健康與保健食品市場規模、佔有率和成長分析（按類型、卡路里含量、屬性、脂肪含量、類別、無添加類別、通路和地區分類）—2026-2033年產業預測

預計到 2024 年，全球健康和保健食品市場規模將達到 9,501 億美元，到 2025 年將成長至 9,976.1 億美元，到 2033 年將成長至 1,4739.2 億美元，預測期（2026-2033 年）的複合年成長率為 5.0%。

全球健康食品市場蓬勃發展，這主要得益於消費者營養意識的不斷增強以及文明病的日益增加。植物蛋白、富含益生菌的食品替代品和天然飲料等創新產品，正推動消費者向機能性食品食品和強化食品轉變，從而促進其在更廣泛的消費群體中普及。永續性正逐漸成為核心主題，透過潔淨標示配方、有機認證和符合道德規範的原料採購等方式影響產品開發，吸引具有環保意識的消費者。然而，高昂的研發成本和來自傳統食品的激烈競爭等挑戰可能會阻礙市場成長，尤其是在價格敏感市場。亞太地區的都市化和收入成長正在推動市場需求，而北美和歐洲消費者意識的增強以及監管支持，則為該行業的未來發展奠定了堅實的基礎。

全球健康與保健食品市場促進因素

全球健康食品市場的主要驅動力之一是消費者對健康生活方式益處的認知不斷提高。隨著越來越多的人意識到飲食對整體健康的影響，對富含維生素、礦物質和益生菌等機能性食品食品的需求日益成長。此外，文明病的不斷增加，以及消費者對天然有機成分的需求，進一步促使他們選擇更健康的食品。這種消費行為的轉變促使品牌不斷創新，拓展健康產品線，進而推動市場成長。

限制全球健康與保健食品市場的因素

全球健康食品市場面臨的主要阻礙因素之一是消費者對保健產品真實性和標籤的日益關注。消費者越來越警惕誤導性標籤，許多「天然」或「健康」產品往往缺乏充分的科學證據。此外，日益嚴格的監管審查和標籤要求也給製造商帶來了挑戰，他們既要確保合規，又要維持價格競爭力。這種疑慮可能導致消費者信任度下降，最終可能阻礙市場成長，因為消費者會轉向那些提供透明度和經證實健康益處的品牌。

全球健康與保健食品市場趨勢

全球健康食品市場正日益受到技術進步的影響，尤其是在人工智慧營養分析和供應鏈最佳化方面的應用。透過人工智慧，企業可以增強營養追蹤能​​力，精準預測原料需求，並提高產品配方的一致性。這種數位化轉型不僅提高了營運效率，減少了廢棄物，還滿足了消費者對合規且永續性食品日益成長的需求。隨著健康意識日益增強，人工智慧在該領域的應用有望重新定義品質和透明度標準，從而推動市場進一步擴張和創新。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭格局概述

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術評估

全球健康與保健食品市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 機能性食品
• 強化型健康烘焙產品
• 健康零食
• BFY食品
• 飲料
• 巧克力
• 其他

全球健康與保健食品市場規模（按卡路里含量和複合年成長率分類）（2026-2033 年）

• 零卡路里
• 低卡路里
• 減少卡路里

全球健康與保健食品市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 非基因改造
• 基因改造

全球健康與保健食品市場規模（按脂肪含量及複合年成長率分類）（2026-2033 年）

• 無脂
• 低脂
• 減脂

全球健康與保健食品市場規模（按類別分類）及複合年成長率（2026-2033 年）

• 傳統的
• 有機的

全球健康與保健食品市場規模：無添加類別及複合年成長率（2026-2033 年）

• 不含麩質
• 不含乳製品
• 不含大豆
• 不含堅果
• 不含乳糖
• 不含人工香料
• 不含人工色素
• 其他

全球健康與保健食品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 商店型零售商
• 非實體店面零售商

全球健康與保健食品市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Nestle SA
• Danone SA
• Abbott Laboratories
• General Mills, Inc.
• Unilever PLC
• PepsiCo, Inc.
• The Hain Celestial Group, Inc.
• Archer Daniels Midland Company（ADM）
• Herbalife Nutrition Ltd.
• Kellanova
• Mondelez International, Inc.
• Glanbia plc
• Kraft Heinz
• Post Holdings, Inc.
• Yakult Honsha Co., Ltd.
• Amway
• Otsuka Holdings Co., Ltd.
• Tyson Foods Inc.
• GNC Holdings, LLC
• SunOpta Inc.

結論與建議

Global Health And Wellness Food Market size was valued at USD 950.1 billion in 2024 and is poised to grow from USD 997.61 billion in 2025 to USD 1473.92 billion by 2033, growing at a CAGR of 5.0% during the forecast period (2026-2033).

The global health and wellness food market is thriving, propelled by heightened consumer awareness of nutrition and the increasing prevalence of lifestyle-related illnesses. There is a notable shift towards functional and fortified foods, driven by innovations in plant-based proteins, probiotic-rich alternatives, and naturally sourced beverages, facilitating broader consumer outreach. Sustainability has emerged as a central theme, influencing product development through clean-label formulations, organic certifications, and ethically sourced ingredients, appealing to eco-conscious consumers. However, challenges such as high research and development costs and fierce competition from traditional food products may hinder growth, particularly in price-sensitive markets. Regions like Asia Pacific are experiencing heightened demand due to urbanization and rising incomes, while North America and Europe benefit from strong consumer awareness and regulatory support, indicating a promising future for the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Health And Wellness Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Health And Wellness Food Market Segments Analysis

Global Health And Wellness Food Market is segmented by Type, Calorie Content, Nature, Fat Content, Category, Free From Category, Distribution Channel and region. Based on Type, the market is segmented into Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates and Others. Based on Calorie Content, the market is segmented into No-Calorie, Low Calories and Reduced-Calorie. Based on Nature, the market is segmented into Non-GMO and GMO. Based on Fat Content, the market is segmented into No Fat, Low Fat and Reduced-Fat. Based on Category, the market is segmented into Conventional and Organic. Based on Free From Category, the market is segmented into Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others. Based on Distribution Channel, the market is segmented into Store-Based Retailers and Non-Store Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Health And Wellness Food Market

One of the key market drivers for the global health and wellness food market is the increasing consumer awareness regarding the benefits of a healthy lifestyle. As more individuals become conscious of the impact of diet on overall well-being, there is a rising demand for food products that promote health benefits, such as functional foods fortified with vitamins, minerals, and probiotics. Additionally, the growing prevalence of lifestyle-related diseases, coupled with the desire for natural and organic ingredients, has further propelled consumers towards healthier food options. This shift in consumer behavior has prompted brands to innovate and expand their health-centric product offerings, driving market growth.

Restraints in the Global Health And Wellness Food Market

A significant restraint in the Global Health and Wellness Food Market is the rising concerns surrounding the authenticity and labeling of health products. Consumers are increasingly wary of misleading claims, with many products marketed as "natural" or "healthy" often lacking substantial scientific backing. Additionally, regulatory scrutiny and stringent labeling requirements can pose challenges for manufacturers in ensuring compliance while maintaining competitive pricing. This skepticism may lead to decreased consumer trust, ultimately hindering market growth as consumers gravitate towards brands that offer transparency and proven efficacy in their health claims.

Market Trends of the Global Health And Wellness Food Market

The Global Health and Wellness Food market is increasingly influenced by technological advancements, particularly through the integration of AI-driven nutrition analysis and supply optimization. By employing artificial intelligence, companies can enhance their nutritional tracking capabilities, forecast ingredient demands with precision, and refine product formulations for consistency. This digital transformation not only enhances operational efficiencies and minimizes waste but also aligns with the growing consumer demand for compliant and sustainable food options. As health-conscious consumers become more discerning, the utilization of AI in this sector is set to redefine standards for quality and transparency, driving further expansion and innovation within the market.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Health And Wellness Food Market Size by Type & CAGR (2026-2033)

• Market Overview
• Functional Food
• Fortified and Healthy Bakery Products
• Healthy Snacks
• BFY Foods
• Beverages
• Chocolates
• Others

Global Health And Wellness Food Market Size by Calorie Content & CAGR (2026-2033)

• Market Overview
• No-Calorie
• Low Calories
• Reduced-Calorie

Global Health And Wellness Food Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Non-GMO
• GMO

Global Health And Wellness Food Market Size by Fat Content & CAGR (2026-2033)

• Market Overview
• No Fat
• Low Fat
• Reduced-Fat

Global Health And Wellness Food Market Size by Category & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Health And Wellness Food Market Size by Free From Category & CAGR (2026-2033)

• Market Overview
• Gluten-Free
• Dairy-Free
• Soy-Free
• Nut-Free
• Lactose-Free
• Artificial Flavor-Free
• Artificial Color-Free
• Others

Global Health And Wellness Food Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Store-Based Retailers
• Non-Store Retailers

Global Health And Wellness Food Market Size & CAGR (2026-2033)

• North America (Type, Calorie Content, Nature, Fat Content, Category, Free From Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Calorie Content, Nature, Fat Content, Category, Free From Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Calorie Content, Nature, Fat Content, Category, Free From Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Calorie Content, Nature, Fat Content, Category, Free From Category, Distribution Channel)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Calorie Content, Nature, Fat Content, Category, Free From Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellanova
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyson Foods Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations