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市場調查報告書
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1943686

2021-2031年全球女性用運動及泳裝市場－依材質類型、銷售管道、地區及競爭格局分類的產業規模、佔有率、趨勢、機會及預測

Women's Sports & Swimwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球女性運動和泳裝市場預計將從 2025 年的 1,131.7 億美元成長到 2031 年的 1,647.6 億美元，年複合成長率為 6.46%。

該行業主要從事運動服飾和鞋類的設計、製造和零售，這些產品專為運動表現、健身鍛煉以及競技或休閒水上活動而設計。推動這一行業成長的關鍵因素是社會健康觀念的轉變，這促使更多女性參與有組織的體育運動和健身。此外，積極生活方式的興起也帶來了對功能性、高性能服裝的穩定需求，這種需求超越了短暫的時尚潮流，成為一種必需品。

市場概覽
預測期 2027-2031
市場規模：2025年 1131.7億美元
市場規模：2031年 1647.6億美元
複合年成長率：2026-2031年 6.46%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，由於持續的經濟波動和通膨壓力推高原料成本，並抑制消費者對非必需品的支出，市場面臨嚴峻的挑戰。運動與健身產業協會的數據預測，到2024年，運動服飾產業將成長3.2%，達到306億美元，而泳裝市場將成長4.0%，達到22億美元。這項財務數據表明，儘管需求依然強勁，但該行業仍面臨著與價格敏感性和生產成本相關的持續挑戰，這可能會阻礙其進一步擴張。

市場促進因素

全球範圍內女性參與競技運動的顯著成長，以及女子聯賽收視率的上升，正在從根本上改變市場格局。這一趨勢影響著職業運動員和業餘愛好者，催生了對符合相關法規且經久耐用的專業服裝的需求。授權球隊裝備和運動服需求的激增凸顯了這種文化轉變的商業性意義，迫使品牌拓展產品線。例如，Fanatics 於 2024 年 4 月發布的「WNBA 選秀日銷售」分析報告顯示，商品總銷售額較上年成長了 500%，這表明體育迷群體正在推動零售支出，並促使製造商優先開發針對該群體的運動裝備產品目錄。

同時，休閒和混合型生活方式服飾的流行，正將運動服的用途拓展到傳統訓練環境之外。消費者如今更青睞功能多樣的服裝，例如支撐上衣和吸濕排汗貼身褲，這些服裝既適用於體育鍛煉，也適用於社交場合。為了保持競爭力，製造商正將技術性能與時尚美學相結合。這種需求也反映在財務表現上。 Lululemon Athletica公佈的2024會計年度第一季業績顯示，銷售額成長10%至22億美元；而Dick's Sporting Goods在2024年5月的淨銷售額成長6.2%至30.2億美元，這主要得益於其服裝和鞋類部門的強勁表現。

市場挑戰

經濟波動和通膨壓力是限制女性運動服和泳裝市場成長的主要障礙。原料和物流成本的不可預測波動常常迫使製造商提高價格以維持利潤率。零售價格上漲，加上消費者可支配收入下降，顯著提高了消費者對價格的敏感度。因此，對專業泳裝和高性能運動服的需求有所放緩，潛在客戶越來越傾向於將支出用於日常必需品而非更新健身服裝，這在經濟不確定時期有效地限制了市場的成長潛力。

這些宏觀經濟逆風的影響在近期產業績效數據中顯而易見。根據體育與健身產業協會（SFIA）預測，到2024年，整個體育用品產業的年成長率預計僅為2.9%，這將是自疫情爆發以來最慢的年成長率。這項數據凸顯了持續的經濟不確定性和通膨挑戰如何減緩了該行業的成長勢頭，並使其無法充分利用當前的健康和保健趨勢。

市場趨勢

採用生物基和再生材料製成的高性能布料正在從根本上重塑女性運動服和泳裝市場。為了滿足消費者日益成長的永續需求，各大品牌正逐步淘汰石油化學衍生的原生纖維。這項轉變透過以可再生植物來源材料和消費後塑膠廢棄物製成的先進循環材料取代傳統的尼龍和滌綸，降低了運動服對環境的影響。製造商正在擴大這些創新的規模，以提供與傳統合成纖維相媲美的技術優勢，例如吸濕排汗和耐用性，同時實現環保目標。例如，Lululemon Athletica 在 2025 年 11 月發布的《2024 年影響力報告》中指出，該公司已超額完成採購目標，其 77% 的聚酯原料均來自回收利用，這凸顯了循環纖維在高階系列產品中的快速應用。

此外，在注重性價比的消費者追求高品質且價格適中的運動裝備的推動下，二手運動服飾和循環轉售市場的擴張正成為主流趨勢。為此，各大品牌紛紛推出點對點交易平台和自有品牌二手銷售項目，延長外套和貼身褲等耐用單品的生命週期，從而保持其轉售價值。這種循環模式既解決了紡織品廢棄物問題，也讓眼光獨到的消費者有機會購買高階品牌，顯著改變了零售行為。根據 ThredUp 於 2025 年 3 月發布的《2025 年二手服飾市場報告》，預計 2024 年美國二手服飾市場將成長 14%，超過整個服飾業的平均成長速度。這顯示消費者正顯著轉向二手生活方式和運動服裝。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球女性用運動及泳裝市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依材質種類（合成纖維、棉、聚酯纖維、其他）
    • 依銷售管道（超級市場/大賣場超市、專賣店、多品牌商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美女性用運動及泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲女性用運動及泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區女性用運動及泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東與非洲女性用運動及泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美女性用運動及泳裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球女性用運動與泳裝市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Adidas AG
  • Fila Korea Corporation
  • Asics Corporation
  • Columbia Sportswear Company
  • Lululemon Athletica, Inc.
  • New Balance, Inc.
  • Under Armour, Inc.
  • Puma SE
  • Adidas AG
  • Nike, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 17651

The Global Women's Sports & Swimwear Market is projected to expand from USD 113.17 Billion in 2025 to USD 164.76 Billion by 2031, reflecting a compound annual growth rate of 6.46%. This sector is defined by the design, manufacturing, and retail of apparel and footwear specifically engineered for athletic performance, physical fitness routines, and competitive or recreational aquatic activities. The primary catalyst for this growth is a structural societal shift toward health and wellness, which has driven higher rates of female participation in organized sports and fitness. Furthermore, the widespread adoption of active lifestyles has generated a consistent demand for functional, performance-oriented clothing, establishing a necessity that transcends temporary fashion trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 113.17 Billion
Market Size 2031USD 164.76 Billion
CAGR 2026-20316.46%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market faces significant hurdles due to persistent economic volatility and inflationary pressures, which increase raw material costs and constrain consumer discretionary spending on non-essential goods. Data from the Sports and Fitness Industry Association indicates that in 2024, the athletic apparel sector grew by 3.2 percent to $30.6 billion, while the swimwear category saw a 4.0 percent increase to $2.2 billion. This financial landscape suggests that while demand remains resilient, the industry faces ongoing challenges regarding price sensitivity and production costs that could impede broader expansion.

Market Driver

The substantial rise in global female participation in competitive sports, coupled with increasing viewership for women's leagues, is fundamentally reshaping the market landscape. This momentum affects both professional athletes and amateur enthusiasts, creating a need for specialized apparel that ensures regulatory compliance and durability. The commercial significance of this cultural shift is highlighted by the surging demand for licensed team gear and performance kits, prompting brands to diversify their product lines. For instance, Fanatics reported in their April 2024 'WNBA Draft Day Sales' analysis that collective merchandise sales spiked by 500 percent compared to the previous year, demonstrating how sports fandom drives retail consumption and encourages manufacturers to prioritize performance catalogs for this demographic.

Simultaneously, the mainstream integration of athleisure and hybrid lifestyle apparel has expanded the utility of sportswear beyond traditional training settings. Consumers now prioritize versatility, seeking garments like supportive tops and moisture-wicking leggings that function effectively in both physical activities and social environments. To remain competitive, manufacturers are merging technical capabilities with fashion-forward aesthetics. Financial results reflect this demand; Lululemon Athletica Inc. reported a 10 percent revenue increase to $2.2 billion in its First Quarter Fiscal 2024 Results, while Dick's Sporting Goods saw net sales rise 6.2 percent to $3.02 billion in May 2024, driven largely by robust activity in the apparel and footwear segments.

Market Challenge

Economic volatility and inflationary pressures serve as primary obstacles hindering the growth of the women's sports and swimwear market. Unpredictable fluctuations in raw material and logistics costs frequently force manufacturers to increase pricing to preserve margins. This inflation in retail costs conflicts with reduced consumer discretionary income, leading shoppers to become increasingly price-sensitive. Consequently, the demand for specialized swimwear and high-performance athletic apparel is dampened, as potential customers prioritize essential expenses rather than updating their fitness wardrobes, effectively capping market potential during periods of financial instability.

The tangible impact of these macroeconomic headwinds is reflected in recent industry performance data. According to the Sports and Fitness Industry Association, the broader sporting goods industry achieved a growth rate of only 2.9 percent in 2024, marking the slowest annual expansion recorded since the pandemic. This statistic underscores how persistent economic uncertainty and inflationary challenges have successfully decelerated the sector's momentum, preventing it from fully capitalizing on current health and wellness trends.

Market Trends

The shift toward bio-based and recycled performance fabrics is fundamentally restructuring the women's sports and swimwear market as brands move away from virgin petrochemical fibers to satisfy growing consumer sustainability demands. This transition involves substituting conventional nylon and polyester with advanced circular materials sourced from renewable plant-based inputs and post-consumer plastic waste, thereby lowering the environmental footprint of activewear. Manufacturers are scaling these innovations to provide technical benefits, such as moisture management and durability, that rival traditional synthetics while meeting environmental targets. For example, Lululemon Athletica Inc. noted in its November 2025 '2024 Impact Report' that it exceeded sourcing goals, with 77 percent of its procured polyester being recycled, highlighting the rapid integration of circular fibers into premium collections.

Additionally, the expansion of the second-hand and circular resale market for activewear is becoming a dominant trend, driven by value-conscious consumers looking for high-quality performance gear at accessible prices. This movement has compelled major brands to introduce peer-to-peer exchange platforms and branded resale programs, extending the lifecycle of durable items like outerwear and leggings that maintain resale value. This circular model addresses textile waste while allowing aspirational customers to access premium labels, significantly shifting retail behaviors. According to ThredUp's March 2025 '2025 Resale Report', the U.S. secondhand apparel market grew by 14 percent in 2024, outpacing the general clothing sector and signaling a strong migration of spending toward pre-owned lifestyle and performance apparel.

Key Market Players

  • Adidas AG
  • Fila Korea Corporation
  • Asics Corporation
  • Columbia Sportswear Company
  • Lululemon Athletica, Inc.
  • New Balance, Inc.
  • Under Armour, Inc.
  • Puma SE
  • Adidas AG
  • Nike, Inc.

Report Scope

In this report, the Global Women's Sports & Swimwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Women's Sports & Swimwear Market, By Material Type

  • Synthetic
  • Cotton
  • Polyester
  • Others

Women's Sports & Swimwear Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi Branded Stores
  • Online
  • Others

Women's Sports & Swimwear Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Women's Sports & Swimwear Market.

Available Customizations:

Global Women's Sports & Swimwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Women's Sports & Swimwear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material Type (Synthetic, Cotton, Polyester, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi Branded Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Women's Sports & Swimwear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Women's Sports & Swimwear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Material Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Women's Sports & Swimwear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Material Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Women's Sports & Swimwear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Material Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Women's Sports & Swimwear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Women's Sports & Swimwear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Material Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Women's Sports & Swimwear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Material Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Women's Sports & Swimwear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Material Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Women's Sports & Swimwear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Material Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Women's Sports & Swimwear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Material Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Women's Sports & Swimwear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Women's Sports & Swimwear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Material Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Women's Sports & Swimwear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Material Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Women's Sports & Swimwear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Material Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Women's Sports & Swimwear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Material Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Women's Sports & Swimwear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Material Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Women's Sports & Swimwear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Women's Sports & Swimwear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Material Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Women's Sports & Swimwear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Material Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Women's Sports & Swimwear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Material Type
        • 9.3.3.2.2. By Sales Channel

10. South America Women's Sports & Swimwear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Women's Sports & Swimwear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Material Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Women's Sports & Swimwear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Material Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Women's Sports & Swimwear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Material Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Women's Sports & Swimwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Adidas AG
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Fila Korea Corporation
  • 15.3. Asics Corporation
  • 15.4. Columbia Sportswear Company
  • 15.5. Lululemon Athletica, Inc.
  • 15.6. New Balance, Inc.
  • 15.7. Under Armour, Inc.
  • 15.8. Puma SE
  • 15.9. Adidas AG
  • 15.10. Nike, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer