物聯網定位市場－全球產業規模、佔有率、趨勢、機會及預測（依定位類型、應用、垂直產業、地區及競爭格局分類，2021-2031年）

全球定位服務市場預計將從 2025 年的 626.7 億美元成長到 2031 年的 1,945.5 億美元，複合年成長率為 20.78%。

該市場將基於位置的功能整合到物聯網設備中，從而實現對各種環境下實體資產的即時追蹤、監控和管理。推動此市場發展的關鍵因素包括：對價值鏈更高透明度的需求、物流營運效率的提升以及高附加價值產業日益成長的資產保護需求。低功率廣域網路(LPWAN) 的快速發展為這些經濟需求提供了動力，因為它提供了必要的連接基礎設施。根據全球行動通訊系統協會 (GSMA) 預測，到 2024 年，68 個國家的 258 家通訊業者將部署或商用 NB-IoT 或 LTE-M 網路，這表明廣泛應用所需的連接環境正在不斷完善。

然而，該市場面臨著與資料隱私和網路安全漏洞相關的重大挑戰。持續收集精確位置資料引發了人們對未經授權的監視和敏感資訊外洩風險的嚴重擔憂。這些安全威脅可能導致監管障礙和消費者猶豫，從而延緩位置智慧技術融入關鍵企業工作流程和個人應用程式的進程。

市場促進因素

對即時供應鏈可視性和資產追蹤日益成長的需求正在從根本上改變市場結構。企業正迅速從被動的里程碑記錄轉向主動、持續的貨物監控，以降低全球貿易的複雜性和中斷風險。這種轉變正在推動廣泛的投資。根據三菱重工 (MHI) 於 2025 年 3 月發布的《2025 年度產業報告》，55% 的供應鏈領導者正在增加對供應鏈技術和創新的投資。具體而言，資金正流入那些能夠提供詳細可追溯性的平台，以損失預防並最佳化物流網路。此外，笛卡爾系統集團 (Descartes Systems Group) 於 2025 年 9 月開展的第九屆年度全球運輸管理基準調查顯示，80% 的受訪者計劃增加在運輸管理系統 (TMS) 方面的 IT 支出，並將可視性和績效管理作為首要任務。這凸顯了位置資料在維持具競爭力的服務水準的重要性。

互聯物聯網設備和生態系統的快速成長為定位服務擴展提供了技術基礎。隨著硬體成本的下降，從工業機械到智慧城市基礎設施等各種實體資產正逐漸成為互聯節點，傳輸精確的地理空間資料。這種終端數量的擴展創造了高密度資料環境，為高價值分析提供了必要條件。根據愛立信於2025年6月發布的《愛立信移動報告》，預計到2025年底，蜂巢式物聯網連接總數將達到45億，這反映了支撐這些生態系統的硬體部署規模之大。這種基礎設施的成長對於在各種工業和城市環境中大規模應用位置智慧技術至關重要。

市場挑戰

資料隱私和網路安全漏洞是限制全球位置智慧市場 (GLoT) 發展的關鍵阻礙因素。即時追蹤實體資產會產生大量的敏感位置訊息，從而帶來未經授權的監視和資訊竊取的重大風險。由於企業意識到資料外洩的可能性增加，為了避免聲譽受損和潛在的法律責任，他們往往會推遲或放棄位置智慧技術的整合。這種猶豫不決阻礙了技術的引進週期，使其無法成為關鍵產業的標準營運組件。

此外，應對日益複雜的網路威脅而不斷攀升的網路安全成本，對採用者的投資報酬率產生了負面影響。企業必須投入大量資源用於合規和防禦基礎設施建設，從而限制了其用於擴大物聯網應用規模的預算。產業數據也印證了這種高風險環境。據物聯網機器對機器通訊委員會 (IoT M2M Council) 預測，到 2024 年，已確認存在漏洞的連網設備數量將年增 136%。這種日益嚴峻的威脅情勢直接導致企業在採用物聯網技術方面猶豫不決，最終限制了市場的整體收入潛力和成長速度。

市場趨勢

基於位置的擴增實境(AR) 應用的興起，透過將精確的地理空間資料直接疊加到工作團隊的現實世界視圖上，從根本上改變了他們與物理環境的交互方式。這種整合使現場技術人員和倉庫人員能夠即時視覺化最佳路線和隱藏資產的位置，從而顯著減少複雜設施內的搜尋時間和錯誤。與被動式追蹤儀表板不同，這項技術創建了身臨其境型介面，並能精確地指導人工操作，彌合了數位記錄和物理現實之間的鴻溝。根據 Zebra Technologies 於 2025 年 2 月發布的《2025 年倉庫願景研究報告》，63% 的全球倉庫經理計劃在未來五年內整合擴增實境技術，這反映出一種利用數位智慧來補充人工勞動的戰略舉措。

同時，隨著企業尋求緩解集中式雲端架構固有的延遲和頻寬限制，即時位置處理向邊緣運算的轉變正在加速。透過在本地閘道器和設備上直接處理高密度位置流，企業可以實現自動導引車 (AGV) 和安全關鍵型工業監控系統所需的毫秒級響應速度。這種分散式方法無需依賴持續的上游連接，即可實現即時的資產級決策。根據 Eclipse 基金會於 2024 年 4 月發布的《2023 年物聯網與邊緣運算商業應用調查報告》，33% 的企業已經部署了邊緣運算解決方案，另有 30% 的企業計劃在未來 24 個月內部署該基礎設施，以支援分散式工作負載。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：全球物件定位市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依位置類型（室內位置、室外位置）
  • 按應用領域（地圖與導航、基於位置的客戶參與與廣告平台、基於位置的社交媒體監控、物聯網資產管理、智慧定位）
  • 按行業分類（銀行、金融和保險，國防，政府和公共產業，醫療保健和生命科學，工業製造，媒體和娛樂，零售和電子商務，運輸和物流，其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章 北美地區物件位置市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

7. 歐洲物件位置市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

8. 亞太地區物聯網市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

9. 中東和非洲地區市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球物定位市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Apple, Inc.
• Alphabet Inc.
• Qualcomm Technologies, Inc.
• Pitney Bowes Inc.
• IBM Corporation
• HERE Holding Corporation
• Wireless Logic Inc.
• Microsoft Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Location Of Things Market is projected to expand from USD 62.67 Billion in 2025 to USD 194.55 Billion by 2031, growing at a CAGR of 20.78%. This market encompasses the integration of location-based capabilities into Internet of Things devices, allowing for the real-time tracking, monitoring, and management of physical assets across various environments. Key drivers propelling this market include the essential need for improved supply chain visibility, the demand for operational efficiency in logistics, and the growing requirement for asset protection in high-value industries. These economic necessities are bolstered by the rapid growth of Low Power Wide Area Networks, which provide the necessary connectivity infrastructure. According to the Global mobile Suppliers Association, in 2024, 258 operators had deployed or commercially launched NB-IoT or LTE-M networks across 68 countries, highlighting the increasing availability of connectivity needed for widespread adoption.

However, the market faces significant challenges related to data privacy and cybersecurity vulnerabilities. The continuous collection of precise geolocation data provokes serious concerns regarding unauthorized surveillance and the risk of sensitive information breaches. Such security threats can result in regulatory hurdles and consumer hesitation, thereby slowing the integration of location-intelligence technologies into critical enterprise workflows and personal applications.

Market Driver

The escalating demand for real-time supply chain visibility and asset tracking is fundamentally reshaping the market structure. Enterprises are swiftly transitioning from passive milestone logging to active, continuous monitoring of goods to mitigate global trade complexities and operational disruptions. This shift is fueling broad investment; according to MHI's '2025 MHI Annual Industry Report' from March 2025, 55% of supply chain leaders are increasing their supply chain technology and innovation investments. Specifically, this capital is flowing into platforms that offer granular traceability to prevent loss and optimize logistics networks. Additionally, the '9th Annual Global Transportation Management Benchmark Survey' by Descartes Systems Group in September 2025 notes that 80% of respondents plan to increase their transportation management system IT spending, with top priorities focused on visibility and performance management, underscoring the critical reliance on location data to maintain competitive service levels.

The rapid proliferation of connected IoT devices and ecosystems serves as the technological foundation expanding location services. As hardware costs decrease, physical assets ranging from industrial machinery to smart city infrastructure become interconnected nodes transmitting precise geospatial data. This scaling of endpoints creates the dense data environment necessary for high-value analytics. According to the 'Ericsson Mobility Report' published by Ericsson in June 2025, total cellular IoT connections are expected to reach 4.5 billion at the end of 2025, reflecting the sheer scale of the hardware deployment supporting these ecosystems. This infrastructure growth is critical for enabling the mass adoption of location-intelligence technologies across diverse industrial and urban environments.

Market Challenge

Data privacy and cybersecurity vulnerabilities act as a primary constraint on the growth of the Global Location of Things Market. The capability to track physical assets in real-time generates vast amounts of sensitive geolocation data, which creates significant risks regarding unauthorized surveillance and information theft. When enterprises perceive a heightened probability of data breaches, they frequently delay or cancel the integration of location-intelligence technologies to avoid reputational damage and potential legal liabilities. This hesitation disrupts the adoption cycle, preventing the technology from becoming a standard operational component across critical industries.

Moreover, the rising cost of securing these networks against sophisticated threats negatively impacts the return on investment for adopters. Companies must allocate substantial resources to regulatory compliance and defensive infrastructure, which limits the budget available for scaling their IoT deployments. This environment of elevated risk is substantiated by industry data; according to the IoT M2M Council, in 2024, the number of connected devices with identified vulnerabilities increased by 136 percent compared to the previous year. This escalating threat landscape directly reinforces corporate reluctance, thereby dampening the overall revenue potential and expansion rate of the market.

Market Trends

The Rise of Location-Based Augmented Reality Applications is fundamentally altering how workforce teams interact with physical environments by overlaying precise geospatial data directly onto real-world views. This convergence enables field technicians and warehouse staff to visualize optimal navigation paths and hidden asset locations in real-time, thereby drastically reducing search times and operational errors in complex facilities. Unlike passive tracking dashboards, this technology creates an immersive interface that guides manual tasks with high precision, bridging the gap between digital records and physical reality. According to Zebra Technologies' '2025 Warehousing Vision Study' from February 2025, 63% of warehouse leaders globally plan to integrate augmented reality technologies within the next five years, reflecting a strategic move to augment human labor with digital intelligence.

Concurrently, the Shift Toward Edge Computing for Real-Time Location Processing is accelerating as organizations seek to mitigate the latency and bandwidth limitations inherent in centralized cloud architectures. By processing dense geolocation streams directly on local gateways or devices, enterprises ensure the millisecond-level responsiveness required for automated guided vehicles and safety-critical industrial monitoring systems. This decentralized approach allows for immediate decision-making at the asset level without relying on continuous upstream connectivity. According to the Eclipse Foundation's '2023 IoT & Edge Commercial Adoption Survey Report' released in April 2024, 33% of organizations have already adopted edge computing solutions, with an additional 30% indicating concrete plans to deploy this infrastructure within the next 24 months to support such distributed workloads.

Key Market Players

• Apple, Inc.
• Alphabet Inc.
• Qualcomm Technologies, Inc.
• Pitney Bowes Inc.
• IBM Corporation
• HERE Holding Corporation
• Wireless Logic Inc.
• Microsoft Corporation

Report Scope

In this report, the Global Location Of Things Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Location Of Things Market, By Location Type

• Indoor Location
• Outdoor Location

Location Of Things Market, By Application

• Mapping & Navigation
• Location-based Customer Engagement & Advertising Platform
• Location-based Social Media Monitoring
• IoT Asset Management
• Location Intelligence

Location Of Things Market, By Vertical

• BFSI
• Defense
• Government & Public Utilities
• Healthcare & Life Sciences
• Industrial Manufacturing
• Media & Entertainment
• Retail & E-Commerce
• Transportation & Logistics
• Others

Location Of Things Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Location Of Things Market.

Available Customizations:

Global Location Of Things Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Location Of Things Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Location Type (Indoor Location, Outdoor Location)
  • 5.2.2. By Application (Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management, Location Intelligence)
  • 5.2.3. By Vertical (BFSI, Defense, Government & Public Utilities, Healthcare & Life Sciences, Industrial Manufacturing, Media & Entertainment, Retail & E-Commerce, Transportation & Logistics, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Location Of Things Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Location Type
  • 6.2.2. By Application
  • 6.2.3. By Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Location Of Things Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Location Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Vertical
  • 6.3.2. Canada Location Of Things Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Location Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Vertical
  • 6.3.3. Mexico Location Of Things Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Location Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Vertical

7. Europe Location Of Things Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Location Type
  • 7.2.2. By Application
  • 7.2.3. By Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Location Of Things Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Location Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Vertical
  • 7.3.2. France Location Of Things Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Location Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Vertical
  • 7.3.3. United Kingdom Location Of Things Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Location Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Vertical
  • 7.3.4. Italy Location Of Things Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Location Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Vertical
  • 7.3.5. Spain Location Of Things Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Location Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Vertical

8. Asia Pacific Location Of Things Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Location Type
  • 8.2.2. By Application
  • 8.2.3. By Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Location Of Things Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Location Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Vertical
  • 8.3.2. India Location Of Things Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Location Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Vertical
  • 8.3.3. Japan Location Of Things Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Location Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Vertical
  • 8.3.4. South Korea Location Of Things Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Location Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Vertical
  • 8.3.5. Australia Location Of Things Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Location Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Vertical

9. Middle East & Africa Location Of Things Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Location Type
  • 9.2.2. By Application
  • 9.2.3. By Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Location Of Things Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Location Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Vertical
  • 9.3.2. UAE Location Of Things Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Location Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Vertical
  • 9.3.3. South Africa Location Of Things Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Location Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Vertical

10. South America Location Of Things Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Location Type
  • 10.2.2. By Application
  • 10.2.3. By Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Location Of Things Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Location Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Vertical
  • 10.3.2. Colombia Location Of Things Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Location Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Vertical
  • 10.3.3. Argentina Location Of Things Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Location Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Location Of Things Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Apple, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Alphabet Inc.
• 15.3. Qualcomm Technologies, Inc.
• 15.4. Pitney Bowes Inc.
• 15.5. IBM Corporation
• 15.6. HERE Holding Corporation
• 15.7. Wireless Logic Inc.
• 15.8. Microsoft Corporation

16. Strategic Recommendations

17. About Us & Disclaimer