2032 年男性整體健康產品市場預測：按產品類型、配方、分銷管道、最終用戶和地區進行的全球分析

根據 Stratistics MRC 的數據，全球整體男性健康產品市場預計在 2025 年達到 17 億美元，到 2032 年將達到 36 億美元，預測期內的複合年成長率為 10.7%。

整體男性健康產品涵蓋一系列天然、功能性和綜合性解決方案，旨在支持男性的整體身心健康。這些產品涵蓋營養補充品、草藥、健身輔助產品、護膚、減壓配方，以及注重平衡和預防的生活方式導向產品。與傳統健康食品不同，這些產品注重整體護理，解決男性健康和生活方式需求中相互關聯的方面，以促進活力、長壽和健康。

預防性醫療保健需求不斷成長

隨著男性主動養成健康習慣以預防慢性疾病，預防保健意識的不斷增強也推動了市場的發展。與生活方式相關的健康挑戰，包括壓力、肥胖和心血管風險，正在推動對整體解決方案的需求，包括補充劑、心理健康輔助產品和健身產品。消費者正從被動治療轉向注重營養、免疫力和正念的綜合療法。這種預防意識正在推動市場穩步發展，尤其是在注重長期健康的都市區人群中。

意識層級有限

儘管人們對健康的興趣日益濃厚，但由於新興地區消費者認知度有限，市場仍面臨挑戰。許多男性仍然不了解整體解決方案的益處，將補充劑和生活方式產品視為可選項而非必需品。此外，資訊碎片化和缺乏清晰的產品教育也阻礙了人們的採用。在農村地區，對價格承受能力的擔憂進一步加劇了這種阻礙，限制了其在主要城市市場以外的滲透。因此，儘管新興經濟體的採用率正在成長，但知識差距和推廣宣傳活動不足阻礙了全球採用率的提升。

擴展我們的數位健康平台

數位健康平台的快速發展為市場加速發展創造了良好的機會。行動健康應用程式、虛擬教練和電商分銷正在重塑人們獲取營養補充劑、健身和心理健康輔助產品的管道。這些平台支援個人化追蹤、主導推薦和無縫產品購買，並根據消費者對便利性和客製化的偏好進行最佳化。在精通科技的千禧世代和Z世代的推動下，整體男性健康品牌正在利用數位生態系統來提升參與度、擴大市場覆蓋率，並推動全球訂閱主導的收益成長。

與替代品的激烈競爭

男性健康市場面臨替代產品和療法的挑戰。藥物解決方案、傳統健身產品和一般保健產品往往會分散消費者的注意力。此外，草藥替代品、能量飲料和競爭性營養補充劑帶來了價格競爭和廣泛的認知。健康產業已經飽和，品牌在差異化和留住消費者方面面臨挑戰。競爭加劇增加了定價壓力，限制了淨利率，並迫使整體健康服務提供者不斷創新，以保持相關性和忠誠度。

COVID-19的影響：

新冠疫情最初擾亂了供應鏈，並導致店面銷售下降，但也顯著提升了人們對免疫力、心理韌性和整體健康的興趣。男性擴大轉向線上管道購買補充劑、健身方案和減壓產品。虛擬諮詢和數位健康訂閱業務迅速擴張，儘管面臨身體限制，但仍支撐了穩定的需求。隨著全球健康意識的不斷增強，疫情進一步強化了預防保健作為生活方式的優先考量。這種轉變永久促進了長期市場成長，並使整體健康成為疫情後日常生活的一部分。

預測期內，補充劑市場預計將成為最大的市場

由於對維生素、礦物質和草藥配方的需求不斷成長，以增強免疫力、活力和壓力管理，預計補充劑領域將在預測期內佔據最大的市場佔有率。越來越多的男性選擇補充劑作為補充營養不足和應對老齡化相關問題的便利解決方案。電子商務通路的成長以及混合和強化配方產品的創新正在推動補充劑的普及。補充劑與預防性醫療保健的緊密聯繫，正在鞏固其在健康領域的主導地位。

預計在預測期內膠囊的複合年成長率最高。

由於便利性、劑量精準性和更高的生物利用度，膠囊市場預計將在預測期內實現最高成長率。膠囊因其便攜性和消費者友好的服用方式，越來越受到粉劑和液體的青睞。植物膠囊和緩釋性膠囊的創新進一步提升了其在注重健康的男性群體中的引力。此外，膠囊也適合忙碌的生活方式，使其更容易堅持日常習慣。這種偏好正推動製造商在全球健康市場拓展其膠囊產品系列。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大市場佔有率，這得益於中產階級人口的快速成長、都市化的推進以及健康意識的不斷提升。中國、印度和日本等國家對男性健康的補充劑、護膚和健身產品的需求激增。傳統草藥與現代配方的融合進一步增強了消費者信心。此外，政府推動預防性醫療保健和數位化應用的舉措正在推動市場滲透，鞏​​固亞太地區在該領域的領先地位。

複合年成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這得益於數位健康平台的強勁普及、可支配收入的增加以及對整體生活方式的日益關注。美國和加拿大對優質補充劑、性健康產品和心理健康輔助產品的需求強勁。健康品牌與技術主導平台之間的策略合作夥伴關係正在推動創新。此外，消費者對預防性醫療保健的意識和偏好不斷增強，也將繼續推動該地區的醫療健康產品普及。

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• 公司簡介
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  • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
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  • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

• 概述
• 相關利益者
• 調查範圍
• 調查方法
  • 資料探勘
  • 數據分析
  • 數據檢驗
  • 研究途徑
• 研究材料
  • 主要研究資料
  • 次級研究資訊來源
  • 先決條件

第3章市場走勢分析

• 驅動程式
• 抑制因素
• 機會
• 威脅
• 產品分析
• 最終用戶分析
• 新興市場
• COVID-19的影響

第4章 波特五力分析

• 供應商的議價能力
• 買方的議價能力
• 替代品的威脅
• 新進入者的威脅
• 競爭對手之間的競爭

5. 全球整體男性健康產品市場（依產品類型）

• 補充
• 護膚和美容
• 性健康產品
• 心理健康援助
• 健身與恢復

6. 全球整體男性健康產品市場（按配方）

• 膠囊
• 粉末
• 軟糖
• 外用藥物
• 喝

7. 全球整體男性健康產品市場（依通路）

• 電子商務
• 藥局
• 男科診所
• 零售店

8. 全球整體男性健康產品市場（依最終用戶分類）

• 運動員
• 專業的
• 退休人員
• 學生

9. 全球男性整體保健產品市場（按地區）

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 義大利
  • 法國
  • 西班牙
  • 其他歐洲國家
• 亞太地區
  • 日本
  • 中國
  • 印度
  • 澳洲
  • 紐西蘭
  • 韓國
  • 其他亞太地區
• 南美洲
  • 阿根廷
  • 巴西
  • 智利
  • 南美洲其他地區
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 卡達
  • 南非
  • 其他中東和非洲地區

第10章：重大進展

• 協議、夥伴關係、合作和合資企業
• 收購與合併
• 新產品發布
• 業務擴展
• 其他關鍵策略

第11章 公司概況

• Unilever PLC
• Procter & Gamble Co.
• Johnson & Johnson
• L'Oreal SA
• Beiersdorf AG
• Reckitt Benckiser Group plc
• Colgate-Palmolive Company
• Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Amorepacific Corporation
• Edgewell Personal Care Company
• Kimberly-Clark Corporation
• Henkel AG & Co. KGaA
• Coty Inc.
• LVMH Moet Hennessy Louis Vuitton
• Procter & Gamble Co.
• Johnson & Johnson

According to Stratistics MRC, the Global Holistic Men's Wellness Products Market is accounted for $1.7 billion in 2025 and is expected to reach $3.6 billion by 2032 growing at a CAGR of 10.7% during the forecast period. Holistic Men's Wellness Products encompass a broad range of natural, functional, and integrative solutions designed to support men's overall physical, mental, and emotional health. These products include nutritional supplements, herbal remedies, fitness aids, skincare, stress-relief formulations, and lifestyle-oriented offerings that emphasize balance and prevention. Unlike conventional health products, they focus on a whole-body approach, promoting vitality, longevity, and wellness by addressing interconnected aspects of men's health and lifestyle needs.

Market Dynamics:

Driver:

Rising demand for preventive healthcare

The market is spurred by increasing awareness of preventive healthcare, as men proactively adopt wellness routines to avoid chronic diseases. Fueled by lifestyle-related health challenges such as stress, obesity, and cardiovascular risks, demand for holistic solutions including supplements, mental health aids, and fitness products is accelerating. Consumers are shifting from reactive treatments to integrative approaches, highlighting nutrition, immunity, and mindfulness. This preventive mindset is propelling steady market adoption, particularly in urban demographics emphasizing long-term health optimization.

Restraint:

Limited consumer awareness levels

Despite growing wellness interest, the market faces setbacks due to limited consumer awareness in emerging regions. Many men remain unaware of the benefits of holistic solutions, perceiving supplements and lifestyle products as optional rather than essential. Additionally, fragmented information and lack of clear product education hinder adoption. In rural areas, affordability concerns exacerbate this restraint, restricting penetration beyond metropolitan markets. Consequently, while adoption is rising in developed economies, knowledge gaps and limited outreach campaigns slow broader global expansion.

Opportunity:

Expansion in digital wellness platforms

The rapid growth of digital wellness platforms creates a promising opportunity for market acceleration. Mobile health apps, virtual coaching, and e-commerce distribution are reshaping accessibility to supplements, fitness, and mental health aids. These platforms enable personalized tracking, AI-driven recommendations, and seamless product purchases, aligning with consumer preferences for convenience and customization. Spurred by tech-savvy millennials and Gen Z, holistic men's wellness brands are leveraging digital ecosystems to enhance engagement, extend market reach, and foster subscription-driven revenue growth worldwide.

Threat:

Intense competition from substitutes

The market is challenged by the availability of substitute products and therapies across men's health. Pharmaceutical solutions, conventional fitness products, and general-purpose wellness offerings often divert consumer attention. Additionally, herbal alternatives, energy drinks, and mass-market nutrition products present competitive pricing and broader recognition. With a saturated wellness industry, brands face difficulties in differentiation and consumer retention. This competitive intensity heightens pricing pressures, limiting margins and compelling holistic wellness providers to innovate continuously to maintain relevance and loyalty.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted supply chains and reduced in-store sales but significantly accelerated interest in immunity, mental resilience, and holistic well-being. Men increasingly turned to online channels for supplements, fitness solutions, and stress-relief products. Virtual consultations and digital wellness subscriptions expanded rapidly, supporting steady demand despite physical restrictions. As health consciousness heightened globally, the pandemic reinforced preventive care as a lifestyle priority. This shift has permanently boosted long-term market growth, cementing holistic wellness in daily routines post-pandemic.

The supplements segment is expected to be the largest during the forecast period

The supplements segment is expected to account for the largest market share during the forecast period, owing to rising demand for vitamins, minerals, and herbal formulations that support immunity, vitality, and stress management. Men increasingly prefer supplements as a convenient solution for bridging nutritional gaps and addressing age-related concerns. Expanding e-commerce channels and product innovations in blends and fortified formulations are fueling widespread adoption. The strong association of supplements with preventive care reinforces their dominance across the wellness spectrum.

The capsules segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the capsules segment is predicted to witness the highest growth rate, reinforced by convenience, dosage accuracy, and enhanced bioavailability. Capsules are increasingly favored over powders and liquids due to portability and consumer-friendly consumption formats. Innovation in plant-based and slow-release capsules is further boosting appeal among health-conscious men. Additionally, capsules align with busy lifestyles, enabling easy adherence to daily routines. This preference is driving manufacturers to expand capsule-based product portfolios across global wellness markets.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its rapidly expanding middle-class population, urbanization, and heightened health awareness. Countries such as China, India, and Japan are witnessing surging demand for supplements, skincare, and fitness products targeting men's wellness. Traditional herbal practices integrated into modern formulations further enhance consumer trust. Moreover, government initiatives promoting preventive healthcare and digital adoption are amplifying market penetration, consolidating Asia Pacific's leadership in the sector.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with robust adoption of digital health platforms, rising disposable incomes, and increasing focus on holistic lifestyles. The U.S. and Canada are witnessing strong demand for premium supplements, sexual wellness products, and mental health aids. Strategic collaborations between wellness brands and tech-driven platforms are accelerating innovation. Moreover, heightened consumer awareness and preference for preventive care continue to drive accelerated adoption across this region.

Key players in the market

Some of the key players in Holistic Men's Wellness Products Market include Unilever PLC, Procter & Gamble Co., Johnson & Johnson, L'Oreal S.A., Beiersdorf AG, Reckitt Benckiser Group plc, Colgate-Palmolive Company, Estee Lauder Companies Inc., Shiseido Company, Limited, Amorepacific Corporation, Edgewell Personal Care Company, Kimberly-Clark Corporation, Henkel AG & Co. KGaA, Coty Inc., LVMH Moet Hennessy Louis Vuitton, and Procter & Gamble Co., Johnson & Johnson.

Key Developments:

In Sep 2025, Unilever PLC launched the new Dove Men+Care Mindful Vitality line, a comprehensive range of supplements and topical products featuring adaptogens and nootropics, designed to combat mental fatigue and support cognitive function alongside physical wellness.

In Aug 2025, L'Oreal S.A. introduced the new Biotherm Homme Force Supreme probiotic and postbiotic serum, a daily skincare product engineered to strengthen the skin's microbiome barrier and improve resilience to environmental stress.

In July 2025, The Estee Lauder Companies Inc. announced the launch of its 'Aveda Men' holistic grooming ecosystem, which integrates aromatherapy, plant-based formulations, and a digital wellness app to track stress and sleep patterns.

Product Types Covered:

• Supplements
• Skincare & Grooming
• Sexual Wellness Products
• Mental Health Aids
• Fitness & Recovery

Formulations Covered:

• Capsules
• Powders
• Gummies
• Topicals
• Drinks

Distribution Channels Covered:

• E-Commerce
• Pharmacies
• Specialty Men's Clinics
• Retail Stores

End Users Covered:

• Athletes
• Professionals
• Retirees
• Students

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Holistic Men's Wellness Products Market, By Product Type

• 5.1 Introduction
• 5.2 Supplements
• 5.3 Skincare & Grooming
• 5.4 Sexual Wellness Products
• 5.5 Mental Health Aids
• 5.6 Fitness & Recovery

6 Global Holistic Men's Wellness Products Market, By Formulation

• 6.1 Introduction
• 6.2 Capsules
• 6.3 Powders
• 6.4 Gummies
• 6.5 Topicals
• 6.6 Drinks

7 Global Holistic Men's Wellness Products Market, By Distribution Channel

• 7.1 Introduction
• 7.2 E-Commerce
• 7.3 Pharmacies
• 7.4 Specialty Men's Clinics
• 7.5 Retail Stores

8 Global Holistic Men's Wellness Products Market, By End User

• 8.1 Introduction
• 8.2 Athletes
• 8.3 Professionals
• 8.4 Retirees
• 8.5 Students

9 Global Holistic Men's Wellness Products Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Unilever PLC
• 11.2 Procter & Gamble Co.
• 11.3 Johnson & Johnson
• 11.4 L'Oreal S.A.
• 11.5 Beiersdorf AG
• 11.6 Reckitt Benckiser Group plc
• 11.7 Colgate-Palmolive Company
• 11.8 Estee Lauder Companies Inc.
• 11.9 Shiseido Company, Limited
• 11.10 Amorepacific Corporation
• 11.11 Edgewell Personal Care Company
• 11.12 Kimberly-Clark Corporation
• 11.13 Henkel AG & Co. KGaA
• 11.14 Coty Inc.
• 11.15 LVMH Moet Hennessy Louis Vuitton
• 11.16 Procter & Gamble Co.
• 11.17 Johnson & Johnson

List of Tables

• Table 1 Global Holistic Men's Wellness Products Market Outlook, By Region (2024-2032) ($MN)
• Table 2 Global Holistic Men's Wellness Products Market Outlook, By Product Type (2024-2032) ($MN)
• Table 3 Global Holistic Men's Wellness Products Market Outlook, By Supplements (2024-2032) ($MN)
• Table 4 Global Holistic Men's Wellness Products Market Outlook, By Skincare & Grooming (2024-2032) ($MN)
• Table 5 Global Holistic Men's Wellness Products Market Outlook, By Sexual Wellness Products (2024-2032) ($MN)
• Table 6 Global Holistic Men's Wellness Products Market Outlook, By Mental Health Aids (2024-2032) ($MN)
• Table 7 Global Holistic Men's Wellness Products Market Outlook, By Fitness & Recovery (2024-2032) ($MN)
• Table 8 Global Holistic Men's Wellness Products Market Outlook, By Formulation (2024-2032) ($MN)
• Table 9 Global Holistic Men's Wellness Products Market Outlook, By Capsules (2024-2032) ($MN)
• Table 10 Global Holistic Men's Wellness Products Market Outlook, By Powders (2024-2032) ($MN)
• Table 11 Global Holistic Men's Wellness Products Market Outlook, By Gummies (2024-2032) ($MN)
• Table 12 Global Holistic Men's Wellness Products Market Outlook, By Topicals (2024-2032) ($MN)
• Table 13 Global Holistic Men's Wellness Products Market Outlook, By Drinks (2024-2032) ($MN)
• Table 14 Global Holistic Men's Wellness Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
• Table 15 Global Holistic Men's Wellness Products Market Outlook, By E-Commerce (2024-2032) ($MN)
• Table 16 Global Holistic Men's Wellness Products Market Outlook, By Pharmacies (2024-2032) ($MN)
• Table 17 Global Holistic Men's Wellness Products Market Outlook, By Specialty Men's Clinics (2024-2032) ($MN)
• Table 18 Global Holistic Men's Wellness Products Market Outlook, By Retail Stores (2024-2032) ($MN)
• Table 19 Global Holistic Men's Wellness Products Market Outlook, By End User (2024-2032) ($MN)
• Table 20 Global Holistic Men's Wellness Products Market Outlook, By Athletes (2024-2032) ($MN)
• Table 21 Global Holistic Men's Wellness Products Market Outlook, By Professionals (2024-2032) ($MN)
• Table 22 Global Holistic Men's Wellness Products Market Outlook, By Retirees (2024-2032) ($MN)
• Table 23 Global Holistic Men's Wellness Products Market Outlook, By Students (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.