健康與保健食品市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、類別、分銷管道、地區和競爭格局分類，2021-2031年

全球健康和保健食品市場預計將從 2025 年的 9.9219 億美元大幅成長到 2031 年的 16.2951 億美元，複合年成長率為 8.62%。

該市場涵蓋旨在改善身心健康的食品和飲料，包括含有功能性成分的產品、有機認證產品以及不含合成添加劑的產品。成長要素包括文明病的日益增加以及老齡化社會對預防醫學的日益關注。為了超越競爭對手並滿足市場需求，製造商正在重新審視其產品線。根據食品工業協會 (FMI) 的一項調查，到 2024 年，70% 的食品企業將實施以營養和健康促進為重點的策略。

儘管該行業發展迅速，但由於生產成本高昂，導致特色產品價格居高不下，因此面臨許多挑戰。這種價格差距阻礙了其廣泛普及，尤其是在經濟波動時期，消費者越來越注重預算。因此，對許多消費者而言，價格往往比健康益處更為重要。國際食品資訊理事會（IFIC）預測，到2024年，76%的消費者將把價格作為購買決策的關鍵因素，其重要性常常超過健康因素。

市場促進因素

肥胖和慢性文明病的加速蔓延正在從根本上改變消費者的飲食習慣，並成為健康食品市場的主要驅動力。隨著非傳染性疾病的增加，人們越來越重視預防性營養，以保護其長期健康。根據美國心臟協會於2025年1月發布的《2025年心臟病和中風統計數據更新》，約42%的美國成年人將患有肥胖症，凸顯了飲食干預的緊迫性。這種日益增強的健康意識促使消費者仔細檢視產品標籤。特別是，美國食品工業協會（FMI）於2025年5月發布的《2025年美國食品雜貨購買趨勢》報告顯示，77%的消費者至少會花一些心思選擇健康食品，這凸顯了消費者健康意識的大規模提升。

同時，植物來源食品和純素飲食的興起正在拓展該行業的格局，使其從小眾潮流發展成為一股重要的市場力量。結合個人健康目標以及對動物福利和永續性的倫理考量，該行業正受益於口味和質地的快速提升，從而使替代蛋白對主流消費者更具吸引力。近期銷售數據也印證了這個成長趨勢。根據良好食品研究所（Good Food Institute）於2025年4月發布的《2024年產業趨勢報告》，2024年全球植物來源肉、魚貝類、乳製品和雞蛋的零售額將達到286億美元。這一成長軌跡表明，植物來源食品正在融入更廣泛的健康生態系統，為消費者提供了一種實現符合自身價值觀的多樣化飲食的途徑。

市場挑戰

全球健康食品市場成長的主要限制因素是高昂的生產成本。因此，高階定價對於最終產品至關重要。採購特殊功能性成分、獲得有機認證以及保證不含合成添加劑等流程涉及複雜且成本高昂的供應鏈，從而推高了製造成本。因此，這些健康產品的價格通常遠高於傳統產品，限制了富裕人群的消費，也阻礙了其在大眾市場的滲透。在經濟不確定時期，消費者購買力受到限制，這種價格差異尤其構成嚴重的障礙。

面臨經濟壓力的消費者往往更注重價格而非特定的健康功效，將保健食品視為可有可無的奢侈品而非必需品。這種價格敏感度導致高階品牌銷量下滑，因為消費者會縮減開支。 2024年，美國食品工業協會（FMI）的報告顯示，69%的消費者對零售食品價格上漲感到「非常」或「極度」擔憂。這種普遍存在的經濟不確定性迫使消費者選擇價格較低的傳統食品，導致健康和保健產業的整體消費市場擴張放緩。

市場趨勢

基於人工智慧和DNA檢測的個人化營養概念正在革新消費者對飲食的認知，使其從通用建議轉向高度客製化的飲食計畫。這項轉變的驅動力在於數據驅動型工具的普及，這些工具能夠評估個人的生物標記和生活方式，從而提案特定的機能性食品。隨著這些技術的日益普及，消費者越來越傾向於尋求數位化健康解決方案，並且更青睞那些提供科學依據的個人化提案的品牌。國際食品資訊理事會於2024年6月發布的《2024年食品與健康調查》顯示，51%的消費者表示有興趣使用人工智慧來幫助他們做出更健康的食物選擇，這表明消費者正在向技術驅動的膳食計劃模式發生顯著轉變。

同時，利用升級再造材料來減少食物廢棄物正成為一項關鍵創新，將農產品轉化為高價值的功能性食材。製造商正加速回收營養豐富的材料，例如廢棄穀物和果渣，並創造新的風味，同時致力於解決環境問題。這種循環經濟模式對具有環保意識的消費者極具吸引力，他們將永續性視為衡量產品品質的關鍵指標。例如，認證機構「食物來源」（Where Food Comes From, Inc.）在其2025年1月的最新報告中指出，僅在2024年，其升級再造認證舉措就成功減少了約120萬噸食物廢棄物，這充分體現了這一永續戰略的規模。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球健康與保健食品市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 分類（機能性食品、強化/健康烘焙產品、健康點心、BFY食品、飲料、巧克力、其他）
  • 按類別（傳統產品、有機產品）
  • 分銷通路（線上、線下）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美健康與保健食品市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲健康與保健食品市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區健康與保健食品市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲健康與保健食品市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲健康與保健食品市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球健康與保健食品市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Danone SA
• PepsiCo, Inc.
• WK Kellogg Co
• General Mills, Inc.
• Mars, Incorporated
• Mondelez International, Inc.
• Archer Daniels Midland Company
• Bob's Red Mill Natural Foods, Inc.
• Abbott Laboratories
• Yakult Honsha Co., Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Health and Wellness Food Market is projected to expand significantly, rising from USD 992.19 Million in 2025 to USD 1629.51 Million by 2031, reflecting a CAGR of 8.62%. This market encompasses foods and beverages designed to enhance physical and mental health, including items featuring functional ingredients, organic certification, and formulations free from synthetic additives. Key growth drivers include the increasing prevalence of chronic lifestyle diseases and an aging global population that is placing greater emphasis on preventative healthcare. To remain competitive and relevant, manufacturers are adjusting their product lines to meet these evolving demands; according to FMI The Food Industry Association, 70% of food industry companies operated with dedicated nutrition and wellbeing strategies in 2024.

Despite this growth, the sector encounters a major hurdle due to high production costs which lead to premium pricing for specialized products. This price gap acts as a barrier to widespread adoption, especially as consumers become more budget-conscious during economic fluctuations. Consequently, affordability often takes precedence over health benefits for many shoppers. According to the International Food Information Council, 76% of consumers in 2024 cited price as a significant driver in their purchasing decisions, frequently outweighing health considerations.

Market Driver

The escalating prevalence of obesity and chronic lifestyle diseases is fundamentally transforming consumer dietary behaviors, serving as a primary engine for the health and wellness food market. As non-communicable conditions become more common, individuals are increasingly focusing on preventative nutrition to safeguard their long-term health. The American Heart Association's '2025 Heart Disease and Stroke Statistics Update' from January 2025 notes that nearly 42% of U.S. adults suffer from obesity, a statistic that underscores the critical need for dietary interventions. This heightened health awareness encourages consumers to carefully examine product labels; specifically, FMI - The Food Industry Association reported in their May 2025 'U.S. Grocery Shopper Trends 2025' that 77% of shoppers now make at least some effort to select healthy foods, highlighting a mass shift toward wellness-focused spending.

Concurrently, the rise of plant-based and vegan diets has transitioned from a niche movement into a dominant market force, broadening the industry's horizons. Motivated by a combination of personal health goals and ethical considerations regarding animal welfare and sustainability, this segment has benefited from rapid improvements in taste and texture that make alternative proteins appealing to mainstream buyers. Recent sales data confirms this expansion; the Good Food Institute's '2024 State of the Industry Report', released in April 2025, reveals that global retail sales for plant-based meat, seafood, dairy, and eggs hit $28.6 billion in 2024. This trajectory demonstrates how plant-derived options are integrating into the wider wellness ecosystem, providing consumers with varied ways to match their diet with their values.

Market Challenge

The growth of the Global Health and Wellness Food Market is primarily hindered by high production costs, which necessitate premium pricing for the final products. The process of sourcing specialized functional ingredients, securing organic certifications, and ensuring products are free from synthetic additives involves complex and costly supply chains that inflate manufacturing expenses. As a result, these health-focused items usually carry a significantly higher price tag than conventional alternatives, which restricts access to wealthier demographics and impedes mass-market penetration. This price gap poses a particularly severe obstacle during times of economic instability when consumer purchasing power is under pressure.

