全球原料乳市場規模依產品類型、通路、包裝類型、地區、範圍及預測

原料乳市場規模及預測

預計 2023 年原乳市場規模將達到 655 億美元，到 2030 年將達到 1003 億美元，預測期內（2024-2030 年）的複合年增長率為 5.4%。生牛奶市場涵蓋直接從乳牛、山羊和綿羊等產奶動物取得的未經巴氏消毒、未加工的生牛奶的生產、分銷和消費。這個市場包括各種類型的生牛奶，包括全脂牛奶、脫脂牛奶和調味牛奶，以及有機牛奶和傳統牛奶。生牛奶是一種以營養價值而聞名的主食，含有人體必需的維生素、礦物質和蛋白質，是世界各地飲食的基本組成部分。

全球原料乳市場推動因素

原料乳市場的市場推動因素受到多種因素的影響。

注重健康：

注重健康的消費者越來越重視鮮牛奶，因為鮮牛奶富含蛋白質、鈣和維生素。

人口成長：

隨著世界人口的成長，越來越多的人將購買新鮮牛奶產品，尤其是在新興國家。

都市化：

由於城市化趨勢，越來越多的人選擇新鮮牛奶而不是包裝牛奶，因為這是一種方便且更健康的飲食選擇。

增加可支配所得：

隨著新興市場經濟的改善，消費者能夠購買優質乳製品，從而增加了對原奶的需求。

消費者對天然產品的偏好：

隨著消費者對加工食品中的人工添加劑和防腐劑的認識不斷提高，隨著消費者轉向天然和有機產品，對鮮牛奶的需求正在增加。

多樣化的產品供應：

調味牛奶和強化鮮牛奶等新產品創新正在吸引更大的客戶群並有助於擴大市場。

健康與保健趨勢：

低碳水化合物、高蛋白飲食的日益普及以及對健康的日益關注，推動了對鮮牛奶作為營養飲料的需求。

政府措施：

政府的支持性政策和計畫也有助於市場擴張，這些政策和計畫有助於乳牛養殖、提高牛奶生產效率並確保食品安全要求。

零售擴張：

超市、大賣場等現代零售通路的擴張，增加了消費者獲得鮮牛奶的管道，從而推動了市場的成長。

文化因素：

在某些地區，尤其是那些有乳製品消費歷史的地區，由於對新鮮乳製品的文化偏好，對鮮奶的需求很強烈。

限制全球原料乳市場的因素

有幾個因素可能會對鮮奶市場造成限製或課題。這些包括：

與植物替代品的競爭：

隨著燕麥、豆奶和杏仁奶等植物替代品越來越受歡迎，它們為消費者提供不含乳製品的選擇，對傳統鮮奶市場構成了威脅。

乳糖不耐症：

隨著乳糖不耐症在消費者中越來越普遍，乳糖不耐症消費者會尋找替代乳製品或限制其攝取量，因此生牛奶的潛在市場將會成長。有限。

原料奶價格波動：

由於天氣、飼料價格和供應鏈中斷導致的牛奶成本變化會影響酪農的利潤並導致牛奶市場價格波動。

環境問題：

乳製品產業的環境問題，例如溫室氣體排放、用水和土地退化，會影響顧客的看法，並推動人們選擇更環保和永續的選擇。

健康誤解：

對食用乳製品對健康的影響存在誤解，例如其飽和脂肪含量和與某些健康狀況的關係，可能會減少某些消費群體對生牛奶的需求。

包裝與分銷課題：

產品新鮮度和冷藏問題以及包裝、配送和運輸物流問題可能會推高成本並給牛奶供應商帶來物流課題。

監理限制：

對生鮮牛奶的生產、加工和標籤以及安全和品質標準的嚴格規定增加了合規成本並限制了小型生產商的市場准入。

改變飲食選擇：

出於道德、環境或健康方面的考慮，消費者的飲食習慣轉向非乳製品或植物性食品，導致對新鮮乳製品的需求可能下降。

易腐爛性：

生牛奶很快就會變質，因此必須妥善處理和儲存。這對客戶和分銷商來說很困難，並增加了供應鏈中浪費和低效率的風險。

經濟不確定性：

經濟衰退或經濟衰退會影響消費者的購買習慣，並減少對生牛奶等奢侈食品和放縱食品的需求。

目錄

第 1 章簡介

• 市場定義
• 市場區隔
• 研究方法

第 2 章執行摘要

• 主要發現 市場概況
• 市場亮點

第三章 市場概覽

• 市場規模與成長潛力
• 市場趨勢
• 市場推動因素
• 市場限制
• 市場機會
• 波特五力分析

第 4 章 原料乳市場（依產品類型）

• 全脂牛奶
• 脫脂牛奶
• 低脂牛奶
• 有機牛奶

第五章：原料奶市場（依通路劃分）

• 超商/大賣場
• 便利商店
• 網路零售
• 專賣店

第六章 原料乳市場（依包裝類型）

• 紙箱
• 塑膠瓶
• 玻璃瓶

第 7 章 區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利 亞太地區
• 中國
• 日本
• 印度
• 澳大利亞
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第 8 章 市場動態

• 市場推動因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第 9 章 競爭格局

• 大型公司
• 市佔率分析

第十章 公司簡介

• Fonterra
• Nestle
• Danone
• Yili Group
• Mengniu Dairy
• Saputo Products
• Arla Foods
• FrieslandCampina
• Lactalis Group
• Sodiaal
• Dean Foods
• China Mengniu Dairy Company

第 11 章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第 12 章附錄

• 縮寫列表
• 來源與參考文獻

Fresh Milk Market Size And Forecast

Fresh Milk Market size was valued at USD 65.5 Billion in 2023 and is projected to reach USD 100.3 Billion by 2030, growing at a CAGR of 5.4% during the forecast period 2024-2030. The Fresh Milk Market encompasses the production, distribution, and consumption of unpasteurized, unprocessed milk sourced directly from dairy animals, primarily cows, goats, and sheep. This market includes various types of fresh milk such as whole milk, skimmed milk, and flavored milk, along with organic and conventional variants. Fresh milk is a staple food product known for its nutritional value, including essential vitamins, minerals, and proteins, making it a fundamental component of diets worldwide.

Global Fresh Milk Market Drivers

The market drivers for the Fresh Milk Market can be influenced by various factors. These may include:

Health Consciousness:

Increasingly, consumers who are concerned about their health are placing a premium on fresh milk due to its high protein, calcium, and vitamin content.

Population Growth:

As the world's population rises, especially in emerging nations, more people will be purchasing fresh milk products.

Urbanization:

As a result of urbanization trends, more people are choosing fresh milk over packaged alternatives as a convenient and healthful alternative to their diets.

Growing Disposable Income:

As emerging markets' economies improve, consumers can now purchase luxury dairy products, which is increasing the demand for fresh milk.

Consumer Preferences for Natural Products:

As consumer awareness of artificial additives and preservatives in processed foods grows, there is an increasing demand for fresh milk as consumers favor natural and organic products.

Diverse Product Offerings:

New product innovations, like flavored and fortified fresh milk varieties, are drawing in a larger customer base and propelling the market's expansion.

Health and Wellness Trends:

The demand for fresh milk as a nutrient-dense beverage is being driven by the growing popularity of low-carb and high-protein diets, as well as an increasing emphasis on health and wellness.

Government Initiatives:

The expansion of the market is also being aided by supportive government policies and programs that support dairy farming, increase the productivity of milk production, and guarantee food safety requirements.

Retail Expansion:

The availability of fresh milk to consumers is increased through the expansion of contemporary retail channels, such as supermarkets and hypermarkets, which propels market growth.

Cultural factors:

In certain locations, especially those with a history of consuming dairy products, there is a persistent demand for fresh milk due to cultural preferences for fresh dairy products.

Global Fresh Milk Market Restraints

Several factors can act as restraints or challenges for the Fresh Milk Market. These may include:

Competition from Plant-Based Alternatives:

As plant-based milk substitutes like oat, soy, and almond milk gain traction, they provide a threat to the conventional fresh milk market by giving consumers dairy-free options.

Lactose intolerance:

As the condition becomes more common among consumers, fresh milk's market potential is limited since those who have it may look for other dairy products or cut back on their intake.

Raw milk price volatility:

Changes in the cost of raw milk owing to weather, feed prices, and supply chain interruptions can affect dairy producers' profits and cause price volatility in the fresh milk market.

Environmental Issues:

The dairy industry's environmental issues, like greenhouse gas emissions, water use, and land degradation, may affect customer opinions and cause a move toward more environmentally friendly and sustainable options.

Health Misconceptions:

Misconceptions about the health effects of consuming dairy products, such as concerns about saturated fat content and associations with certain health conditions, can dampen demand for fresh milk among some consumer segments.

Packaging and Distribution Challenges:

Problems with product freshness and refrigeration, as well as issues with packaging, distribution, and transportation logistics, can drive up costs and create logistical difficulties for fresh milk providers.

Regulatory Restraints:

Tight rules pertaining to the production, processing, and labeling of milk, together with safety and quality criteria, can raise the cost of compliance and prevent smaller producers from entering the market.

Altering Dietary choices:

The demand for fresh milk products may decline as a result of changes in consumer dietary choices toward non-dairy or plant-based diets brought on by moral, environmental, or health concerns.

Perishability:

Because fresh milk spoils quickly, it must be handled and stored properly. This can be difficult for customers and merchants to do, which increases the risk of waste and inefficiencies in the supply chain.

Economic Uncertainty:

Recessions and downturns can affect consumer purchasing habits, which might lower demand for upscale or luxuriant food items like fresh milk.

Global Fresh Milk Market Segmentation Analysis

The Global Fresh Milk Market is segmented on the basis of Product Type, Distribution Channel, Packaging Type, and Geography.

Fresh Milk Market, By Product Type

• Whole Milk
• : Fresh milk with a higher fat content, typically around 3.5-4% fat.
• Skimmed Milk
• : Fresh milk with reduced fat content, usually less than 0.5% fat.
• Low-Fat Milk
• : Fresh milk with a moderate fat content, generally between 1-2% fat.
• Organic Milk
• : Fresh milk produced without synthetic pesticides, fertilizers, or hormones, appealing to consumers seeking natural and sustainable options.

Fresh Milk Market, By Distribution Channel

• Supermarkets/Hypermarkets
• : Fresh milk products sold through large retail chains offering convenience and a wide product range.
• Convenience Stores
• : Fresh milk available in smaller, neighborhood stores for quick and easy purchases.
• Online Retail
• : Fresh milk sold through e-commerce platforms, providing convenience and accessibility to consumers who prefer online shopping.
• Specialty Stores
• : Fresh milk products offered in specialty stores focusing on organic or artisanal dairy products.

Fresh Milk Market, By Packaging Type

• Cartons
• : Fresh milk packaged in cartons for convenient storage and transportation.
• Plastic Bottles
• : Fresh milk packaged in plastic bottles, often available in various sizes to cater to different consumer needs.
• Glass Bottles
• : Premium fresh milk products packaged in glass bottles, appealing to consumers concerned about environmental sustainability and product quality.
• Pouches
• : Fresh milk products packaged in pouches, offering flexibility and convenience in storage and handling.

Fresh Milk Market, By Geography

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.
• Europe:
• Analysis of the Fresh Milk Market in European countries.
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Fresh Milk Market are:
• Fonterra
• Nestle
• Danone
• Yili Group
• Mengniu Dairy
• Saputo Products
• Arla Foods
• FrieslandCampina
• Lactalis Group
• Sodiaal
• Dean Foods
• China Mengniu Dairy Company

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Fresh Milk Market, By Product Type

• Whole Milk
• Skimmed Milk
• Low-Fat Milk
• Organic Milk

5. Fresh Milk Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores

6. Fresh Milk Market, By Packaging Type

• Cartons
• Plastic Bottles
• Glass Bottles

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Fonterra
• Nestle
• Danone
• Yili Group
• Mengniu Dairy
• Saputo Products
• Arla Foods
• FrieslandCampina
• Lactalis Group
• Sodiaal
• Dean Foods
• China Mengniu Dairy Company

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References