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市場調查報告書
商品編碼
1945894

男士泳裝市場－全球產業規模、佔有率、趨勢、機會及預測（依材料、銷售管道、地區及競爭格局分類，2021-2031年）

Men's Swimwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Fabric, By Sales Channel (Departmental Stores, Specialty Retail Stores, Sports Outlets, Others ), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球男士泳裝市場預計將從 2025 年的 27.4 億美元成長到 2031 年的 38.3 億美元，複合年成長率達到 5.74%。

此細分市場涵蓋專為水上活動設計的服裝，包括沙灘褲、泳褲、休閒及運動用三角褲和緊身泳褲等。推動成長的主要因素是全球健康意識的提升和水上運動參與度的提高，這導致消費者需要頻繁更換服裝，從而提升了銷售量。美國國家體育用品協會（NSGA）的數據顯示，到2024年，包括游泳在內的個人運動參與人​​數將成長7.4%，這顯示消費者對水上健身的強勁需求將支撐產業收入的成長。

市場概覽
預測期 2027-2031
市場規模：2025年 27.4億美元
市場規模：2031年 38.3億美元
複合年成長率：2026-2031年 5.74%
成長最快的細分市場 聚酯纖維
最大的市場 北美洲

然而，尼龍和聚酯纖維等合成纖維原料價格波動的不可預測性，對市場成長構成重大障礙。這種成本不穩定性擾亂了定價策略，擠壓了製造商的利潤空間，可能降低價格敏感地區的消費者購買力，並限制整體市場擴張。

市場促進因素

國際海灘休閒旅遊的復甦是全球男士泳裝產業收入成長的關鍵驅動力。隨著旅行限制的解除和消費者信心的恢復，專為度假而購買的度假裝和沙灘褲的需求再次激增。旅行量與服裝銷售之間的這種聯繫至關重要，因為旅行計劃往往會促使人們購買新的泳裝。根據聯合國世界旅遊組織（UNWTO）於2024年5月發布的《世界旅遊晴雨表》，預計2024年第一季國際觀光人數將恢復到疫情前水準的97%，顯示旅遊業已接近全面復甦。這為度假裝備的零售創造了機會。這一復甦趨勢也反映在整個零售業的業績中，迪克體育用品公司（Dick's Sporting Goods）報告稱，2024年第一季同店銷售額成長了5.3%。泳裝類別的這種正面影響反映了消費者在積極戶外生活方式方面的強勁支出。

同時，消費者對永續、環保泳裝的需求日益成長，正在改變產品開發和生產規範。現代負責人越來越檢驗產品對環境的影響，迫使品牌從原生合成纖維轉向源自海洋塑膠和消費後廢棄物的再生材料。這種轉變對於降低產業對環境的影響至關重要，尤其是在合成纖維佔據主導地位的泳裝領域。原料消耗數據也印證了這種轉變的必要性。根據紡織品交易所發布的《2024年材料市場報告》，預計2023年，化石基原生合成纖維的產量將達到7,500萬噸。因此，製造商正在迅速採用再生聚酯纖維和尼龍來打造差異化產品，滿足具有環保意識的消費者的期望，並透過高階、永續的系列產品提升市場價值。

市場挑戰

合成纖維（尤其是尼龍和聚酯纖維）原料成本的不可預測性是限制全球男士泳裝市場成長的主要障礙。這些石油基原料是生產耐用、彈性泳裝的必要原料，因此其價格的劇烈波動直接影響生產預算。製造商難以維持穩定的利潤率，被迫在自行承擔更高成本或將其轉嫁給零售商和消費者之間做出選擇。這種財務壓力降低了價格敏感型市場的購買力，阻礙了品牌擴張，並造成了阻礙市場滲透的瓶頸。

這種價格波動從根本上削弱了該行業的成長潛力，限制了生產商的成本競爭力以及擴大生產的能力。根據國際紡織品製造商協會的數據，截至2024年11月，全球25%的紡織品生產商表示，原物料價格上漲是影響其業務的一大重大議題。這項數據凸顯了該問題在整個供應鏈中的嚴重性和普遍性。對於泳裝製造商而言，持續的成本壓力限制了其用於市場准入和庫存擴張的資金，直接阻礙了整個行業的收入成長。

市場趨勢

多功能「泳裝日常兩用」混合服裝的興起正在顯著改變消費者的購買習慣，他們更重視服裝的多功能性，而非傳統的單一用途泳裝。這一趨勢的顯著特徵是「兩棲」短褲的廣泛流行，這類短褲速乾、四向拉伸，並兼具休閒街頭服飾的外觀，讓使用者無需換裝即可輕鬆從水上活動切換到社交場合。這種對實用性的追求正在推動那些有效融合運動服和泳裝元素的品牌實現營收成長，其業績往往優於那些依賴季節性度假需求的競爭對手。例如，Inside Fashion Live在2024年12月發布的關於Vuori的報告指出，該運動品牌憑藉多功能混合產品取得了成功，銷售額成長了23%，遠超市場4.3%的預期成長率。

同時，隨著男性消費者越來越注重皮膚健康，採用具有防紫外線和耐氯性能的高性能紡織品正成為關鍵的差異化因素。製造商將先進的UPF過濾技術融入布料，以阻擋有害的紫外線，同時使用能夠抵禦泳池化學物質和鹽分侵蝕的耐用纖維。這種對功能性健康防護的關注，正推動那些優先考慮技術材料研發而非純粹時尚的成熟戶外品牌實現顯著的銷售成長。根據Fiber2Fashion於2025年2月發布的哥倫比亞運動服裝公司第四季度財報，採用Omni- 簾子（該公司廣泛應用於水上運動服的防曬技術）的產品銷售額成長了6%，達到9.45億美元，凸顯了防護性能裝備日益成長的市場價值。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球男士泳裝市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依材質（聚酯纖維、尼龍、氨綸）
    • 銷售管道（百貨公司、專賣店、運動用品經銷店、其他（單品牌店等））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美男士泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲男士泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區男士泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲男士泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲男士泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球男士泳裝市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • O'Neill, Inc.
  • Diana Sport
  • Eveden Group
  • Seaspray Swimwear
  • PARAH SpA
  • Perry Ellis International, Inc.
  • Speedo International Ltd
  • Seafolly
  • Jantzen, Inc.
  • American Apparel, Inc

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19673

The Global Men's Swimwear Market is projected to expand from USD 2.74 Billion in 2025 to USD 3.83 Billion by 2031, achieving a CAGR of 5.74%. This sector encompasses clothing specifically crafted for water-based activities, ranging from board shorts and swim trunks to briefs and jammers intended for leisure and athletic use. Growth is largely driven by heightened global health awareness and growing engagement in water sports, which fuels the need for frequent apparel replacement and boosts sales volume. Data from the National Sporting Goods Association indicates that in 2024, participation in individual sports involving swimming rose by 7.4 percent, demonstrating a strong consumer trend toward aquatic fitness that bolsters industry earnings.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.74 Billion
Market Size 2031USD 3.83 Billion
CAGR 2026-20315.74%
Fastest Growing SegmentPolyester
Largest MarketNorth America

Conversely, market growth faces a substantial hurdle due to unpredictable price shifts in raw materials for synthetic fibers like nylon and polyester. These unstable costs disrupt pricing strategies and squeeze manufacturer profit margins, potentially diminishing consumer purchasing power in price-sensitive areas and limiting the market's overall expansion.

Market Driver

The resurgence of international beach tourism and leisure travel acts as a major engine for revenue growth in the global men's swimwear industry. With travel restrictions lifted and consumer confidence restored, there is renewed demand for resort wear and board shorts bought specifically for vacations. This link between travel volume and apparel sales is vital, as trip planning often prompts the purchase of new water attire. According to the UN Tourism 'World Tourism Barometer' from May 2024, international arrivals hit 97 percent of pre-pandemic levels in the first quarter of 2024, indicating a near-total recovery that creates retail opportunities for vacation gear. This revival is evident in wider retail results; Dick's Sporting Goods reported a 5.3 percent rise in comparable sales during the first quarter of 2024, reflecting strong consumer spending on active and outdoor lifestyles that benefits the swimwear category.

Simultaneously, the rising consumer appetite for sustainable and eco-friendly swimwear is transforming product creation and manufacturing norms. Today's buyers are increasingly examining the environmental impact of their goods, compelling brands to swap virgin synthetics for recycled materials made from ocean plastics and post-consumer waste. This shift is crucial for the sector to lower its ecological footprint, especially given the prevalence of synthetic fibers in swimwear. The need for this transition is highlighted by raw material consumption data; the Textile Exchange's 'Materials Market Report 2024' noted that virgin fossil-based synthetic fiber production climbed to 75 million tonnes in 2023. As a result, manufacturers are rapidly incorporating recycled polyesters and nylons to distinguish their products and meet the expectations of eco-minded consumers, thereby enhancing market value through premium sustainable collections.

Market Challenge

The unpredictability of raw material costs for synthetic fibers, particularly nylon and polyester, serves as a major obstacle to the Global Men's Swimwear Market's growth. Since these petroleum-derived inputs are crucial for producing durable and stretchy swimwear, their erratic price fluctuations directly disrupt production budgets. Manufacturers struggle to sustain steady profit margins, facing the choice of absorbing higher costs or passing them to retailers and shoppers. This financial strain diminishes purchasing power in price-conscious markets and deters brands from expanding operations, creating a bottleneck that hinders wider market saturation.

This pricing instability fundamentally undermines the industry's potential for growth by restricting producers' ability to compete on cost and volume. According to the International Textile Manufacturers Federation, in November 2024, 25 percent of textile producers worldwide identified elevated raw material prices as a significant concern affecting their business. This statistic highlights the widespread gravity of the problem across the supply chain. For swimwear companies, these ongoing cost pressures limit the funds available for market entry and inventory growth, directly obstructing the sector's overall revenue progress.

Market Trends

The rise of multifunctional swim-to-street hybrid apparel is significantly changing consumer shopping habits by favoring garment versatility over traditional, single-purpose swimwear. This trend is characterized by the broad acceptance of "amphibious" shorts featuring quick-drying, four-way stretch fabrics with the look of casual streetwear, enabling users to move from water activities to social environments without changing clothes. This focus on utility is driving revenue for brands that effectively blend activewear with swimwear, often surpassing competitors who depend on seasonal vacation sales. For example, Inside Fashion Live's December 2024 report on Vuori noted that the performance brand achieved a 23 percent sales surge, far exceeding the market's projected 4.3 percent growth, largely due to the success of its versatile hybrid products.

At the same time, the incorporation of UV-protective and chlorine-resistant performance textiles is emerging as a key differentiator as male consumers become more aware of skin health. Manufacturers are embedding advanced UPF filtration technologies into fabrics to block harmful ultraviolet rays, while using durable fibers that resist damage from pool chemicals and salt. This emphasis on functional health protection is generating significant sales for heritage outdoor brands that prioritize technical fabrication over pure fashion. As reported by Fibre2Fashion in February 2025 regarding Columbia Sportswear Company's fourth-quarter performance, the brand-which widely uses its Omni-Shade sun-deflecting technology in water apparel-saw sales rise by 6 percent to $945 million, highlighting the strong market value of protective performance gear.

Key Market Players

  • O'Neill, Inc.
  • Diana Sport
  • Eveden Group
  • Seaspray Swimwear
  • PARAH S.p.A
  • Perry Ellis International, Inc.
  • Speedo International Ltd
  • Seafolly
  • Jantzen, Inc.
  • American Apparel, Inc

Report Scope

In this report, the Global Men's Swimwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Swimwear Market, By Fabric

  • Polyester
  • Nylon
  • Spandex

Men's Swimwear Market, By Sales Channel

  • Departmental Stores
  • Specialty Retail Stores
  • Sports Outlets
  • Others (Monobrands Stores, etc.)

Men's Swimwear Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Swimwear Market.

Available Customizations:

Global Men's Swimwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Men's Swimwear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Fabric (Polyester, Nylon, Spandex)
    • 5.2.2. By Sales Channel (Departmental Stores, Specialty Retail Stores, Sports Outlets, Others (Monobrands Stores, etc.))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Men's Swimwear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Fabric
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Men's Swimwear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Fabric
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Men's Swimwear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Fabric
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Men's Swimwear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Fabric
        • 6.3.3.2.2. By Sales Channel

7. Europe Men's Swimwear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Fabric
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Men's Swimwear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Fabric
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Men's Swimwear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Fabric
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Men's Swimwear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Fabric
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Men's Swimwear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Fabric
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Men's Swimwear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Fabric
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Men's Swimwear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Fabric
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Men's Swimwear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Fabric
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Men's Swimwear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Fabric
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Men's Swimwear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Fabric
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Men's Swimwear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Fabric
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Men's Swimwear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Fabric
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Men's Swimwear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Fabric
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Men's Swimwear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Fabric
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Men's Swimwear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Fabric
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Men's Swimwear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Fabric
        • 9.3.3.2.2. By Sales Channel

10. South America Men's Swimwear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Fabric
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Men's Swimwear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Fabric
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Men's Swimwear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Fabric
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Men's Swimwear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Fabric
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Men's Swimwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. O'Neill, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Diana Sport
  • 15.3. Eveden Group
  • 15.4. Seaspray Swimwear
  • 15.5. PARAH S.p.A
  • 15.6. Perry Ellis International, Inc.
  • 15.7. Speedo International Ltd
  • 15.8. Seafolly
  • 15.9. Jantzen, Inc.
  • 15.10. American Apparel, Inc

16. Strategic Recommendations

17. About Us & Disclaimer