When faced with financial constraints, shoppers tend to value affordability over specialized health benefits, treating wellness foods as discretionary luxuries rather than necessities. This price sensitivity leads to reduced sales volumes for premium brands as consumers tighten their budgets. In 2024, FMI The Food Industry Association reported that 69% of shoppers were very or extremely worried about retail food inflation. This pervasive financial anxiety compels consumers to opt for lower-cost conventional foods, effectively slowing the health and wellness sector's expansion into the broader consumer market.

Market Trends

The rise of personalized nutrition, powered by artificial intelligence and DNA testing, is revolutionizing how consumers view their diets by replacing generic advice with highly tailored regimens. This shift is fueled by the growing accessibility of data-driven tools that assess individual biological markers and lifestyle habits to suggest specific functional foods. As these technologies become more available, shoppers are increasingly looking for digital solutions to enhance their well-being, preferring brands that provide scientifically supported, customized recommendations. According to the '2024 Food & Health Survey' by the International Food Information Council released in June 2024, 51% of consumers expressed interest in utilizing artificial intelligence to assist in making healthier food decisions, indicating a significant move toward tech-enabled dietary planning.

In parallel, the utilization of upcycled ingredients to mitigate food waste has developed into a vital innovation, converting agricultural by-products into high-value functional components. Manufacturers are increasingly reclaiming nutrient-rich materials like spent grains and fruit pomace to create novel flavor profiles while addressing environmental issues. This circular economy model appeals strongly to eco-conscious consumers who consider sustainability a major marker of quality. Highlighting the scale of this sustainable strategy, the certification body Where Food Comes From, Inc. noted in their January 2025 update that the Upcycled Certified initiative successfully diverted roughly 1.2 million tons of food waste in 2024 alone.

Key Market Players

• Danone S.A.
• PepsiCo, Inc.
• WK Kellogg Co
• General Mills, Inc.
• Mars, Incorporated
• Mondelez International, Inc.
• Archer Daniels Midland Company
• Bob's Red Mill Natural Foods, Inc.
• Abbott Laboratories
• Yakult Honsha Co., Ltd.

Report Scope

In this report, the Global Health and Wellness Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Health and Wellness Food Market, By Type

• Functional Food
• Fortified and Healthy Bakery Products
• Healthy Snacks
• BFY Foods
• Beverages
• Chocolates
• Others

Health and Wellness Food Market, By Category

• Conventional
• Organic

Health and Wellness Food Market, By Distribution Channel

• Online
• Offline

Health and Wellness Food Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Health and Wellness Food Market.

Available Customizations:

Global Health and Wellness Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Health and Wellness Food Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, Others)
  • 5.2.2. By Category (Conventional, Organic)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Health and Wellness Food Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Category
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Health and Wellness Food Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Category
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Health and Wellness Food Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Category
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Health and Wellness Food Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Category
      • 6.3.3.2.3. By Distribution Channel

7. Europe Health and Wellness Food Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Category
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Health and Wellness Food Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Category
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Health and Wellness Food Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Category
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Health and Wellness Food Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Category
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Health and Wellness Food Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Category
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Health and Wellness Food Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Category
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Health and Wellness Food Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Category
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Health and Wellness Food Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Category
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Health and Wellness Food Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Category
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Health and Wellness Food Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Category
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Health and Wellness Food Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Category
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Health and Wellness Food Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Category
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Health and Wellness Food Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Category
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Health and Wellness Food Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Category
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Health and Wellness Food Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Category
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Health and Wellness Food Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Category
      • 9.3.3.2.3. By Distribution Channel

10. South America Health and Wellness Food Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Category
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Health and Wellness Food Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Category
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Health and Wellness Food Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Category
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Health and Wellness Food Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Category
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Health and Wellness Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Danone S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. PepsiCo, Inc.
• 15.3. WK Kellogg Co
• 15.4. General Mills, Inc.
• 15.5. Mars, Incorporated
• 15.6. Mondelez International, Inc.
• 15.7. Archer Daniels Midland Company
• 15.8. Bob's Red Mill Natural Foods, Inc.
• 15.9. Abbott Laboratories
• 15.10. Yakult Honsha Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer