嬰兒奶粉市場機會、成長動力、產業趨勢分析及2025-2034年預測

2024 年全球嬰兒奶粉市場規模為 165 億美元，預計到 2034 年將以 5.4% 的複合年成長率成長至 277 億美元。這個市場有助於支持嬰兒營養，特別是對於無法或選擇不哺乳的母親。奶粉種類繁多，包括嬰兒配方奶粉（適用於 6 個月以下的嬰兒）、較大嬰兒配方奶粉（6 至 12 個月）、成長奶粉（12 至 36 個月），以及針對乳糖不耐症、早產和其他敏感健康需求開發的專用產品。這些乳製品經過科學配製，可模擬母乳，提供健康成長所必需的營養素，例如碳水化合物、脂肪、蛋白質、維生素和礦物質。職業母親比例的提高、透過數位和零售平台獲取產品管道的便利性以及人們對清潔標籤和有機替代品日益成長的興趣，共同推動了市場的發展勢頭。

不斷變化的消費者偏好正在重塑嬰兒奶粉類別，促使企業提供安全、高效、營養豐富的選擇，以符合注重健康的育兒理念。現今的育兒者不僅追求基本的營養，更越來越關注產品透明度、清潔標籤、有機採購以及不含人工添加劑。這種轉變促使製造商不斷改進產品配方，添加非基因改造成分、有益於腸道健康的益生菌，以及針對乳糖不耐症、過敏或早產等特殊需求的配方。如今，父母擁有更豐富的訊息，並要求產品擁有臨床研究和醫學認證的支援。

嬰兒配方奶粉市場在2024年佔據40.2%的市場佔有率，預計到2034年將保持領先地位，複合年成長率達5.6%。在嬰兒出生後的最初六個月，父母非常依賴這個市場，因為此時嬰兒最脆弱，需要精心均衡的營養方案。這些配方奶粉旨在提供全面的營養，與母乳中的關鍵營養成分非常接近。隨著護理人員健康意識的不斷提高，對高品質且經醫學認證的嬰兒配方奶粉的需求仍然是該類別的強勁驅動力，尤其是在城市家庭中。

碳水化合物細分市場在2024年佔據28.1%的佔有率，預計到2034年將以5.5%的複合年成長率成長。乳糖是大多數嬰兒配方奶粉中的主要碳水化合物，是重要的能量來源，並支持大腦發育和腸道菌叢健康等重要功能。它還有助於增強鈣的吸收，促進骨骼發育。雖然蛋白質、維生素、脂肪和益生元等其他成分對免疫防禦、代謝功能和組織修復至關重要，但碳水化合物因其對嬰兒生長發育的基礎性貢獻而始終佔據核心地位。它們與其他營養素的協同作用，凸顯了其在產品配方中持續佔據重要地位。

2024年，美國嬰兒奶粉市場規模達39億美元，預計2034年將以4.4%的複合年成長率成長。美國擁有成熟的配方奶粉生產產業、廣泛的產品可及性以及高度知情的消費者群體。受不斷變化的飲食需求和充足的產品供應推動，標準配方奶粉和專用配方奶粉的需求持續保持高位。雅培實驗室、雀巢和美贊臣（利潔時）等知名企業的存在持續影響著創新週期和供應鏈實力，使美國成為該地區嬰兒奶粉產業的基石。

塑造全球嬰兒奶粉市場的關鍵公司包括雅培實驗室、Arla Foods Amba、貝拉米有機、合生元（健合集團）和澳優乳業有限公司。為了鞏固其市場地位，嬰兒奶粉產業的領導者正在利用專注於產品創新、監管協調和消費者教育的策略。許多企業正在投資研發，推出添加了益生菌、有機成分和無過敏原成分的配方。各公司也致力於透過加強與電商平台、藥局和醫療保健網路的合作來擴大分銷範圍。圍繞包裝和清潔標籤認證的永續發展措施已成為關鍵的差異化因素，尤其是在注重健康的父母群體中。

目錄

第1章：方法論

• 市場範圍和定義
• 研究設計
  • 研究方法
  • 資料收集方法
• 資料探勘來源
  • 全球的
  • 地區/國家
• 基礎估算與計算
  • 基準年計算
  • 市場評估的主要趨勢
• 初步研究和驗證
  • 主要來源
• 預測模型
• 研究假設和局限性

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商概況
  • 利潤率
  • 每個階段的增值
  • 影響價值鏈的因素
  • 中斷
• 產業衝擊力
  • 成長動力
  • 產業陷阱與挑戰
  • 市場機會
• 成長潛力分析
• 監管格局
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
• 波特的分析
• PESTEL分析
• 價格趨勢
  • 按地區
  • 按產品
• 未來市場趨勢
• 科技與創新格局
  • 當前的技術趨勢
  • 新興技術
• 專利格局
• 貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
  • 主要進口國
  • 主要出口國
• 永續性和環境方面
  • 永續實踐
  • 減少廢棄物的策略
  • 生產中的能源效率
  • 環保舉措
• 社會責任舉措
  • 道德行銷實踐
  • 母嬰健康計劃
  • 社區參與
  • 勞工實踐與人權
• 治理與透明度
  • 公司治理結構
  • 道德商業行為
  • 供應鏈透明度
  • 利害關係人參與
• 永續性認證和標準
• ESG投資趨勢
• 永續嬰兒奶粉生產的未來
• 新興技術與創新
  • 配方組成的創新
    • 母乳寡糖（hmos）
    • 乳脂肪球膜（mfgm）
    • 益生菌和益生元
    • 植物配方
  • 製造和加工創新
    • 先進的乾燥技術
    • 無菌處理
    • 品質控制創新
  • 生產和供應鏈的數位轉型
    • 工業4.0應用
    • 區塊鏈用於可追溯性
    • 人工智慧和機器學習應用
  • 包裝創新
    • 永續包裝材料
    • 智慧包裝技術
    • 注重便利性的包裝
• 數位轉型與電子商務趨勢
  • 電子商務：嬰兒奶粉市場概況
  • 全通路策略與實施
  • 直接面對消費者（D2C）商業模式
  • 訂閱服務和自動補貨
  • 數位行銷策略
    • 社群媒體行銷
    • 影響力人物合作關係
    • 內容行銷
    • 行動行銷
  • 數位平台與市場分析
  • 嬰兒奶粉市場數位商務的未來
• 消費者行為分析
  • 購買決策因素
  • 品牌忠誠度與轉換行為
  • 價格敏感度分析
  • 通路偏好和全通路行為
  • 人口因素對購買模式的影響

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • MEA
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估計與預測：依產品類型，2021-2034

• 主要趨勢
• 嬰兒配方奶粉（0-6個月）
• 較大嬰兒配方奶粉（6-12個月）
• 成長配方奶粉（12-36個月）
• 特殊嬰兒配方奶粉
  • 低過敏性配方
  • 無乳糖配方
  • 早產兒配方奶粉
  • 其他特殊配方

第6章：市場估計與預測：依成分類型，2021-2034

• 主要趨勢
• 碳水化合物
• 脂肪
• 蛋白質
• 維生素和礦物質
• 益生元和益生菌
• 其他

第7章：市場估計與預測：依形式，2021-2034

• 主要趨勢
• 粉末
• 濃縮液
• 即食

第8章：市場估計與預測：按來源，2021-2034

• 主要趨勢
• 牛奶基
• 大豆基
• 山羊乳
• 其他植物替代品

第9章：市場估計與預測：依性質，2021-2034

• 主要趨勢
• 傳統的
• 有機的
• 非基因改造

第 10 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 大型超市和超市
• 藥局和藥局
• 便利商店
• 網路零售
  • 電子商務平台
  • 直接面對消費者的網站
  • 訂閱服務
• 專賣店
• 其他

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第12章：公司簡介

• Arla Foods amba
• Ausnutria Dairy Corporation Ltd.
• Abbott Laboratories
• Bellamy's Organic
• Biostime (H&H Group)
• Bobbie
• Bubs Australia Limited
• ByHeart
• China Feihe Limited
• Danone SA
• FrieslandCampina NV
• Hipp GmbH & Co. Vertrieb KG
• Holle Baby Food AG
• Kendamil
• Mengniu Dairy
• Morinaga Milk Industry Co., Ltd.
• Nestle SA
• Perrigo Company plc
• Reckitt Benckiser Group plc (Mead Johnson)
• Yili Group

The Global Baby Milk Market was valued at USD 16.5 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 27.7 billion by 2034. This market helps in supporting infant nutrition, especially for mothers who are unable or choose not to breastfeed. The category includes various formulations such as infant formula (for babies up to 6 months), follow-on formula (6 to 12 months), growing-up milk (12 to 36 months), and specialized products developed for lactose intolerance, premature birth, and other sensitive health needs. These milk products are scientifically engineered to simulate breast milk, delivering essential nutrients such as carbohydrates, fats, proteins, vitamins, and minerals necessary for healthy growth. The market's momentum is being fueled by higher rates of working mothers, improved access to products through digital and retail platforms, and growing interest in clean-label and organic alternatives.

Evolving consumer preferences are reshaping the baby milk category, pushing companies to deliver safe, efficient, and nutrient-rich options that align with health-conscious parenting. Today's caregivers are not only looking for basic nutrition but are increasingly concerned about product transparency, clean labels, organic sourcing, and the absence of artificial additives. This shift has led manufacturers to reformulate offerings with non-GMO ingredients, probiotics for gut health, and formulas tailored to specific needs such as lactose intolerance, allergies, or premature birth. Parents are now more informed and demand products backed by clinical research and medical endorsements.

The infant formula segment held a 40.2% share in 2024 and is anticipated to maintain its leadership, growing at a CAGR of 5.6% through 2034. Parents rely heavily on this segment during the initial six months of life when infants are most vulnerable and need a carefully balanced nutritional solution. These formulas are crafted to deliver complete nourishment, closely mimicking the key nutrients found in breast milk. With health awareness rising among caregivers, demand for high-quality and medically approved infant formula remains a strong driver for the category, especially in urban households.

The carbohydrates segment held a 28.1% share in 2024 and is projected to rise at a 5.5% CAGR by 2034. Lactose, the primary carbohydrate in most baby milk formulas, serves as a critical energy source and supports vital functions such as brain development and healthy gut flora. It also plays a role in enhancing calcium absorption and promoting skeletal development. While other ingredients such as proteins, vitamins, fats, and prebiotics are essential for immune defense, metabolic function, and tissue repair, carbohydrates remain central due to their foundational contribution to infant growth. Their synergistic effect with other nutrients underscores their continued prominence in product formulations.

United States Baby Milk Market generated USD 3.9 billion in 2024 and is projected to grow at a 4.4% CAGR by 2034. The U.S. benefits from a mature formula manufacturing sector, wide-scale product accessibility, and a highly informed consumer base. Demand remains consistently high for both standard and specialized formulas, driven by evolving dietary needs and strong product availability. The presence of established players such as Abbott Laboratories, Nestle, and Mead Johnson (Reckitt) continues to influence innovation cycles and supply chain strength, making the U.S. a cornerstone of the baby milk industry in the region.

Key companies shaping the Global Baby Milk Market include Abbott Laboratories, Arla Foods Amba, Bellamy's Organic, Biostime (H&H Group), and Ausnutria Dairy Corporation Ltd. To reinforce their position, leading players in the baby milk sector are leveraging strategies that focus on product innovation, regulatory alignment, and consumer education. Many are investing in R&D to introduce formulations fortified with probiotics, organic ingredients, and allergen-free components. Companies are also working to expand their distribution reach by strengthening partnerships with e-commerce platforms, pharmacies, and healthcare networks. Sustainability initiatives around packaging and clean-label certifications have become key differentiators, especially among health-conscious parents.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Ingredients type
  • 2.2.4 Form
  • 2.2.5 Source
  • 2.2.6 Nature
  • 2.2.7 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
• 3.13 Social responsibility initiatives
  • 3.13.1 Ethical marketing practices
  • 3.13.2 Maternal & infant health programs
  • 3.13.3 Community engagement
  • 3.13.4 Labor practices & human rights
• 3.14 Governance & transparency
  • 3.14.1 Corporate governance structures
  • 3.14.2 Ethical business practices
  • 3.14.3 Supply chain transparency
  • 3.14.4 Stakeholder engagement
• 3.15 Sustainability certifications & standards
• 3.16 ESG investment trends
• 3.17 Future of sustainable baby milk production
• 3.18 Emerging technologies & innovations
  • 3.18.1 Innovations in formula composition
    • 3.18.1.1 Human milk oligosaccharides (hmos)
    • 3.18.1.2 Milk fat globule membrane (mfgm)
    • 3.18.1.3 Probiotics & prebiotics
    • 3.18.1.4 Plant-based formulations
  • 3.18.2 Manufacturing & processing innovations
    • 3.18.2.1 Advanced drying technologies
    • 3.18.2.2 Aseptic processing
    • 3.18.2.3 Quality control innovations
  • 3.18.3 Digital transformation in production & supply chain
    • 3.18.3.1 Industry 4.0 applications
    • 3.18.3.2 Blockchain for traceability
    • 3.18.3.3 Ai & machine learning applications
  • 3.18.4 Packaging innovations
    • 3.18.4.1 Sustainable packaging materials
    • 3.18.4.2 Smart packaging technologies
    • 3.18.4.3 Convenience-focused packaging
• 3.19 Digital transformation & e-commerce trends
  • 3.19.1 market overview
  • 3.19.2 Omnichannel strategies & implementation
  • 3.19.3 Direct-to-consumer (D2C) business models
  • 3.19.4 Subscription services & auto-replenishment
  • 3.19.5 Digital marketing strategies
    • 3.19.5.1 Social media marketing
    • 3.19.5.2 Influencer partnerships
    • 3.19.5.3 Content marketing
    • 3.19.5.4 Mobile marketing
  • 3.19.6 Digital platforms & marketplaces analysis
  • 3.19.7 Future of digital commerce in baby milk market
• 3.20 Consumer behavior analysis
  • 3.20.1 Purchase decision factors
  • 3.20.2 Brand loyalty & switching behavior
  • 3.20.3 Price sensitivity analysis
  • 3.20.4 Channel preferences & omnichannel behavior
  • 3.20.5 Demographic influence on purchasing patterns

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Kilo Tons)

• 5.1 Key trend
• 5.2 Infant formula (0-6 months)
• 5.3 Follow-on formula (6-12 months)
• 5.4 Growing-up formula (12-36 months)
• 5.5 Specialty baby formula
  • 5.5.1 Hypoallergenic formula
  • 5.5.2 Lactose-free formula
  • 5.5.3 Premature baby formula
  • 5.5.4 Other specialty formulas

Chapter 6 Market Estimates & Forecast, By Ingredient Type, 2021-2034 (USD Million) (Kilo Tons)

• 6.1 Key trend
• 6.2 Carbohydrates
• 6.3 Fats
• 6.4 Proteins
• 6.5 Vitamins & minerals
• 6.6 Prebiotics & probiotics
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Form, 2021-2034 (USD Million) (Kilo Tons)

• 7.1 Key trend
• 7.2 Powder
• 7.3 Liquid concentrate
• 7.4 Ready-to-feed

Chapter 8 Market Estimates & Forecast, By Source, 2021-2034 (USD Million) (Kilo Tons)

• 8.1 Key trend
• 8.2 Cow milk based
• 8.3 Soy based
• 8.4 Goat milk based
• 8.5 Other plant-based alternatives

Chapter 9 Market Estimates & Forecast, By Nature, 2021-2034 (USD Million) (Kilo Tons)

• 9.1 Key trend
• 9.2 Conventional
• 9.3 Organic
• 9.4 Non-GMO

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Kilo Tons)

• 10.1 Key trend
• 10.2 Hypermarkets & supermarkets
• 10.3 Pharmacies & drug stores
• 10.4 Convenience stores
• 10.5 Online retail
  • 10.5.1 E-commerce platforms
  • 10.5.2 Direct-to-consumer websites
  • 10.5.3 Subscription services
• 10.6 Specialty stores
• 10.7 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Kilo Tons)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 South Africa
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 Arla Foods amba
• 12.2 Ausnutria Dairy Corporation Ltd.
• 12.3 Abbott Laboratories
• 12.4 Bellamy's Organic
• 12.5 Biostime (H&H Group)
• 12.6 Bobbie
• 12.7 Bubs Australia Limited
• 12.8 ByHeart
• 12.9 China Feihe Limited
• 12.10 Danone S.A.
• 12.11 FrieslandCampina N.V.
• 12.12 Hipp GmbH & Co. Vertrieb KG
• 12.13 Holle Baby Food AG
• 12.14 Kendamil
• 12.15 Mengniu Dairy
• 12.16 Morinaga Milk Industry Co., Ltd.
• 12.17 Nestle S.A.
• 12.18 Perrigo Company plc
• 12.19 Reckitt Benckiser Group plc (Mead Johnson)
• 12.20 Yili Group