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1733235

全球物件定位市場規模（按行業垂直、位置類型、應用、區域範圍和預測）

Global Location Of Things Market Size By Vertical (Retail And E-Commerce, Media And Entertainment), By Location Type (Indoor Location, Outdoor Location), By Application (IoT Asset Management, Location Intelligence), & By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

物體位置資訊市場及預測

預計 2024 年物體定位市場規模將達到 238.5 億美元，到 2032 年將達到 2,137.1 億美元，2026 年至 2032 年的複合年成長率為 36.82%。

GPS、RFID、藍牙、Wi-Fi 和感測器等位置感知技術正在融合為「物聯網」（LoT）概念，以即時追蹤、監控和管理特定區域或環境中的實體物件、裝置和資產。
透過賦予連結設備空間感知和位置智慧，LoT 擴展了物聯網 (IoT) 範式的覆蓋範圍，實現了情境感知、地理圍欄和精確定位。
物聯網使企業能夠收集、探索和利用連接設備產生的地理數據，以改善各個領域和應用的使用者體驗、決策和業務效率。
透過即時了解資產和物件的實際位置，企業可以最佳化資產利用率、加快物流、改善供應鏈管理並確保遵守法規。

全球物件位置資訊市場動態

影響全球物體定位市場的關鍵市場動態是：

關鍵市場促進因素

提高資產可見度：LoT 提供即時資產追蹤和監控，讓企業更了解其資產的位置和狀態。這改善了庫存管理，提高了資產的利用效率，並提高了業務效率。
提高業務效率：LoT透過基於即時位置資料最佳化路線規劃、資產配置和資源利用，幫助企業最佳化營運、簡化工作流程、降低成本並應對需求激增。 LoT 透過將位置感知技術與物聯網設備結合來實現這一點。
改善客戶體驗：LoT 使企業能夠提供客製化的基於位置的服務，例如基於位置的行銷、有針對性的促銷和基於位置的警報，從而提高客戶滿意度和參與度。
安全保障：LoT 可對資產和員工進行地理圍籬並進行即時監控，從而提高安全保障。這使企業能夠快速應對緊急情況、追蹤運輸中的資產並在危險環境中執行安全通訊協定。
智慧城市和基礎設施：物聯網將透過即時監控和管理交通號誌、路燈、垃圾箱、公共交通系統等城市資產，在智慧城市和基礎設施發展中發揮關鍵作用，從而提高效率、永續性和生活品質。

主要問題

隱私問題：位置資訊的收集和使用引發了與追蹤和監控個人行動和活動有關的隱私問題。因此，組織需要解決這些隱私問題並遵守 GDPR 和 CCPA 等法規，以確保位置資料的使用合乎道德和負責任。
互通性和標準：不同定位技術和物聯網平台之間缺乏互通性和標準，對不同系統之間的無縫整合和資料交換構成了重大挑戰，阻礙了物聯網解決方案的可擴展性和採用。
數據準確性和可靠性：需要始終確保位置資訊的準確性和可靠性，這對 LoT 解決方案的有效性提出了挑戰。此外，訊號干擾、環境條件和設備限制等因素會影響位置資訊的準確性和一致性，需要強大的校準和檢驗過程。
安全風險：物聯網存在未授權存取、資料外洩、位置欺騙攻擊等安全風險。組織必須實施嚴格的安全措施、加密通訊協定和存取控制來保護位置資訊並確保敏感資訊的完整性和機密性。
基礎設施和連接：部署 LoT 解決方案需要強大的基礎設施和可靠的連接，包括 GPS 衛星、行動電話網路、Wi-Fi 熱點和物聯網閘道器。有限的網路覆蓋、頻寬限制和連線問題會影響 LoT 部署的效能和可擴展性，尤其是在偏遠和農村地區。

關鍵機會

資產追蹤與管理：LoT 能夠對物流、運輸和供應鏈管理等行業的資產、車輛和設備進行即時追蹤和控制。這可以提高可見度、改善庫存管理並最佳化資產利用率，從而提高業務效率並節省成本。
智慧城市與城市規劃：透過即時監控基礎設施、公共設施和公用設施，可以使用物聯網技術來建立更智慧、更有效率的城市。這包括智慧停車、廢棄物管理、環境監測和交通管理等應用，改善城市規劃、永續性和市民生活品質。
室內導航：LoT 解決方案提供室內定位和導航功能，讓使用者在機場、購物中心、醫院和大型設施等複雜的室內環境中導航。這為改善客戶體驗、提高可近性以及增加銷售和業務參與度創造了機會。
精密農業：在農業領域，物聯網將使農民能夠準確地監測和管理作物、牲畜和設備。透過將位置資訊與環境感測器和作物監測系統結合，農民可以最佳化灌溉、施肥和病蟲害防治，從而提高產量、減少資源使用並增強耐用性。
緊急應變和公共：物聯網技術可以在自然災害、事故、安全事件等危機情況下，即時追蹤人員、車輛和資源，提高緊急應變和公共水準。這有助於第一響應者和緊急管理機構進行更有效的協調、更快地做出反應並提高情境察覺。

In order to provide real-time tracking, monitoring, and administration of physical things, devices, or assets inside a particular geographic area or environment, location-aware technologies like GPS, RFID, Bluetooth, Wi-Fi, or sensors are merged with the concept known as "Location of Things" (LoT).
By giving linked devices spatial awareness or location intelligence, LoT expands the scope of the Internet of Things (IoT) paradigm and enables contextual awareness, geofencing, and accurate positioning.
LoT makes it possible for businesses to gather, examine, and make use of the geographical data produced by networked devices in order to improve user experiences, decision-making, and operational efficiency in a variety of sectors and applications.
Businesses may optimise asset utilisation, expedite logistics, improve supply chain management, and assure regulatory compliance by having real-time access to the actual location of assets or objects.

Global Location Of Things Market Dynamics

The key market dynamics that are shaping the global location of things market include:

Key Market Drivers:

Improved Asset Visibility: LoT offers real-time asset tracking and monitoring, giving businesses a greater understanding of the whereabouts and conditions of their assets. This improves inventory control, makes better use of assets, and boosts operational efficiency.
Enhanced Operational Efficiency: LoT allows enterprises to optimise their operations, streamline workflows, and cut costs by optimising route planning, asset allocation, and resource utilisation based on real-time location data, surging their demand. LoT does this by combining location-aware technologies with Internet of Things devices.
Improved Customer Experience: LoT makes it possible to provide customers with tailored, location-based services including location-based marketing, targeted promotions, and location-based alerts, which raises customer satisfaction and engagement levels.
Safety and Security: LoT makes it possible to geofence assets and employees and monitor them in real time, which improves safety and security. It enables businesses to react swiftly to emergencies, track assets in transit, and enforce safety protocols in hazardous environments.
Smart Cities and Infrastructure: LoT plays a crucial role in the development of smart cities and infrastructure by enabling real-time monitoring and management of urban assets, such as traffic lights, streetlights, waste bins, and public transportation systems, leading to improved efficiency, sustainability, and quality of life.

Key Challenges:

Privacy Concerns: The collection and use of location data raises privacy concerns related to the tracking and monitoring of an individual's movements and activities. Thus, the need to address these privacy concerns by the organizations and comply with regulations such as GDPR and CCPA for ensuring if location data is being used ethically and responsibly is proving challenging.
Interoperability and Standards: The lack of interoperability and standards between different location technologies and IoT platforms is posing a huge challenge for seamless integration and data exchange between disparate systems, hindering the scalability and adoption of LoT solutions.
Accuracy and Reliability of Data: The constant need to ensure the accuracy and reliability of location data is challenging the effectiveness of LoT solutions. Additionally, factors such as signal interference, environmental conditions, and device limitations is impacting the accuracy and consistency of location information, necessitating a robust calibration and verification process.
Security Risks: LoT poses security risks such as unauthorized access, data leakage, and location spoofing attacks. Organizations must implement strict security measures, encryption protocols, and access controls to protect location data and ensure the integrity and confidentiality of sensitive information.
Infrastructure and Connectivity: Deploying LoT solutions requires robust infrastructure and reliable connectivity, such as GPS satellites, cellular networks, Wi-Fi hotspots, and IoT gateways. Limited network coverage, bandwidth limitations, and connectivity issues can impact the performance and scalability of LoT deployments, especially in remote and rural areas.

Key Opportunities

Asset Tracking and Management: LoT enables real-time tracking and control of assets, vehicles, and equipment in industries such as logistics, transportation, and supply chain management. This creates opportunities to increase visibility, improve inventory management, and optimize asset utilization, resulting in increased operational efficiency and reduced costs.
Smart Cities and Urban Planning: LoT technology can be used to build smarter and more efficient cities by providing real-time monitoring of infrastructure, public facilities, and utilities. This includes applications such as smart parking, waste management, environmental monitoring, and traffic management, leading to improved urban planning, sustainability, and quality of life for citizens.
Indoor Navigation: LoT solutions provide indoor positioning and navigation capabilities, allowing users to navigate complex indoor environments such as airports, shopping malls, hospitals, and large facilities. This creates opportunities to improve customer experience, improve accessibility, and increase sales and business engagement.
Precision Agriculture: In agriculture, LoT allows farmers to accurately monitor and manage crops, livestock, and equipment. By integrating location data with environmental sensors and crop monitoring systems, farmers can optimize irrigation, fertilization, and pest control practices, leading to higher yields, reduced resource use, and increased durability.
Emergency Response and Public Safety: LoT technology can improve emergency response and public safety by enabling real-time tracking of personnel, vehicles, and resources during crises such as natural disasters, accidents, and security incidents. This facilitates more effective coordination, faster response times, and improved situational awareness for first responders and emergency management agencies.

Global Location of Things Market Regional Analysis

Here is a more detailed regional analysis of the global location of things market

Asia Pacific

The Asia-Pacific region is seeing a rapid increase in both urbanization and infrastructure, which is fueling the need for location-based services and solutions to deal with urban issues including resource management, public safety, and traffic congestion.
As IoT adoption picks up steam in a variety of industries, including manufacturing, transportation, logistics, and smart cities, LoT solutions are finding a home in Asia-Pacific's emerging economies, which include China, India, and Southeast Asian nations.
The demand for location-based mobile applications and services, like ride-hailing, food delivery, and e-commerce, depending on precise location data and real-time tracking, is being driven by Asia-Pacific's sizable mobile-first population and high smartphone penetration rates.

North America

North America leads the world in technological innovation and is home to numerous eminent startups, technology companies, and research institutes that propel the Internet of Things, connectivity technologies, and IoT, creating a favourable environment for the growth of the LoT market.
North America is a leader in the adoption of IoT technologies and smart devices in a number of industries, including retail, healthcare, transportation, and agriculture. Thereby, laying a solid basis for the use of LoT solutions for inventory optimisation, asset management, fleet tracking, and customer engagement.
North America is home to high-speed networks for connectivity, such as 4G LTE and the soon-to-be 5G networks, enabling smooth data transfer and real-time communication for LoT applications like wearables and linked cars.

Global Location of Things Market: Segmentation Analysis

The Global Location of Things Market is segmented on the basis of Vertical, Location Type, Application, and Geography.

Location of Things Market, By Vertical

Retail & E-Commerce
Media & Entertainment
Industrial Manufacturing
Healthcare & Life Sciences
Government & Public Utilities

Based on Vertical, the market is segmented into Retail & E-Commerce, Media & Entertainment, Industrial Manufacturing, Healthcare & Life Sciences, Government & Public Utilities, and Others. The retail & e-commerce segment is anticipated to grow rapidly through the forecast timespan owing to the integration of location-based technology with retail to augment product distribution, provide real-time offers to customers, enhance cross-sell opportunities, combat operational costs, and improve customer engagement.

Location of Things Market, By Location Type

Indoor Location
Outdoor Location

Based on Location Type, the market is segmented into Indoor Location and Outdoor Location. The indoor location type is anticipated to grow rapidly as this technology assists in recording real-time data to picture the visitors' preferences. The use of the Global Positioning System was reduced due to the inability of signals to pass through hard walls and hence the indoor location technology was boosted. The indoor location type helps in finding devices, navigating indoor spaces, helping with logistics in the warehouse, and gathering sensitive data.

Location of Things Market, By Application

IoT Asset Management
Location Intelligence
Location-based Customer Engagement & Advertising Platform
Location-based Social Media Monitoring
Mapping and Navigation
Others

Based on Application, the market is segmented into IoT Asset Management, Location Intelligence, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, Mapping and Navigation, and Others. Mapping and navigation contribute a major share in the location of things market. This technology is used to examine the image generated or the data acquired. Mapping and navigation using smartphones are very important in everyday life. Wi-Fi is also used increasingly for mapping and navigation for indoor places, where GPS services do not work efficiently. The integration of GIS and mapping technology enables enterprises to control the data flow and assists in workforce management.

Location of Things Market, By Geography

North America
Europe
Asia Pacific
Latin America
Middle East and Africa
On the basis of Geography, the Global Location of Things Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds the highest share in the location of things market owing to technological advancements, wide adoption of new technology, the presence of tech-savvy entities and developed IT infrastructure. Furthermore, North America is the home for a large number of domestic vendors, augmenting the Location of Things Market growth. The Asia Pacific is anticipated to grow over the forecast timespan due to its growing population and improvement in technology. Countries, such as Singapore and Hong Kong, are major contributors to the growth of the Location of Things Market in this region.

Key Players

The "Global Location of Things Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are ESRI, Wireless Logic, HERE, Navizon, Inc., Bosch.IO GmbH, Pitney Bowes, Inc., TIBCO (Cloud Software Group, Inc.), Trimble, Inc., Qualcomm Technologies, Inc.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Location of Things Market Recent Developments
In June 2023, Google LLC launched precise location support for its AI chatbot Bard. This integration allows Bard to offer more pertinent information about nearby restaurants and other points of interest. Additionally, users can request Bard to provide concise summaries of articles or stories and quick explanations of various topics without delving into excessive detail.
In June 2021, Verizon announced the acquisition of Senion, a company known for its indoor positioning platform that utilizes machine-learning sensor fusion technology to provide highly accurate positioning and navigation with sub-meter precision. With his acquisition, Senion's Location Technology team is part of Verizon's New Business Incubation, which is dedicated to expanding new automation businesses. Senion's capabilities complement Verizon's ongoing Digital Space Orchestration offering development through the Location Technology team.

1 INTRODUCTION OF GLOBAL LOCATION OF THINGS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL LOCATION OF THINGS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL LOCATION OF THINGS MARKET, BY APPLICATION

5.1 Overview
5.2 IoT Asset Management
5.3 Location Intelligence
5.4 Location-based Customer Engagement & Advertising Platform
5.5 Location-based Social Media Monitoring
5.6 Mapping and Navigation
5.7 Others

6 GLOBAL LOCATION OF THINGS MARKET, BY VERTICAL

6.1 Overview
6.2 Retail & E-Commerce
6.3 Media & Entertainment
6.4 Industrial Manufacturing
6.5 Healthcare & Life Sciences
6.6 Government & Public Utilities
6.7 Others

7 GLOBAL LOCATION OF THINGS MARKET, BY LOCATION TYPE

7.1 Overview
7.2 Indoor Location
7.3 Outdoor Location

8 GLOBAL LOCATION OF THINGS MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East & Africa

9 GLOBAL LOCATION OF THINGS MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 IBM Corporation
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Google, Inc. (Alphabet, Inc.)
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Bosch Software Innovations GmbH
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Microsoft Corporation
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 ESRI
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Qualcomm Technologies, Inc.
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Wireless Logic
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Ubisense Group Plc
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Pitney Bowes
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 TIBCO Software, Inc
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments

11 Appendix

11.1 Related Research

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全球物件定位市場規模（按行業垂直、位置類型、應用、區域範圍和預測）