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市場調查報告書
商品編碼
1891799

全球物聯網定位市場：依技術/作用模式、產品類型、應用、部署類型和地區分析－市場規模、產業趨勢、機會分析和預測（2026-2035 年）

Global Location of Things Market: Analysis By Technology/Mode of Action, Product Type, Application, Deployment Type, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2026-2035
出版日期: | 出版商: Astute Analytica | 英文 280 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

物聯網定位市場在 2024 年經歷了變革性的基礎設施升級，為未來幾年的快速擴張奠定了基礎。到 2025 年，市場規模達到約 350.9 億美元，反映了這些進步帶來的直接影響。展望未來，預計市場將經歷巨大的成長，到 2035 年將達到約 7,377 億美元。這一顯著成長意味著 2026 年至 2035 年的複合年增長率 (CAGR) 為 35.6%，顯示物聯網定位技術在各個領域的應用和整合正在加速。

此次升級顯著增強了基於位置的服務的技術基礎和能力，從而實現了更精準、可靠且可擴展的追蹤解決方案。物聯網設備的快速普及、5G 和邊緣運算技術的進步，以及政府積極推動智慧城市化的政策，共同推動了物體定位市場的快速成長。這些因素的綜合作用，推動了對即時追蹤、物流優化和個人化互動解決方案的需求，並在未來十年內帶來前所未有的市場擴張和創新。

市場趨勢

物體定位市場的主要參與者，包括 HERE、Google、Esri、高通和博世，正透過技術創新、策略合作和有針對性的收購，塑造著產業的未來並推動創新。每家公司都致力於提升位置智慧能力，以提高資產、人員和車輛追蹤的準確性和可靠性。持續投資於整合人工智慧、機器學習和超寬頻 (UWB) 等尖端技術的先進位置服務開發，正在推動實現更精確、更具情境感知的位置資料。

2025年12月，HMD World宣布推出HMD XploraOne智慧型手機，這是一款專為兒童設計的智慧型手機，由HMD與穿戴式裝置品牌Xplora合作開發。這款新設備提供通話、簡訊和位置追蹤等基本通訊功能，但有意排除網路存取和社交媒體平台，將其定位為“兒童安全的第一部手機”，以保護年輕用戶免受網路風險的侵害。

同樣在2025年12月，位於紐伯格的工程公司Ciholas發表了CUWB即時定位系統（RTLS），這是一款利用超寬頻技術的突破性解決方案。 CUWB提供高度精確的位置信息，可在物流、製造、娛樂、體育分析和醫療保健等多個領域實現即時資產追蹤。該系統準確可靠的位置資訊正在革新這些產業的資產管理和營運效率。

2025年10月，以家庭安全應用聞名的Life360進軍寵物科技市場，推出 "寵物GPS" 追蹤器，這是一款可穿戴在寵物項圈和胸背帶上的新型追蹤設備。該設備可為寵物主人提供愛犬和愛貓的即時位置訊息，滿足消費者對可靠寵物追蹤解決方案日益增長的需求。

關鍵成長因素

5G網路的快速發展已成為物聯網定位市場成長的關鍵推動力，它能夠實現精準定位，尤其是在室內。與傳統的無線通訊技術不同，5G提供更高的資料速率、更低的延遲和更大的網路容量，從而全面提升定位服務的效能和可靠性。這些改進在室內環境中尤其重要，因為傳統的GPS訊號通常較弱或無法使用，而精準的室內定位一直是許多行業長期面臨的挑戰。

新興機會

低地球軌道 (LEO) 衛星星座的部署可提供全球覆蓋，預計將成為推動物體定位市場顯著成長的關鍵機會趨勢。與軌道高度較高的傳統地球靜止軌道衛星不同，LEO 衛星在較低的軌道高度（通常為地球表面上方 500 至 2,000 公里）運行，從而實現更快的資料傳輸、更低的延遲和更高的訊號精度。這項技術進步使得在全球範圍內，包括地面網路覆蓋有限或沒有地面網路的偏遠地區和以前未覆蓋的地區，都能實現持續的即時追蹤和通訊。

優化障礙

消費者對資料隱私和監控倫理日益增長的擔憂是可能阻礙物體定位市場成長的重大挑戰。隨著定位技術的日益普及，消費者越來越關注其個人資料的收集、儲存和使用方式。人們的這種意識不斷增強，導致人們對潛在的隱私侵犯、未經授權的追蹤和敏感位置資訊的濫用越來越擔憂。這些擔憂可能會導致消費者對基於位置的服務產生抵觸情緒，尤其是在消費者認為其隱私權未得到充分保護或資料處理缺乏透明度的情況下。

目錄

第一章：摘要整理：全球物件定位市場

第二章：研究方法與架構

  • 研究目標
  • 產品概述
  • 市場區隔
  • 質性研究
    • 一手和二手資料來源
  • 量化研究
    • 一手和二手資料來源
  • 依地區劃分的原始調查受訪者
  • 研究假設
  • 市場規模估算
  • 資料三角驗證

第三章 全球物件定位市場概述

  • 產業價值鏈分析
    • 原料供應商
    • 製造商
    • 經銷商
    • 終端用戶
  • 行業展望
  • PESTLE 分析
  • 波特五力分析
    • 供應商議價能力
    • 買方議價能力
    • 替代品威脅
    • 新進入者威脅
    • 競爭強度
  • 市場成長與展望
    • 市場收入預測（2020-2035）
    • 價格趨勢分析
  • 市場吸引力分析
    • 依細分市場/地理劃分
    • 可操作的洞見（分析師）建議）

第四章 競爭格局概覽

  • 市場集中度
  • 公司市佔率分析（價值，2025 年）
  • 競爭格局分析與基準測試

第五章：全球物體定位市場分析

  • 市場動態與趨勢
    • 成長驅動因素
    • 限制因素
    • 機遇
    • 主要趨勢
  • 市場規模及預測（2020-2035 年）
    • 依產品類型劃分
    • 依部署類型劃分
    • 依應用程式劃分
    • 依技術劃分
    • 依地區劃分

第六章：北美市場對象定位市場分析

第七章：歐洲對象定位市場分析

第八章：亞太地區物件定位市場分析

第九章：中東與非洲對象定位市場分析

第十章：南美洲對象定位市場分析

第十一章：公司簡介

  • 雲端軟體集團公司 (Cloud Software Group, Inc.)
  • 環境系統研究所 (Environmental Systems Research Institute)
  • HERE Technologies
  • 國際商業機器公司 (International Business Machines Corporation)
  • 微軟公司 (Microsoft Corporation)
  • Navigine
  • 必能寶公司 (Pitney Bowes Inc.)
  • 高通公司 (Qualcomm Incorporated)
  • 優必選 (Ubisense)
  • 威瑞森 (Verizon)
  • 無線邏輯公司 (Wireless Logic)
  • 斑馬技術公司 (Zebra Technologies Corp.)
  • 其他知名公司玩家

第十二章：附錄

簡介目錄
Product Code: AA12251610

The Location of Things market underwent a transformative infrastructure upgrade in 2024, setting the stage for rapid expansion in the years that followed. By 2025, the market was valued at approximately US$ 35.09 billion, reflecting the immediate impact of these advancements. Looking ahead, the market is projected to experience extraordinary growth, reaching an estimated valuation of US$ 737.7 billion by 2035. This remarkable increase corresponds to a compound annual growth rate (CAGR) of 35.6% throughout the forecast period from 2026 to 2035, highlighting the accelerating adoption and integration of Location of Things technologies across various sectors.

This upgrade significantly enhanced the technological foundation and capabilities of location-based services, enabling more precise, reliable, and scalable tracking solutions. The Location of Things market's dramatic growth is underpinned by a seismic infrastructure upgrade in 2024 and propelled by the rapid proliferation of IoT devices, technological advances in 5G and edge computing, and proactive government policies for smart urbanization. These factors collectively fuel the rising demand for real-time tracking, logistics optimization, and personalized engagement solutions, positioning the market for unprecedented expansion and innovation over the coming decade.

Noteworthy Market Developments

Key players in the Location of Things market, such as HERE, Google, Esri, Qualcomm, and Bosch, are driving innovation and shaping the industry's future through a combination of technological advancements, strategic partnerships, and targeted acquisitions. Their focus is on enhancing location intelligence capabilities for tracking assets, people, and vehicles with greater accuracy and reliability. These companies continuously invest in developing sophisticated location-based services that integrate cutting-edge technologies like AI, machine learning, and ultra-wideband (UWB), enabling more precise and context-aware location data.

In December 2025, HMD Global announced the upcoming launch of the HMD XploraOne, a phone specifically designed for children, developed in partnership with the wearable brand Xplora. This new device is positioned as a child-safe first phone, offering essential communication features such as calling, texting, and location tracking, while intentionally excluding internet access and social media platforms to protect young users from online risks.

Also in December 2025, Newburgh-based engineering firm Ciholas launched the CUWB Real Time Location System (RTLS), a groundbreaking solution powered by Ultra-Wideband technology. CUWB delivers high-precision location data that enables real-time tracking of assets across various sectors, including logistics, manufacturing, entertainment, sports analytics, and healthcare. The system's ability to provide accurate and reliable location information is revolutionizing asset management and operational efficiency in these industries.

In October 2025, Life360, a well-known family safety app, expanded its product portfolio by entering the pet technology market with the launch of Pet GPS, a new tracking device designed to attach to a pet's collar or harness. This device offers pet owners real-time location updates for their dogs and cats, addressing a growing consumer desire for reliable pet tracking solutions.

Core Growth Drivers

The rapid expansion of 5G networks is emerging as a major driving force behind the growth of the Location of Things market, particularly by enabling precise indoor positioning capabilities. Unlike previous generations of wireless technology, 5G offers significantly higher data speeds, lower latency, and increased network capacity, which collectively enhance the performance and reliability of location-based services. These improvements are especially critical for indoor environments where traditional GPS signals are often weak or unavailable, making accurate indoor positioning a long-standing challenge for many industries.

Emerging Opportunity Trends

The deployment of Low Earth Orbit (LEO) satellite constellations for global coverage is poised to become a major opportunity trend driving substantial growth in the Location of Things market. Unlike traditional geostationary satellites, which orbit at much higher altitudes, LEO satellites operate at lower altitudes-typically between 500 and 2,000 kilometers above the Earth's surface-allowing for faster data transmission, lower latency, and improved signal accuracy. This technological advancement enables continuous, real-time tracking and communication capabilities across the entire planet, including remote and previously underserved regions where terrestrial networks are limited or nonexistent.

Barriers to Optimization

Escalating consumer concerns about data privacy and the ethics of surveillance present a significant challenge that may hamper the growth of the Location of Things market. As location-based technologies become more pervasive, consumers are increasingly aware of how their personal data is collected, stored, and used. This heightened awareness has led to growing apprehension about potential invasions of privacy, unauthorized tracking, and the misuse of sensitive location information. Such concerns can result in resistance to adopting location-based services, particularly if consumers feel that their rights to privacy are not adequately protected or if there is a lack of transparency in how their data is handled.

Detailed Market Segmentation

By Product Type, the location analytics platforms segment dominated the Location of Things market in 2025, holding the largest market share at 33.89%. This leadership position is primarily driven by the growing demand from businesses to transform vast amounts of raw spatial data into meaningful and actionable insights. As organizations accumulate increasing volumes of location-based information from various sources-such as GPS devices, sensors, and connected assets-the need to analyze and interpret this data effectively has become critical for gaining a competitive advantage and making informed strategic decisions.

By Technology, the GPS and satellite-based tracking segment emerged as the leader in the Location of Things market in 2025, capturing the highest market share of 32.55%. This strong position is largely fueled by substantial investments in next-generation space hardware, which have significantly enhanced the capabilities and coverage of satellite navigation systems. These advancements have made GPS and satellite-based tracking more accurate, reliable, and accessible across various industries, driving widespread adoption and solidifying their prominence within the market.

By Deployment, the on-premises deployment segment holds the largest market share in the Location of Things market, accounting for 34.73% of the total revenue. This dominance is primarily driven by stringent data sovereignty and security requirements, especially within the defense and industrial sectors. Organizations operating in these fields often handle sensitive and classified information, making it imperative to maintain tight control over their data. On-premises solutions provide the necessary infrastructure to ensure that critical location data remains within the organization's own secure environments, minimizing exposure to external threats or regulatory complications associated with storing data in third-party or cloud environments.

By application, the supply chain and logistics tracking application holds a significant position within the Location of Things market, accounting for more than 30% of the total market share. This substantial share reflects the urgent demand from businesses to address critical challenges such as inventory shrinkage and the need to optimize fulfillment processes. As supply chains become increasingly complex and globalized, organizations face mounting pressure to maintain visibility and control over their goods at every stage, from manufacturing to final delivery. The ability to precisely track shipments, assets, and inventory in real time has become essential to minimizing losses and meeting customer expectations for timely fulfillment.

Segment Breakdown

  • By Product Type
  • Location Analytics Platform
  • Asset Tracking Solutions
  • Geofencing & Geolocation Tools
  • IoT Sensors & Beacons:
  • Ancillary Tools & Software:

By Deployment Type

  • Cloud-Based
  • On-Premise
  • Hybrid

By Application

  • Supply Chain & Logistics Tracking
  • Asset & Equipment Management
  • Retail & Customer Engagement
  • Smart Cities & Transportation
  • Others

By Technology

  • GPS & Satellite-Based Tracking
  • Bluetooth Low Energy/UWB Tracking
  • RFID/NFC Technology
  • Wi-Fi/Cellular Network Tracking
  • AI & Predictive Location Analytics

By Region

  • North America
  • The US
  • Canada
  • Mexico
  • Europe
  • Western Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Western Europe
  • Eastern Europe
  • Poland
  • Russia
  • Rest of Eastern Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia and New Zealand
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of MEA
  • South America
  • Argentina
  • Brazil
  • Rest of South America

Geography Breakdown

  • North America currently leads the Location of Things market with a commanding 32.73% share of the revenue, a position largely driven by the United States' successful commercialization of both orbital infrastructure and consumer applications essential for precision tracking. The region's dominance in this market is underscored by significant advancements in satellite technology, which provide the foundational capabilities for accurate and reliable location services. These orbital assets enable high-resolution tracking and positioning that are critical for a wide range of industries, from transportation and logistics to retail and consumer electronics.
  • The foundation of North America's supremacy in the Location of Things market is deeply rooted in private aerospace achievements. American aerospace companies have made remarkable strides in developing and deploying satellite constellations and other space-based infrastructure, which are instrumental in delivering precise geolocation data on a global scale. This private sector innovation has accelerated the deployment timelines and expanded the capabilities of location services, giving the U.S. a strategic edge over other regions. Such advancements have not only enhanced the quality and reliability of tracking technologies but have also lowered costs, making precision tracking more accessible to a broader range of applications.

Leading Market Participants

  • Cloud Software Group, Inc.
  • Environmental Systems Research Institute
  • HERE Technologies
  • International Business Machines Corporation
  • Microsoft Corporation
  • Navigine
  • Pitney Bowes Inc.
  • Qualcomm Incorporated
  • Ubisense
  • Verizon
  • Wireless Logic
  • Zebra Technologies Corp.
  • Other Prominent Players

Table of Content

Chapter 1. Executive Summary: Global Location of Things Market

Chapter 2. Research Methodology & Research Framework

  • 2.1. Research Objective
  • 2.2. Product Overview
  • 2.3. Market Segmentation
  • 2.4. Qualitative Research
    • 2.4.1. Primary & Secondary Sources
  • 2.5. Quantitative Research
    • 2.5.1. Primary & Secondary Sources
  • 2.6. Breakdown of Primary Research Respondents, By Region
  • 2.7. Assumption for Study
  • 2.8. Market Size Estimation
  • 2.9. Data Triangulation

Chapter 3. Global Location of Things Market Overview

  • 3.1. Industry Value Chain Analysis
    • 3.1.1. Material Provider
    • 3.1.2. Manufacturer
    • 3.1.3. Distributor
    • 3.1.4. End User
  • 3.2. Industry Outlook
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Bargaining Power of Suppliers
    • 3.4.2. Bargaining Power of Buyers
    • 3.4.3. Threat of Substitutes
    • 3.4.4. Threat of New Entrants
    • 3.4.5. Degree of Competition
  • 3.5. Market Growth and Outlook
    • 3.5.1. Market Revenue Estimates and Forecast (US$ Mn), 2020-2035
    • 3.5.2. Price Trend Analysis
  • 3.6. Market Attractiveness Analysis
    • 3.6.1. By Segment/Region
    • 3.6.2. Actionable Insights (Analyst's Recommendations)

Chapter 4. Competition Dashboard

  • 4.1. Market Concentration Rate
  • 4.2. Company Market Share Analysis (Value %), 2025
  • 4.3. Competitor Mapping & Benchmarking

Chapter 5. Global Location of Things Market Analysis

  • 5.1. Market Dynamics and Trends
    • 5.1.1. Growth Drivers
    • 5.1.2. Restraints
    • 5.1.3. Opportunity
    • 5.1.4. Key Trends
  • 5.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.2.1. By Product Type
      • 5.2.1.1. Key Insights
        • 5.2.1.1.1. Location Analytics Platform
        • 5.2.1.1.2. Asset Tracking Solutions
        • 5.2.1.1.3. Geofencing & Geolocation Tools
        • 5.2.1.1.4. IoT Sensors & Beacons
        • 5.2.1.1.5. Ancillary Tools & Software
    • 5.2.2. By Deployment Type
      • 5.2.2.1. Key Insights
        • 5.2.2.1.1. Cloud-Based
        • 5.2.2.1.2. On-Premise
        • 5.2.2.1.3. Hybrid
    • 5.2.3. By Application
      • 5.2.3.1. Key Insights
        • 5.2.3.1.1. Supply Chain & Logistics Tracking
        • 5.2.3.1.2. Asset & Equipment Management
        • 5.2.3.1.3. Retail & Customer Engagement
        • 5.2.3.1.4. Smart Cities & Transportation
        • 5.2.3.1.5. Others
    • 5.2.4. By Technology
      • 5.2.4.1. Key Insights
        • 5.2.4.1.1. GPS & Satellite-Based Tracking
        • 5.2.4.1.2. Bluetooth Low Energy/UWB Tracking
        • 5.2.4.1.3. RFID/NFC Technology
        • 5.2.4.1.4. Wi-Fi/Cellular Network Tracking
        • 5.2.4.1.5. AI & Predictive Location Analytics
    • 5.2.5. By Region
      • 5.2.5.1. Key Insights
        • 5.2.5.1.1. North America
          • 5.2.5.1.1.1. The U.S.
          • 5.2.5.1.1.2. Canada
          • 5.2.5.1.1.3. Mexico
        • 5.2.5.1.2. Europe
          • 5.2.5.1.2.1. Western Europe
  • 5.2.5.1.2.1.1. The UK
  • 5.2.5.1.2.1.2. Germany
  • 5.2.5.1.2.1.3. France
  • 5.2.5.1.2.1.4. Italy
  • 5.2.5.1.2.1.5. Spain
  • 5.2.5.1.2.1.6. Rest of Western Europe
          • 5.2.5.1.2.2. Eastern Europe
  • 5.2.5.1.2.2.1. Poland
  • 5.2.5.1.2.2.2. Russia
  • 5.2.5.1.2.2.3. Rest of Eastern Europe
        • 5.2.5.1.3. Asia Pacific
          • 5.2.5.1.3.1. China
          • 5.2.5.1.3.2. India
          • 5.2.5.1.3.3. Japan
          • 5.2.5.1.3.4. South Korea
          • 5.2.5.1.3.5. Australia & New Zealand
          • 5.2.5.1.3.6. ASEAN
          • 5.2.5.1.3.7. Rest of Asia Pacific
        • 5.2.5.1.4. Middle East & Africa
          • 5.2.5.1.4.1. UAE
          • 5.2.5.1.4.2. Saudi Arabia
          • 5.2.5.1.4.3. South Africa
          • 5.2.5.1.4.4. Rest of MEA
        • 5.2.5.1.5. South America
          • 5.2.5.1.5.1. Argentina
          • 5.2.5.1.5.2. Brazil
          • 5.2.5.1.5.3. Rest of South America

Chapter 6. North America Location of Things Market Analysis

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 6.2.1. By Product Type
    • 6.2.2. By Deployment Type
    • 6.2.3. By Application
    • 6.2.4. By Technology
    • 6.2.5. By Country

Chapter 7. Europe Location of Things Market Analysis

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 7.2.1. By Product Type
    • 7.2.2. By Deployment Type
    • 7.2.3. By Application
    • 7.2.4. By Technology
    • 7.2.5. By Country

Chapter 8. Asia Pacific Location of Things Market Analysis

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 8.2.1. By Product Type
    • 8.2.2. By Deployment Type
    • 8.2.3. By Application
    • 8.2.4. By Technology
    • 8.2.5. By Country

Chapter 9. Middle East & Africa Location of Things Market Analysis

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 9.2.1. By Product Type
    • 9.2.2. By Deployment Type
    • 9.2.3. By Application
    • 9.2.4. By Technology
    • 9.2.5. By Country

Chapter 10. South America Location of Things Market Analysis

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 10.2.1. By Product Type
    • 10.2.2. By Deployment Type
    • 10.2.3. By Application
    • 10.2.4. By Technology
    • 10.2.5. By Country

Chapter 11. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 11.1. Cloud Software Group, Inc.
  • 11.2. Environmental Systems Research Institute
  • 11.3. HERE Technologies
  • 11.4. International Business Machines Corporation
  • 11.5. Microsoft Corporation
  • 11.6. Navigine
  • 11.7. Pitney Bowes Inc.
  • 11.8. Qualcomm Incorporated
  • 11.9. Ubisense
  • 11.10. Verizon
  • 11.11. Wireless Logic
  • 11.12. Zebra Technologies Corp.
  • 11.13. Other Prominent Players

Chapter 12. Annexure

  • 12.1. List of Secondary Sources
  • 12.2. Key Country Markets- Macro Economic Outlook/Indicators