摩托車及踏板車市場機會、成長要素、產業趨勢分析及2026-2035年預測

預計到 2025 年，全球摩托車和踏板車市場價值將達到 1,545 億美元，並以 7.6% 的複合年成長率成長，到 2035 年將達到 3,243 億美元。

由於全球都市化加快、燃油成本上漲以及對經濟型出行解決方案的需求日益成長，摩托車和踏板車行業正經歷快速轉型。消費者的偏好正穩步轉向互聯、節能且電動的二輪車，以滿足個人和商務傳輸需求。製造商正擴大在其高階和大眾市場車型中整合先進的數位顯示器、智慧型手機連接、遠端資訊處理系統、導航技術、騎乘輔助功能和智慧電池管理系統，以提高安全性、效率和用戶體驗。新興經濟體日益嚴重的交通堵塞和有限的公共交通基礎設施也促使人們更加依賴摩托車和踏板車作為便利的出行選擇。此外，電子商務配送網路、共乘平台和最後一公里配送服務的蓬勃發展也推動了全球對商用二輪車的強勁需求。政府透過補貼、基礎設施投資和排放氣體政策支持電動出行，進一步加速了摩托車和踏板車產業的成長，尤其是在亞太和歐洲市場。

預計到2025年，摩托車市佔率將佔全球摩托車市場的69%，並將在2035年之前以6%的複合年成長率成長。這一細分市場持續推動整個產業的發展，其主要驅動力是消費者對節能、經濟、多功能交通工具的強勁需求。摩托車因其購置成本低、維護成本低以及在擁擠的城市環境中更便捷的出行方式，而成為日常通勤的熱門選擇。人口的快速成長、都市化的加速以及發展中地區公共交通的匱乏，進一步推動了摩托車的持續普及。對實用經濟交通工具日益成長的需求，也進一步鞏固了全球摩托車市場的長期發展前景。

預計到2025年，內燃機摩托車市佔率將達到80.7%，並在2026年至2035年間以7.4%的複合年成長率成長。由於價格實惠、燃料基礎設施完善以及在已開發市場和新興市場都擁有較高的消費者親和性，配備內燃機的摩托車和踏板車繼續引領市場。消費者仍然偏好內燃機二輪車，因為它們續航里程長、初始成本低且加油方便。此外，該細分市場還受益於高度發展的製造生態系統、廣泛的經銷商網路、充足的零件供應以及成熟的服務體系，這些都簡化了消費者的車輛擁有和維護流程。這些因素繼續鞏固了內燃機車輛在全球摩托車和踏板車行業的領先地位。

預計到2025年，印度摩托車和踏板車市場將佔據64.2%的市場佔有率，市場規模將達到734億美元。在印度龐大的消費群、對經濟實惠的交通工具日益成長的需求以及都市區地區不斷成長的交通需求的推動下，印度摩托車和踏板車市場持續穩步擴張。由於燃油效率高、維護成本低，即使在擁擠的交通中也能輕鬆行駛，二輪車仍然是印度消費者最經濟實惠且實用的交通工具之一。不斷壯大的中產階級、勞動參與率的提高以及個人出行需求的成長，進一步推動了印度市場的成長。此外，電子商務物流、商業配送服務和共享旅遊平台的活性化發展，也促進了摩托車和踏板車在印度商業運輸領域的應用。

目錄

第1章：調查方法

第2章執行摘要

第3章 行業洞察

• 產業生態系分析
  • 供應商情況
  • 利潤率分析
  • 成本結構
  • 每個階段增加的價值
  • 影響價值鏈的因素
  • 中斷
• 影響產業的因素
  • 促進因素
    • 都市化和日益嚴重的交通堵塞
    • 電子商務和最後一公里配送的擴張
    • 燃油價格上漲
    • 電動摩托車的迅速普及
    • 亞洲中產階級的崛起
  • 產業潛在風險與挑戰
    • 安全隱憂和事故率上升
    • 充電基礎設施不足。
  • 市場機遇
    • 電氣化和電動車的普及
    • 互聯智慧運輸解決方案
    • 訂閱和租賃模式
    • 在非洲和東南亞拓展市場
• 成長潛力分析
• 技術與創新展望
  • 最新科技趨勢
  • 新興技術
• 價格分析
  • 對過去價格趨勢的分析
  • 依球員類型分類的定價策略（高級球員、超值球員、成本加成球員）
• 監管指南
  • 北美洲
    • 美國：美國國家公路交通安全管理局 (NHTSA) FMVSS 法規
    • 加拿大：加拿大機動車輛安全標準（CMVSS）
  • 歐洲
    • 德國：歐5/歐5+排放氣體標準
    • 英國：英國車輛認證局（VCA）型式認可法規
    • 法國：歐盟型式認可框架（歐盟法規 168/2013）
    • 義大利：歐盟法規 168/2013 車輛類型認證
  • 亞太地區
    • 中國：中國第六排放氣體標準（GB標準）
    • 印度：印度第六階段（BS-VI）排放氣體法規
    • 日本：日本汽車型式認證制度
    • 澳洲：澳洲外觀設計規則（ADR）
  • 拉丁美洲
    • 巴西：PROCONVE L7/L8排放氣體標準
    • 墨西哥：NOM-042-SEMARNAT排放氣體標準
    • 阿根廷：與歐洲標準相當的排放氣體標準
  • 中東和非洲
    • 阿拉伯聯合大公國：阿拉伯聯合大公國標準化與計量局（ESMA）車輛法規
    • 沙烏地阿拉伯：沙烏地阿拉伯標準、計量和品質組織 (SASO) 的規章制度
    • 南非：南非標準局 (SABS) 的車輛法規
• PESTLE分析
• 專利趨勢
• 貿易數據分析
  • 進出口量及進口額趨勢
  • 主要貿易路線及關稅的影響
• 人工智慧和生成式人工智慧對市場的影響
  • 利用人工智慧改造現有經營模式
  • 按細分市場分類的生成式人工智慧用例和部署藍圖
  • 風險、限制和監管考量
• 生產能力和生產情況
  • 生產能力：按地區和主要生產商分類
  • 運轉率和擴張計劃
• 永續性和環境方面
  • 永續計劃
  • 減少廢棄物策略
  • 生產中的能源效率
  • 具有環保意識的舉措
  • 考慮碳足跡
• 預測假設和情境分析
  • 基本案例：驅動複合年成長率的關鍵宏觀經濟與產業變量
  • 樂觀情境：宏觀經濟與產業的順風
  • 悲觀情景：宏觀經濟放緩或產業逆風

第4章 競爭情勢

• 介紹
• 企業市佔率分析
• 主要市場公司的競爭分析
• 競爭定位矩陣
• 主要進展
  • 併購
  • 夥伴關係和聯盟
  • 新產品發布
  • 業務拓展計劃及資金籌措
• 按公司規模進行基準測試
  • 排名分類標準與選擇標準
  • 按銷售額、地區和創新能力分類的層級定位矩陣。

第5章 市場估價與預測：依產品分類，2022-2035年

• 摩托車
  • 巡航自行車
  • 運動摩托車
  • 旅行自行車
  • 標準/裸車
  • 探險/雙用途摩托車
  • 越野摩托車
• 小型摩托車
  • 傳統汽油踏板車
  • 電動滑板車
  • 大型踏板車
  • 輕型機踏車式踏板車

第6章 市場估計與預測：依促進因素分類，2022-2035年

• 內燃機（ICE）
• 電動車（EV）

第7章 市場估算與預測：依引擎排氣量分類，2022-2035年

• 排氣量低於250cc
• 250cc～500cc
• 500cc～1000cc
• 超過1000cc

第8章 市場估算與預測：依通路分類，2022-2035年

• 離線
• 線上

第9章 市場估價與預測：依通路分類，2022-2035年

• 個人的
• 商業的

第10章 市場估價與預測：依地區分類，2022-2035年

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 荷蘭
  • 比利時
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 菲律賓
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • UAE

第11章：公司簡介

• 世界公司
  • Honda Motor
  • Yamaha Motor
  • Harley-Davidson
  • BMW Motorrad
  • Suzuki Motor
  • Kawasaki Heavy Industries
  • KTM
  • Ducati Motor
  • Triumph Motorcycles
  • Piaggio
• 當地公司
  • Hero MotoCorp
  • Bajaj Auto
  • TVS Motor Company
  • Royal Enfield（Eicher）
  • Kymco
  • SYM Motors
  • CFMoto
  • Zongshen Industrial
  • Indian Motorcycle
  • MV Agusta
• 新興企業
  • Yadea
  • Niu Technologies
  • Zero Motorcycles
  • Ather Energy
  • Gogoro
  • LiveWire

The Global Motorcycle and Scooter Market was valued at USD 154.5 billion in 2025 and is estimated to grow at a CAGR of 7.6% to reach USD 324.3 billion by 2035.

The industry is experiencing rapid transformation due to accelerating urbanization, rising fuel costs, and growing demand for economical mobility solutions worldwide. Consumer preference is steadily shifting toward connected, fuel-efficient, and electric-powered two-wheelers designed for both personal and commercial transportation needs. Manufacturers are increasingly integrating advanced digital displays, smartphone connectivity features, telematics systems, navigation technologies, rider assistance functions, and intelligent battery management systems to enhance safety, efficiency, and user experience across premium as well as mass-market vehicle categories. Expanding traffic congestion and limitations in public transportation infrastructure across emerging economies are also increasing reliance on motorcycles and scooters as practical mobility alternatives. In addition, rising penetration of e-commerce delivery networks, ride-sharing platforms, and last-mile transportation services is driving strong demand for commercial two-wheelers globally. Government support for electric mobility adoption through subsidies, infrastructure investments, and emission reduction policies is further accelerating growth opportunities for the motorcycle and scooter industry, particularly across Asia Pacific and European markets.

The motorcycles segment accounted for 69% share in 2025 and is projected to grow at a CAGR of 6% through 2035. The segment continues to dominate the industry due to strong consumer demand for fuel-efficient, affordable, and versatile transportation solutions. Motorcycles remain widely preferred for daily commuting because they offer lower acquisition costs, reduced operating expenses, and improved mobility within congested urban environments. Rapid population growth, expanding urbanization, and limited public transportation accessibility across developing regions are further contributing to sustained motorcycle adoption. The growing preference for practical and economical transportation options continues to strengthen the long-term outlook for the motorcycles segment worldwide.

The internal combustion engine segment held a 80.7% share in 2025 and is anticipated to grow at a CAGR of 7.4% from 2026 to 2035. Internal combustion engine-powered motorcycles and scooters continue to lead the market due to their widespread affordability, established fuel infrastructure, and strong consumer familiarity across both developed and emerging economies. Consumers continue to favor ICE-powered two-wheelers because of their extended driving range, lower upfront costs, and easier refueling accessibility. The segment also benefits from highly developed manufacturing ecosystems, extensive dealership networks, readily available spare parts, and mature servicing infrastructure, which simplify vehicle ownership and maintenance for consumers. These factors continue to support the dominant position of internal combustion engine vehicles within the global motorcycle and scooter industry.

India Motorcycle and Scooter Market held a 64.2% share and generated USD 73.4 billion in 2025. The India motorcycle and scooter market continues to expand steadily due to the country's large consumer base, growing demand for affordable mobility, and increasing transportation needs across urban and rural regions. Two-wheelers remain among the most cost-effective and practical transportation solutions for Indian consumers because of their fuel efficiency, lower maintenance requirements, and ease of navigation through dense traffic conditions. Rising middle-income population levels, expanding workforce participation, and growing demand for personal mobility are further supporting market growth throughout the country. In addition, increasing activity across e-commerce logistics, commercial delivery services, and shared mobility platforms is driving higher adoption of motorcycles and scooters for commercial transportation applications across India.

Major companies operating in the Global Motorcycle and Scooter Market include Honda Motor, Hero MotoCorp, Yamaha Motor, TVS Motor Company, Bajaj Auto, Suzuki Motor, Royal Enfield (Eicher), KTM AG, Ducati Motor Holding, and Triumph Motorcycles. Companies operating in the Motorcycle And Scooter Market are adopting several strategic initiatives to strengthen their market position and expand global presence. Leading manufacturers are investing heavily in electric mobility technologies, connected vehicle platforms, and advanced safety systems to align with evolving consumer preferences and regulatory requirements. Product innovation focused on fuel efficiency, smart connectivity features, lightweight vehicle architecture, and enhanced battery technologies remains a major priority across the industry. Companies are also expanding production capabilities and strengthening dealership and after-sales service networks to improve customer reach and operational efficiency. Strategic partnerships with battery manufacturers, charging infrastructure providers, and technology firms are helping companies accelerate electric vehicle development and commercialization. In addition, businesses are increasing investments in digital retail platforms, financing solutions, and emerging market expansion strategies to strengthen customer engagement and reinforce their competitive foothold within the global motorcycle and scooter market.

Table of Contents

Chapter 1 Methodology

• 1.1 Research approach
• 1.2 Quality Commitments
  • 1.2.1 GMI AI policy & data integrity commitment
    • 1.2.1.1 Source consistency protocol
• 1.3 Research Trail & Confidence Scoring
  • 1.3.1 Research Trail Components
  • 1.3.2 Scoring Components
• 1.4 Data Collection
  • 1.4.1 Partial list of primary sources
• 1.5 Data mining sources
  • 1.5.1 Paid sources
    • 1.5.1.1 Sources, by region
• 1.6 Base estimates and calculations
  • 1.6.1 Base year calculation
• 1.7 Forecast Model
  • 1.7.1 Quantified market impact analysis
    • 1.7.1.1 Mathematical impact of growth parameters on forecast
• 1.8 Research transparency addendum
  • 1.8.1 Source attribution framework
  • 1.8.2 Quality assurance metrics
  • 1.8.3 Our commitment to trust

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2022 - 2035
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 Propulsion
  • 2.2.4 Engine Displacement
  • 2.2.5 Distribution Channel
  • 2.2.6 End Use
• 2.3 TAM Analysis, 2026-2035
• 2.4 CXO perspectives: Strategic imperatives

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising urbanization and traffic congestion.
    • 3.2.1.2 Expansion of e-commerce and last-mile delivery.
    • 3.2.1.3 Increasing fuel prices.
    • 3.2.1.4 Rapid adoption of electric two-wheelers.
    • 3.2.1.5 Growing middle-class population in Asia
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Safety concerns and rising accident rates.
    • 3.2.2.2 Inadequate charging infrastructure..
  • 3.2.3 Market opportunities
    • 3.2.3.1 Electrification and EV penetration.
    • 3.2.3.2 Connected and smart mobility solutions.
    • 3.2.3.3 Subscription and leasing models.
    • 3.2.3.4 Market expansion in Africa and Southeast Asia.
• 3.3 Growth potential analysis
• 3.4 Technology and Innovation landscape
  • 3.4.1 Current technological trends
  • 3.4.2 Emerging technologies
• 3.5 Pricing Analysis (Driven by Primary Research)
  • 3.5.1 Historical Price Trend Analysis
  • 3.5.2 Pricing Strategy by Player Type (Premium / Value / Cost-plus)
• 3.6 Regulatory guideline
  • 3.6.1 North America
    • 3.6.1.1 U.S.: National Highway Traffic Safety Administration (NHTSA) FMVSS Regulations
    • 3.6.1.2 Canada: Canada Motor Vehicle Safety Standards (CMVSS)
  • 3.6.2 Europe
    • 3.6.2.1 Germany: Euro 5 / Euro 5+ Emission Standards
    • 3.6.2.2 UK: UK Vehicle Certification Agency (VCA) Type Approval Regulations
    • 3.6.2.3 France: EU Type Approval Framework (Regulation EU 168/2013)
    • 3.6.2.4 Italy: EU Regulation 168/2013 Vehicle Type Approval
  • 3.6.3 Asia Pacific
    • 3.6.3.1 China: China VI Emission Standards (GB Standards)
    • 3.6.3.2 India: Bharat Stage VI (BS-VI) Emission Norms
    • 3.6.3.3 Japan: Japanese Automotive Type Approval System
    • 3.6.3.4 Australia: Australian Design Rules (ADR)
  • 3.6.4 Latin America
    • 3.6.4.1 Brazil: PROCONVE L7 / L8 Emission Standards
    • 3.6.4.2 Mexico: NOM-042-SEMARNAT Emission Standards
    • 3.6.4.3 Argentina: Emission Standard Euro Equivalency Regulations
  • 3.6.5 MEA
    • 3.6.5.1 UAE: Emirates Authority for Standardization and Metrology (ESMA) Vehicle Regulations
    • 3.6.5.2 Saudi Arabia: Saudi Standards, Metrology and Quality Organization (SASO) Regulations
    • 3.6.5.3 South Africa: South African Bureau of Standards (SABS) Vehicle Regulations
• 3.7 PESTEL analysis
• 3.8 Patent Landscape (Driven by Primary Research)
• 3.9 Trade Data Analysis (Based on Paid Database)
  • 3.9.1 Import/Export Volume & Value Trends
  • 3.9.2 Key Trade Corridors & Tariff Impact
• 3.10 Impact of AI & Generative AI on the Market (Driven by Primary Research)
  • 3.10.1 AI-Driven Disruption of Existing Business Models
  • 3.10.2 GenAI Use Cases & Adoption Roadmap by Segment
  • 3.10.3 Risks, Limitations & Regulatory Considerations
• 3.11 Capacity & Production Landscape (Driven by Primary Research)
  • 3.11.1 Production Capacity by Region & Key Producer
  • 3.11.2 Capacity Utilization Rates & Expansion Pipelines
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
  • 3.12.5 Carbon footprint considerations
• 3.13 Forecast assumptions & scenario analysis (Driven by Primary Research)
  • 3.13.1 Base Case - Key Macro & Industry Variables Driving CAGR
  • 3.13.2 Optimistic Scenarios - Favourable macro and industry tailwinds
  • 3.13.3 Pessimistic Scenario - Macroeconomic slowdown or industry headwinds

