綠茶市場規模、佔有率、成長分析（按類型、口味、分銷管道和地區）－產業預測（2025-2032）

2023 年全球綠茶市場規模價值 168 億美元，預計將從 2024 年的 183.1 億美元成長到 2032 年的 364.9 億美元，預測期內（2025-2032 年）的複合年成長率為 9.0%。

市場洞察顯示，隨著人們對綠茶健康益處（例如抗氧化和體重管理）的認知不斷提高，綠茶的需求正在成長。注重健康的消費者群體激增，推動了人們對健康飲品的興趣，而有機綠茶也因此受到青睞，因為它吸引了那些尋求潔淨標示產品的消費者。茶的文化意義，尤其是在亞洲等地區，進一步豐富了綠茶的全球市場潛力。然而，來自其他飲料的激烈競爭、不斷變化的口味偏好、對高階產品的價格敏感度以及某些地區的分銷受限等挑戰，可能會阻礙綠茶的消費。鑑於消費者對綠茶的興趣仍然高漲，克服這些障礙對於綠茶產業的持續成長至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

綠茶市場規模（按類型和複合年成長率） （2025-2032 年）

• 市場概覽
• 綠茶包
• 綠茶即溶粉
• 冰綠茶
• 其他

綠茶市場規模（依口味及複合年成長率） (2025-2032)

• 市場概覽
• 檸檬
• 肉桂
• 蘆薈
• 香草
• 羅勒
• 茉莉花
• 野生莓果
• 其他

綠茶市場規模（依分銷管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 超級市場/大賣場
• 專賣店
• 便利商店
• 網路商店
• 其他

綠茶市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Unilever PLC（UK）
• Tata Consumer Products Limited（India）
• Associated British Foods plc（UK）
• The Bigelow Tea Company（USA）
• East West Tea Company, LLC（USA）
• Numi, Inc.（USA）
• Tazo Tea Company（USA）
• The Republic of Tea, Inc.（USA）
• ITO EN（Japan）
• AMORE Pacific Corp.（South Korea）
• Arizona Beverage Company（USA）
• Celestial Seasonings（USA）
• Finlays Beverages Ltd.（UK）
• Frontier Natural Products Co-Op（USA）
• Kirin Beverage Corp.（Japan）
• Twinings（UK）
• Vahdam Teas（India）
• Organic India（India）
• Harney & Sons Fine Teas（USA）

結論和建議

Global Green Tea Market size was valued at USD 16.8 billion in 2023 and is poised to grow from USD 18.31 billion in 2024 to USD 36.49 billion by 2032, growing at a CAGR of 9.0% during the forecast period (2025-2032).

Market insights reveal a growing demand for green tea, driven by heightened awareness of its health benefits, including antioxidants and weight management support. The surge in health-conscious consumers fuels interest in healthy beverage options, propelling the popularity of organic green tea, which appeals to those seeking clean-label products. The cultural significance of tea, particularly in regions like Asia, further enriches the market potential for green tea globally. However, challenges such as intense competition from alternative beverages, evolving taste preferences, price sensitivity towards premium offerings, and limited distribution in certain areas may hinder green tea consumption. Overcoming these obstacles will be essential for sustained growth in the green tea sector, as consumer interest remains robust.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Green Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Green Tea Market Segments Analysis

Global Green Tea Market is segmented by Type, Flavors, Distribution Channel and region. Based on Type, the market is segmented into Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea and Others. Based on Flavors, the market is segmented into Lemon, Cinnamon, Aloe Vera, Vanilla, Basil, Jasmin, Wild Berry and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Green Tea Market

The Global Green Tea market is being propelled forward by continuous innovations in product offerings. Manufacturers are diversifying their green tea selections by introducing flavored varieties, blending with popular superfoods like turmeric and matcha, and creating convenient ready-to-drink options. This variety not only meets diverse consumer preferences but also significantly enhances the overall appeal of green tea to a broader audience. Furthermore, the emergence of green tea-infused products such as snacks, energy bars, and skincare items is anticipated to further strengthen the global green tea market, illustrating its expanding versatility and consumer demand.

Restraints in the Global Green Tea Market

One significant restraint in the Global Green Tea market is the distinct flavor of green tea, which some consumers may perceive as bitter or overly earthy. While the beverage is recognized for its numerous health benefits, its unique taste may not resonate with individuals who prefer sweeter or flavored drinks. Additionally, although there is a growing awareness of green tea's health advantages, a considerable number of consumers are still unaware of the diverse range of green tea varieties that could potentially suit varying taste preferences. This lack of familiarity can hinder broader market acceptance and consumption.

Market Trends of the Global Green Tea Market

The global green tea market is witnessing a significant trend towards the consumption of ready-to-drink (RTD) green tea beverages, driven by a rising demand for convenient, health-focused options. As health-conscious consumers seek beverages that cater to their on-the-go lifestyles, RTD green tea is becoming increasingly popular, offering a variety of flavors and added health benefits, such as embellishments with honey, lemon, or matcha. This trend is particularly pronounced in developed markets like Europe and North America, where innovation in flavor and packaging is enhancing the appeal of green tea among diverse consumer segments, fueling overall market growth and expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Green Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Others

Global Green Tea Market Size by Flavors & CAGR (2025-2032)

• Market Overview
• Lemon
• Cinnamon
• Aloe Vera
• Vanilla
• Basil
• Jasmin
• Wild Berry
• Others

Global Green Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Global Green Tea Market Size & CAGR (2025-2032)

• North America (Type, Flavors, Distribution Channel)
  • US
  • Canada
• Europe (Type, Flavors, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Flavors, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Flavors, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Flavors, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bigelow Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• East West Tea Company, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMORE Pacific Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finlays Beverages Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontier Natural Products Co-Op (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Beverage Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons Fine Teas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations