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市場調查報告書
商品編碼
1878108

物聯網 (LoT) 市場－2025 年至 2030 年預測

Location of Things Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

物聯網 (LoT) 市場預計將從 2025 年的 418.47 億美元成長到 2030 年的 1,278.29 億美元，複合年成長率為 25.02%。

物聯網 (LoT) 市場是物聯網 (IoT) 的高階演進，其核心在於透過將位置感知整合到連網裝置中，提供空間和情境智慧。透過結合 GPS、Wi-Fi、低功耗藍牙 (BLE) 和超寬頻 (UWB) 等技術，物聯網將靜態資產資料轉換為動態的、可執行的智慧資訊。該市場的戰略價值在於能夠在複雜的營運環境中實現即時、數據驅動的決策，從而推動從簡單的資產追蹤向先進的、分析主導的位置智慧平台轉型。

主要市場成長促進因素

物聯網市場成長要素在於各行業對即時資產可視性的需求，這直接推動了對整合硬體、軟體和服務的需求。這一趨勢在全球供應鏈中尤其明顯，電子商務的激增對效率提出了更高的要求。物流業者面臨追蹤更多小包裹和車輛並提高追蹤精度的壓力，這促使他們採用物聯網解決方案來最佳化最後一公里配送。

同時，製造業和其他資產密集型行業中工業自動化程度的提高以及數位雙胞胎技術的創建，使得精確的位置數據變得愈發重要。安裝在機器、工具和庫存上的物聯網感測器能夠對設施內的即時位置和運作狀態進行精確監控，從而最大限度地減少停機時間並實現工作流程自動化。這一趨勢直接推動了對高精度室內定位技術的需求成長。

此外，包括5G、Wi-Fi 6和專用低功率廣域網路（LPWAN）在內的先進網路基礎設施的廣泛應用將成為根本性的催化劑。這些技術提供了傳輸大量位置資料所需的頻寬和低延遲，使物聯網部署在經濟上可行，在技術上適用於更廣泛的應用，從而擴大了潛在市場。

主要挑戰和機遇

物聯網普及面臨的一大挑戰是資料隱私和安全管理。由於位置資料的敏感性，企業面臨資料外洩和違反GDPR等法規的風險。雖然這種擔憂導致市場猶豫不決，但也為那些整合了強大的隱私保護設計功能（例如資料匿名化和嚴格的存取控制）的物聯網平台帶來了巨大的機遇，從而推動了對安全合規服務交付的需求。

將物聯網 (LoT) 資料與人工智慧 (AI) 和機器學習 (ML) 平台融合，蘊藏著巨大的市場機會。物聯網的最大價值不在於報告位置資訊，而是將這些數據轉化為預測性的營運洞察。例如，將資產位置資訊與預測性維護模型結合，可以幫助企業預測設備故障，從而直接推動對具備高階分析能力的尖端物聯網軟體和服務的需求。

政府法規的影響

政府法規是物聯網需求趨勢的關鍵促進因素，合規性往往直接轉化為市場驅動力。在歐盟等地區，嚴格的資料保護法要求物聯網解決方案具備高水準的安全性和使用者同意功能，從而推動了對注重隱私保護的軟體的需求。在美國，諸如商用車輛電子記錄設備 (ELD) 法規等，直接推動了交通運輸業對支援 GPS 的物聯網硬體和車隊管理軟體的需求。

詳細細分市場分析

按安裝位置：

室內物聯網領域的發展動力源自於對醫院、製造工廠、倉庫等複雜封閉空間營運效率與安全性的需求。減少資產搜尋時間和最佳化工作流程帶來的經濟效益，推動了BLE信標和UWB等專用技術的應用，這些技術對於即時數位化實體空間至關重要。

按最終用戶分類：

運輸和物流領域是主要的需求來源，這主要得益於對生鮮食品和藥品的強大低溫運輸管理的需求，以及電子商務發展帶來的對最後一公里配送卓越性的巨大壓力，這迫使物流公司採用全面的物聯網解決方案，以實現動態路線最佳化、車輛監控和即時客戶更新。

區域市場分析

不同地區的需求特徵差異顯著：

  • 美國：在強大的創業投資和成熟的技術生態系統的支持下，美國交通和物流領域的早期採用者推動了強勁的需求。
  • 巴西：物流業對高價值貨物的安全性和防盜解決方案的需求顯著推動了市場需求。
  • 德國：重點是支援工業 4.0 的高精度物聯網解決方案，需求集中在汽車和先進製造業的生產流程監控領域。
  • 沙烏地阿拉伯：市場需求與大規模政府基礎設施和智慧城市計劃息息相關，這在建築和公共領域催生了對企業級物聯網的迫切需求。
  • 中國：市場規模龐大，低成本硬體的快速大規模普及支撐著其強大的電子商務和製造業。

競爭環境

物聯網市場呈現分散的競爭格局，主要由雲端/平台供應商、專業硬體製造商和產業解決方案整合商組成。競爭的焦點在於平台的可擴展性、位置資料的準確性（尤其是在室內），以及將物聯網智慧與各種企業資源規劃 (ERP) 和營運系統無縫整合的能力。大型科技公司利用其強大的雲端和人工智慧能力提供整合式預測物聯網平台，而專業公司則在技術成熟度和特定產業知識方面競爭。

本報告的主要優勢：

  • 深入分析：獲取主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
  • 競爭格局：了解全球主要企業的策略舉措，並了解透過正確的策略實現市場滲透的潛力。
  • 市場促進因素與未來趨勢：探索市場促進因素和關鍵趨勢及其對未來市場發展的影響。
  • 可操作的建議：利用這些見解，在動態環境中做出策略決策，並開拓新的商機和收入來源。
  • 受眾廣泛：對Start-Ups、研究機構、顧問公司、中小企業和大型企業都很有用且經濟實惠。

企業使用我們的報告的目的是什麼？

產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

報告範圍：

  • 2022年至2024年的歷史數據和2025年至2030年的預測數據
  • 成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 按業務板塊和地區分類的收入成長和預測評估，包括國家/地區
  • 公司概況（策略、產品、財務資訊、關鍵發展等）

物聯網（LoT）市場區隔

  • 按安裝位置類型
  • 室內的
  • 戶外
  • 按組件
  • 硬體
  • 軟體
  • 服務
  • 按行業
  • 金融、保險和證券
  • 航太/國防
  • 醫療保健
  • 零售
  • 運輸/物流
  • 其他
  • 按地區
  • 北美洲
  • 美國
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他
  • 歐洲
  • 德國
  • 法國
  • 英國
  • 西班牙
  • 其他
  • 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他
  • 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 印尼
  • 泰國
  • 其他

目錄

第1章執行摘要

第2章 市場概覽

  • 市場概覽
  • 市場定義
  • 調查範圍

第2章 4. 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策與法規
  • 策略建議

第4章 技術展望

5. 按地點類型分類的物聯網 (LoT) 市場

  • 介紹
  • 室內的
  • 戶外

6. 物聯網 (LoT) 組件市場

  • 介紹
  • 硬體
  • 軟體
  • 服務

第7章 依產業垂直分類的物聯網 (LoT) 市場

  • 介紹
  • 銀行、金融和保險業 (BFSI)
  • 航太/國防
  • 衛生保健
  • 零售
  • 運輸/物流
  • 其他

第8章 各區域的物之位置（LoT）市場

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 其他

第9章：競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 合併、收購、協議和合作
  • 競爭對手儀錶板

第10章：公司簡介

  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • ESRI
  • Telstra
  • Microsoft
  • NVIDIA

第11章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061611984

The location of things market is projected to expand at a 25.02% CAGR, achieving USD 127.829 billion by 2030 from USD 41.847 billion in 2025.

The Location of Things (LoT) market, an advanced evolution of the Internet of Things (IoT), centers on integrating location-awareness into connected devices to provide spatial and contextual intelligence. By combining technologies such as GPS, Wi-Fi, Bluetooth Low Energy (BLE), and Ultra-Wideband (UWB), LoT transforms static asset data into dynamic, actionable intelligence. The strategic value of this market lies in its capacity to enable immediate, data-driven decision-making within complex operational environments, driving a shift from simple asset tracking to sophisticated, analytics-driven location intelligence platforms.

Primary Market Growth Drivers

A fundamental growth driver for the LoT market is the industry-wide imperative for real-time asset visibility, which directly amplifies demand for integrated hardware, software, and services. This is particularly evident within global supply chains, where the surge in e-commerce activity imposes stringent requirements for efficiency. Logistics providers are compelled to track a higher volume of parcels and vehicles with greater precision, fueling the adoption of LoT solutions for last-mile optimization.

Concurrently, the move toward industrial automation and the creation of digital twins in manufacturing and other asset-heavy sectors generates a critical need for granular location data. Deploying LoT sensors on machinery, tools, and inventory enables precise monitoring of real-time location and utilization within facilities, minimizing downtime and automating workflows. This trend directly increases demand for high-accuracy indoor positioning technologies.

