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生鮮食品

市場調查報告書

商品編碼

1909153

新鮮水果和蔬菜市場規模、佔有率和成長分析（按類型、類別、品質、水果類型、蔬菜類型、通路、最終用戶、包裝和地區分類）—2026-2033年產業預測

Fresh Fruits and Vegetables Market Size, Share, and Growth Analysis, By Type, By Category, By Nature, By Fruit Type, By Vegetable Type, By Distribution Channel, By End User, By Packaging, By Region - Industry Forecast 2026-2033

出版日期: 2026年01月02日 | 出版商:

SkyQuest | 英文 192 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2024年全球新鮮水果和蔬菜市場規模為1,104.8億美元，預計將從2025年的1,370億美元成長到2033年的7,657.6億美元，在預測期（2026-2033年）內複合年成長率為24%。

全球新鮮蔬果市場正受到許多因素的顯著影響，例如日益增強的健康意識、對植物性食品的偏好以及對天然有機食品的追求。由於超級市場和大賣場等現代零售業態的擴張，營養豐富的果蔬更容易取得，並逐漸成為家庭、餐飲服務和零售場所的必備食品。消費者對更健康、更便利的零食的需求不斷成長，推動了生鮮產品產品的成長，豐富了產品種類。生鮮產品蔬果以其高營養價值而著稱，而乾果蔬則具有保存期限長、便於攜帶等優勢。這些不斷變化的市場動態要求包裝和加工技術不斷創新。領先的生產商和合作社在這個競爭激烈的市場中主導潮流，而強大的夥伴關係則有助於提高供應鏈效率，並重振整個市場。

全球新鮮水果和蔬菜市場促進因素

消費者對加工食品和包裝食品的偏好逐漸減少，導致新鮮水果和蔬菜的需求顯著成長。包括零售、餐飲服務和酒店業在內的各個行業都在積極響應這一轉變，大力推廣生鮮食品，以滿足消費者日益成長的健康、保健和永續性理念。這一趨勢反過來又推動了全球新鮮水果和蔬菜市場的成長。此外，可支配所得的增加和人們對均衡營養重要性的認知不斷提高也是促成這一趨勢的因素，進一步印證了生鮮食品在現代飲食中的重要性。

限制全球新鮮水果和蔬菜市場的因素

儘管消費者需求不斷成長，但全球新鮮蔬果市場仍面臨許多阻礙成長的挑戰。例如，不可預測的天氣事件會導致供應中斷，而這些產品本身的易腐性更使問題雪上加霜。此外，冷藏和運輸基礎設施不足導致採後損失嚴重，凸顯了該產業的脆弱性。這些結構性限制因素，尤其是在發展中地區，凸顯了改善供應鏈系統以提高效率和穩定性的必要性。只要這些挑戰持續存在，它們就將嚴重阻礙全球生鮮食品市場充分發揮其潛力。

全球新鮮水果和蔬菜市場趨勢

全球新鮮蔬果市場正經歷一場重大變革時期，其驅動力在於消費者對有機和永續生產產品日益成長的需求。隨著消費者健康和環保意識的增強，他們積極尋找不含合成農藥和基因改造生物的農產品，迫使零售商擴大有機產品的供應。隨著採購和生產過程透明度的日益提升，各大品牌紛紛投資於永續包裝和符合道德的供應鏈，從而推動產業轉型。這一趨勢正在增強消費者對天然食品品牌的忠誠度，並鞏固市場對健康、福祉和環境責任的承諾。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 墨西哥
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Dole plc
Fresh Del Monte Produce
Chiquita Brands International
Greenyard
Fyffes
Total Produce
Sunkist Growers
Driscoll's
Sun Pacific
Mission Produce
Costa Group
Bonduelle
Naturipe Farms
Taylor Fresh Foods
Zespri International
Olam Agri
Grimmway Farms
T&G Global
India Fresh Produce Group
Sunkara Group

結論與建議

簡介目錄

Product Code: SQMIG30H2302

Global Fresh Fruits and Vegetables Market size was valued at USD 110.48 Billion in 2024 and is poised to grow from USD 137 Billion in 2025 to USD 765.76 Billion by 2033, growing at a CAGR of 24% during the forecast period (2026-2033).

The global fresh fruits and vegetables market is significantly influenced by heightened health consciousness, an increasing preference for plant-based diets, and a shift towards natural and organic food options. Nutrient-rich fruits and vegetables have become staples in households, foodservice, and retail, aided by the expansion of modern retail formats like supermarkets and hypermarkets, which enhance accessibility. The growing demand for healthy snacks and convenience has diversified product offerings, with both fresh and dried options gaining traction. Fresh produce stands out for its nutritional benefits, while dried fruits and vegetables offer longevity and portability. This evolving landscape necessitates innovations in packaging and processing. The competitive market is dominated by major producers and cooperatives, with strong partnerships enhancing supply chain efficiency and overall market dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fruits and Vegetables market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fruits and Vegetables Market Segments Analysis

Global Fresh Fruits and Vegetables Market is segmented by Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging and region. Based on Type, the market is segmented into Fruits, Vegetables, Exotic Produce, Organic Produce and Conventional Produce. Based on Category, the market is segmented into Fresh Cut, Whole Produce, Ready to Eat, Frozen Fresh Produce and Pre-Packaged Produce. Based on Nature, the market is segmented into Organic and Conventional. Based on Fruit Type, the market is segmented into Citrus Fruits, Berries, Tropical Fruits, Pome Fruits, Stone Fruits, Melons and Grapes. Based on Vegetable Type, the market is segmented into Leafy Greens, Root Vegetables, Cruciferous Vegetables, Gourds, Nightshades and Alliums. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Wholesalers and HoReCa. Based on End User, the market is segmented into Household, Food Service, Food Processors, Retailers and Export Buyers. Based on Packaging, the market is segmented into Loose Packaging, Plastic Trays, Carton Boxes, Bags and Pouches and Clamshell Packaging. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fruits and Vegetables Market

The shift in consumer preferences away from processed and packaged foods is leading to a notable rise in the demand for fresh fruits and vegetables. Various sectors, including retail, foodservice, and hospitality, are responding to this change by incorporating fresh produce to align with consumers' growing focus on health, wellness, and sustainability. This trend is consequently fueling the growth of the global fresh fruits and vegetables market. Furthermore, the increase in disposable incomes and heightened awareness of the importance of balanced nutrition are also contributing factors, underscoring the significance of fresh produce in contemporary diets.

Restraints in the Global Fresh Fruits and Vegetables Market

The global fresh fruits and vegetables market encounters numerous challenges that hinder its growth, despite increasing consumer demand. Factors like unpredictable weather fluctuations contribute to supply disruptions, while the inherent perishability of these products compounds the issue. Furthermore, inadequate infrastructure for cold storage and transportation results in significant post-harvest losses, showcasing vulnerabilities within the industry. These structural limitations particularly affect regions in the developing world, highlighting the need for improved systems to enhance supply chain efficiency and stability. As these challenges persist, they pose significant obstacles to realizing the full potential of the fresh produce market on a global scale.

Market Trends of the Global Fresh Fruits and Vegetables Market

The global fresh fruits and vegetables market is experiencing a significant transformation driven by the increasing demand for organic and sustainably produced goods. As consumers become more health-conscious and environmentally aware, they actively seek out produce that is free from synthetic pesticides and genetically modified organisms, prompting retailers to enhance their organic offerings. This heightened focus on transparency in sourcing and production practices is reshaping the industry, as brands invest in sustainable packaging and ethical supply chains. Consequently, this trend is fostering lasting consumer loyalty towards natural food brands, solidifying the market's commitment to health, wellness, and environmental responsibility.

Introduction

Objectives of the Study
Market Definition & Scope

Research Methodology

Research Process
Secondary & Primary Data Methods
Market Size Estimation Methods

Executive Summary

Global Market Outlook
Key Market Highlights
Segmental Overview
Competition Overview

Market Dynamics & Outlook

Macro-Economic Indicators
Drivers & Opportunities
Restraints & Challenges
Supply Side Trends
Demand Side Trends
Porters Analysis & Impact
- Competitive Rivalry
- Threat of Substitute
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Market Impacting Factors
Top Investment Pockets
Ecosystem Mapping
Market Attractiveness Index, 2025
PESTEL Analysis
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Technology Assessment
Technology Assessment
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Fresh Fruits and Vegetables Market Size by Type & CAGR (2026-2033)

Market Overview
Fruits
Vegetables
Exotic Produce
Organic Produce
Conventional Produce

Global Fresh Fruits and Vegetables Market Size by Category & CAGR (2026-2033)

Market Overview
Fresh Cut
Whole Produce
Ready to Eat
Frozen Fresh Produce
Pre-Packaged Produce

Global Fresh Fruits and Vegetables Market Size by Nature & CAGR (2026-2033)

Market Overview
Organic
Conventional

Global Fresh Fruits and Vegetables Market Size by Fruit Type & CAGR (2026-2033)

Market Overview
Citrus Fruits
Berries
Tropical Fruits
Pome Fruits
Stone Fruits
Melons
Grapes

Global Fresh Fruits and Vegetables Market Size by Vegetable Type & CAGR (2026-2033)

Market Overview
Leafy Greens
Root Vegetables
Cruciferous Vegetables
Gourds
Nightshades
Alliums

Global Fresh Fruits and Vegetables Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Retail
Wholesalers
HoReCa

Global Fresh Fruits and Vegetables Market Size by End User & CAGR (2026-2033)

Market Overview
Household
Food Service
Food Processors
Retailers
Export Buyers

Global Fresh Fruits and Vegetables Market Size by Packaging & CAGR (2026-2033)

Market Overview
Loose Packaging
Plastic Trays
Carton Boxes
Bags and Pouches
Clamshell Packaging

Global Fresh Fruits and Vegetables Market Size & CAGR (2026-2033)

North America (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- US
- Canada
Europe (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Dole plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fresh Del Monte Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chiquita Brands International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Greenyard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fyffes
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Total Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunkist Growers
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Driscoll's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sun Pacific
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mission Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Costa Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bonduelle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Naturipe Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Taylor Fresh Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zespri International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Olam Agri
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grimmway Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
T&G Global
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
India Fresh Produce Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunkara Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments