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市場調查報告書
商品編碼
2032661
摩托車資訊娛樂系統市場:按類型、應用、銷售管道和地區分類(2026-2034 年)Motorcycle Infotainment System Market by Type (Intercom, GPS, Map and Navigation, Vehicle Data, and Others), Application (Two-Wheeler Motorcycles, Trikes), Sales Channel (Original Equipment Manufacturer (OEM), Aftermarket), and Region 2026-2034 |
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2025年全球摩托車資訊娛樂系統市場規模達3.702億美元。展望未來,IMARC Group預測,該市場從2026年到2034年將以8.64%的複合年成長率成長,到2034年達到7.975億美元。市場成長的主要促進因素包括騎士需求的成長、對節能、安全增強型解決方案日益成長的需求,以及大尺寸顯示器選項的日益普及。
摩托車資訊娛樂系統是指軟硬體結合的解決方案,旨在透過為騎士提供娛樂和資訊來提升用戶體驗。該系統包含多種功能和技術,例如藍牙通話、全球定位系統 (GPS)、停車輔助、音訊和影像播放、多媒體功能、胎壓監測、天氣預報、智慧型手機相容性和應用程式整合。該系統成本績效高效、易於使用、高度便捷,支援免持通話,並能提高車輛和騎士的安全。此外,即使沒有智慧型手機連接,該系統也能透過提供防鎖死功能來增強車輛安全性。它還能提供即時路況訊息,幫助騎士準時到達目的地並節省燃油。因此,摩托車資訊娛樂系統已在全球範圍內的摩托車和三輪摩托車中廣泛使用。
目前,全球摩托車騎乘者對資訊娛樂系統的需求日益成長,是推動市場成長的主要動力。此外,摩托車電氣化程度的提高和安全電子設備的廣泛應用也促進了市場成長。同時,全球用戶對隨時隨地維持線上連線的需求不斷成長,也帶動了摩托車資訊娛樂系統的需求,從而創造了良好的市場前景。此外,全球個人用戶對節能、安全可靠的解決方案的需求也不斷成長。可攜式摩托車資訊娛樂系統具有高度便攜性、易於安裝和拆卸,並且適用於任何摩托車,這些因素共同為行業投資者提供了極具吸引力的成長機會。此外,配備大螢幕的摩托車資訊娛樂系統日益普及,也對市場產生了正面影響。同時,人工智慧 (AI)、機器學習 (ML) 和物聯網 (IoT) 技術在摩托車資訊娛樂系統中的日益融合,也推動了市場成長。此外,採用具有胎壓、牽引力控制和導航等先進功能的薄膜電晶體(TFT)顯示器來取代傳統速率計,也促進了市場成長。
The global motorcycle infotainment system market size reached USD 370.2 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 797.5 Million by 2034, exhibiting a growth rate (CAGR) of 8.64% during 2026-2034. The growing demand among riders, increasing need for energy-efficient and enhanced safety and security solutions, and rising popularity of large display options represent some of the key factors driving the market.
A motorcycle infotainment system refers to a combination of hardware and software solutions that are designed to provide entertainment and information to riders for an enhanced user experience. It comprises various features and technologies, such as Bluetooth calling, a global positioning system (GPS), parking assistance, audio and visual playback option, multimedia support, tire pressure warning, weather forecasts, compatibility with a smartphone, and app integration. It is cost-effective, easy to use, convenient, allows hands-free communication, and offers improved safety for a vehicle and rider. It also enables high security of a vehicle by providing anti-lock braking and stolen vehicle tracking option, even without a connection to a smartphone. Besides this, it assists in reaching the destination on time by providing real-time traffic information while reducing fuel consumption. As a result, the motorcycle infotainment system is widely employed in two-wheeler motorcycles and trikes across the globe.
At present, the increasing demand for infotainment systems among bikers or riders worldwide represents one of the key factors contributing to the growth of the market. Additionally, the rising rate of electrification of motorcycles, along with the usage of safety electronics, is propelling the growth of the market. Apart from this, the growing demand for motorcycle infotainment systems due to the increasing need for continuous connectivity among the masses around the world is offering a positive market outlook. In addition to this, there is a rise in the demand for energy-efficient and enhanced safety and security solutions among individuals across the globe. This, coupled with the increasing demand for portable motorcycle infotainment systems, as they are convenient to carry, easily mounted or unmounted, and can be used with any motorcycle, is offering lucrative growth opportunities to industry investors. Besides this, the growing popularity of large display motorcycle infotainment systems is positively influencing the market. Moreover, the increasing integration of artificial intelligence (AI), machine learning (ML), and the internet of things (IoT) in motorcycle infotainment systems is strengthening the growth of the market. Furthermore, the introduction of thin-film transistors (TFTs) displays as a substitute to the conventional speedometer with advanced features, such as tire pressure, traction control, and navigation, is supporting the growth of the market.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for motorcycle infotainment system. Some of the factors driving the North America motorcycle infotainment system market included the growing demand for luxury motorcycles, presence of various market players, technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global motorcycle infotainment system market. Detailed profiles of all major companies have also been provided. Some of the companies covered include BMW AG, Garmin Ltd., Harley-Davidson Inc., Honda Motor Co. Ltd., Polaris Inc., Robert Bosch GmbH (Robert Bosch Stiftung GmbH), Sena Technologies, Inc. (Kakao Games Corp.), TomTom International BV, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.