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市場調查報告書
商品編碼
1782158

男士內衣市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Men's Underwear Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球男士內衣市場規模達783億美元，預計到2034年將以5.7%的複合年成長率成長，達到1352億美元。由於人們對兼具舒適性和美感的現代時尚、功能性服裝的興趣日益濃厚，該市場正日益受到青睞。隨著時尚潮流持續影響男性消費者，消費者明顯轉向時尚實用的內衣，其特點是剪裁俐落、運動風格和圖案大膽。品牌策略和網紅推廣活動日益影響消費者的偏好，有助於提升品牌和系列產品的知名度和吸引力。

男士內衣市場 - IMG1

產品創新在推動市場成長方面發揮關鍵作用，尤其是在高級紡織品領域。兼具吸濕排汗、防臭和柔韌性的高性能布料正成為男士內衣的必備元素。日益增強的健康意識也推動了人們對舒適性之外，兼具抗菌和透氣性等優勢的布料的需求。隨著男性衛生意識的增強，這些附加功能被視為至關重要。智慧布料技術和增強貼合度設計的普及，進一步拓展了市場邊界，並擴大了消費者在不同價位和款式偏好上的選擇。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 783億美元
預測值 1352億美元
複合年成長率 5.7%

預計到2034年，三角褲市場規模將達到446億美元，並將繼續穩步成長，這得益於其在注重支撐性和穩固貼合度的男士群體中的吸引力。對於注重實用性、無論是在工作中還是在積極的生活方式中，三角褲仍然是男士們的必備單品。該細分市場受益於材料技術的進步，例如氨綸、莫代爾和透氣棉的混紡布料，這些布料有助於提升彈性、舒適度和吸濕排汗性能，從而延長穿著時間。

2024年，棉布市場價值達320億美元，預計2025年至2034年的複合年成長率為6%。棉布的柔軟透氣性使其成為日常穿著的首選布料。聚酯纖維的彈性使其成為追求耐用性人士的理想之選，而莫代爾則以其絲滑的觸感增添奢華感。尼龍擁有出色的彈性，非常適合高性能服裝。竹子因其永續性和對環境影響最小而廣泛應用。混紡材料，尤其是與氨綸或彈性纖維混紡的混紡材料，可透過改善貼合度、運動性和保形性來增強功能性，從而滿足舒適性和性能需求。

2024年，中國男士內衣市場規模達76億美元，預計2034年將以6.5%的複合年成長率成長。該地區強勁的成長動力源自於收入水準的提高、對時尚前衛風格的興趣增強，以及消費者對高階品牌產品的青睞。年輕消費者正引領市場，他們追求時尚、創新和舒適。隨著越來越多的消費者轉向線上管道，尋找和購買高階、功能性內衣，數位平台和行動商務正發揮著至關重要的作用。國內外品牌正在豐富產品種類，提供涵蓋平角內褲、平角褲以及更貼合體型的款式，以滿足消費者不斷變化的喜好。

引領這一領域的頂尖公司包括 Hanesbrands、Saxx Underwear、阿迪達斯、喬治·阿瑪尼、Hugo Boss、Tommy Hilfiger、拉爾夫·勞倫、彪馬、Mack Weldon、Jockey International、安德瑪、耐克、伯克希爾·哈撒韋、Bonobos 和 Calvin Klein。為了在男士內衣市場保持競爭優勢，領先公司正專注於創新、永續性和品牌建立。許多公司正在投資智慧紡織品，這些紡織品具有增強的功能，例如溫度調節、氣味控制和符合人體工學的設計，適合全天穿著。為了吸引具有環保意識的消費者，該公司還推出了由有機棉、竹子和再生纖維製成的永續產品線。

與時尚達人和運動員的策略合作正在提升品牌知名度並促進消費者參與。電商發展和全通路零售策略幫助這些公司吸引更廣泛的受眾。個人化選擇、尺寸包容性和訂閱模式也被採用，以提高客戶忠誠度並增加複購率。這些舉措共同鞏固了市場領導地位和長期品牌實力。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：市場洞察

  • 產業生態系統分析
    • 供應商格局
    • 利潤率
    • 每個階段的增值
    • 影響價值鏈的因素
    • 中斷
  • 產業衝擊力
    • 成長動力
    • 產業陷阱與挑戰
    • 機會
  • 成長潛力分析
  • 未來市場趨勢
  • 技術和創新格局
    • 當前的技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 按產品
  • 監理框架
    • 標準和認證
    • 環境法規
    • 進出口法規
  • 波特五力分析
  • PESTEL分析
  • 消費者行為分析
    • 購買模式
    • 偏好分析
    • 消費者行為的區域差異
    • 電子商務對購買決策的影響

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • MEA
      • 拉丁美洲
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估計與預測：按產品，2021-2034

  • 主要趨勢
  • 內褲
  • 拳擊手
  • 平角內褲
  • 行李箱
  • 潮人
  • 丁字褲
  • 其他

第6章：市場估計與預測：依材料，2021-2034

  • 主要趨勢
  • 棉布
  • 聚酯纖維
  • 莫代爾
  • 尼龍
  • 竹子
  • 其他

第7章：市場估計與預測：依年齡層，2021-2034

  • 主要趨勢
  • 15 - 30
  • 31 - 45
  • 46 - 60
  • 60歲以上

第8章：市場估計與預測：依價格區間，2021-2034

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第9章：市場估計與預測：按配銷通路，2021-2034

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 專賣店
    • 大型零售商店
    • 其他（個體店、百貨公司等）

第10章：市場估計與預測：按地區，2021-2034

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：公司簡介

  • Adidas
  • Berkshire Hathaway
  • Bonobos
  • Calvin Klein
  • Giorgio Armani
  • Hanesbrands
  • Hugo Boss
  • Jockey International
  • Mack Weldon
  • Nike
  • Puma
  • Ralph Lauren
  • Saxx Underwear
  • Tommy Hilfiger
  • Under Armour
簡介目錄
Product Code: 5477

The Global Men's Underwear Market was valued at USD 78.3 billion in 2024 and is estimated to grow at a CAGR of 5.7% to reach USD 135.2 billion by 2034. This market is gaining traction due to growing interest in modern, stylish, and performance-driven apparel that delivers both comfort and aesthetic appeal. As fashion trends continue to influence male consumers, there's a noticeable shift toward trendy, functional underwear featuring sleek cuts, athletic styling, and bold patterns. Consumer preference is increasingly shaped by branding strategies and influencer-backed promotions, which help elevate the visibility and appeal of labels and collections.

Men's Underwear Market - IMG1

Product innovation is playing a key role in boosting market growth, especially in the realm of advanced textiles. High-performance fabrics that offer moisture management, odor resistance, and flexibility are becoming essential elements in men's underwear. Rising health awareness is also prompting demand for materials that offer benefits beyond comfort, including antimicrobial protection and breathability. As men become more hygiene-conscious, these added features are seen as vital. The popularity of smart fabric technologies and enhanced fit designs is further pushing market boundaries and expanding consumer choice across all price segments and style preferences.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$78.3 Billion
Forecast Value$135.2 Billion
CAGR5.7%

The briefs segment is expected to generate USD 44.6 billion by 2034, growing steadily due to its appeal among men who value support and secure fit. Briefs continue to serve as a staple for those who prioritize practicality in both work and active lifestyles. This segment benefits from advances in material technology, such as blends featuring spandex, modal, and breathable cotton, which help improve stretch, comfort, and moisture regulation for extended wear.

The cotton segment was valued at USD 32 billion in 2024 and is projected to grow at a CAGR of 6% from 2025 to 2034. Cotton's softness and breathability keep it a preferred fabric for everyday use. Polyester's resilience makes it ideal for those seeking durability, while modal adds luxury through its silky feel. Nylon offers excellent stretch retention, making it great for high-performance wear. Bamboo, recognized for its sustainability and minimal environmental impact, is seeing wider adoption. Blended materials, especially those with spandex or elastane, enhance functionality by improving fit, movement, and shape retention, meeting both comfort and performance needs.

China Men's Underwear Market was valued at USD 7.6 billion in 2024 and is expected to grow at a CAGR of 6.5% through 2034. The region's robust expansion is driven by rising income levels, greater interest in fashion-forward styles, and a shift toward higher-end and branded products. Younger consumers are steering the market by embracing style, innovation, and elevated comfort. Digital platforms and mobile commerce are playing a crucial role, as more shoppers turn to online outlets to discover and purchase premium and performance-based underwear. Domestic and international labels are enhancing product variety, offering designs that span boxer briefs, trunks, and more tailored fits to cater to changing preferences.

Top companies shaping this space include Hanesbrands, Saxx Underwear, Adidas, Giorgio Armani, Hugo Boss, Tommy Hilfiger, Ralph Lauren, Puma, Mack Weldon, Jockey International, Under Armour, Nike, Berkshire Hathaway, Bonobos, and Calvin Klein. To maintain a competitive edge in the men's underwear market, leading companies are focusing on innovation, sustainability, and branding. Many are investing in smart textiles with enhanced features such as temperature regulation, odor control, and ergonomic design for all-day wear. Firms are also launching sustainable lines made from organic cotton, bamboo, and recycled fibers to attract environmentally aware consumers.

Strategic collaborations with fashion influencers and athletes are boosting brand recognition and driving consumer engagement. E-commerce development and omnichannel retail strategies help these companies capture wider audiences. Personalization options, size inclusivity, and subscription-based models are also being adopted to improve customer loyalty and increase repeat purchases. These efforts together help reinforce market leadership and long-term brand strength.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product
    • 2.2.3 Material
    • 2.2.4 Age group
    • 2.2.5 Price range
    • 2.2.6 Distribution channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Market Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls & challenges
    • 3.2.3 Opportunities
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product
  • 3.7 Regulatory framework
    • 3.7.1 Standards and certifications
    • 3.7.2 Environmental regulations
    • 3.7.3 Import export regulations
  • 3.8 Porter's five forces analysis
  • 3.9 PESTEL analysis
  • 3.10 Consumer behavior analysis
    • 3.10.1 Purchasing patterns
    • 3.10.2 Preference analysis
    • 3.10.3 Regional variations in consumer behaviour
    • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 MEA
      • 4.2.1.5 LATAM
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 ($Bn, Units)

  • 5.1 Key trends
  • 5.2 Briefs
  • 5.3 Boxers
  • 5.4 Boxer briefs
  • 5.5 Trunks
  • 5.6 Hipsters
  • 5.7 Thongs
  • 5.8 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 ($Bn, Units)

  • 6.1 Key trends
  • 6.2 Cotton
  • 6.3 Polyester
  • 6.4 Modal
  • 6.5 Nylon
  • 6.6 Bamboo
  • 6.7 Others

Chapter 7 Market Estimates & Forecast, By Age Group, 2021-2034 ($Bn, Units)

  • 7.1 Key trends
  • 7.2 15 - 30
  • 7.3 31 - 45
  • 7.4 46 - 60
  • 7.5 Above 60

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 ($Bn, Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 ($Bn, Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Specialty stores
    • 9.3.2 Mega retail stores
    • 9.3.3 Others (individual stores, departmental stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 ($Bn, Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Adidas
  • 11.2 Berkshire Hathaway
  • 11.3 Bonobos
  • 11.4 Calvin Klein
  • 11.5 Giorgio Armani
  • 11.6 Hanesbrands
  • 11.7 Hugo Boss
  • 11.8 Jockey International
  • 11.9 Mack Weldon
  • 11.10 Nike
  • 11.11 Puma
  • 11.12 Ralph Lauren
  • 11.13 Saxx Underwear
  • 11.14 Tommy Hilfiger
  • 11.15 Under Armour