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市場調查報告書
商品編碼
1822468

2032 年健康糖果甜點市場預測：按產品、消費者細分、分銷管道和地區進行的全球分析

Healthy Confectionery Market Forecasts to 2032 - Global Analysis By Product (Chocolate Confection, Sugar Confection, Functional Confection and Fine Bakery Wares), Consumer Demographic, Distribution Channels and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球健康糖果甜點市場預計在 2025 年達到 6,490 億美元，到 2032 年將達到 1,4,360 億美元，預測期內的複合年成長率為 12%。

健康糖果甜點是指在提供偏好的同時，又能促進營養和健康的糖果甜點、巧克力和零嘴零食。與傳統糖果甜點不同，這些產品通常添加糖、飽和脂肪和人工添加劑較少，並且富含膳食纖維、蛋白質、維生素、礦物質和益生菌等功能性成分。這些產品兼顧口味和健康益處，滿足了消費者追求無負擔偏好的需求。健康糖果甜點也符合純素、無麩質和低卡路里等飲食趨勢，鼓勵理性消費，在不犧牲口味和享受的前提下促進整體健康。

增強健康意識

膳食纖維、蛋白質和天然甜味劑等功能性成分正被添加到糖果甜點中，以增強免疫力、促進消化和能源平衡。公眾消費者意識提升宣傳活動和個人化營養平台正在推動糖果的早期應用。需求涵蓋了從年輕的健身愛好者到老年人的廣泛年齡層。植物性、有機和強化食品的融合正在擴大市場規模。這些動態使健康意識成為健康糖果甜點市場的關鍵驅動力，並推動了整體市場的成長。

原物料價格波動

在全球供應鏈中斷的背景下，製造商面臨著維持產品一致性和利潤穩定的挑戰。合規性和品質保證進一步增加了營運成本。消費者對價格的敏感度正在減緩新興市場的接受度。儘管人們對健康零食的需求日益成長，但這些因素仍在限制市場擴張。

可支配所得增加

注重健康的消費者願意為營養產品支付溢價，同時又不犧牲口感和偏好。零售業態、健康商店和數位平台的擴張正在提升產品的可及性。公共和私人部門對食品創新和生活方式品牌的投資正在蓬勃發展。這些發展為市場發展創造了有利條件，並加速了健康糖果甜點的普及。

來自替代零食的激烈競爭

為了保持市場佔有率，製造商必須透過創新、口味和健康宣傳來實現差異化。產品定位碎片化和產品優勢重疊正在導致品牌稀釋。快速的產品週期和鄰近品類的激進行銷正在加劇競爭壓力。這些限制構成了策略風險，並限制了全面的市場開發。

COVID-19的影響：

新冠疫情擾亂了原本健康的糖果甜點市場，導致供應鏈暫時中斷、衝動消費減少以及產品發布延遲。零售店關閉和消費者偏好的轉變影響了消費者對新形式產品的認知和嘗試。然而，人們對免疫力、心理健康和居家零食的關注度有所提升，部分抵消了市場放緩的影響。疫情後的復甦正受到全球市場對潔淨標示、功能性和數位化糖果甜點產品需求成長的推動，以及電子商務、個人化包裝和營養配方的創新。

預計預測期內巧克力糖果甜點將成為最大的類別。

巧克力糖果甜點因其廣泛的消費者吸引力、多功能性以及與功能性成分的融合，預計將在預測期內佔據最大的市場佔有率。黑巧克力、富含蛋白質的巧克力以及無糖巧克力在零售和健康通路中越來越受歡迎。製造商正在最佳化其配方，以考慮口味、質地和營養均衡。禮品、零食和偏好類別的需求依然強勁。這一細分市場持續支撐健康糖果甜點市場，推動整體市場成長。

預測期內，線上零售領域預計將以最高複合年成長率成長

受便利性、個人化和直銷需求的推動，線上零售領域預計將在預測期內實現最高成長率。電商平台提供精選商品、訂閱模式以及符合健康偏好的主導產品推薦。數位行銷、網紅參與和健康內容正在提升消費者認知度和轉換率。與行動應用程式的整合、虛擬營養諮詢和智慧包裝正在增強參與度。公共和私人對數位商務基礎設施的投資正在加速平台的擴張。

比最大的地區

預計歐洲將在預測期內佔據最大的市場佔有率，這得益於其成熟的健康文化、強大的法規結構和較高的消費者意識。德國、法國、英國和北歐等國家在潔淨標示創新、功能性成分採用和零售滲透方面處於領先地位。在減糖、永續採購和營養透明度方面的公共措施正在增強需求。區域製造商和全球品牌正在擴展其全通路策略和本地化產品供應。監管的清晰度和文化融合正在支持清潔標籤的採用。

複合年成長率最高的地區：

預計亞太地區將在預測期內實現最高的複合年成長率，這得益於可支配收入的成長、都市化的加快以及人們對功能性零食日益成長的興趣。中國、印度、日本和韓國等國家正在擴大健康零食的生產、分銷和消費者教育。官民合作關係和行動優先策略正在改善都市區和半都市區的零食取得。對價格實惠、文化適應性強且營養豐富的糖果甜點的需求正在推動技術創新。本地製造商和跨國公司正在合作，以在地化和擴展解決方案。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球健康糖果甜點市場（按產品）

  • 巧克力糖果甜點
    • 黑巧克力
    • 無糖巧克力
    • 有機純素巧克力
  • 糖果甜點
    • 無糖糖果
    • 功能性軟糖
    • 天然甜糖果
  • 功能性糖果甜點
    • 益生菌糖果
    • 富含維生素和礦物質的零食
    • 植物性蛋白質糖果
  • 優質烘焙產品
    • 無麩質糕點
    • 低糖蛋糕和餅乾
    • 有機和植物來源烘焙點心

第6章全球健康糖果甜點市場（依消費者細分）

  • 孩子
  • 成人
  • 注重健康的消費者
  • 一般消費者
  • 純素和植物性
  • 不含麩質
  • 低碳水化合物和生酮飲食

7. 全球健康糖果甜點市場（按分銷管道）

  • 超級市場和大賣場
  • 網路零售
  • 專賣店
  • 便利商店
  • 直接面對消費者的平台

8. 全球健康糖果甜點市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章：主要進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章：企業概況

  • Nestle SA
  • Mars, Incorporated
  • Mondelez International, Inc.
  • The Hershey Company
  • Ferrero Group
  • Lindt & Sprungli AG
  • Unilever PLC
  • General Mills, Inc.
  • Barry Callebaut AG
  • Alfred Ritter GmbH & Co. KG
  • Simply Gum, Inc.
  • SmartSweets Inc.
  • ChocZero, Inc.
  • Lily's Sweets, LLC
  • Free2b Foods, LLC
Product Code: SMRC31223

According to Stratistics MRC, the Global Healthy Confectionery Market is accounted for $649 billion in 2025 and is expected to reach $1436 billion by 2032 growing at a CAGR of 12% during the forecast period. Healthy confectionery refers to sweets, chocolates, and snacks that are formulated to provide indulgence while supporting better nutrition and wellness. Unlike traditional confectionery, these products are typically lower in added sugars, saturated fats, and artificial additives, and often enriched with functional ingredients such as fiber, protein, vitamins, minerals, or probiotics. They cater to consumers seeking guilt-free indulgence, balancing taste and health benefits. Healthy confectionery also aligns with dietary trends like vegan, gluten-free, or low-calorie options, promoting mindful consumption and contributing to overall well-being without compromising on flavor or enjoyment.

Market Dynamics:

Driver:

Growing health consciousness

Functional ingredients such as fiber, protein, and natural sweeteners are being integrated into confectionery formats to support immunity, digestion, and energy balance. Public awareness campaigns and personalized nutrition platforms are reinforcing early adoption. Demand spans across age groups, from fitness-focused youth to aging populations. Integration with plant-based, organic, and fortified formulations is expanding market reach. These dynamics are positioning health consciousness as a key driver of the healthy confectionery market, thereby boosting overall market growth.

Restraint:

Fluctuating raw material prices

Manufacturers face challenges in maintaining product consistency and margin stability amid global supply chain disruptions. Regulatory compliance and quality assurance further increase operational overhead. Price sensitivity among consumers is slowing adoption in emerging markets. These factors are constraining market expansion despite rising demand for health-oriented treats.

Opportunity:

Rise in disposable incomes

Health-conscious buyers are willing to pay more for products that offer nutritional benefits without compromising taste or indulgence. Expansion of retail formats, wellness stores, and digital platforms is enhancing accessibility. Public and private investments in food innovation and lifestyle branding are reinforcing momentum. These developments are creating favorable conditions for market growth, thereby accelerating adoption of healthy confectionery products.

Threat:

Intense competition from alternative snacks

Manufacturers must differentiate through innovation, taste, and health claims to retain market share. Fragmented product positioning and overlapping benefits are increasing brand dilution. Rapid product cycles and aggressive marketing in adjacent categories are intensifying competitive pressure. These limitations are introducing strategic risk and constraining full-scale market development.

Covid-19 Impact:

The Covid-19 pandemic disrupted the Healthy Confectionery market, causing temporary supply chain interruptions, reduced impulse purchases, and delays in product launches. Retail closures and shifting consumer priorities affected visibility and trial of new formats. However, the increased focus on immunity, mental wellness, and home-based snacking partially offset the slowdown. Post-pandemic recovery is driven by growing demand for clean-label, functional, and digitally accessible confectionery solutions, along with innovations in e-commerce, personalized packaging, and nutrient-rich formulations across global markets.

The chocolate confectionery segment is expected to be the largest during the forecast period

The chocolate confectionery segment is expected to account for the largest market share during the forecast period owing to its broad consumer appeal, versatility, and integration with functional ingredients. Dark chocolate, protein-infused variants, and sugar-free formats are gaining traction across retail and wellness channels. Manufacturers are optimizing formulations for taste, texture, and nutritional balance. Demand remains strong across gifting, snacking, and therapeutic indulgence categories. This segment continues to anchor the healthy confectionery market, thereby boosting overall market growth.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate driven by demand for convenience, personalization, and direct-to-consumer access. E-commerce platforms are offering curated assortments, subscription models, and AI-driven product recommendations tailored to health preferences. Digital marketing, influencer engagement, and wellness content are enhancing consumer awareness and conversion. Integration with mobile apps, virtual nutrition consultations, and smart packaging is reinforcing engagement. Public and private investments in digital commerce infrastructure are accelerating platform expansion.

Region with largest share:

During the forecast period, the Europe region is expected to hold the largest market share due to its mature wellness culture, strong regulatory framework, and high consumer awareness. Countries like Germany, France, the UK, and the Nordics are leading in clean-label innovation, functional ingredient adoption, and retail penetration. Public initiatives in sugar reduction, sustainable sourcing, and nutritional transparency are reinforcing demand. Regional manufacturers and global brands are scaling omnichannel strategies and localized offerings. Regulatory clarity and cultural integration are supporting widespread deployment.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising disposable incomes, urbanization, and growing interest in functional snacking. Countries like China, India, Japan, and South Korea are scaling production, distribution, and consumer education around health-oriented treats. Public-private partnerships and mobile-first strategies are improving access in urban and semi-urban areas. Demand for affordable, culturally adaptive, and nutrient-rich confectionery is reinforcing innovation. Regional manufacturers and global players are collaborating to localize and scale solutions.

Key players in the market

Some of the key players in Healthy Confectionery Market include Nestle S.A., Mars, Incorporated, Mondelez International, Inc., The Hershey Company, Ferrero Group, Lindt & Sprungli AG, Unilever PLC, General Mills, Inc., Barry Callebaut AG, Ritter Sport, Simply Gum, Inc., SmartSweets Inc., ChocZero, Inc., Lily's Sweets, LLC and Free2b Foods, LLC.

Key Developments:

In September 2025, Mondelez acquired Evrith, a health-focused snack company, to expand its better-for-you confectionery portfolio. This strategic move complements prior acquisitions like Clif Bar and Hu Kitchen, reinforcing Mondelez's leadership in wellness-oriented indulgence.

In August 2025, Mars completed the acquisition of Nature's Bakery, a plant-based snack company, to expand its healthy confectionery portfolio. This move aligns with Mars's strategy to diversify beyond traditional sweets and capture growth in wellness-oriented snacking.

Products Covered:

  • Chocolate Confectionery
  • Sugar Confectionery
  • Functional Confectionery
  • Fine Bakery Wares

Consumer Demographics Covered:

  • Children
  • Adults
  • Health-Conscious Consumers
  • General Consumers
  • Vegan & Plant-Based
  • Gluten-Free
  • Low-Carb & Keto

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Online Retail
  • Specialty Stores
  • Convenience Stores
  • Direct-to-Consumer Platforms

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Healthy Confectionery Market, By Product

  • 5.1 Introduction
  • 5.2 Chocolate Confectionery
    • 5.2.1 Dark Chocolate
    • 5.2.2 Sugar-Free Chocolate
    • 5.2.3 Organic & Vegan Chocolate
  • 5.3 Sugar Confectionery
    • 5.3.1 Sugar-Free Candies
    • 5.3.2 Functional Gummies
    • 5.3.3 Natural Sweeteners-Based Candies
  • 5.4 Functional Confectionery
    • 5.4.1 Probiotic-Infused Sweets
    • 5.4.2 Vitamin & Mineral-Enriched Treats
    • 5.4.3 Plant-Based Protein Candies
  • 5.5 Fine Bakery Wares
    • 5.5.1 Gluten-Free Pastries
    • 5.5.2 Low-Sugar Cakes & Cookies
    • 5.5.3 Organic & Plant-Based Baked Goods

6 Global Healthy Confectionery Market, By Consumer Demographics

  • 6.1 Introduction
  • 6.2 Children
  • 6.3 Adults
  • 6.4 Health-Conscious Consumers
  • 6.5 General Consumers
  • 6.6 Vegan & Plant-Based
  • 6.7 Gluten-Free
  • 6.6 Low-Carb & Keto

7 Global Healthy Confectionery Market, By Distribution Channels

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Online Retail
  • 7.4 Specialty Stores
  • 7.5 Convenience Stores
  • 7.6 Direct-to-Consumer Platforms

8 Global Healthy Confectionery Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Nestle S.A.
  • 10.2 Mars, Incorporated
  • 10.3 Mondelez International, Inc.
  • 10.4 The Hershey Company
  • 10.5 Ferrero Group
  • 10.6 Lindt & Sprungli AG
  • 10.7 Unilever PLC
  • 10.8 General Mills, Inc.
  • 10.9 Barry Callebaut AG
  • 10.10 Alfred Ritter GmbH & Co. KG
  • 10.11 Simply Gum, Inc.
  • 10.12 SmartSweets Inc.
  • 10.13 ChocZero, Inc.
  • 10.14 Lily's Sweets, LLC
  • 10.15 Free2b Foods, LLC

List of Tables

  • Table 1 Global Healthy Confectionery Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Healthy Confectionery Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Healthy Confectionery Market Outlook, By Chocolate Confectionery (2024-2032) ($MN)
  • Table 4 Global Healthy Confectionery Market Outlook, By Dark Chocolate (2024-2032) ($MN)
  • Table 5 Global Healthy Confectionery Market Outlook, By Sugar-Free Chocolate (2024-2032) ($MN)
  • Table 6 Global Healthy Confectionery Market Outlook, By Organic & Vegan Chocolate (2024-2032) ($MN)
  • Table 7 Global Healthy Confectionery Market Outlook, By Sugar Confectionery (2024-2032) ($MN)
  • Table 8 Global Healthy Confectionery Market Outlook, By Sugar-Free Candies (2024-2032) ($MN)
  • Table 9 Global Healthy Confectionery Market Outlook, By Functional Gummies (2024-2032) ($MN)
  • Table 10 Global Healthy Confectionery Market Outlook, By Natural Sweeteners-Based Candies (2024-2032) ($MN)
  • Table 11 Global Healthy Confectionery Market Outlook, By Functional Confectionery (2024-2032) ($MN)
  • Table 12 Global Healthy Confectionery Market Outlook, By Probiotic-Infused Sweets (2024-2032) ($MN)
  • Table 13 Global Healthy Confectionery Market Outlook, By Vitamin & Mineral-Enriched Treats (2024-2032) ($MN)
  • Table 14 Global Healthy Confectionery Market Outlook, By Plant-Based Protein Candies (2024-2032) ($MN)
  • Table 15 Global Healthy Confectionery Market Outlook, By Fine Bakery Wares (2024-2032) ($MN)
  • Table 16 Global Healthy Confectionery Market Outlook, By Gluten-Free Pastries (2024-2032) ($MN)
  • Table 17 Global Healthy Confectionery Market Outlook, By Low-Sugar Cakes & Cookies (2024-2032) ($MN)
  • Table 18 Global Healthy Confectionery Market Outlook, By Organic & Plant-Based Baked Goods (2024-2032) ($MN)
  • Table 19 Global Healthy Confectionery Market Outlook, By Consumer Demographics (2024-2032) ($MN)
  • Table 20 Global Healthy Confectionery Market Outlook, By Children (2024-2032) ($MN)
  • Table 21 Global Healthy Confectionery Market Outlook, By Adults (2024-2032) ($MN)
  • Table 22 Global Healthy Confectionery Market Outlook, By Health-Conscious Consumers (2024-2032) ($MN)
  • Table 23 Global Healthy Confectionery Market Outlook, By General Consumers (2024-2032) ($MN)
  • Table 24 Global Healthy Confectionery Market Outlook, By Vegan & Plant-Based (2024-2032) ($MN)
  • Table 25 Global Healthy Confectionery Market Outlook, By Gluten-Free (2024-2032) ($MN)
  • Table 26 Global Healthy Confectionery Market Outlook, By Low-Carb & Keto (2024-2032) ($MN)
  • Table 27 Global Healthy Confectionery Market Outlook, By Distribution Channels (2024-2032) ($MN)
  • Table 28 Global Healthy Confectionery Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 29 Global Healthy Confectionery Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 30 Global Healthy Confectionery Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 31 Global Healthy Confectionery Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 32 Global Healthy Confectionery Market Outlook, By Direct-to-Consumer Platforms (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.