查看購物車
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
2048317

摩托車市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、動力系統、地區和競爭格局分析（2021-2031年）

Motorcycle Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented Analysis, By Motorcycle Type (Standard, Sports, Cruiser, Touring, Others), By Propulsion Type (ICE, Electric), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 188 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

全球摩托車市場預計將從 2025 年的 841.5 億美元成長到 2031 年的 1,261.4 億美元，複合年成長率為 6.98%。

該行業涵蓋兩輪和三輪車輛的製造和銷售，這些車輛用於個人通勤、商業配送和休閒娛樂。推動這一行業成長的主要因素是快速的都市化，這使得人們需要高度靈活的交通工具來避免人口稠密城市嚴重的交通堵塞。此外，摩托車在新興經濟體中仍然是一種重要的交通途徑，在已開發國家也是一種經濟實惠的選擇，因為與乘用車相比，摩托車的運作成本更低，燃油效率更高。

市場概覽
預測期 2027-2031
市場規模：2025年 841.5億美元
市場規模：2031年 1261.4億美元
複合年成長率：2026-2031年 6.98%
成長最快的細分市場 電
最大的市場 亞太地區

然而，嚴格的環保法規要求製造商投資昂貴的排放氣體技術，這阻礙了市場擴張。這些合規要求通常會導致生產成本增加，而這些成本最終會轉嫁給消費者，這可能會抑制價格敏感型細分市場的需求。儘管面臨這些挑戰，摩托車產業依然充滿活力。根據歐洲摩托車製造商協會（EAM）的數據，2024年歐洲五大主要市場的新摩托車註冊量總計1,155,640輛，比上年成長10.1%。

市場促進因素

政府對電動機車的補貼和監管政策正在從根本上改變產業格局。世界各地的監管機構都在推行嚴格的排放氣體標準，並提供購車補貼和稅額扣抵等財政獎勵，以加速從內燃機摩托車向電動摩托車的轉型。這種監管壓力迫使製造商積極擴大其電動機車產品線，即使在初始成本較高的市場，電動摩托車的普及率也隨之提高。這些政策的影響在電池動力汽車銷售的成長中顯而易見。例如，印度汽車經銷商協會（FADA）在2024年4月發布的報告顯示，2024會計年度印度電動二輪車的零售較去年同期成長了30.06%。

同時，新興市場可支配收入的成長和車輛購買力的提高是推動銷售量顯著成長的關鍵因素。隨著東南亞和印度等人口稠密地區經濟狀況的改善，購買力的提升刺激了個人出行需求，尤其是在優先考慮經濟型交通工具的中產階級群體中。入門級車輛交易量的激增支撐了這一趨勢，並顯著提振了整體市場數據。根據印度汽車製造商協會（SIAM）的數據顯示，2024年4月印度國內摩托車銷量達1,751,393輛，較去年同期成長30.8%。本田汽車有限公司在2024年5月發布的報告也反映了這一強勁的需求，報告顯示，截至2024年3月31日的會計年度，其摩托車銷量成長了10.7%。

市場挑戰

嚴格的環保法規是全球摩托車市場擴張的一大障礙。由於監管機構實施了嚴格的排放氣體標準，製造商被迫採用複雜的廢氣處理系統和改進引擎以符合法規要求。這些強制性的技術升級需要大量的研發投入，不可避免地增加了單位生產成本。因此，這些增加的成本通常會透過更高的零售價格轉嫁給消費者，使摩托車更難負擔，尤其對入門級市場（該市場擁有眾多價格敏感型消費者）的影響更為嚴重，從而抑制了大眾市場摩托車的銷售。

近期產業統計數據凸顯了這些經濟壓力對價格敏感型細分市場的負面影響。根據歐洲摩托車製造商協會（EAMM）統計，2024年歐洲主要市場的新輕型機踏車註冊量降至180,591輛，較上年下降6.5%。與高階摩托車市場的成長形成鮮明對比的是，小排氣量摩托車市場的萎縮表明，監管成本的增加正在直接抑制消費者對這種最經濟的交通工具的需求。

市場趨勢

該領域的一個顯著趨勢是探險摩托車和雙用途摩托車的需求日益成長。這源自於消費者對多功能車款的偏好，這類車款既適合長途旅行，也適合越野探險。製造商正優先開發耐用的底盤平台和先進的懸吊系統，以滿足那些追求體驗式旅行而非僅僅通勤的騎士的需求。這種向生活​​方式導向型全地形車的轉變在休閒騎行占主導地位的成熟市場尤為明顯。寶馬集團於2025年1月宣布，其2024年摩托車銷量創下210,408輛的紀錄，進一步凸顯了該細分市場的強勁勢頭。其中，光是R 1300 GS和R 1250 GS Adventure兩款車型就貢獻了約68,000輛的銷售量。

此外，中小排氣量摩托車市場正呈現優質化，製造商擴大為小型摩托車配備以往僅在超級跑車上才有的高階配置。這項策略的目標客戶是發展中地區那些預算有限但又渴望卓越性能、設計和技術的挑剔買家。各公司正在最佳化產品線，優先發展這些利潤率高於基本實用型摩托車的車型，從而即使在大眾市場銷量波動的情況下也能提高盈利。為了佐證這一轉變帶來的財務成功，Hero MotoCorp公佈截至2025年3月31日的會計年度淨利潤成長16%，並將這一成長歸功於有利的產品組合和成本效益的提升。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球摩托車市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 摩托車類型（標準型、運動型、巡航型、旅行型、其他）
    • 透過推進系統（內燃機、電力）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美摩托車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲摩托車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太摩托車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲摩托車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲摩托車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球摩托車市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Honda Motor Co., Ltd.
  • IVS Motor Company Ltd.
  • Bajaj Auto Ltd.
  • Yamaha Motors Co.
  • Suzuki Motor Corporation
  • Triumph Motorcycles
  • Bayerische Motoren Werke（BMW）AG
  • Harley-Davidson, Inc.
  • Hero MotoCorp Ltd.
  • Kawasaki Motors Corp

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20114

The Global Motorcycle Market is projected to expand from USD 84.15 Billion in 2025 to USD 126.14 Billion by 2031, reflecting a compound annual growth rate of 6.98%. This industry encompasses the production and sale of two- and three-wheeled vehicles utilized for private commuting, commercial deliveries, and recreational activities. A major catalyst for this growth is rapid urbanization, which creates a need for agile mobility solutions to navigate severe traffic congestion in densely populated cities. Additionally, because motorcycles offer lower operating costs and superior fuel economy compared to passenger cars, they remain an essential mode of transport in emerging economies and a cost-effective alternative in developed nations.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 84.15 Billion
Market Size 2031USD 126.14 Billion
CAGR 2026-20316.98%
Fastest Growing SegmentElectric
Largest MarketAsia Pacific

However, market expansion faces obstacles due to the enforcement of strict environmental regulations, which require manufacturers to fund expensive emission reduction technologies. These compliance mandates often lead to higher production costs that are passed on to buyers, potentially dampening demand in price-sensitive demographics. Despite these challenges, the sector continues to see activity; data from the European Association of Motorcycle Manufacturers indicates that new motorcycle registrations in five major European markets totaled 1,155,640 units in 2024, marking a 10.1 percent increase compared to the previous year.

Market Driver

Government subsidies and regulatory mandates favoring electric motorcycles are fundamentally reshaping the industry landscape. Authorities globally are implementing rigorous emission standards and financial incentives, such as purchase grants and tax rebates, to hasten the shift away from internal combustion engines. This regulatory pressure compels manufacturers to aggressively broaden their electric portfolios, thereby boosting adoption rates even in markets where initial ownership costs were previously a deterrent. The impact of these policies is evident in the rising sales of battery-powered units; for instance, the Federation of Automobile Dealers Associations reported in April 2024 that retail sales of electric two-wheelers in India grew by 30.06 percent year-on-year for the fiscal year 2024.

Simultaneously, rising disposable income and improved vehicle affordability in emerging economies serve as critical drivers for substantial volume growth. As economic conditions improve in populous regions like Southeast Asia and India, increased purchasing power is unlocking demand for personal mobility, particularly among the middle class who prioritize economical transportation. This trend is confirmed by a surge in entry-level vehicle transactions, which significantly boosts overall market figures. According to the Society of Indian Automobile Manufacturers, domestic two-wheeler sales reached 1,751,393 units in April 2024, a 30.8 percent increase from the prior year. Reflecting this robust demand, Honda Motor Co., Ltd. reported in May 2024 that its motorcycle segment revenue rose by 10.7 percent for the fiscal year ended March 31, 2024.

Market Challenge

The enforcement of stringent environmental regulations presents a significant barrier to the expansion of the global motorcycle market. As regulatory bodies impose rigorous emission standards, manufacturers are forced to integrate complex exhaust treatment systems and engine modifications to ensure compliance. These mandatory technological upgrades require substantial capital expenditure in research and development, which inevitably raises unit production costs. Consequently, these increased expenses are typically transferred to consumers through higher retail prices, rendering two-wheeled vehicles less affordable and disproportionately affecting entry-level segments where buyers are highly sensitive to cost adjustments, thereby suppressing sales in mass-market categories.

The negative impact of these economic pressures on price-sensitive segments is highlighted by recent industry statistics. According to the European Association of Motorcycle Manufacturers, new moped registrations in key European markets dropped to 180,591 units in 2024, representing a 6.5 percent decline compared to the previous year. This contraction in the smaller-displacement segment, which contrasts with the growth observed in premium categories, demonstrates how regulatory-driven cost increases can directly dampen demand for the most economical transportation options available to consumers.

Market Trends

A prominent trend defining the sector is the rising demand for adventure and dual-sport motorcycles, fueled by a growing consumer preference for versatile machines suitable for both long-distance touring and off-road exploration. Manufacturers are prioritizing the development of durable chassis platforms and advanced suspension systems to cater to riders who seek experiential travel rather than simple commuting. This shift toward lifestyle-oriented all-terrain vehicles is particularly visible in mature markets where leisure riding prevails. Supporting this segment's strength, BMW Group announced in January 2025 that it delivered a record 210,408 motorcycles in 2024, with the R 1300 GS and R 1250 GS Adventure models alone contributing approximately 68,000 units to the total volume.

Additionally, the market is experiencing a premiumization of small and mid-capacity segments, where manufacturers are increasingly equipping lower-displacement vehicles with high-end features traditionally found on superbikes. This strategy targets aspirational buyers in developing regions who desire superior performance, aesthetics, and technology but operate within limited budgets. Companies are optimizing their portfolios to favor these higher-margin models over basic utility two-wheelers, resulting in improved profitability despite fluctuating mass-market volumes. Highlighting the financial success of this pivot, Hero MotoCorp reported in May 2025 a 16 percent increase in net profit for the fiscal year ended March 31, 2025, attributing this growth to a favorable product mix and enhanced cost efficiencies.

Key Market Players

  • Honda Motor Co., Ltd.
  • IVS Motor Company Ltd.
  • Bajaj Auto Ltd.
  • Yamaha Motors Co.
  • Suzuki Motor Corporation
  • Triumph Motorcycles
  • Bayerische Motoren Werke (BMW) AG
  • Harley-Davidson, Inc.
  • Hero MotoCorp Ltd.
  • Kawasaki Motors Corp

Report Scope

In this report, the Global Motorcycle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Motorcycle Market, By Motorcycle Type

  • Standard
  • Sports
  • Cruiser
  • Touring
  • Others

Motorcycle Market, By Propulsion Type

  • ICE
  • Electric

Motorcycle Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Motorcycle Market.

Available Customizations:

Global Motorcycle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Motorcycle Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Motorcycle Type (Standard, Sports, Cruiser, Touring, Others)
    • 5.2.2. By Propulsion Type (ICE, Electric)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Motorcycle Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Motorcycle Type
    • 6.2.2. By Propulsion Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Motorcycle Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Motorcycle Type
        • 6.3.1.2.2. By Propulsion Type
    • 6.3.2. Canada Motorcycle Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Motorcycle Type
        • 6.3.2.2.2. By Propulsion Type
    • 6.3.3. Mexico Motorcycle Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Motorcycle Type
        • 6.3.3.2.2. By Propulsion Type

7. Europe Motorcycle Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Motorcycle Type
    • 7.2.2. By Propulsion Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Motorcycle Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Motorcycle Type
        • 7.3.1.2.2. By Propulsion Type
    • 7.3.2. France Motorcycle Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Motorcycle Type
        • 7.3.2.2.2. By Propulsion Type
    • 7.3.3. United Kingdom Motorcycle Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Motorcycle Type
        • 7.3.3.2.2. By Propulsion Type
    • 7.3.4. Italy Motorcycle Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Motorcycle Type
        • 7.3.4.2.2. By Propulsion Type
    • 7.3.5. Spain Motorcycle Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Motorcycle Type
        • 7.3.5.2.2. By Propulsion Type

8. Asia Pacific Motorcycle Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Motorcycle Type
    • 8.2.2. By Propulsion Type
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Motorcycle Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Motorcycle Type
        • 8.3.1.2.2. By Propulsion Type
    • 8.3.2. India Motorcycle Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Motorcycle Type
        • 8.3.2.2.2. By Propulsion Type
    • 8.3.3. Japan Motorcycle Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Motorcycle Type
        • 8.3.3.2.2. By Propulsion Type
    • 8.3.4. South Korea Motorcycle Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Motorcycle Type
        • 8.3.4.2.2. By Propulsion Type
    • 8.3.5. Australia Motorcycle Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Motorcycle Type
        • 8.3.5.2.2. By Propulsion Type

9. Middle East & Africa Motorcycle Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Motorcycle Type
    • 9.2.2. By Propulsion Type
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Motorcycle Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Motorcycle Type
        • 9.3.1.2.2. By Propulsion Type
    • 9.3.2. UAE Motorcycle Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Motorcycle Type
        • 9.3.2.2.2. By Propulsion Type
    • 9.3.3. South Africa Motorcycle Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Motorcycle Type
        • 9.3.3.2.2. By Propulsion Type

10. South America Motorcycle Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Motorcycle Type
    • 10.2.2. By Propulsion Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Motorcycle Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Motorcycle Type
        • 10.3.1.2.2. By Propulsion Type
    • 10.3.2. Colombia Motorcycle Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Motorcycle Type
        • 10.3.2.2.2. By Propulsion Type
    • 10.3.3. Argentina Motorcycle Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Motorcycle Type
        • 10.3.3.2.2. By Propulsion Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Motorcycle Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Honda Motor Co., Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. IVS Motor Company Ltd.
  • 15.3. Bajaj Auto Ltd.
  • 15.4. Yamaha Motors Co.
  • 15.5. Suzuki Motor Corporation
  • 15.6. Triumph Motorcycles
  • 15.7. Bayerische Motoren Werke (BMW) AG
  • 15.8. Harley-Davidson, Inc.
  • 15.9. Hero MotoCorp Ltd.
  • 15.10. Kawasaki Motors Corp

16. Strategic Recommendations

17. About Us & Disclaimer