Chapter 4 Competitive Landscape, 2025

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 Latin America
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Key developments
  • 4.5.1 Mergers & acquisitions
  • 4.5.2 Partnerships & collaborations
  • 4.5.3 New Product Launches
  • 4.5.4 Expansion Plans and funding
• 4.6 Company Tier Benchmarking
  • 4.6.1 Tier Classification Criteria & Qualifying Thresholds
  • 4.6.2 Tier Positioning Matrix by Revenue, Geography & Innovation

Chapter 5 Market Estimates & Forecast, By Product, 2022 - 2035 ($Bn, Units)

• 5.1 Key trends
• 5.2 Motorcycles
  • 5.2.1 Cruiser motorcycles
  • 5.2.2 Sport motorcycles
  • 5.2.3 Touring motorcycles
  • 5.2.4 Standard/naked motorcycles
  • 5.2.5 Adventure/dual-sport motorcycles
  • 5.2.6 Off-road/dirt motorcycles
• 5.3 Scooters
  • 5.3.1 Traditional gasoline scooters
  • 5.3.2 Electric scooters
  • 5.3.3 Maxi scooters
  • 5.3.4 Moped-style scooters

Chapter 6 Market Estimates & Forecast, By Propulsion, 2022 - 2035 ($Bn, Units)

• 6.1 Key trends
• 6.2 Internal combustion engine (ICE)
• 6.3 Electric vehicles (EVs)

Chapter 7 Market Estimates & Forecast, By Engine Displacement, 2022 - 2035 ($Bn, Units)

• 7.1 Key trends
• 7.2 Under 250cc
• 7.3 250cc-500cc
• 7.4 500cc-1000cc
• 7.5 Above 1000cc

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035 ($Bn, Units)

• 8.1 Key trends
• 8.2 Offline
• 8.3 Online

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035 ($Bn, Units)

• 9.1 Key trends
• 9.2 Personal
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035 ($Bn, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Netherlands
  • 10.3.8 Belgium
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
  • 10.4.6 Philippines
  • 10.4.7 Indonesia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Global Players
  • 11.1.1 Honda Motor
  • 11.1.2 Yamaha Motor
  • 11.1.3 Harley-Davidson
  • 11.1.4 BMW Motorrad
  • 11.1.5 Suzuki Motor
  • 11.1.6 Kawasaki Heavy Industries
  • 11.1.7 KTM
  • 11.1.8 Ducati Motor
  • 11.1.9 Triumph Motorcycles
  • 11.1.10 Piaggio
• 11.2 Regional Players
  • 11.2.1 Hero MotoCorp
  • 11.2.2 Bajaj Auto
  • 11.2.3 TVS Motor Company
  • 11.2.4 Royal Enfield (Eicher)
  • 11.2.5 Kymco
  • 11.2.6 SYM Motors
  • 11.2.7 CFMoto
  • 11.2.8 Zongshen Industrial
  • 11.2.9 Indian Motorcycle
  • 11.2.10 MV Agusta
• 11.3 Emerging Players
  • 11.3.1 Yadea
  • 11.3.2 Niu Technologies
  • 11.3.3 Zero Motorcycles
  • 11.3.4 Ather Energy
  • 11.3.5 Gogoro
  • 11.3.6 LiveWire