男士內衣市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、材料類型、銷售管道、地區及競爭格局分類，2021-2031年）

全球男用內褲市場預計將從 2025 年的 419.1 億美元成長到 2031 年的 663.6 億美元，複合年成長率達到 7.96%。

此細分市場涵蓋各種類型的內衣，例如平角褲、三角褲和四角褲，旨在確保個人衛生和提供身體支撐。成長的主要驅動力是消費者健康意識的提高以及對透氣性和舒適性更佳的服裝的明顯偏好。這種對高品質布料的需求正在顯著影響生產策略；事實上，美國棉花公司（Cotton Incorporated）報告稱，到2025年，全球75%的消費者將更傾向於選擇純棉或棉混紡服裝，這凸顯了天然纖維在日常必需品中的重要作用。

然而，該行業面臨與供應鏈可靠性和原料成本波動相關的重大挑戰。包括優質天然纖維和特殊合成纖維在內的關鍵投入品價格波動，增加了生產計畫的複雜性，並迫使零售價格上漲。這種通膨壓力對銷售成長構成風險，因為成本上升可能會抑制消費者支出，尤其是在價格敏感型市場領域。

市場促進因素

直銷模式和電子商務的興起正在從根本上改變全球男用內褲行業的盈利和市場准入格局。品牌正利用數位化通路去除中間商，進而提高利潤率，並直接獲取消費者對款式和版型的回饋。這種線上策略的轉變對那些瞄準特定細分市場需求（例如囊袋支撐和防摩擦功能）的新參與企業尤其有利，使他們能夠有效地與現有品牌競爭。 Step One Clothing 於 2024 年 8 月發布的 2024 年年度報告顯示，該公司銷售額成長 29.7%，達到 8,450 萬澳元。這一成長主要歸功於其在英國和美國的數位化客戶獲取策略。

此外，吸濕排汗材料和布料技術的創新是優質化和產品差異化的關鍵因素。現代消費者如今期望日常穿著也能具備傳統運動服才有的功能，例如速乾和溫度調節。為了滿足這項需求，製造商正在採用Lyocell纖維、莫代爾纖維和合成纖維混紡等功能性纖維，以提升衛生性和舒適度。 Lululemon Athletica 在 2024 年 3 月發布的 2023 年年度報告中指出，其男裝產品的收入淨額成長了 15%，顯示消費者對功能性服裝的需求強勁。同時，Hanesbrands 報告稱，其美國內衣部門 2024 年的淨銷售額達到 23.5 億美元，這表明傳統巨頭要想在不斷變化的市場環境中保持競爭力，就必須擁有龐大的規模。

市場挑戰

供應鏈不穩定和原物料價格波動是全球男用內褲產業穩定的主要障礙。關鍵原料（例如特殊合成纖維和優質棉）採購的波動性造成了生產環境的不可預測性，阻礙了生產計畫的製定和庫存管理。因此，製造商不得不頻繁地重新評估定價結構，以保護利潤率免受成本突然上漲的影響，而這種做法破壞了維持穩定供應水準和長期零售關係所必需的連續性。

這種金融不確定性直接阻礙了市場成長，迫使零售價格上漲，對價格敏感型細分市場的影響尤其顯著。隨著必需品成本的增加，消費者更有可能推遲更換，從而抑制了大眾市場的銷售成長。根據美國時尚產業協會 (USFIA) 2025 年調查，超過 70% 的受訪高階主管表示，不斷上漲的貿易成本和供應鏈壓力正在增加採購成本，使得價格上漲不可避免。最終，這種持續的成本上漲限制了該行業透過價格競爭來提升銷售量的能力。

市場趨勢

壓力衣和男士塑身衣的普及標誌著市場發生了重大變化。它們正從小眾的醫療輔助用品轉變為提升體型的日常必備單品。受男性體型觀念轉變和對立竿見影效果的渴望所驅動，零售商正在擴大其高壓縮度平角內褲和塑身背心的產品線，這些產品不僅具有瘦身效果，還能提供姿勢支撐。英國《衛報》在其2025年12月發表的報導《緊身衣的崛起：男士塑身衣的驚人崛起》中強調了這一轉變，文章指出，2024年至2025年間，男士塑身衣的在線搜尋量激增40%，表明消費者對這一新興品類的興趣正在迅速成長。

同時，技術創新正在推動市場發展，3D針織和無縫結構技術的興起消除了傳統縫線，提高了耐用性並減少了皮膚刺激。這些創新使得符合人體工學的3D立體內衣成為可能，其針織結構可實現可變壓縮，同時與傳統的裁剪縫紉工藝相比，顯著降低了生產廢棄物。生產效率的提升和高品質產品的供應正在推動領先製造商的業績成長。例如， Delta Galil Industries, Inc.於2025年2月公佈了其2024年第四季和全年財務業績，實現了41.9%的年度毛利率，創歷史新高，這主要得益於其包含先進無縫服裝和男用內褲產品系列。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球男士內衣市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（三角褲、平角三角褲、平角褲、四角褲）
  • 依材質（尼龍、棉、聚酯纖維等）
  • 依銷售管道（超級市場/大賣場超市、專賣店、多品牌商店、其他（批發等））
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美男士內衣市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲男士內衣市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太男士內衣市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲男士內衣市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲男士內衣市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球男士內衣市場：SWOT分析

第14章 波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Hanesbrands Inc.
• Naked Brand Group Inc.
• Jockey
• Levi Strauss & Co.
• Perry Ellis International Inc.
• Iconix Brand Group Inc.
• Penney IP LLC
• Under Armour, Inc.
• Fibre2Fashion Pvt. Ltd.
• PVH Corp

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Men's Underwear Market is projected to expand from USD 41.91 Billion in 2025 to USD 66.36 Billion by 2031, achieving a CAGR of 7.96%. This sector comprises various intimate apparel types, such as boxers, trunks, and briefs, engineered to ensure personal hygiene and physical support. Growth is largely driven by rising consumer attention to health standards and a marked preference for garments that offer superior breathability and comfort. This demand for high-quality materials significantly influences manufacturing strategies; indeed, Cotton Incorporated reported in 2025 that 75 percent of global consumers favor cotton and cotton-blend clothing, underscoring the vital role of natural fibers in daily essentials.

Nevertheless, the industry contends with significant hurdles related to supply chain reliability and fluctuating raw material costs. Instability in the prices of key inputs, including high-grade natural fibers and specialized synthetics, adds complexity to production planning and forces retail prices upward. This inflationary pressure poses a risk to volume growth, particularly within price-sensitive market segments where increased costs can deter consumer purchasing.

Market Driver

The proliferation of direct-to-consumer models and e-commerce is fundamentally transforming profitability and access within the global men's underwear industry. Brands are increasingly utilizing digital channels to remove intermediaries, thereby improving profit margins and securing direct customer feedback regarding style and fit. This online pivot is especially advantageous for new market entrants targeting niche needs, such as pouch support and anti-chafing features, allowing them to compete effectively against established players. As evidenced by Step One Clothing Limited's 'Annual Report 2024' in August 2024, the company saw a 29.7 percent revenue surge to AUD 84.5 million, a growth attributed largely to its digital customer acquisition strategies in the United Kingdom and United States.

Furthermore, innovations in moisture-wicking materials and fabric technology serve as major drivers for premiumization and product differentiation. Contemporary consumers now expect functional attributes traditionally associated with sportswear, such as rapid drying and temperature regulation, in their everyday wear. To address this, manufacturers are adopting performance fibers like lyocell, modal, and synthetic blends to enhance hygiene and comfort. Lululemon Athletica Inc. noted in its March 2024 '2023 Annual Report' a 15 percent rise in net revenue for men's products, signaling strong demand for performance apparel. Meanwhile, HanesBrands Inc. reported USD 2.35 billion in net sales for its U.S. Innerwear segment in 2024, demonstrating the immense scale required for traditional giants to remain competitive in this shifting environment.

Market Challenge

Supply chain inconsistency and fluctuating raw material prices constitute a major obstacle to the stability of the global men's underwear sector. The volatility involved in sourcing primary inputs, such as specialized synthetics and premium cotton, fosters an unpredictable manufacturing landscape that hampers production scheduling and inventory management. Consequently, manufacturers must frequently revise pricing structures to safeguard margins against abrupt cost increases, a practice that undermines the continuity essential for maintaining steady supply levels and long-term retail relationships.

This financial unpredictability directly hinders market growth by necessitating higher retail prices, which falls heaviest on price-sensitive demographics. As the expense of these essential items grows, consumers frequently postpone replenishment, leading to stalled volume growth within the mass market. According to the United States Fashion Industry Association in 2025, more than 70 percent of surveyed executives indicated that rising trade costs and supply chain pressures increased sourcing expenses, resulting in inevitable price hikes. Ultimately, this persistent cost inflation restricts the industry's capacity to stimulate sales volume through competitive pricing.

Market Trends

The mainstream adoption of compression garments and men's shapewear marks a significant market evolution, moving these items from niche medical aids to essential daily wear for aesthetic improvement. Driven by evolving cultural standards regarding male body image and a desire for instant physique enhancement, this trend has prompted retailers to stock high-compression trunks and undershirts that provide slimming effects and posture support. Highlighting this shift, The Guardian reported in December 2025 regarding the article 'I feel shrink-wrapped: the reluctant rise of shapewear for men' that online searches for male shapewear jumped by 40 percent between 2024 and 2025, proving the rapid acceleration of consumer interest in this emerging category.

Simultaneously, the market is experiencing a technical overhaul with the move toward 3D-knitted and seamless construction, which removes traditional stitching to improve durability and reduce skin irritation. This innovation enables the creation of ergonomically contoured underwear featuring woven-in variable compression zones, while also significantly cutting production waste compared to standard cut-and-sew techniques. These operational efficiencies and premium product qualities are boosting financial results for major producers; for instance, Delta Galil Industries Ltd. reported in February 2025, within its 'Fourth Quarter and Full Year 2024 Results', a record annual gross margin of 41.9 percent, driven by a portfolio that includes advanced seamless apparel and men's underwear.

Key Market Players

• Hanesbrands Inc.
• Naked Brand Group Inc.
• Jockey
• Levi Strauss & Co.
• Perry Ellis International Inc.
• Iconix Brand Group Inc.
• Penney IP LLC
• Under Armour, Inc.
• Fibre2Fashion Pvt. Ltd.
• PVH Corp

Report Scope

In this report, the Global Men's Underwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Underwear Market, By Product Type

• Briefs
• Boxer Brief
• Trunks
• Boxers

Men's Underwear Market, By Material Type

• Nylon
• Cotton
• Polyester
• Others

Men's Underwear Market, By Sales Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Multi Branded Stores
• Others (Distributors, etc.)

Men's Underwear Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Underwear Market.

Available Customizations:

Global Men's Underwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Men's Underwear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Briefs, Boxer Brief, Trunks, Boxers)
  • 5.2.2. By Material Type (Nylon, Cotton, Polyester, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi Branded Stores, Others (Distributors, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Men's Underwear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Material Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Underwear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Material Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Men's Underwear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Material Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Men's Underwear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Material Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Men's Underwear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Material Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Men's Underwear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Material Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Men's Underwear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Material Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Men's Underwear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Material Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Men's Underwear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Material Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Men's Underwear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Material Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Men's Underwear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Material Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Men's Underwear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Material Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Men's Underwear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Material Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Men's Underwear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Material Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Men's Underwear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Material Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Men's Underwear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Material Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Men's Underwear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Material Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Men's Underwear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Material Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Men's Underwear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Material Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Men's Underwear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Material Type
      • 9.3.3.2.3. By Sales Channel

10. South America Men's Underwear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Material Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Men's Underwear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Material Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Men's Underwear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Material Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Men's Underwear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Material Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Men's Underwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Hanesbrands Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Naked Brand Group Inc.
• 15.3. Jockey
• 15.4. Levi Strauss & Co.
• 15.5. Perry Ellis International Inc.
• 15.6. Iconix Brand Group Inc.
• 15.7. Penney IP LLC
• 15.8. Under Armour, Inc.
• 15.9. Fibre2Fashion Pvt. Ltd.
• 15.10. PVH Corp

16. Strategic Recommendations

17. About Us & Disclaimer