綠茶市場規模、佔有率及成長分析（按類型、口味、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，全球綠茶市場規模將達到 183.1 億美元，到 2025 年將達到 199.6 億美元，到 2033 年將達到 397.7 億美元，預測期（2026-2033 年）的複合年成長率為 9%。

市場分析顯示，人們對綠茶健康益處的認知不斷提高，以及對健康飲品的需求日益成長，是推動市場成長的關鍵因素。綠茶富含抗氧化劑，並因其在體重管理和維護心臟健康方面的益處而聞名，深受注重健康的消費者喜愛。有機綠茶也越來越受歡迎，尤其受到消費者對「潔淨標示」產品的偏好。此外，茶在亞洲等地區的文化意義也進一步提升了市場潛力。然而，來自其他飲品的激烈競爭、消費者偏好的變化、消費者對高階產品的價格高度敏感以及某些地區供應有限等挑戰，可能會在未來阻礙綠茶的消費。總而言之，綠茶市場既充滿挑戰，也蘊藏著機會。

全球綠茶市場促進因素

由於創新產品層出不窮，全球綠茶市場正經歷顯著成長。製造商們不斷豐富產品線，推出各種風味綠茶、添加薑黃和抹茶等熱門超級食品的混合綠茶，以及便捷的即飲綠茶。這些創造性產品迎合了消費者多樣化的偏好，擴大了綠茶的市場吸引力。此外，綠茶衍生產品的出現，例如零食、能量棒和護膚品，進一步豐富了市場格局，凸顯了綠茶在不同消費群體中的多功能性和適應性。

全球綠茶市場面臨的限制因素

全球綠茶市場面臨一些挑戰，這主要是由於綠茶獨特的風味，部分消費者可能覺得其味道過於苦澀或帶有泥土氣息。綠茶以其保健功效而聞名，但其獨特的口感可能難以被那些偏好更甜或風味更濃郁飲品的消費者所接受。儘管人們對綠茶益處的認知不斷提高，但許多潛在消費者仍然不了解市面上種類繁多的綠茶，難以滿足不同消費者的口味。這種知識鴻溝可能會阻礙市場擴張，使其難以觸及更廣泛的消費族群。

全球綠茶市場趨勢

全球綠茶市場正經歷重大變革，即飲綠茶飲料的消費量顯著成長。這一趨勢的驅動力在於消費者日益偏好便利易飲、符合健康生活方式的飲品。即飲綠茶口味豐富多元，並常添加蜂蜜、檸檬、抹茶等有益成分，深受追求美味與健康的消費者喜愛。這種市場現像在已開發地區尤其明顯，快節奏的生活方式推動了人們對便利營養飲品的需求，預示著全球綠茶消費新時代的到來。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球綠茶市場規模（按類型及複合年成長率分類）（2026-2033年）

• 綠茶包
• 即溶綠茶粉
• 冰綠茶
• 其他

全球綠茶市場規模（按口味和複合年成長率分類）（2026-2033 年）

• 檸檬
• 肉桂
• 蘆薈
• 香草
• 羅勒
• 茉莉花
• 野生莓果
• 其他

全球綠茶市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 超級市場和大賣場
• 專賣店
• 便利商店
• 網路商店
• 其他

全球綠茶市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Unilever PLC（UK）
• Tata Consumer Products Limited（India）
• Associated British Foods plc（UK）
• The Bigelow Tea Company（USA）
• East West Tea Company, LLC（USA）
• Numi, Inc.（USA）
• Tazo Tea Company（USA）
• The Republic of Tea, Inc.（USA）
• ITO EN（Japan）
• AMORE Pacific Corp.（South Korea）
• Arizona Beverage Company（USA）
• Celestial Seasonings（USA）
• Finlays Beverages Ltd.（UK）
• Frontier Natural Products Co-Op（USA）
• Kirin Beverage Corp.（Japan）
• Twinings（UK）
• Vahdam Teas（India）
• Organic India（India）
• Harney & Sons Fine Teas（USA）

結論與建議

Global Green Tea Market size was valued at USD 18.31 Billion in 2024 and is poised to grow from USD 19.96 Billion in 2025 to USD 39.77 Billion by 2033, growing at a CAGR of 9% during the forecast period (2026-2033).

Market insights indicate that the rising awareness of green tea's health benefits, coupled with the growing demand for healthy beverages, are key drivers propelling its market growth. Known for its rich antioxidant content and support for weight management and heart health, green tea appeals to health-conscious consumers. The organic segment is particularly gaining appeal due to a preference for clean-label options. Additionally, the cultural importance of tea in regions like Asia further enhances its market potential. However, challenges such as intense competition from alternative beverages, evolving consumer taste preferences, price sensitivity regarding premium options, and limited availability in certain areas could hinder green tea consumption moving forward. Overall, the green tea market presents opportunities alongside visible challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Green Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Green Tea Market Segments Analysis

Global Green Tea Market is segmented by Type, Flavors, Distribution Channel and region. Based on Type, the market is segmented into Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea and Others. Based on Flavors, the market is segmented into Lemon, Cinnamon, Aloe Vera, Vanilla, Basil, Jasmin, Wild Berry and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Green Tea Market

The Global Green Tea market is experiencing significant growth due to a surge in innovative product offerings. Manufacturers are expanding their portfolios to include diverse options, such as flavored green teas, blends with popular superfoods like turmeric and matcha, as well as convenient ready-to-drink formats. These creative advancements cater to a wide array of consumer tastes, thereby broadening the appeal of green tea. Additionally, the emergence of green tea-infused products, including snacks, energy bars, and skincare items, further enhances the market's prospects, highlighting the versatility and adaptability of green tea in various consumer segments.

Restraints in the Global Green Tea Market

The Global Green Tea market faces certain challenges due to the distinct flavor of green tea, which some consumers might perceive as overly bitter or earthy. While the beverage is renowned for its various health benefits, its unique taste may not resonate with individuals who prefer sweeter or more flavored alternatives. Despite the growing awareness regarding the advantages of green tea, a significant number of potential consumers are still unaware of the diverse varieties available that could satisfy different palates. This gap in knowledge could hinder the market's expansion as it struggles to attract a broader audience.

Market Trends of the Global Green Tea Market

The Global Green Tea market is experiencing a significant shift with a pronounced rise in the consumption of ready-to-drink (RTD) green tea beverages. This trend is fueled by a growing consumer preference for convenient, on-the-go options that align with healthier lifestyle choices. RTD green tea offers a myriad of flavors and often incorporates beneficial ingredients like honey, lemon, or matcha, appealing to health-conscious individuals seeking both taste and wellness. This market phenomenon is notably strong in developed regions, where busy lifestyles drive the demand for easy-to-consume, nutritious drinks, heralding a new era for green tea consumption worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Green Tea Market Size by Type & CAGR (2026-2033)

• Market Overview
• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Others

Global Green Tea Market Size by Flavors & CAGR (2026-2033)

• Market Overview
• Lemon
• Cinnamon
• Aloe Vera
• Vanilla
• Basil
• Jasmin
• Wild Berry
• Others

Global Green Tea Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Global Green Tea Market Size & CAGR (2026-2033)

• North America (Type, Flavors, Distribution Channel)
  • US
  • Canada
• Europe (Type, Flavors, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Flavors, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Flavors, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Flavors, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bigelow Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• East West Tea Company, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMORE Pacific Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finlays Beverages Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontier Natural Products Co-Op (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Beverage Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons Fine Teas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations