantly improve demand and drive growth in this market segment.

Will Easy Preparation Fuel the Tea Bags Segment for the Green Tea Market?

The tea bag segment of the green tea market is expected to rise due to its ease of preparation. Tea bags provide consumers with a helpful and quick way to enjoy green tea, eliminating the need for specialist equipment or lengthy brewing processes. This simplicity attracts to busy people and those new to green tea, making it more accessible to a larger audience. As convenience remains an important component in consumer decisions, the simple preparation provided by green tea bags is likely to significantly boost demand and drive growth in this market.

The portability of tea bags is expected to drive growth in the green tea market. Tea bags are small, lightweight, and portable, making them ideal for on-the-go consumption. This convenience appeals to busy consumers who wish to drink green tea at work, when traveling, or in other mobile settings. The ability to quickly prepare a cup of green tea anywhere with no fuss increases its appeal, especially for health-conscious people looking for handy solutions. As portability remains an important issue for consumers, demand for portable green tea bags is likely to increase, propelling growth in this market segment.

Country/Region-wise Acumens

Will the High Production for the Asian Pacific Region Lead the Green Tea Market?

The Asia-Pacific region currently dominates the green tea market. High production in the Asia-Pacific area will have a big impact on the green tea market. This area, driven by large producers such as China, Japan, and India, contributes to a significant amount of world green tea supply, with China alone producing over 2.97 million tons in 2020, accounting for roughly 87% of total production. The concentration of production ensures a stable supply chain and competitive pricing, which are critical for market growth. Furthermore, the proximity of production sites lowers transportation costs by up to 30%, making green tea more accessible and affordable to local customers.

The cultural significance of green tea in Asia-Pacific countries, particularly China and Japan, is a major driver of the region's green tea market. According to the China Tea Marketing Association's 2023 study, 88% of Chinese people drink tea regularly, with green tea accounting for over 70% of total consumption. In Japan, the Ministry of Agriculture, Forestry, and Fisheries reported an average per capita consumption of 1.1 kg of green tea in 2022, emphasizing its relevance in everyday life.

Furthermore, a 2021 study published in the Journal of Ethnopharmacology discovered that more than 60% of urban Japanese families undertake traditional tea ceremonies, primarily with green tea, at least once a month. This deep cultural establishment helps the Asia-Pacific green tea market expand at a 15% faster rate than other global markets.

Will Growing Health Consciousness Expand the European Region for the Green Tea Market?

Europe is frequently considered the fastest-growing green tea market. Growing health consciousness is expected to considerably impact the green tea market in Europe. According to 2023 research from the European Food Safety Authority (EFSA), 68% of European people actively seek out foods and beverages with health advantages, and green tea emerges as a top choice. The European Tea & Herbal Infusions Association (THIE) reported a 60% growth in green tea consumption over the last decade, with an estimated 60,000 tons in 2022, owing to its claimed health benefits.

Furthermore, a study published in the European Journal of Nutrition found that 72% of consumers link green tea with favorable health benefits, particularly its antioxidant characteristics. Euromonitor International's 2023 Health and Nutrition Survey confirms this trend, with 41% of respondents increasing their green tea consumption for health reasons in the previous year.

The European green tea market's innovation will fuel significant regional growth. With significant advancements in ready-to-drink (RTD) alternatives and functional green tea beverages, the RTD segment has grown by 32% between 2018 and 2022, reaching €1.2 billion. The approval of new functional items, as well as the preference for those with additional health benefits, highlight this trend.

Competitive Landscape

The green tea market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the green tea market include:

• Ito En, Lipton, Nestle, PepsiCo, The Coca-Cola Company, Unilever, Twinings, Tazo, Bigelow Tea, The Republic of Tea

Latest Developments

• In January 2024, Tata Consumer Products agreed to buy up to 100% of the equity share capital of Organic India, an organic brand supplying food, beverages, and herbal/traditional supplements.
• In February 2023, Unilever, the consumer goods behemoth, paid an unknown sum for Pukka Herbs, a leading organic herbal tea brand based in the United Kingdom. This move boosts Unilever's position in the booming organic tea sector and broadens its green tea selection.
• In August 2023, Ito En, the Japanese green tea company, paid an unknown sum for Matcha.com, an online matcha store. This change reflects the increasing popularity of matcha, a form of green tea powder.

Green Tea Market, By Category

• Flavors:
• Aloe-Vera
• Cinnamon
• Lemon
• Vanilla
• Basil
• Form:
• Loose Leaf
• Tea Bags
• Powder
• Iced Green Tea
• Loose-Leaf
• Distribution Channel:
• Supermarkets/Hypermarkets
• Online Retail
• Speciality Stores
• Convenience Stores
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL GREEN TEA MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL GREEN TEA MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model

5 GLOBAL GREEN TEA MARKET, BY FLAVORS

• 5.1 Overview
• 5.2 Aloe-Vera
• 5.3 Cinnamon
• 5.4 Lemon
• 5.5 Vanilla
• 5.6 Basil

6 GLOBAL GREEN TEA MARKET, BY FORM

• 6.1 Overview
• 6.2 Loose Leaf
• 6.3 Tea Bags
• 6.4 Powder
• 6.5 Iced Green Tea
• 6.6 Loose-Leaf

7 GLOBAL GREEN TEA MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Supermarkets/Hypermarkets
• 7.3 Online Retail
• 7.4 Speciality Stores
• 7.5 Convenience Stores

8 GLOBAL GREEN TEA MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL GREEN TEA MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Ito En
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Lipton
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Nestle
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 PepsiCo
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 The Coca-Cola Company
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Unilever
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Twinings
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Tazo
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Bigelow Tea
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 The Republic of Tea
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research