Furthermore, the proliferation of advanced network infrastructure, including 5G, Wi-Fi 6, and specialized Low Power Wide Area Networks (LPWAN), acts as a foundational catalyst. These technologies provide the necessary bandwidth and low latency for transmitting high-volume location data, making LoT implementation economically viable and technically feasible for a broader range of applications, thereby expanding the addressable market.

Critical Challenges and Opportunities

A primary challenge constraining broader LoT adoption is the management of data privacy and security. As location data is inherently sensitive, enterprises face risks related to data breaches and non-compliance with regulations like the GDPR. This concern creates market hesitancy but simultaneously presents a significant opportunity for LoT platforms that incorporate robust, privacy-by-design features such as data anonymization and strict access controls, driving demand for secure, compliance-focused service offerings.

A substantial market opportunity lies in the integration of LoT data with Artificial Intelligence (AI) and Machine Learning (ML) platforms. The highest value of LoT is realized not in reporting location, but in translating this data into predictive operational insights. For instance, integrating asset location with predictive maintenance models allows enterprises to forecast equipment failure, directly increasing demand for sophisticated LoT software and services capable of advanced analytics.

Government Regulatory Impact

Government regulations are decisive in shaping the LoT demand landscape, often transforming compliance into a direct market driver. In regions like the European Union, stringent data protection laws mandate high-level security and user consent features in LoT solutions, elevating demand for privacy-focused software. In the United States, mandates such as the Electronic Logging Device (ELD) rule for commercial vehicles directly drive demand for GPS-enabled LoT hardware and fleet management software within the transportation sector.

In-Depth Segment Analysis

By Location Type:

The Indoor LoT segment is propelled by the demand for operational efficiency and safety within complex enclosed structures like hospitals, manufacturing plants, and warehouses. The economic incentive to reduce asset search time and optimize workflow drives the adoption of dedicated technologies like BLE beacons and UWB, which are essential for creating real-time digital representations of physical spaces.

By End-User:

The Transportation & Logistics segment represents a significant demand center. Demand is critically driven by the need for resilient cold chain management for perishable goods and pharmaceuticals, and the intense pressure to achieve last-mile delivery excellence fueled by e-commerce growth. This compels logistics companies to adopt full-suite LoT solutions for dynamic route optimization, fleet monitoring, and real-time customer updates.

Geographical Market Analysis

Demand characteristics vary significantly by region:

  • United States: Exhibits robust demand driven by early enterprise adoption in transportation and logistics, supported by strong venture capital and a mature tech ecosystem.
  • Brazil: Demand is strongly influenced by the need for enhanced security and anti-theft solutions for high-value cargo in the logistics sector.
  • Germany: Focus is on high-precision LoT solutions supporting "Industry 4.0," with demand concentrated in automotive and advanced manufacturing for production flow monitoring.
  • Saudi Arabia: Market demand is tied to large-scale government infrastructure and smart city projects, creating concentrated need for enterprise-grade LoT in construction and public safety.
  • China: Represents a massive volume market, characterized by rapid, large-scale deployment of low-cost hardware to support its dominant e-commerce and manufacturing sectors.

Competitive Environment

The LoT market features a fragmented competitive landscape, segmented between major cloud/platform providers, specialized hardware manufacturers, and vertical-specific solution integrators. Competition is centered on platform scalability, the accuracy of location data-especially indoors-and the ability to seamlessly integrate LoT intelligence with broader enterprise resource planning and operational systems. Major technology firms leverage their extensive cloud and AI capabilities to offer integrated, predictive LoT platforms, while specialized players compete on technological precision and industry-specific expertise.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Location Of Things Market Segmentation

  • By Location Type
  • Indoor
  • Outdoor
  • By Component
  • Hardware
  • Software
  • Services
  • By Industry Vertical
  • Bfsi
  • Aerospace & Defence
  • Healthcare
  • Retail
  • Transportation & Logistics
  • Other
  • By Geography
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. LOCATION OF THINGS MARKET BY LOCATION TYPE

  • 5.1. Introduction
  • 5.2. Indoor
  • 5.3. Outdoor

6. LOCATION OF THINGS MARKET BY COMPONENT

  • 6.1. Introduction
  • 6.2. Hardware
  • 6.3. Software
  • 6.4. Services

7. LOCATION OF THINGS MARKET BY INDUSTRY VERTICAL

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Aerospace & Defence
  • 7.4. Healthcare
  • 7.5. Retail
  • 7.6. Transportation & Logistics
  • 7.7. Other

8. LOCATION OF THINGS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Google, Inc.
  • 10.2. IBM Corporation
  • 10.3. Microsoft Corporation
  • 10.4. ESRI
  • 10.5. Telstra
  • 10.6. Microsoft
  • 10.7. NVIDIA

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations