男用內褲市場規模、佔有率及成長分析（依產品、材質、年齡層、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，男用內褲市場規模將達到 434.5 億美元，到 2025 年將達到 458 億美元，到 2033 年將達到 697.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.4%。

男用內褲市場預計將迎來顯著成長，這主要得益於消費者日益增強的健康和衛生意識、產品種類的豐富以及不斷變化的時尚潮流。可支配收入的增加和消費者偏好的轉變，尤其是千禧世代的消費偏好，是影響市場需求的關鍵因素。這一代人對獨特創新設計的追求，促使製造商在其產品中融入棉、絲、混紡等多種布料。諸如 Saks 等品牌採用的人體工學創新設計，提升了內衣的舒適度和功能性，從而吸引了更廣泛的消費群體。現代零售據點的擴張提高了產品的可近性，而持續的研發工作也致力於滿足不同體型的需求。總而言之，這個充滿活力的產業已做好充分準備，能夠掌握內衣市場新興趨勢和消費者偏好。

男用內褲市場成長要素

推動全球男用內褲市場發展的關鍵因素之一是人們健康和衛生意識的不斷提高。男士們越來越注重個人護理，選擇吸濕排汗、透氣性好、除臭效果強的內衣。這種轉變在發展中地區尤其明顯，隨著可支配所得的增加和都市化的加快，人們對個人整裝儀容和衛生習慣的關注度也隨之提高。因此，各大品牌紛紛順應此一趨勢，開發出具有抗菌、吸濕排汗、透氣性高等功能的內衣，以滿足現代消費者不斷變化的偏好。

男用內褲的限制

男用內褲市場競爭異常激烈，眾多製造商力圖在產品特性、品質、定價策略和品牌知名度等多個方面實現差異化。這種激烈的競爭常常導致價格戰，大幅削減製造商的利潤率。為了爭取消費者的注意力和市場佔有率，各公司競相進行產品創新和改進，最終影響到盈利和永續性發展。在這個差異化是成功關鍵的市場中，競爭壓力推動著產品的持續創新與改進。消費者偏好的不斷變化進一步加劇了這種局面，因此品牌必須迅速適應市場變化。

男用內褲市場趨勢

男用內褲市場正經歷著向高階奢華方向的顯著轉變，這主要得益於消費者對高品質、舒適產品的日益成長的偏好。這一趨勢的特點是，消費者願意投資購買採用優質布料製成的內衣，這些布料具備吸濕排汗、防臭和透氣等功能性特性。為了滿足這項需求，各大品牌不僅在布料技術上不斷創新，也在設計上精益求精，打造兼具功能性和時尚感的精緻系列。這種對品質和舒適的追求反映了生活方式的趨勢，消費者越來越希望產品能提升他們的日常生活體驗，而高階男用內褲正逐漸成為衣櫃必備單品。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球男用內褲市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 內褲
• 平角內褲
• 男士平口內褲
• 樹幹
• 潮人
• 丁字褲
• 其他

全球男用內褲市場規模（按材質和複合年成長率分類）（2026-2033 年）

• 棉布
• 聚酯纖維
• 模態
• 尼龍
• 竹子
• 其他

全球男用內褲市場規模（依年齡層分類）及複合年成長率（2026-2033 年）

• 15至30歲
• 31至45歲
• 46至60歲
• 60歲或以上

全球男用內褲市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 批發商/經銷商
• 專賣店
• 大賣場/超級市場
• 電子商務
• 其他

全球男用內褲市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Calvin Klein（USA）
• Hanes（USA）
• Fruit of the Loom（USA）
• Jockey（USA）
• 2（X）IST（USA）
• Andrew Christian（USA）
• Tommy John（USA）
• Mack Weldon（USA）
• MeUndies（USA）
• Bjorn Borg（Sweden）
• Ermenegildo Zegna（Italy）
• Sunspel（UK）
• Zimmerli（Switzerland）
• Aussiebum（Australia）
• Bonds（Australia）
• Triumph International（Switzerland）
• Gildan（Canada）
• Schiesser（Germany）

結論與建議

Men's Underwear Market size was valued at USD 43.45 Billion in 2024 and is poised to grow from USD 45.8 Billion in 2025 to USD 69.75 Billion by 2033, growing at a CAGR of 5.4% during the forecast period (2026-2033).

The men's underwear market is poised for significant growth, driven by heightened health and hygiene awareness, diverse product offerings, and evolving fashion trends. Increasing disposable income and the shifting preferences of consumers, particularly Millennials, are key factors influencing demand. This demographic is more open to unique and innovative designs, prompting manufacturers to incorporate various fabrics like cotton, silk, and blends into their products. Advances in design, such as ergonomic innovations featured by brands like Saxx, enhance comfort and functionality, attracting a broader audience. The expansion of modern retail outlets is improving product accessibility, while ongoing research and development initiatives aim to cater to diverse body types. Overall, this dynamic sector is positioned to capitalize on emerging trends and consumer preferences in intimate apparel.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Underwear Market Segments Analysis

Global Men's Underwear Market is segmented by Product, Material, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Briefs, Boxers, Boxer briefs, Trunks, Hipsters, Thongs and Others. Based on Material, the market is segmented into Cotton, Polyester, Modal, Nylon, Bamboo and Others. Based on Age Group, the market is segmented into 15 - 30, 31 - 45, 46 - 60 and Above 60. Based on Distribution Channel, the market is segmented into Wholesaler/Distributor, Specialty store, Hypermarket/Supermarket, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Underwear Market

A significant factor driving the global Men's Underwear market is the increasing awareness surrounding health and hygiene. Men are becoming more vigilant about their personal care and are choosing underwear that prioritizes moisture management, breathability, and odor control. This shift is particularly prominent in developing regions, where improving disposable incomes and urbanization are fostering a heightened focus on personal grooming and hygiene practices. Consequently, brands are responding to this trend by developing underwear that incorporates features such as antimicrobial properties, moisture-wicking materials, and enhanced ventilation, aimed at meeting the evolving preferences of the modern consumer.

Restraints in the Men's Underwear Market

The landscape of the Men's Underwear market is characterized by intense competition among numerous manufacturers striving to differentiate themselves through various aspects such as product features, quality, pricing strategies, and brand visibility. This fierce rivalry frequently triggers price wars, which can significantly erode profit margins for manufacturers. As companies vie to capture consumer attention and market share, the pressures of competition compel them to continually innovate and enhance their offerings, ultimately affecting profitability and sustainability in a market where differentiation is key to success. The constant evolution in consumer preferences further complicates this dynamic, making it essential for brands to adapt swiftly.

Market Trends of the Men's Underwear Market

The Men's Underwear market is witnessing a notable shift towards premium and luxury offerings, driven by consumers' rising preference for high-quality, comfortable products. This trend is characterized by a willingness to invest in underwear made from superior materials, promoting features like moisture-wicking, odor-resistance, and breathability. As brands adapt to this demand, they are innovating not only in fabric technology but also in design, creating sophisticated collections that prioritize both function and fashion. This emphasis on quality and comfort underscores a broader lifestyle trend where consumers increasingly seek products that enhance their daily experiences, positioning premium men's underwear as an essential wardrobe staple.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Men's Underwear Market Size by Product & CAGR (2026-2033)

• Market Overview
• Briefs
• Boxers
• Boxer briefs
• Trunks
• Hipsters
• Thongs
• Others

Global Men's Underwear Market Size by Material & CAGR (2026-2033)

• Market Overview
• Cotton
• Polyester
• Modal
• Nylon
• Bamboo
• Others

Global Men's Underwear Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 15 - 30
• 31 - 45
• 46 - 60
• Above 60

Global Men's Underwear Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Wholesaler/Distributor
• Specialty store
• Hypermarket/Supermarket
• E-commerce
• Others

Global Men's Underwear Market Size & CAGR (2026-2033)

• North America (Product, Material, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product, Material, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Material, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Material, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Material, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Calvin Klein (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2(X)IST (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andrew Christian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy John (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mack Weldon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MeUndies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bjorn Borg (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ermenegildo Zegna (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunspel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zimmerli (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aussiebum (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonds (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gildan (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schiesser (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations