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市場調查報告書
商品編碼
1698542
植物奶市場機會、成長動力、產業趨勢分析及2025-2034年預測Plant Milk Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
2024 年全球植物奶市場價值為 211 億美元,預計 2025 年至 2034 年期間的複合年成長率為 6.6%。這一成長得益於對植物性食品、營養增強劑和製造商之間戰略合作夥伴關係的不斷成長的需求。消費者正在轉向乳製品替代品,促使生產商在植物奶中添加鈣、維生素 D 和維生素 B12 等必需營養素。這種強化將植物奶定位為傳統乳製品的替代品,進一步推動了其普及。
注重健康的消費者和對永續性的關注也促進了市場擴張。人們對乳牛養殖對環境的影響的認知以及對植物性飲食的日益成長的偏好正在加速向植物奶的轉變。此外,數十年的研究表明,植物性飲食有助於預防慢性疾病,增強了消費者對這些替代方案的信心。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 211億美元 |
預測值 | 410億美元 |
複合年成長率 | 6.6% |
市場依來源分為大豆、杏仁、燕麥、米、椰子和其他植物性產品。 2024 年,豆奶佔總收入的 41.3%,主要原因是其蛋白質含量高且價格實惠。杏仁奶仍然是注重健康的消費者的熱門選擇,而燕麥奶則因其奶油般的質地而受到青睞。米漿因其低過敏性而受到青睞,使其成為即飲穀物和飲料的主要成分。椰奶繼續被廣泛用於烹飪和熱帶飲料。腰果奶、豌豆奶和大麻奶等新興替代品因其高蛋白質含量和無過敏原的優點而受到關注,促進了市場創新。
植物奶廣泛分佈於各種分銷管道,包括主流零售商、專賣店和電子商務平台。 2024 年,主流商店將佔據 78.9% 的市場佔有率,隨著消費者可及性的提高,預計複合年成長率將達到 11.4%。自助零售商正在使植物奶變得更實惠,而專賣店則透過有機和強化產品來滿足小眾市場的需求。線上平台在市場擴張中發揮著至關重要的作用,使直接面對消費者的品牌能夠接觸到更廣泛的受眾。
市場也按配方細分,到 2024 年,無糖植物奶將佔據 57% 的佔有率。人們健康意識的增強和糖尿病病例的增加推動了對低糖替代品的需求。雖然無糖食品對注重健身的消費者很有吸引力,但加糖植物奶在飲料和甜點中仍然很受歡迎,儘管由於額外的加工成本導致價格較高。
包裝偏好進一步影響了市場,到 2024 年,紙盒包裝將佔總銷售額的 69.3%。受永續性關注和消費者對攜帶式包裝的偏好推動,這一細分市場預計將以 11.7% 的複合年成長率成長。紙盒包裝因其環保優勢而處於領先地位,瓶裝包裝則迎合高階市場,而袋裝包裝則以較低的成本提供便利。
2024 年,北美以 29.2% 的收入佔有率領先植物奶市場,但亞太地區有望實現最高的成長。中國和印度等國家的城市化、可支配收入的增加以及飲食習慣的改變正在刺激需求。政府支持永續糧食生產的措施以及日益普及的植物性飲食進一步加強了市場成長。植物奶已占到牛奶零售總額的 15%,市場預計將繼續擴張。
The Global Plant Milk Market was valued at USD 21.1 billion in 2024 and is projected to expand at a CAGR of 6.6% from 2025 to 2034. This growth is fueled by increasing demand for plant-based foods, nutritional enhancements, and strategic partnerships among manufacturers. Consumers are shifting toward dairy alternatives, prompting producers to fortify plant milk with essential nutrients such as calcium, vitamin D, and vitamin B12. This fortification positions plant milk as a comparable substitute for traditional dairy products, further driving adoption.
Health-conscious consumers and sustainability concerns are also contributing to market expansion. Awareness of the environmental impact of dairy farming and the growing preference for plant-based diets are accelerating the shift toward plant milk. Additionally, decades of research suggest that plant-based diets help prevent chronic diseases, reinforcing consumer confidence in these alternatives.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $21.1 Billion |
Forecast Value | $41 Billion |
CAGR | 6.6% |
The market is segmented by source into soy, almond, oat, rice, coconut, and other plant-based options. Soy milk accounted for 41.3% of total revenue in 2024, primarily due to its high protein content and affordability. Almond milk remains a popular choice for health-focused consumers, while oat milk has gained traction due to its creamy texture. Rice milk is preferred for its hypoallergenic properties, making it a staple in ready-to-drink cereals and beverages. Coconut milk continues to be widely used in cooking and tropical beverages. Emerging alternatives, such as cashew, pea, and hemp milk, are gaining attention for their high protein content and allergen-free benefits, fostering innovation in the market.
Plant milk is widely available across various distribution channels, including mainstream retailers, specialty stores, and e-commerce platforms. In 2024, mainstream stores dominated the market with a 78.9% share and are projected to grow at a CAGR of 11.4% as consumer accessibility increases. Self-service retailers are making plant milk more affordable, while specialty stores cater to niche markets with organic and fortified options. Online platforms play a vital role in market expansion, allowing direct-to-consumer brands to reach a broader audience.
The market is also segmented by formulation, with unsweetened plant milk capturing 57% of the share in 2024. Rising health consciousness and increasing cases of diabetes have driven demand for low-sugar alternatives. While unsweetened options appeal to fitness-oriented consumers, sweetened plant milk remains popular in beverages and desserts, despite higher prices due to additional processing costs.
Packaging preferences further shape the market, with carton packaging accounting for 69.3% of total sales in 2024. This segment is expected to grow at a CAGR of 11.7%, driven by sustainability concerns and consumer preference for portable servings. Cartons lead due to their eco-friendly appeal, bottles cater to premium segments, and pouches offer convenience at a lower cost.
North America led the plant milk market with a 29.2% revenue share in 2024, but the Asia-Pacific region is poised for the highest growth. Urbanization, rising disposable income, and changing dietary habits in countries like China and India are fueling demand. Government initiatives supporting sustainable food production and the increasing adoption of plant-based diets further strengthen market growth. With plant-based milk already comprising 15% of total retail milk sales, the market is set to witness continued expansion.