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市場調查報告書
商品編碼
2038357

摩托車市場機會、成長要素、產業趨勢分析及2026-2035年預測。

Motorcycle Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 270 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

預計到 2025 年，全球摩托車市場價值將達到 1,534 億美元，並預計以 5.3% 的複合年成長率成長，到 2035 年達到 2,574 億美元。

摩托車市場 - IMG1

市場成長主要受人口密集地區日益嚴峻的交通挑戰所驅動。這些地區面臨嚴重的停車位短缺和交通堵塞問題，加速了緊湊型出行解決方案的普及。摩托車因其高效的出行方式、更低的油耗和比大型車輛更低的擁有成本而廣受認可。人們對便利和高效城市交通的需求不斷成長，推動了都市區和郊區對摩托車的需求。此外，摩托車在商業應用（例如配送和旅遊服務）中的日益普及也進一步促進了市場成長。由於摩托車維護成本低、經濟實惠，因此價格優勢仍是關鍵因素。同時，在監管政策和電池性能提升的推動下，摩托車產業正向電動出行轉型。續航里程的提升、駕駛效率的提高以及環保意識的增強，正在加速電動摩托車的普及，並推動整個市場的發展。

市場範圍
開始年份 2025
預測期 2026-2035
初始市場規模 1534億美元
預測金額 2574億美元
複合年成長率 5.3%

預計到2025年，內燃機摩托車市佔率將達到85%，並在2026年至2035年間以4%的複合年成長率成長。市場對這類摩托車的持續需求主要得益於其較低的初始成本和易得性。這種易得性使其成為價格敏感型消費者的首選，尤其是在發展中地區。此外，完善的加油基礎設施和成熟的供應鏈也為該細分市場的持續主導地位做出了貢獻，使其能夠在不同地區提供便利，而無需依賴充電網路。

預計到2025年，標準型和街車市佔率將達到29%，並在2035年之前以6%的複合年成長率成長。這些車型的需求主要源於其性能、舒適性和燃油效率的平衡，使其非常適合日常通勤。簡潔的設計、便利的操控和相對較低的維護成本吸引了包括首次購車者在內的眾多消費者。輕巧的車身和靈活的操控性也使其適合在擁擠的環境中騎行，進一步提升了其在短途出行中的受歡迎程度。

預計到2025年，印度摩托車市佔率將達到34%，市場規模將達572億美元。印度龐大的人口基數和民眾對二輪車作為日常交通工具的廣泛依賴，支撐了該國強勁的市場需求。快速的都市化、日益嚴重的交通堵塞以及不斷變化的出行需求，持續推動市場擴張。收入水準的提高和購買力的增強也促使消費者轉向更先進、功能更豐富的摩托車車型，從而促進了市場的持續成長。

目錄

第1章：調查方法

第2章執行摘要

第3章業界考察

  • 生態系分析
    • 供應商情況
    • 利潤率分析
    • 成本結構
    • 每個階段增加的價值
    • 影響價值鏈的因素
    • 中斷
  • 影響產業的因素
    • 促進因素
      • 都市化和交通堵塞
      • 節能型交通工具的需求日益成長
      • 電動機車的普及
      • 新興國家可支配所得增加
    • 產業潛在風險與挑戰
      • 嚴格的排放法規
      • 激烈的競爭和對價格的敏感性
      • 供應鏈中斷
      • 安全問題和事故率
    • 市場機遇
      • 電動摩托車細分市場的成長
      • 在非洲和東南亞拓展業務
      • 智慧自行車的發展
      • 摩托車租賃和共享服務的興起
  • 成長潛力分析
  • 監理情勢
    • 北美洲
      • 美國環保署（EPA）
      • 美國國家公路交通安全管理局（NHTSA）
      • 職業安全與健康管理局（OSHA）
      • 美國運輸部（DOT）
      • 加拿大車輛安全標準（CMVSS）
    • 歐洲
      • 歐盟機械法規
      • 符合CE標誌
      • REACH（化學品註冊、評估、授權和限制）
      • 歐盟輪胎標籤法規
      • 國家型式認證和道路型式認證要求
    • 亞太地區
      • 中國強制產品認證（CCC）
      • 印度中央機動車輛法規（CMVR）
      • 日本工業標準（JIS）
      • 東協統一技術法規
      • 澳洲設計規則（ADR）
    • 拉丁美洲
      • 巴西國家計量院（INMETRO）規章
      • 巴西國家交通委員會（CONTRAN）
      • 墨西哥NOM輪胎安全標準
      • 區域進口和認證要求
    • 中東和非洲
      • 海灣合作理事會標準化組織（GSO）輪胎法規
      • 沙烏地阿拉伯標準、計量和品質組織（SASO）
      • 南非國家標準監管機構（NRCS）
      • 遵守《國家道路交通法》（NRTA）
  • 波特五力分析
  • PESTEL 分析
  • 科技與創新趨勢
    • 當前技術趨勢
    • 新興技術
  • 價格分析（基於初步調查）
    • 對過去價格趨勢的分析
    • 按業務類型分類的定價策略（溢價/價值/成本加成）
  • 貿易數據分析（基於付費研究）
    • 進出口量及進口額趨勢
    • 主要貿易走廊和關稅的影響
  • 成本細分分析
  • 專利分析（基於初步研究）
  • 人工智慧和生成式人工智慧對市場的影響
    • 利用人工智慧改造現有經營模式
    • GenAI 各細分市場的應用案例與部署藍圖
    • 風險、局限性和監管考量
  • 生產能力和生產趨勢（基於初步調查）
    • 按地區和主要生產商分類的設備產能
    • 運轉率和擴張計劃
  • 永續性和環境方面
    • 永續計劃
    • 減少廢棄物策略
    • 生產中的能源效率
    • 具有環保意識的舉措
    • 關於碳足跡的考量
  • 預測假設和情境分析（基於初步研究）
    • 基本案例－驅動複合年成長率的關鍵宏觀經濟與產業變量
    • 樂觀情境－宏觀經濟與產業的順風
    • 悲觀情景－宏觀經濟放緩或產業逆風

第4章 競爭情勢

  • 介紹
  • 企業市佔率分析
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲（MEA）
  • 主要市場公司的競爭分析
  • 競爭定位矩陣
  • 主要進展
    • 併購
    • 夥伴關係和聯盟
    • 新產品發布
    • 業務拓展計劃及資金籌措
  • 企業級分層基準測試
    • 層級分類標準與選擇標準
    • 按收入、地區和創新能力分類的層級定位矩陣。

第5章 市場估價與預測：依產品分類，2022-2035年

  • 巡航自行車
  • 運動摩托車
  • 旅行自行車
  • 標準/裸車
  • 探險/雙用途摩托車
  • 越野/泥地摩托車

第6章 市場估計與預測：依實施法分類，2022-2035年

  • 內燃機
  • 電

第7章 市場估算與預測：依引擎排氣量分類，2022-2035年

  • 排氣量低於250cc
  • 250cc～500cc
  • 500cc～1000cc
  • 超過1000cc

第8章 市場估算與預測：依通路分類，2022-2035年

  • 離線
  • 線上

第9章 市場估計與預測：依最終用途分類，2022-2035年

  • 對於個人
  • 商業的

第10章 市場估價與預測：依地區分類，2022-2035年

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 北歐國家
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 東南亞
    • ANZ
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 墨西哥
  • 中東和非洲（MEA）
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第11章：公司簡介

  • Global Manufacturers
    • BMW Motorrad
    • Ducati
    • Haojue
    • Harley-Davidson
    • Honda
    • Kawasaki
    • KTM
    • Suzuki
    • Triumph
    • Yamaha
  • Regional Manufacturers
    • Hero MotoCorp
    • Bajaj Auto
    • Royal Enfield
    • TVS Motor
  • Emerging Manufacturers
    • Aprilia
    • Benelli
    • CFMoto
    • Indian Motorcycle
    • MV Agusta
    • Zero Motorcycles
簡介目錄
Product Code: 7762

The Global Motorcycle Market was valued at USD 153.4 billion in 2025 and is estimated to grow at a CAGR of 5.3% to reach USD 257.4 billion by 2035.

Motorcycle Market - IMG1

Market growth is fueled by increasing transportation challenges in densely populated areas, where limited parking space and heavy traffic conditions are encouraging the adoption of compact mobility solutions. Motorcycles are widely recognized for offering efficient travel, reduced fuel consumption, and lower ownership costs compared to larger vehicles. The growing need for convenient short-distance transportation and efficient urban mobility is supporting rising demand across both urban and semi-urban regions. In addition, the expanding use of two-wheelers for commercial applications such as delivery and mobility services is further strengthening market growth. Affordability remains a key factor, as motorcycles provide cost-effective transportation options with lower maintenance requirements. At the same time, the industry is witnessing a transition toward electric mobility, supported by regulatory initiatives and advancements in battery performance. Improvements in driving range, operating efficiency, and environmental awareness are accelerating the acceptance of electric motorcycles, contributing to the overall evolution of the market.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$153.4 Billion
Forecast Value$257.4 Billion
CAGR5.3%

The internal combustion engine segment accounted for 85% share in 2025 and is expected to grow at a CAGR of 4% between 2026 and 2035. Continued demand for these motorcycles is driven by their lower initial cost and widespread availability. Their accessibility makes them a preferred option for price-sensitive consumers, particularly in developing regions. In addition, established fueling infrastructure and mature supply chains contribute to their continued dominance, as they offer convenience across diverse geographic areas without reliance on charging networks.

The standard and naked motorcycles segment held 29% share in 2025 and is projected to grow at a CAGR of 6% through 2035. Demand for these models is supported by their balance of performance, comfort, and fuel efficiency, making them suitable for everyday commuting. Their simple design, ease of handling, and relatively low maintenance costs attract a broad consumer base, including first-time buyers. Their lightweight structure and maneuverability also make them well-suited for navigating congested environments, reinforcing their popularity for short-distance travel.

India Motorcycle Market accounted for 34% share and generated USD 57.2 billion in 2025. Strong demand in the country is supported by a large population base and widespread reliance on two-wheelers for daily transportation needs. Rapid urbanization, increasing traffic congestion, and evolving mobility requirements continue to drive adoption. Rising income levels and improved affordability are also encouraging consumers to shift toward more advanced and feature-rich motorcycle models, contributing to sustained market expansion.

Key companies operating in the Global Motorcycle Market include Honda, Yamaha, Bajaj, TVS, Suzuki, Hero, KTM, Kawasaki, Harley-Davidson, and Haojue. Companies in the motorcycle market are strengthening their market position by investing in product innovation and expanding their portfolios to include both conventional and electric models. Manufacturers are focusing on enhancing fuel efficiency, performance, and safety features to meet evolving consumer expectations. Strategic partnerships and collaborations are being utilized to improve technology integration and expand market reach. Companies are also investing in manufacturing capacity and supply chain optimization to ensure consistent product availability. In addition, firms are emphasizing digital sales channels and customer engagement strategies to improve brand visibility. Competitive pricing, financing options, and targeted marketing campaigns are further helping companies attract a wider consumer base and maintain a strong foothold in the global market.

Table of Contents

Chapter 1 Methodology

  • 1.1 Research approach
  • 1.2 Quality Commitments
    • 1.2.1 GMI AI policy & data integrity commitment
      • 1.2.1.1 Source consistency protocol
  • 1.3 Research Trail & Confidence Scoring
    • 1.3.1 Research Trail Components
    • 1.3.2 Scoring Components
  • 1.4 Data Collection
    • 1.4.1 Partial list of primary sources
  • 1.5 Data mining sources
    • 1.5.1 Paid sources
    • 1.5.2 Sources, by region
  • 1.6 Base estimates and calculations
    • 1.6.1 Base year calculation
  • 1.7 Forecast model
    • 1.7.1 Quantified market impact analysis
      • 1.7.1.1 Mathematical impact of growth parameters on forecast
  • 1.8 Research transparency addendum
    • 1.8.1 Source attribution framework
    • 1.8.2 Quality assurance metrics
    • 1.8.3 Our commitment to trust

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2022 - 2035
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product
    • 2.2.3 Propulsion
    • 2.2.4 Displacement
    • 2.2.5 Distribution Channel
    • 2.2.6 End Use
  • 2.3 TAM Analysis, 2026-2035
  • 2.4 CXO perspectives: Strategic imperatives

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin analysis
    • 3.1.3 Cost structure
    • 3.1.4 Value addition at each stage
    • 3.1.5 Factor affecting the value chain
    • 3.1.6 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising urbanization and traffic congestion
      • 3.2.1.2 Growing demand for fuel-efficient mobility
      • 3.2.1.3 Expansion of electric motorcycles
      • 3.2.1.4 Increasing disposable income in emerging economies
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 Stringent emission regulations
      • 3.2.2.2 High competition and price sensitivity
      • 3.2.2.3 Supply chain disruptions
      • 3.2.2.4 Safety concerns and accident rates
    • 3.2.3 Market opportunities
      • 3.2.3.1 Growth in electric two-wheeler segment
      • 3.2.3.2 Expansion in Africa and Southeast Asia
      • 3.2.3.3 Development of connected motorcycles
      • 3.2.3.4 Rise of motorcycle leasing and sharing services
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
      • 3.4.1.1 Environmental Protection Agency (EPA)
      • 3.4.1.2 National Highway Traffic Safety Administration (NHTSA)
      • 3.4.1.3 Occupational Safety and Health Administration (OSHA)
      • 3.4.1.4 U.S. Department of Transportation (DOT)
      • 3.4.1.5 Canadian Motor Vehicle Safety Standards (CMVSS)
    • 3.4.2 Europe
      • 3.4.2.1 EU Machinery Regulation
      • 3.4.2.2 CE Marking Compliance
      • 3.4.2.3 REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals)
      • 3.4.2.4 EU Tire Labelling Regulation
      • 3.4.2.5 National Type Approval & Road Homologation Requirements
    • 3.4.3 Asia Pacific
      • 3.4.3.1 China Compulsory Certification (CCC)
      • 3.4.3.2 Indian Central Motor Vehicle Rules (CMVR)
      • 3.4.3.3 Japanese Industrial Standards (JIS)
      • 3.4.3.4 ASEAN Harmonized Technical Regulations
      • 3.4.3.5 Australian Design Rules (ADR)
    • 3.4.4 Latin America
      • 3.4.4.1 Brazilian National Institute of Metrology (INMETRO) Regulations
      • 3.4.4.2 Brazilian National Traffic Council (CONTRAN)
      • 3.4.4.3 Mexican NOM Tire Safety Standards
      • 3.4.4.4 Regional Import & Certification Requirements
    • 3.4.5 Middle East & Africa
      • 3.4.5.1 GCC Standardization Organization (GSO) Tire Regulations
      • 3.4.5.2 Saudi Standards, Metrology and Quality Organization (SASO)
      • 3.4.5.3 South African National Regulator for Compulsory Specifications (NRCS)
      • 3.4.5.4 National Road Traffic Act (NRTA) Compliance
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
  • 3.7 Technology and innovation landscape
    • 3.7.1 Current technological trends
    • 3.7.2 Emerging technologies
  • 3.8 Price analysis (Driven by Primary Research)
    • 3.8.1 Historical Price Trend Analysis
    • 3.8.2 Pricing Strategy by Player Type (Premium / Value / Cost-plus)
  • 3.9 Trade data analysis (Driven by Paid Research)
    • 3.9.1 Import/export volume & value trends
    • 3.9.2 Key trade corridors & tariff impact
  • 3.10 Cost breakdown analysis
  • 3.11 Patent analysis (Driven by Primary Research)
  • 3.12 Impact of AI & generative AI on the market
    • 3.12.1 AI-driven disruption of existing business models
    • 3.12.2 GenAI use cases & adoption roadmap by segment
    • 3.12.3 Risks, limitations & regulatory considerations
  • 3.13 Capacity & production landscape (Driven by Primary Research)
    • 3.13.1 Installed capacity by region & key producer
    • 3.13.2 Capacity utilization rates & expansion pipelines
  • 3.14 Sustainability and environmental aspects
    • 3.14.1 Sustainable practices
    • 3.14.2 Waste reduction strategies
    • 3.14.3 Energy efficiency in production
    • 3.14.4 Eco-friendly Initiatives
    • 3.14.5 Carbon footprint considerations
  • 3.15 Forecast assumptions & scenario analysis (Driven by Primary Research)
    • 3.15.1 Base Case - key macro & industry variables driving CAGR
    • 3.15.2 Optimistic Scenarios - Favorable macro and industry tailwinds
    • 3.15.3 Pessimistic Scenario - Macroeconomic slowdown or industry headwinds

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 North America
    • 4.2.2 Europe
    • 4.2.3 Asia Pacific
    • 4.2.4 LATAM
    • 4.2.5 MEA
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Key developments
    • 4.5.1 Mergers & acquisitions
    • 4.5.2 Partnerships & collaborations
    • 4.5.3 New Product Launches
    • 4.5.4 Expansion Plans and funding
  • 4.6 Company tier benchmarking
    • 4.6.1 Tier classification criteria & qualifying thresholds
    • 4.6.2 Tier positioning matrix by revenue, geography & innovation

Chapter 5 Market Estimates & Forecast, By Product, 2022 - 2035 ($Mn, Units)

  • 5.1 Key trends
  • 5.2 Cruiser motorcycles
  • 5.3 Sport motorcycles
  • 5.4 Touring motorcycles
  • 5.5 Standard/naked motorcycles
  • 5.6 Adventure/dual-sport motorcycles
  • 5.7 Off-road/dirt motorcycles

Chapter 6 Market Estimates & Forecast, By Propulsion, 2022 - 2035 ($Mn, Units)

  • 6.1 Key trends
  • 6.2 ICE
  • 6.3 Electric

Chapter 7 Market Estimates & Forecast, By Displacement, 2022 - 2035 ($Mn, Units)

  • 7.1 Key trends
  • 7.2 Under 250cc
  • 7.3 250cc-500cc
  • 7.4 500cc-1000cc
  • 7.5 Above 1000cc

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035 ($Mn, Units)

  • 8.1 Key trends
  • 8.2 Offline
  • 8.3 Online

Chapter 9 Market Estimates & Forecast, By End Use, 2022 - 2035 ($Mn, Units)

  • 9.1 Key trends
  • 9.2 Personal
  • 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035 ($Mn, Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
    • 10.3.7 Nordics
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Southeast Asia
    • 10.4.6 ANZ
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Argentina
    • 10.5.3 Mexico
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Global Manufacturers
    • 11.1.1 BMW Motorrad
    • 11.1.2 Ducati
    • 11.1.3 Haojue
    • 11.1.4 Harley-Davidson
    • 11.1.5 Honda
    • 11.1.6 Kawasaki
    • 11.1.7 KTM
    • 11.1.8 Suzuki
    • 11.1.9 Triumph
    • 11.1.10 Yamaha
  • 11.2 Regional Manufacturers
    • 11.2.1 Hero MotoCorp
    • 11.2.2 Bajaj Auto
    • 11.2.3 Royal Enfield
    • 11.2.4 TVS Motor
  • 11.3 Emerging Manufacturers
    • 11.3.1 Aprilia
    • 11.3.2 Benelli
    • 11.3.3 CFMoto
    • 11.3.4 Indian Motorcycle
    • 11.3.5 MV Agusta
    • 11.3.6 Zero Motorcycles