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女式運動服和泳裝市場規模、佔有率和成長分析（按產品類型、種類、分銷通路、最終用戶和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1900509

女式運動服和泳裝市場規模、佔有率和成長分析（按產品類型、種類、分銷通路、最終用戶和地區分類）－2026-2033年產業預測

Women's Sports and Swimwear Market Size, Share, and Growth Analysis, By Product Type (Sports Bras, Leggings), By Type (Cotton, Polyester), By Distribution channel, By End User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2024 年女性運動和泳裝市場價值 1558.4 億美元，預計將從 2025 年的 1656.6 億美元成長到 2033 年的 2700.7 億美元，在預測期（2026-2033 年）內以 6.3% 的複合成長率成長。

女款運動服和泳裝市場以舒適、功能性和時尚感兼具的產品為特色，專為活力女性設計。輕盈透氣、速乾的布料在提升運動表現的同時，也兼顧了穿著舒適度。從連身泳衣到分身泳衣，各大品牌提供豐富多元的款式，滿足不同體型和個人喜好。永續發展理念也日益受到重視，許多公司積極採用環保措施和再生材料。北美市場憑藉著許多知名品牌和不斷提升的健身意識，佔據市場領先地位。同時，受新興市場女性運動熱情日益高漲的推動，亞太地區預計將迎來顯著成長。主要企業正致力於創新和策略行銷，以滿足不斷變化的消費者偏好。

女性運動和泳裝市場的成長要素

女性運動和泳裝市場的擴張主要得益於女性參與運動和健身活動的動機不斷提高。隨著越來越多的女性擁抱積極的生活方式並參與各種體育活動，她們對既舒適、功能性強又時尚的運動服裝的需求日益成長。此外，人們越來越意識到規律運動帶來的許多健康益處，例如有效控制體重、降低慢性病風險以及改善心理健康，這些都進一步推動了這一成長趨勢。因此，女性運動服和泳裝越來越受歡迎，顯著促進了市場的成長。

限制女性運動與泳裝市場的因素

全球女性運動服和泳裝市場成長面臨的主要挑戰之一是假冒產品的氾濫。隨著消費者對時尚、高品質運動服的需求不斷成長，市場上充斥著大量不符合正品品質、安全和性能標準的假冒產品。這些劣質產品不僅對消費者構成風險，還可能損害業界知名企業的聲譽和品牌價值。因此，仿冒品的存在會阻礙市場擴張，降低消費者對正品的信心，並最終影響整個市場的成長潛力。

女性運動和泳裝市場的趨勢

隨著消費者在購買決策中越來越重視環境影響，女性運動服和泳裝市場正呈現出顯著的永續性和環保意識趨勢。各大品牌紛紛回應，將永續實踐融入生產過程，並採用再生聚酯、有機棉和可生物分解材料等環保材料。這項轉變不僅反映了消費者日益增強的環保意識，也與更廣泛的道德消費行為趨勢相契合。消費者對兼具性能和永續性的產品的需求正在重塑整個產業，促使品牌不斷創新並採用永續的實踐，以吸引更多環保意識的客戶群。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Adidas AG（Germany）
ASICS Corporation（Japan）
Anta Sports Products Limited（China）
Wacoal Holdings（Japan）
Gildan Activewear Inc.（Canada）
Sheico Group（Taiwan）
Watersun Swimwear（Australia）
LVMH Moet Hennessy Louis Vuitton（France）
Marysia LLC（USA）
Chanel Group（France）
Missoni SpA（Italy）
Swimwear Anywhere Inc.（USA）
La Jolla Group（USA）
La Perla（Italy）
Pentland Group PLC（UK）
Puma Inc.（Germany）
Speedo International Ltd.（UK）
Arena SpA（Italy）
TYR Sport, Inc.（USA）

結論與建議

簡介目錄

Product Code: SQMIG30L2100

Women's Sports and Swimwear Market size was valued at USD 155.84 Billion in 2024 and is poised to grow from USD 165.66 Billion in 2025 to USD 270.07 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The women's sports and swimwear market is characterized by products that combine comfort, functionality, and style, tailored for active women. Utilizing lightweight, breathable, and quick-drying materials enhances performance while prioritizing user comfort. With various styles like one-piece and two-piece designs, brands cater to diverse body types and personal tastes. Sustainability is also gaining traction, as many companies adopt eco-friendly practices and recycled materials. The North American market leads in share, thanks to major brands and a rise in fitness awareness. Meanwhile, the Asia Pacific region shows significant growth potential, driven by an increasing interest in sports among women in emerging markets. Key players focus on innovation and strategic marketing to address the evolving preferences of their consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Women's Sports and Swimwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Women's Sports and Swimwear Market Segments Analysis

Global Women's Sports and Swimwear Market is segmented by Product Type, Type, Distribution channel, End User and region. Based on Product Type, the market is segmented into Sports Bras, Leggings, Tank Tops, Swimwear and Athletic Shorts. Based on Type, the market is segmented into Cotton, Polyester, Cellulosic and Nylon. Based on Distribution channel, the market is segmented into Online Retail, Specialty Stores, Department Stores, Sports Retailers and Supermarkets. Based on End User, the market is segmented into Teenagers, Young Adults, Middle-Aged Women and Senior Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Women's Sports and Swimwear Market

The expansion of the women's sports and swimwear market is largely driven by the rising involvement of women in sports and fitness pursuits. As more women embrace active lifestyles and participate in diverse physical activities, there is an increasing demand for apparel that is not only comfortable and functional but also stylish. This growing trend is amplified by heightened awareness of the numerous health benefits associated with regular exercise, such as effective weight management, lower risk of chronic illnesses, and enhanced mental well-being. As a result, women's sports and swimwear are gaining popularity, significantly contributing to market growth.

Restraints in the Women's Sports and Swimwear Market

A significant challenge facing the growth of the global women's sports and swimwear market is the prevalence of counterfeit products. As consumer demand for fashionable and high-quality sports apparel rises, the market has seen an influx of imitation goods that often lack the quality, safety, and performance standards required for legitimate wear. These inferior products not only pose risks to consumers but also tarnish the reputation and brand integrity of established companies within the industry. Consequently, the presence of counterfeit items can stifle market expansion and diminish consumer trust in authentic offerings, ultimately impacting overall growth potential.

Market Trends of the Women's Sports and Swimwear Market

The Women's Sports and Swimwear market is witnessing a significant trend towards sustainability and eco-consciousness as consumers increasingly prioritize environmental impacts in their purchasing decisions. Brands are responding by integrating sustainable practices into their production processes, utilizing eco-friendly materials like recycled polyester, organic cotton, and biodegradable fabrics. This shift not only reflects a growing awareness of environmental issues but also aligns with a broader movement towards ethical consumerism. The demand for products that combine performance with sustainability is reshaping the industry, prompting brands to innovate and adopt sustainable practices, ultimately attracting a more environmentally conscious customer base.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement

Global Women's Sports and Swimwear Market Size by Product Type & CAGR (2026-2033)

Market Overview
Sports Bras
Leggings
Tank Tops
Swimwear
Athletic Shorts

Global Women's Sports and Swimwear Market Size by Type & CAGR (2026-2033)

Market Overview
Cotton
Polyester
Cellulosic
Nylon

Global Women's Sports and Swimwear Market Size by Distribution channel & CAGR (2026-2033)

Market Overview
Online Retail
Specialty Stores
Department Stores
Sports Retailers
Supermarkets

Global Women's Sports and Swimwear Market Size by End User & CAGR (2026-2033)

Market Overview
Teenagers
Young Adults
Middle-Aged Women
Senior Women

Global Women's Sports and Swimwear Market Size & CAGR (2026-2033)

North America (Product Type, Type, Distribution channel, End User)
- US
- Canada
Europe (Product Type, Type, Distribution channel, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Type, Distribution channel, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Type, Distribution channel, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Type, Distribution channel, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Adidas AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ASICS Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anta Sports Products Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wacoal Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gildan Activewear Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sheico Group (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Watersun Swimwear (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH Moet Hennessy Louis Vuitton (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marysia LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chanel Group (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Missoni SpA (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swimwear Anywhere Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
La Jolla Group (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
La Perla (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pentland Group PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Puma Inc. (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Speedo International Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arena S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TYR Sport, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments