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市場調查報告書
商品編碼
1943141

生鮮食品市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、通路、地區及競爭格局分類，2021-2031年）

Fresh Food Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Type, By Distribution Channel (Open market, Supermarkets/Hypermarket, Departmental Store, Online and Others ), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球生鮮食品市場預計將從 2025 年的 34,047.9 億美元成長到 2031 年的 47,780.5 億美元，年複合成長率為 5.81%。

該行業涵蓋未經加工或僅少量加工的農產品，例如水果、蔬菜、肉類、乳製品和魚貝類，這些產品以其天然零售形式出售，其特點是保存期限有限。推動這一成長的關鍵因素包括低溫運輸物流領域的重大技術創新，這些創新擴大了新鮮產品的地理覆蓋範圍和保存期限；以及由於全球都市化加快和可支配收入增加，人們對高品質、營養豐富的必需食品的需求持續成長。

市場概覽
預測期 2027-2031
市場規模：2025年 3,404,790 萬美元
市場規模：2031年 4,778,050 萬美元
複合年成長率：2026-2031年 5.81%
成長最快的細分市場 線上
最大的市場 亞太地區

根據聯合國糧食及農業組織（糧農組織）的預測，在牛禽業強勁需求的推動下，2024年全球肉類產量預計將達到3.73億噸。儘管呈現上升趨勢，但市場仍面臨一個重大障礙：日益動盪的全球氣候條件。這些環境變化威脅著農業生產，並給國際供應鏈帶來不確定性，這可能會阻礙該產業的預期擴張。

市場促進因素

消費者對更健康、更營養飲食的追求正在從根本上改變全球生鮮食品市場。消費者越來越傾向於選擇不含化學物質、營養豐富的食品，而非傳統食品，這一趨勢推動了對潔淨標示和有機農產品的需求。這迫使零售商擴大生鮮食品的供應範圍，包括永續來源的水果和蔬菜。隨著預防性醫療保健日益受到重視，生鮮食品正從一種商品轉變為生活方式的選擇，從而推動了高階市場的價值成長。根據美國有機貿易協會 (OTA) 於 2024 年 5 月發布的《2024 年有機產業調查報告》，2023 年美國經認證的有機產品銷售額將達到創紀錄的 697 億美元，其中新鮮農產品將佔據大部分成長佔有率。

同時，直銷模式和線上生鮮通路的快速發展正在改變市場進入，使生產者能夠繞過傳統仲介業者，直接與都市區消費者交易。末端配送基礎設施的進步支撐了這個結構性轉變，確保了生鮮食品在運輸過程中的新鮮度。數位平台正在塑造新的生鮮食品購買習慣，並確保即使在經濟波動時期也能保持穩定的銷售量。根據Adobe於2024年5月發布的《數位經濟指數》，美國今年前四個月的線上生鮮消費額達到388億美元，年增15.7%。此外，聯合國糧食及農業組織（糧農組織）預計，2024年全球主要熱帶水果的出口量將達到約1,100萬噸，凸顯了高價值生鮮商品國際貿易的蓬勃發展。

市場挑戰

隨著全球氣候變遷日益加劇，農業生產中斷和供應鏈不穩定性成為生鮮食品產業成長的主要障礙。極端天氣事件，例如極端高溫和降雨無常，會對包括乳製品和蔬菜在內的易腐生鮮食品的生長週期產生負面影響。這些環境波動會導致作物產量和品質下降，進而造成供不應求，使市場難以滿足消費者對優質營養食品日益成長的需求。

此外，氣候的不確定性也使採購和物流規劃變得更加複雜，因為在收成波動的情況下維持穩定的庫存是一項挑戰。由此導致的供不應求往往造成單價上漲，進而引發金融不穩定，阻礙市場的穩定發展。例如，聯合國糧食及農業組織（糧農組織）預測，到2024年，全球香蕉出口量將略微下降至1,910萬噸，這項下降主要歸因於拉丁美洲主要產區的不利天氣條件。這些數據凸顯了環境問題如何直接限制了可用於國際貿易的新鮮商品數量。

市場趨勢

在消費者環保意識不斷增強和日益嚴格的法規要求淘汰一次性塑膠製品的推動下，生鮮食品市場正迅速轉向可堆肥和永續的包裝解決方案。生產商和零售商正積極從傳統的聚合物翻蓋式容器轉向可生物分解的植物纖維材料，以維持產品品質並符合循環經濟的目標。這項轉變正在推動製造策略的重新定義，供應商正增加對經認證的報廢可堆肥材料的投資，以減少對環境的影響。 《包裝商》（The Packer）雜誌2025年12月的一篇文章重點報導了這一轉變，其中報導美國軟包裝協會（FPA）的一項調查發現，56%的包裝加工商正在開發可堆肥結構，將其作為滿足客戶需求的關鍵永續選擇。

同時，專注於升級改造和處理「外觀不佳」生鮮食品的舉措正在興起，透過將以往被丟棄的庫存轉化為可銷售的商品，創造了可觀的收入來源。為了解決效率低下和減少經濟損失，相關人員正透過特定的折扣管道銷售不合格的蔬菜和水果，或將其加工成增值產品，從而有效地從不符合外觀標準的剩餘材料中創造價值。這一趨勢旨在解決每年大量可食用材料被浪費的問題，並將潛在的損失轉化為盈利機會。根據ReFED於2025年4月發布的《2024年食物浪費報告》，光是美國在2023年就將產生約7,390萬噸剩餘食物，凸顯了將這些過剩生鮮食品重新引入食品供應鏈的計畫所蘊含的巨大市場機會。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：全球生鮮食品市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依種類（肉類、蔬菜、水果、魚類、其他水產品）
    • 按分銷管道（露天市場、超級市場/大賣場、百貨公司、線上、其他（雜貨店、獨立商店等））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美生鮮食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲生鮮食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區生鮮食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲生鮮食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美生鮮食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球生鮮食品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Woolworths Group Limited
  • Walmart Inc.
  • J Sainsbury plc
  • Kroger Co.
  • Carrefour SA
  • Albertsons Companies Inc.
  • Costco Wholesale Corporation
  • Tesco PLC
  • Aldi Group
  • Amazon Fresh.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 9431

The Global Fresh Food Market is projected to expand from USD 3,404.79 Billion in 2025 to USD 4,778.05 Billion by 2031, reflecting a CAGR of 5.81%. This sector encompasses unprocessed or minimally processed agricultural goods, such as fruits, vegetables, meat, dairy, and seafood, which are retailed in their natural forms and are defined by their limited shelf life. Key factors fueling this growth include significant innovations in cold chain logistics that have broadened the geographic reach and longevity of perishable items, coupled with increasing global urbanization and higher disposable incomes that sustain the demand for essential, high-quality nutritional staples.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3,404.79 Billion
Market Size 2031USD 4,778.05 Billion
CAGR 2026-20315.81%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

According to the Food and Agriculture Organization (FAO), global meat production was expected to hit 373 million tonnes in 2024, supported by strong demand within the bovine and poultry categories. Despite this upward momentum, the market faces a substantial hurdle in the form of increasingly volatile global climatic conditions. These environmental shifts threaten agricultural output and introduce unpredictability into international supply chains, potentially hindering the sector's projected expansion.

Market Driver

A consumer pivot toward health-oriented and nutritional diets is fundamentally altering the Global Fresh Food Market, with individuals increasingly favoring chemical-free, nutrient-rich foods over conventional products. This preference is accelerating the call for clean-label and organic produce, compelling retailers to broaden their fresh inventories to include fruits and vegetables sourced sustainably. As preventive healthcare becomes a priority, fresh food has evolved from a simple commodity into a lifestyle decision, stimulating value growth in premium segments. The Organic Trade Association noted in its '2024 Organic Industry Survey' from May 2024 that U.S. sales of certified organic goods reached a record $69.7 billion in 2023, with fresh produce acting as the main driver of this increase.

Simultaneously, the rapid growth of direct-to-consumer models and online grocery channels is transforming market access by enabling producers to skip traditional intermediaries and engage urban buyers directly. This structural shift is underpinned by advancements in last-mile delivery infrastructure that guarantee the freshness of perishables during transport. Digital platforms are establishing new purchasing habits for fresh staples, ensuring consistent sales volumes even during economic shifts. According to Adobe's 'Digital Economy Index' from May 2024, online grocery spending in the U.S. climbed to $38.8 billion in the first four months of the year, marking a 15.7% year-over-year increase, while the Food and Agriculture Organization (FAO) estimated that global exports of major tropical fruits reached nearly 11 million tonnes in 2024, underscoring the vibrant international trade of high-value fresh commodities.

Market Challenge

The escalating instability of global climate conditions serves as a primary barrier to the growth of the fresh food sector by disrupting agricultural production and shaking supply chain reliability. Erratic weather phenomena, such as extreme temperatures and inconsistent rainfall, adversely affect the growing cycles of sensitive perishable items like dairy and produce. These environmental deviations result in diminished crop yields and lower product quality, leading to supply deficits that make it difficult for the market to satisfy the growing consumer appetite for premium nutritional staples.

Additionally, this climatic uncertainty complicates procurement and logistical planning, as suppliers face challenges in maintaining stable inventories amidst varying harvest results. The consequent scarcity frequently forces unit costs upward, introducing financial instability that impedes steady market development. For instance, the Food and Agriculture Organization (FAO) forecast in 2024 that global banana exports would decrease slightly to 19.1 million tonnes, a contraction largely attributed to adverse weather affecting key production regions in Latin America. This data underscores how environmental difficulties directly limit the volume of fresh commodities available for global trade.

Market Trends

The shift toward compostable and sustainable packaging solutions is significantly transforming the Global Fresh Food Market, driven by consumer sentiment and regulatory mandates to move away from single-use plastics. Producers and retailers are aggressively substituting traditional polymer clamshells with biodegradable plant-fiber options that preserve product quality while adhering to circular economy goals. This transition is redefining manufacturing strategies, with suppliers channeling investments into materials that offer certified end-of-life compostability to lower environmental footprints. Highlighting this shift, an article in The Packer from December 2025 noted that the Flexible Packaging Association found 56% of packaging converters identify compostable structures as a primary sustainable option currently being developed to meet client demands.

In parallel, the emergence of initiatives focused on upcycled and "ugly" fresh produce is creating a vital revenue stream by turning inventory that was once discarded into marketable goods. To address inefficiencies and reduce financial losses, stakeholders are selling imperfect vegetables and fruits through specific discount channels or converting them into value-added processed items, effectively capturing value from surplus that does not meet aesthetic criteria. This trend tackles the substantial volume of edible resources wasted annually, transforming potential loss into a profitable segment. According to the '2024 Food Waste Report' by ReFED published in April 2025, the United States alone produced roughly 73.9 million tons of surplus food in 2023, highlighting the significant market opportunity for programs aimed at reintroducing these excess perishables into the food supply.

Key Market Players

  • Woolworths Group Limited
  • Walmart Inc.
  • J Sainsbury plc
  • Kroger Co.
  • Carrefour SA
  • Albertsons Companies Inc.
  • Costco Wholesale Corporation
  • Tesco PLC
  • Aldi Group
  • Amazon Fresh.

Report Scope

In this report, the Global Fresh Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fresh Food Market, By Type

  • Meat
  • Vegetable
  • Fruit
  • Fish
  • Other Seafood

Fresh Food Market, By Distribution Channel

  • Open Market
  • Supermarkets/Hypermarket
  • Departmental Store
  • Online
  • Others (Grocery Stores, Independence store, etc.)

Fresh Food Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fresh Food Market.

Available Customizations:

Global Fresh Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Fresh Food Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Meat, Vegetable, Fruit, Fish, Other Seafood)
    • 5.2.2. By Distribution Channel (Open Market, Supermarkets/Hypermarket, Departmental Store, Online, Others (Grocery Stores, Independence store, etc.))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Fresh Food Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Fresh Food Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Fresh Food Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Fresh Food Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Fresh Food Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Fresh Food Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Fresh Food Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Fresh Food Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Fresh Food Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Fresh Food Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Fresh Food Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Fresh Food Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Fresh Food Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Fresh Food Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Fresh Food Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Fresh Food Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Fresh Food Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Fresh Food Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Fresh Food Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Fresh Food Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Fresh Food Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Fresh Food Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Fresh Food Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Fresh Food Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Fresh Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Woolworths Group Limited
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Walmart Inc.
  • 15.3. J Sainsbury plc
  • 15.4. Kroger Co.
  • 15.5. Carrefour SA
  • 15.6. Albertsons Companies Inc.
  • 15.7. Costco Wholesale Corporation
  • 15.8. Tesco PLC
  • 15.9. Aldi Group
  • 15.10. Amazon Fresh.

16. Strategic Recommendations

17. About Us & Disclaimer